SOS
SOS (Search Optimization Specialists) is a US digital marketing agency founded in 2001 in Aliso Viejo, California, offering SEO, PPC, video, web design, social media, analytics, audits, conversion optimization, and local search services to enterprise and SMB clients.
- Company typePrivate
- Founded2001
- HeadquartersAliso Viejo, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
SOS firmographics
Firmographics- Name
- SOS
- Legal name
- Search Optimization Specialists, Inc.
- Website
- https://soswest.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SOS (Search Optimization Specialists) is a US digital marketing agency founded in 2001 in Aliso Viejo, California, offering SEO, PPC, video, web design, social media, analytics, audits, conversion optimization, and local search services to enterprise and SMB clients.
- Ownership category
- akta.pro rank
SOS industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)
Keywords
Where SOS is headquartered
LocationHeadquarters
- HQ city
- Aliso Viejo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SOS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Marketing Services: The company generates revenue through providing professional digital marketing services including SEO, PPC management, video production, website audits, conversion optimization, analytics, local search optimization, web design, and social media marketing. Revenue is derived from client engagements and service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom engagement-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
SOS product offering
Product offeringCore offering
SOS is a digital marketing agency that provides professional online marketing services to business clients, including search engine optimization, pay-per-click advertising, video production, website audits, conversion optimization, analytics, local search management, web design, and social media marketing. The agency delivers these as integrated or standalone engagements focused on driving qualified traffic, improving search visibility, and increasing online conversions and revenue.
Product overview
SOS (Search Optimization Specialists) is a digital marketing agency providing a comprehensive suite of online marketing services. The company operates as a single integrated service offering rather than a platform-plus-modules architecture. Its core portfolio consists of nine distinct service offerings: Search Engine Optimization (SEO), Pay Per Click (PPC), Video Services, Audits, Conversion Optimization, Analytics, Local Search, Web Design, and Social Media Marketing. These services are offered as standalone offerings that can be combined to create customized digital marketing strategies for clients, with the company providing both individual services and integrated campaign management. The company also offers a Free Website Grading Tool as a lead generation instrument.
Differentiator
Problem solved
Functional benefit
Products and services
- Search Engine Optimization (SEO)
Quantifiable outcome
- 274% increase in site traffic for clients
- +6 more outcomes
Companies that use SOS
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
SOS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SOS partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
SOS competitors and assessment
Company assessmentDirect peers
- Ignite Visibility: San Diego-based digital marketing agency specializing in SEO, PPC, social media, and email marketing. Comparable to SOS in service mix, California footprint, and mid-market B2B/B2C client orientation.
- WebFX: Full-service digital marketing agency offering SEO, PPC, web design, and conversion optimization to SMB and mid-market clients. Closely comparable to SOS in service portfolio, professional-services delivery model, and US-based positioning.
- HigherVisibility: SEO and full-service digital marketing agency serving SMB and enterprise clients across the US. Direct competitor to SOS with overlapping SEO/PPC/web service offerings and similar case-study-driven GTM motion.
- Big Leap: Digital marketing agency offering SEO, PPC, content, and web design to mid-market clients. Comparable to SOS in service portfolio and SMB/mid-market client concentration.
- Disruptive Advertising: PPC, SEO, and lifecycle marketing agency serving mid-market and enterprise clients. Comparable to SOS in pay-per-click execution focus and data-driven, performance-oriented positioning.
- Coalition Technologies: Full-service SEO, PPC, and web design agency serving enterprise and ecommerce brands. Comparable to SOS in multi-channel service mix and results-oriented marketing approach.
- Thrive Internet Marketing Agency: Full-service digital agency delivering SEO, PPC, web design, and social media marketing across the US. Comparable service breadth and SMB-to-mid-market focus as SOS.
Broad incumbents
- Semrush: Leading SEO and competitive intelligence SaaS platform used by both in-house teams and agencies. Functions as both an enabling tool for SOS and a partial substitute that lowers the barrier to in-house execution of the services SOS sells.
- HubSpot: Large SaaS incumbent in marketing automation, CRM, and inbound marketing with an agency partner program. Competes with SOS for inbound/SEO budgets by enabling in-house execution, raising the substitution risk for traditional agencies.
Emerging players
- Neil Patel Digital: Digital marketing consultancy and agency focused on SEO, content, and paid media advisory. Comparable to SOS in SEO-centric thought leadership and performance-driven service model, with a stronger brand-driven founder profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SOS social profiles
Digital presenceSOS financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOS leadership team
Management profileNumber of profiles
Profiles1 record
SOS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOS
What does SOS do?
SOS is a digital marketing agency that provides professional online marketing services to business clients, including search engine optimization, pay-per-click advertising, video production, website audits, conversion optimization, analytics, local search management, web design, and social media marketing. The agency delivers these as integrated or standalone engagements focused on driving qualified traffic, improving search visibility, and increasing online conversions and revenue.
Is SOS a public or private company?
SOS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SOS founded?
SOS was founded in 2001. It employs 11 to 50 people.
Where is SOS based?
SOS is headquartered in Aliso Viejo, United States, in the North America region.
How does SOS make money?
One revenue line is on record: digital Marketing Services.
Who are SOS's main competitors?
Direct peers on record are Ignite Visibility, WebFX, HigherVisibility, Big Leap, Disruptive Advertising, Coalition Technologies and Thrive Internet Marketing Agency. Broad incumbents are Semrush and HubSpot. Neil Patel Digital is listed as an emerging player.
Does SOS have an API?
No public API is recorded for SOS.
What industry is SOS in?
SOS's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAALAL, Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM). Its NAICS code is 541910 and its SIC code is 7311.