Pharm24
- Company typePrivate
- Founded2012
- HeadquartersDáfni, Greece
- Headcount11–50
- GTM typeB2C
- OfferingServices
Pharm24 firmographics
Firmographics- Name
- Pharm24
- Legal name
- Pharm24
- Website
- https://pharm24.gr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pharm24 industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Pharmacy & Health Essentials Delivery (CRAFAFAI)
- akta.pro secondary industry
- Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)
Keywords
Where Pharm24 is headquartered
LocationHeadquarters
- HQ city
- Dáfni
- HQ country
- Greece
- HQ region
- Europe
Offices4 records
Markets served
Pharm24 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- E-commerce retail sales: Pharm24 generates revenue through direct online sales of pharmaceutical, health, beauty, and baby care products. The business model is transactional e-commerce with no subscription component. Revenue is generated from product markups on an extensive catalog of over 20,000 products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Product pricing varies by item with regular promotional discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Pharm24 product offering
Product offeringCore offering
Pharm24 is a Greek online pharmacy (pharm24.gr) that sells more than 20,000 pharmaceutical, health, beauty, baby care, and personal care products through its e-commerce website, supported by four physical pharmacy stores in Lakonia, Greece. The company offers nationwide home delivery, a loyalty program, and a member pricing scheme.
Product overview
Pharm24 is a Greek online pharmacy (Pharm24.gr) operating as a comprehensive e-commerce platform offering over 20,000 products. The core platform provides online shopping with telephone ordering support and physical store pickup options. Product portfolio spans multiple categories including face care products (cleansers, moisturizers, anti-aging serums, eye patches, retinol eye creams), hair care (shampoos, conditioners, treatments), nutritional supplements (vitamins, minerals, herbs), sunscreens, baby/children's products, pharmacy/medical supplies, weight management products, and oral hygiene. The platform includes loyalty programs (My Pharm24 Club, Family Bonus Card) and a daily deal feature (Goodnight Bazaar). Services include courier delivery across Greece with multiple carrier options (ΕΛΤΑ Courier, ACS, Speedex, Courier Center, BoxNow) and installment payment plans through tbi bank and Klarna.
Differentiator
Problem solved
Functional benefit
Brands
- My Pharm24 Club: Loyalty program offering points and rewards for purchases
- My Pharm24 Premium
- Family Bonus Card
- Goodnight Bazaar
Products and services
- Pharm24 Online Pharmacy Store Greek e-commerce pharmacy platform (pharm24.gr) selling over 20,000 pharmaceutical, health, beauty, baby care, and personal care products to individual consumers across Greece with home delivery.
- My Pharm24 Club Loyalty Program Free membership loyalty program for individual consumers that grants reward points, free shipping, exclusive discounts, and access to special offers on pharmacy, beauty, and baby products.
- Family Bonus Card Discount program card offering special pricing on more than 4,000 baby care products, intended for families and parents shopping for infant and child care needs.
- Goodnight Bazaar Curated shopping event or campaign on the Pharm24 platform offering special selections and promotional pricing on health, beauty, and pharmacy products for individual consumers.
- Pharm24 Physical Pharmacy Stores Brick-and-mortar pharmacy stores in four Lakonia locations (Sparti, Dafni, Molanoi, Lefkochoma) where individual consumers can purchase pharmaceutical, health, beauty, and baby products in person.
- Telephone Order Service Phone-based ordering service for consumers who prefer to place pharmacy, health, and beauty product orders by telephone instead of through the website.
Quantifiable outcome
- Orders placed before 14:00 are dispatched same-day with 98% fulfillment rate
Companies that use Pharm24
Customer profileSegments1 record
Ideal customer profiles1 record
Pharm24 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pharm24 partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- ΕΛΤΑ CouriercoreCourier delivery partner for shipping products throughout Greece. Orders placed before 14:00 are typically dispatched same-day.
- Courier CentercoreCourier delivery partner offering nationwide shipping options to customers.
- SpeedexcoreCourier delivery partner for product distribution across Greece.
- ACS CouriercoreCourier delivery partner for nationwide product shipping.
- Γενική ΤαχυδρομικήcoreCourier delivery partner for product distribution throughout Greece.
- BoxNowcore24/7 locker pickup service partner. Also handles Cyprus deliveries and some Greece island deliveries. Shipping cost €8.2 for orders up to 1kg to Cyprus, €16.9 for 1.1-7kg.
- tbi bankminorInstallment payment partner offering 4 interest-free installments via debit card for orders €20-1000 with €1/service fee.
