What Links2Care does

Links2Care is a registered Canadian not-for-profit charity (#106684533 RR0001) headquartered in Oakville, Ontario, with additional sites in Georgetown, Acton, and the Lakeview Villa supportive housing building. Founded circa 2005 and employing 101–250 staff, the organization delivers free and subsidized community support services across three pillars: Seniors & Adults with Disabilities (bathing assistance, home help, caregiver respite, meals programs, social connection, supportive housing); Children & Families (backpack program, EarlyON child and family centres, holiday giving, school-age care); and Community Support (food and basic needs, income tax assistance, utilities arrears through the LEAP program, community navigation, care connections hub). Service area spans Halton Region, Mississauga, and South Etobicoke, with programs delivered through in-home visits, community hubs, and partner-co-located sites.

Revenue mechanics blend government funding, charitable donations, and fee-for-service elements: home support services use PAD (pre-authorized debit) billing for eligible clients, while most community support programs are delivered free of charge to qualifying residents. Fundraising is anchored by the Coldest Night of the Year (CNOY) walk in Georgetown, which raised $67,360 in 2026 (105% of goal) and $64,083 in 2025. Strategic funding and operational partnerships include Ontario Health, Halton Region, Ontario Energy Board (LEAP intake agency designation), and the Canadian Alliance to End Homelessness, alongside community delivery partners such as Georgetown Bread Basket, St. George's Anglican Church, and Georgetown Christian Reformed Church.

The organization is governed by a Board of Directors and led by CEO Lisa Brading. In 2025, Links2Care received ten Great Place to Work designations, including #41 Best Workplaces in Canada (100–999 employees), Best Workplaces Led by Women, Best Workplaces for Giving Back, and Great Place to Work Certified 2025–2026. As a charity, Links2Care carries no private equity, venture capital, or parent-company ownership; its financial sustainability depends on a mix of municipal/provincial funding streams, donations, and earned fee revenue from home-support services.

Name

Links2Care

Legal name

Links2Care

Website

https://links2care.ca

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Links2Care is a registered Canadian not-for-profit charity delivering free and subsidized community support services—including in-home personal care, meals, caregiver respite, supportive housing, and children's programs—to seniors, adults with disabilities, children, and low-income residents across Halton, Mississauga, and South Etobicoke.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241), Child and Youth Services (62411), Child Care Services (6244)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

akta.pro secondary industries

Financial Assistance & Benefits Navigation Services (BPAGAEAK), Respite Care for Adults with Disabilities / Special Needs (HSABAGAI), Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• Community support services
• Senior home care
• Children family services
• Nonprofit social services
• Community wellness programs

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Distribution channels5 records

Marketing channels8 records

Core offering

Links2Care is a not-for-profit community support agency providing free and subsidized programs and services that enhance the well-being of people of all ages in Halton, Mississauga, and South Etobicoke. Its core offerings span three categories: Seniors & Adults services (Bathing Assistance, Home Help, Meals Programs, Relief for Caregivers, Social Connection, Supportive Housing, Community Wellness Hubs, Home Maintenance Referral, Community Navigation), Children & Families programs (Backpack & School Supplies, EarlyON Child and Family Centres, School-Age Care, Holiday Giving), and Community Support (Food & Basic Needs, Income Tax assistance, Shop Assist, Utilities Arrears Help through LEAP, and the Care Connections of Halton Hills community hub).

