TVUP Media
TVUP Media is a Barcelona-based TV technology company providing a cloud-native TV-as-a-Service platform to telecom operators, content publishers, and consumers through its TVaaS, The Channel Store, and Tivify brands, serving 9 operators across 2 continents.
- Company typePrivate
- Founded2018
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What TVUP Media does
TVUP Media (legally TVUp Streaming Media S.L.) is a Barcelona-headquartered, venture-backed TV technology company founded in 2018 by Eudald Domènech and Francisco Sáez. It provides a cloud-native, sixth-generation TV-as-a-Service (TVaaS) platform that enables telecommunications operators, ISPs, and content publishers to launch and monetize streaming TV services without building infrastructure from scratch. The platform aggregates DTT channels, IPTV, and third-party apps into a unified multi-screen experience (smart TV, mobile, tablet, browser; 6 devices / 3 simultaneous streams per account), supported by proprietary Headend-in-a-box hardware (2x capacity per unit), AI-driven FAST channel automation (CDTI-funded Project SAV-20221058), and Teltoo peer-to-peer CDN integration that reduces distribution costs by up to 50%.
The group operates three business units, two of which were spun off as independent companies in 2024-2025: TVaaS (B2B turnkey platform sold to telecom operators — 9 operators across Europe and Latin America); The Channel Store (FAST/AVOD aggregation spun off in 2024, distributing on Samsung TV Plus, LG Channels, Amazon Prime Video, Orange TV, and Telefónica O2); and Tivify (B2C streaming platform spun off in 2025, with Free / Plus €1.99-4.99 / Premium €9.99 monthly tiers). Revenue is generated through recurring operator license fees, tiered consumer subscriptions, advertising on FAST/AVOD inventory, and content licensing. Named customer references include Mundo Pacífico in Chile (430,000+ subscribers, market share growth from 13.8% to 15.9% in a contracting market), Simpletv in Venezuela (1.5M+ subscribers via the Simpleplus white label), O2 Telefónica in Germany, and Orange TV in Spain.
The platform serves 2 million+ end users streaming 100M+ video hours per month, with a reported NPS of +53, and integrates Dolby Vision/Atmos, SRT Alliance protocols, and a Chief Data Officer-led data function. TVUP is preparing for a future IPO, has named new group CEO Edwin Elberg (Feb 2025) and International Sales Director Henrique Etrusco (July 2025), and is registered in the Spanish State Registry of Audiovisual Communication Service Providers (CNMC oversight).
TVUP Media firmographics
Firmographics- Name
- TVUP Media
- Legal name
- TVUp Streaming Media S.L.
- Website
- https://tvup.media
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TVUP Media is a Barcelona-based TV technology company providing a cloud-native TV-as-a-Service platform to telecom operators, content publishers, and consumers through its TVaaS, The Channel Store, and Tivify brands, serving 9 operators across 2 continents.
- Ownership category
- akta.pro rank
TVUP Media industry classification
Industry- Product category
- OTT Video Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
- akta.pro secondary industries
- Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM), Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)
Keywords
Where TVUP Media is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
TVUP Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- TVaaS subscription fees from operators: B2B revenue from telecommunications operators who license TVUP's platform technology. Operators integrate TVUP's streaming solution and pay based on subscription tiers or per-subscriber models. Operators include Mundo Pacífico (Chile), Simpletv (Venezuela), and others across 9 operators on 2 continents.
- Tivify B2C subscriptions: Direct-to-consumer subscription revenue from Tivify platform. Multiple tiers from free (ad-supported) to Plus (1.99€/month) and Premium (7.99€/month initially, later 9.99€/month) plans. Includes annual subscription options with discounts.
- FAST channel advertising revenue: Revenue from advertising inventory embedded in content agreements. FAST (Free Ad-Supported Streaming TV) channels and AVOD (Ad-supported Video on Demand) catalogs generate ad revenue. The Channel Store manages ad monetization for content owners.
- Content licensing and distribution: Revenue from licensing TVUP's technology and The Channel Store's FAST channel distribution network to content publishers. Content aggregators and publishers pay for distribution on operator platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited channels and basic functionality |
| Subscription | Monthly | Plus tier adds 7 additional channels and expanded features |
| Subscription | Monthly | Premium tier with ~30 premium channels and advanced features |
| Subscription | Annual | Annual subscription discount option |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
TVUP Media product offering
Product offeringCore offering
TVUP Media (legally TVUp Streaming Media S.L.) builds and licenses a cloud-native, 6th-generation OTT TV platform (TVaaS) that lets telecommunications operators and pay-TV providers launch and operate multi-screen streaming services without building their own infrastructure. The group also operates The Channel Store, a FAST (Free Ad-Supported Streaming TV) and AVOD aggregator that distributes third-party content on Samsung TV Plus, LG Channels, Amazon Prime Video and operator platforms, and Tivify, its direct-to-consumer streaming TV marketplace in Spain offering free and paid subscription tiers.