- KlarnaminorInstallment payment partner offering 3 interest-free installments via debit card for orders €35-1000.
- Alpha BankminorAlpha Bank Bonus program partnership allowing customers to collect and redeem points.
- EurobankminorEurobank Επιστροφή cashback partnership for customer rewards.
- Piraeus BankminorPiraeus Yellows loyalty program partnership.
- DoctoranytimeminorHealthcare partnership providing integrated medical-pharmaceutical care services. Blog post mentions Pharm24 & Doctoranytime partnership for comprehensive healthcare services.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Pharm24 competitors and assessment
Company assessmentDirect peers
- Vita4you: Greek online pharmacy offering pharmaceuticals, supplements, cosmetics, and beauty products with nationwide delivery. Closest direct comparable in terms of geography, category mix (OTC/supplements/beauty), and e-pharmacy positioning.
- efarma.gr: Greek online pharmacy retailing OTC medicines, supplements, beauty, and personal care products. Direct competitor in the same regulatory environment, serving the same Greek consumer base with a comparable e-commerce model.
- Pharmacyline.gr: Greek online pharmacy specializing in pharmacy, beauty, and health products. Operates in the same category and geography under the same Greek regulatory constraints as Pharm24.
Emerging players
- All About Pharmacy: Greek e-pharmacy with a narrower assortment focused on pharmacy and beauty products. Comparable in regulatory regime and target customer, though likely smaller in catalog breadth and scale than Pharm24.
- Skroutz: Greece's leading price comparison and marketplace platform, which has expanded into pharmacy and health categories. Indirect competitive threat: aggregates demand from multiple pharmacies, potentially disintermediating single-brand e-pharmacies like Pharm24.
Broad incumbents
- Shop Apotheke Europe: Leading European online pharmacy operating across multiple countries with a broad OTC, beauty, and pharmacy assortment. Comparable in online pharmacy retail model, though at vastly larger scale and with multi-country presence.
- DocMorris: Major European online pharmacy and pharmacy marketplace (formerly part of Zur Rose Group) operating across Germany, Netherlands, Switzerland, and other markets. Comparable online pharmacy business model, though benefitting from more permissive cross-border Rx regulations.
Regional players
- Pharmacy2U: UK-based online pharmacy offering OTC, prescription, and consumer health products. Comparable e-pharmacy retail model serving a single national market; relevant for category benchmarks though UK regulations permit Rx online dispensing (a capability Pharm24 cannot replicate domestically).
- Meds.se: Swedish online pharmacy (Apotek Hjartat / Kronans Apotek-adjacent ecosystem) selling OTC, beauty, and health products. Comparable single-country e-pharmacy retailer with national courier-based fulfillment.
Others
- Doctoranytime: Greek doctor-booking and healthcare platform already partnered with Pharm24. Relevant as an adjacent ecosystem participant that could either expand the partnership into integrated care or, alternatively, partner with competing e-pharmacies.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pharm24 social profiles
Digital presencePharm24 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pharm24 leadership team
Management profileNumber of profiles
Pharm24 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pharm24 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pharm24
What does Pharm24 do?
Pharm24 is a Greek online pharmacy (pharm24.gr) that sells more than 20,000 pharmaceutical, health, beauty, baby care, and personal care products through its e-commerce website, supported by four physical pharmacy stores in Lakonia, Greece. The company offers nationwide home delivery, a loyalty program, and a member pricing scheme.
Is Pharm24 a public or private company?
Pharm24 is a private company. It is classified as unknown and is currently operating.
When was Pharm24 founded?
Pharm24 was founded in 2012. It employs 11 to 50 people.
Where is Pharm24 based?
Pharm24 is headquartered in Dáfni, Greece, in the Europe region.
How does Pharm24 make money?
One revenue line is on record: E-commerce retail sales.
Who are Pharm24's main competitors?
Direct peers on record are Vita4you, efarma.gr and Pharmacyline.gr. Emerging players are All About Pharmacy and Skroutz. Broad incumbents are Shop Apotheke Europe and DocMorris. Regional players are Pharmacy2U and Meds.se. Doctoranytime is listed as an others.
Does Pharm24 have an API?
No public API is recorded for Pharm24.
What industry is Pharm24 in?
Pharm24's product category is Retail Pharmacy. Its primary akta.pro industry code is CRAFAFAI, Pharmacy & Health Essentials Delivery, with a secondary code of HLAFALAA, Retail & Community Pharmacies (Chain/Independent). Its NAICS code is 456110 and its SIC code is 5912.