Product overview

Links2Care is a not-for-profit community support agency offering a comprehensive portfolio of social service programs organized into three main categories: Seniors & Adults services, Children & Families programs, and Community Support. The organization serves Halton Region, Mississauga, and South Etobicoke with free and subsidized programs including in-home personal care (Bathing Assistance, Home Help), meals (Meals Programs), caregiver support (Relief for Caregivers), social connection (Social Connection/ Friendly Visiting), housing support (Supportive Housing, Home Maintenance Referral), community navigation, wellness hubs, food security (Food & Basic Needs), tax assistance, utility support, holiday giving, and children's programs (Backpack, EarlyON, School-Age Care). Programs are delivered through community hubs, in-home visits, and partner locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathing Assistance Weekly in-home bathing assistance service for seniors and adults with disabilities to safely maintain personal hygiene.
• Community Navigation Free service supporting people of all ages at risk due to critical life changes such as eviction, homelessness, or loss of support.
• Community Wellness Hubs Community-based spaces in Georgetown and Oakville bringing health, social, and wellness services together for older adults.
• Home Help Light housekeeping and laundry services provided by Home Support Workers to enable seniors and adults with disabilities to live independently.
• Home Maintenance & Repair Referral Program Referral service connecting adults aged 65+ and adults 18+ with disabilities to handypersons for home maintenance and repair services.
• Meals Programs Affordable, nutritious hot and frozen meals for home delivery, pick-up, or group settings to support well-being of seniors and adults with disabilities.
• Relief for Caregivers In-home companion respite services to ease the emotional and physical burden on family caregivers.
• Social Connection Friendly Visiting companionship program matching seniors and adults with disabilities with trained volunteers for weekly visits and phone calls.
• Supportive Housing Essential daily living support services for eligible seniors at Lakeview Villa apartment building in Acton, enabling independent living.
• Backpack & School Supplies Free backpacks filled with school supplies for Halton Hills students from Junior Kindergarten to Grade 12 from lower-income families.
• EarlyON Child and Family Centres Programs for parents and caregivers to engage with children in learning and development activities, with locations in Acton and Georgetown.
• Holiday Giving Annual program distributing gift bags with pajamas, toiletries and other items to eligible Halton Hills families with children 0–18 years.
• School-Age Care Before and after school childcare for children ages 4–10, including JK/SK program for Full-Day Kindergarten and Grades 1–4.
• Care Connections of Halton Hills Community hub in Georgetown office where multiple service agencies co-locate to offer integrated health and social services for Halton Hills residents.
• Food & Basic Needs Program connecting people in need with donated food, toiletries, and household items at Acton or Georgetown offices.
• Income Tax CRA Community Volunteer Income Tax Program hosting where CRA-trained volunteers complete income tax returns for eligible individuals.
• Shop Assist Program assisting seniors, adults with disabilities, and single parents with shopping needs.
• Utilities Arrears Help Funding for lower-income families through the Low Income Energy Assistance Program (LEAP) in partnership with the Ontario Energy Board.

Quantifiable outcome

• 482 people received holiday gifts (2025)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered flagship, major, minor and core.