Product overview
TVUP Media operates as a comprehensive TV technology company with three distinct business units: TVaaS (B2B turnkey solutions for telecom operators), The Channel Store (FAST/AVOD channel aggregation for publishers), and Tivify (D2C streaming platform). The core TVaaS platform unifies DTT channels, IPTV, and streaming apps in a cloud-native, scalable architecture with headend-in-a-box technology. The Channel Store, which spun off as independent in 2024, specializes in creating and distributing FAST channels across Samsung TV Plus, LG Channels, Amazon Prime Video, and operator platforms. Tivify, independent since 2025, offers consumer-facing streaming TV with Free, Plus (€1.99/month), and Premium (€9.99/month) subscription tiers featuring live TV, VOD, cloud DVR, and AI-powered recommendations. The platform supports Media Center 6G hardware devices and serves 9 operators across 2 continents with over 2 million users streaming 100M+ video hours monthly.
Differentiator
Problem solved
Functional benefit
Brands
- TVaaS: TV as a Service — B2B turnkey advanced TV solutions for telecom operators and pay TV platforms, enabling their transition to streaming.
- The Channel Store
- Tivify
Products and services
- TVaaS (TV as a Service) Fully managed, multi-tenant cloud-native OTT TV platform for telecom operators and ISPs. Aggregates DTT channels, IPTV, streaming apps, FAST/AVOD catalogs and live TV with multi-screen delivery (TV, mobile, tablet, web), cloud DVR, AI recommendations and integrated ad monetization. Sold on a SaaS/TaaS basis to operators such as Mundo Pacífico (Chile), Simpletv/Simpleplus (Venezuela) and others.
- The Channel Store International FAST channel and AVOD aggregator that creates, distributes and monetizes free ad-supported streaming TV channels from third-party content owners (Paramount, AMC, Sony, WarnerMedia, THEMA, El País and others) across Samsung TV Plus, LG Channels, Amazon Prime Video (Spain), Orange TV, O2 and Tivify.
- Tivify
Quantifiable outcome
- Reduced CDN distribution costs by up to 50% through Teltoo peer-to-peer technology integration
- +4 more outcomes
Companies that use TVUP Media
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
TVUP Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature7 records
TVUP Media partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered secondary, innovation and core.
- VsecondaryThe Channel Store and V signed an agreement for monetization of CTV video advertising inventory in Spain, enabling programmatic advertising on connected TV platforms.
- CoraxinnovationThe Channel Store and Corax launched A tu per tu, the first FAST channel in Italy dedicated entirely to vodcasts, available on Samsung TV Plus.
- Orange TVcoreThe Channel Store partnered with Orange to distribute local TV channels on Orange TV platform in Spain, accelerating the transition from DTT to streaming and making local channels available on connected TV infrastructure.
- Amazon Prime VideocoreThe Channel Store (TVUP group) led the first integration of FAST channels on Amazon Prime Video in Spain. Four channels (Anime Visión, Anime Visión Classics, Cines Verdi TV, Cine Feel Good Verdi TV) were integrated into Amazon Prime Video.
- O2 TelefónicacoreO2 Telefónica in Germany partnered with The Channel Store to build and scale their FAST TV offering. The partnership enables O2 to expand streaming content without new content acquisition costs, leveraging FAST channels supported by advertising revenue.
- THEMAsecondaryPartnership with THEMA to launch Maghreb TV+ package, first Moroccan TV offering on Tivify with 9 channels available for 3.99 euros/month or 39.90 euros/year.
- SimpletvcoreVenezuelan TV operator Simpletv launched Simpleplus TV Everywhere platform in partnership with TVUP, serving over 1.5 million subscription TV customers with advanced streaming experience.
- Sony Pictures TV Networks and WarnerMediacoreContent partnerships with Sony Pictures TV Networks and WarnerMedia for Tivify Premium plan launch with 11 premium channels at 7.99 euros/month.
- Optiva Media and Salin (SocialTV Project)innovationJoint development of SocialTV initiative, supported by Eurostars funding program. Project aims to enable real-time social TV viewing experiences where users can share reactions on social networks while watching TV content.
- SRT AlliancesecondaryTVUP joined the SRT Alliance (open-source initiative focused on low-latency video streaming) founded by Haivision in 2017. Supports development of Secure Reliable Transport protocol for improved internet video transmission.
- TeltoocorePeer-to-peer video delivery technology partnership that reduces CDN requests by enabling devices to share content directly. Results in up to 50% reduction in CDN distribution costs for TV operators.
- Samsung TV PluscoreThe Channel Store distributes FAST channels including Anime Visión channels and the first Italian vodcast FAST channel (A tu per tu) through Samsung TV Plus platform.
- LG ChannelssecondaryFAST channel distribution through LG smart TV platform via The Channel Store integration.
- Dolby LaboratoriescoreTechnology partnership for Dolby Vision (HDR video) and Dolby Atmos (immersive audio) integration. TVUP became first streaming service to offer LaLiga matches with these technologies through The Channel Store distribution.
- Mundo PacíficocoreChilean operator deployed TVUP's TVaaS platform, growing from 380,000 to 430,000+ subscribers and increasing market share from 13.8% to 15.9% despite market contraction. MundoGo! won ProCalidad award for best pay TV service.
- ParamountcoreContent licensing partnership bringing 7 Paramount channels (Comedy Central, Nickelodeon, Nick Jr., MTV, MTV 80s, MTV 90s, MTV 00s) to Tivify Premium platform.
- AMCcoreAMC SELEKT content partnership providing on-demand content catalog and premium channels to Tivify subscribers.
- El PaíssecondaryEl País TV channel added to Tivify's free tier, offering 24-hour news and entertainment programming including reports, interviews, analysis, and entertainment content produced by 400+ journalists.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
TVUP Media competitors and assessment
Company assessmentDirect peers
- Zattoo: Zattoo operates a live TV streaming and OTT platform for operators and consumers across Europe, directly comparable to Tivify and to TVUP's B2B/B2C streaming model.
- Netgem: Netgem is a European pay-TV and OTT platform provider for telecom operators, directly comparable to TVUP's TVaaS business in serving ISPs/telcos with turnkey streaming TV solutions.
- Minimax-Media: Minimax-Media is a global FAST channel and AVOD distributor operating The Channel Store–style aggregation across multiple CTV platforms, directly comparable to TVUP's The Channel Store subsidiary.
- 24i Media: 24i provides an end-to-end OTT video platform (apps, backend, recommendation) to operators and broadcasters globally, competing head-to-head with TVUP in the operator-grade streaming platform segment.
Emerging players
- Bitmovin: Bitmovin provides video encoding, player, and analytics infrastructure used by streaming operators, overlapping with TVUP's CDN optimization, playback, and analytics capabilities for the operator stack.
Broad incumbents
- Pluto TV (Paramount): Pluto TV is the largest global FAST channel operator from a major media incumbent, providing the same FAST/AVOD distribution and monetization framework that The Channel Store competes within.
- Samsung TV Plus: Samsung TV Plus is a CTV platform that distributes FAST channels from The Channel Store and others, making it both a partner and a broader incumbent in the FAST aggregation space.
- Brightcove: Brightcove is a broad cloud video platform with OTT and CTV capabilities, comparable to TVUP at the platform layer though serving a wider portfolio of enterprise video use cases.
- Kaltura: Kaltura is a video platform offering OTT, cloud TV, and video cloud services to operators and enterprises, comparable to TVUP in the OTT/operator platform category.
- Imagine Communications (Vimond): Imagine Communications (which acquired Vimond) provides OTT video platforms for broadcasters and operators, a broad incumbent with overlapping operator-grade streaming capabilities to TVUP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
TVUP Media social profiles
Digital presenceTVUP Media compliance and trust
Trust signalCompliance2 records
TVUP Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
TVUP Media leadership team
Management profileNumber of profiles
Profiles7 records
TVUP Media subsidiaries and ownership
Company hierarchySubsidiaries2 records
TVUP Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TVUP Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TVUP Media
What does TVUP Media do?
TVUP Media (legally TVUp Streaming Media S.L.) builds and licenses a cloud-native, 6th-generation OTT TV platform (TVaaS) that lets telecommunications operators and pay-TV providers launch and operate multi-screen streaming services without building their own infrastructure. The group also operates The Channel Store, a FAST (Free Ad-Supported Streaming TV) and AVOD aggregator that distributes third-party content on Samsung TV Plus, LG Channels, Amazon Prime Video and operator platforms, and Tivify, its direct-to-consumer streaming TV marketplace in Spain offering free and paid subscription tiers.
Is TVUP Media a public or private company?
TVUP Media is a private company. It is classified as venture growth investor backed and is currently operating.
When was TVUP Media founded?
TVUP Media was founded in 2018. It employs 11 to 50 people.
Where is TVUP Media based?
TVUP Media is headquartered in Barcelona, Spain, in the Europe region.
How does TVUP Media make money?
Four revenue lines are on record. TVaaS subscription fees from operators are the primary driver. The others are tivify B2C subscriptions, FAST channel advertising revenue and content licensing and distribution.
Who are TVUP Media's main competitors?
Direct peers on record are Zattoo, Netgem, Minimax-Media and 24i Media. Bitmovin is listed as an emerging player. Broad incumbents are Pluto TV (Paramount), Samsung TV Plus, Brightcove, Kaltura and Imagine Communications (Vimond).
Does TVUP Media have an API?
No public API is recorded for TVUP Media.
What industry is TVUP Media in?
TVUP Media's product category is OTT Video Platform. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT), with a secondary code of MPABAHAM, Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators). Its NAICS code is 5162 and its SIC code is 4841.