• Mark Douglas, RealtorflagshipGTM or Marketing Partner · 28 February 2026Lead Sponsor for CNOY 2026. Real estate professional with over 30 years of experience who provides financial sponsorship and community visibility for Coldest Night of the Year events. Also served as lead sponsor in 2025.
• Atura PowermajorGTM or Marketing Partner · 28 February 2026Supporting Sponsor for CNOY 2026. Clean energy company providing financial sponsorship and community support for the Coldest Night of the Year event.
• Cargill (Cocoa & Chocolate)majorGTM or Marketing Partner · 28 February 2026Rest Stop Sponsor for CNOY both 2025 and 2026. Global food corporation providing sponsorship for rest stops along the walk route, keeping walkers energized.
• Marketplace Dental CentreminorGTM or Marketing Partner · 28 February 2026Route Sponsor for CNOY 2026. Local Georgetown dental practice providing sponsorship for event route signage and support.
• MaxxChargeminorGTM or Marketing Partner · 28 February 2026Media Sponsor for CNOY 2026. Digital marketing and event display company providing event advertising and visibility support.
• St. George's Anglican ChurchcoreStrategic or Co-development Partner · 28 February 2026Event Host and Venue Provider for CNOY 2026. Provides the central meeting location for walk check-in, registration, and post-walk community gathering with chili. Located at 60 Guelph Street, Georgetown.
• St. John AmbulanceminorGTM or Marketing Partner · 28 February 2026Service Sponsor for CNOY 2026. Provides on-site first aid and emergency services during the event for participant safety.
• Greg Coman PhotographyminorGTM or Marketing Partner · 28 February 2026Service Sponsor for CNOY 2025 and 2026. Professional photographer who donates time and skills to document the Coldest Night of the Year event, capturing community impact.
• Terra Cotta CookiesminorGTM or Marketing Partner · 28 February 2026Goods Sponsor for CNOY 2026. Local Georgetown bakery providing cookies for participants at the event.
• FreshCo GeorgetownminorGTM or Marketing Partner · 28 February 2026Goods Sponsor for CNOY 2026. Local grocery store donating buns for the post-event chili gathering.
• Community UnityminorGTM or Marketing Partner · 28 February 2026Goods Sponsor for CNOY 2026. Community organization providing the traditional chili for post-walk community gathering.
• HeyRay.caminorGTM or Marketing Partner · 28 February 2026Rest Stop Sponsor for CNOY 2026. Local community supporter providing rest stop sponsorship and hot beverages for walkers.
• The Sign ShoppeminorGTM or Marketing Partner · 28 February 2026Goods Sponsor for CNOY 2026. Family-owned sign shop in Georgetown providing signage for event visibility.
• Balo BalloonsminorGTM or Marketing Partner · 28 February 2026Goods Sponsor for CNOY 2026. Local balloon decorations provider adding festive atmosphere to the event.
• Tim Hortons GeorgetownminorGTM or Marketing Partner · 28 February 2026Goods Sponsor for CNOY 2026. Local coffee chain providing hot beverages for participants.
• St. Andrew's United ChurchminorGTM or Marketing Partner · 28 February 2026Service Sponsor for CNOY 2026. Provides rest stop location along the walk route. Ongoing supporter with many members participating in the walk annually.
• Georgetown Christian Fellowship ChurchcoreStrategic or Co-development Partner · 1 December 2025Holiday Giving 2025 host venue. Generously opened their doors to provide space needed to run the Holiday Giving program, playing a vital role in distribution.
• Ontario HealthcoreStrategic or Co-development Partner · 1 January 2025Provincial health system partner. Links2Care is affiliated with Ontario Health and displays their logo indicating health system integration.
• Halton RegioncoreStrategic or Co-development Partner · 1 January 2025Municipal government partner. Links2Care is affiliated with Halton Region and provides services in coordination with local government health and social services.
• Ontario Energy BoardcoreStrategic or Co-development Partner · 1 January 2025LEAP Program partnership through which Links2Care offers funding for utility arrears to eligible lower income families and individuals. Links2Care is a designated intake agency for the Low Income Energy Assistance program.
• Canadian Alliance to End Homelessness (CAEH)coreStrategic or Co-development Partner · 1 January 2025National homelessness advocacy organization that featured Links2Care's supportive housing work. Showcases Links2Care's impact through resident stories, including Rej's journey toward stability.
• CortevaminorGTM or Marketing Partner · 1 December 2024Corporate volunteers for Holiday Giving 2024. Corteva staff worked hard to ensure all gifts were packed and ready for distribution.
• Georgetown Bread BasketcoreStrategic or Co-development Partner · 22 February 2024Long-standing community partner for Coldest Night of the Year fundraising events. Together, Links2Care and Georgetown Bread Basket have served the Georgetown community for over 30 years, providing food, support services, and hope during times of hardship. The partnership directly supports vulnerable individuals and families through complementary services.
• Acton OpticalminorGTM or Marketing Partner · 1 January 2024Donor to Backpack Program 2024. Local business contributing to school supply donations for Halton Hills students.
• Liz Leckie Wealth ManagementminorGTM or Marketing Partner · 1 January 2024Donor to Backpack Program 2024. Financial advisor contributing to school supply donations.
• Chartwell Retirement ResidencesminorGTM or Marketing Partner · 1 January 2024Donor to Backpack Program 2024. Retirement residence operator contributing to school supply donations.
• Georgetown Marketplace MallminorGTM or Marketing Partner · 1 January 2024Donor and campaign host for Backpack Program 2024. Hosted Fill the Bus campaign for school supply donations.
• The Georgetown Highland GamesminorGTM or Marketing Partner · 1 January 2024Donor to Backpack Program 2024. Local community event organization contributing to school supply donations.
• Georgetown Christian Reformed ChurchcoreStrategic or Co-development Partner · 1 January 2024Venue and volunteer hub for Backpack Program. Long-standing partner (many years) providing space for packing and storing donated school supplies. Located in Georgetown.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VON Canada (Victorian Order of Nurses): VON Canada is a national nonprofit delivering home support, personal care, and community programs across Ontario, including in-home bathing, meals, caregiver respite, and friendly visiting. Directly comparable to Links2Care's Seniors & Adults portfolio, with similar funding model and client base, but operating at national scale.
• Home Instead Senior Care (Canada): Home Instead provides in-home personal care, companionship, and respite services for seniors across Canada. Comparable on bathing assistance, friendly visiting, and caregiver relief offerings, though for-profit and franchise-based rather than nonprofit.
• March of Dimes Canada: March of Dimes Canada is a national nonprofit providing services for people with disabilities including independent living, home support, and caregiver respite. Comparable to Links2Care's Adults with Disabilities segment and supportive housing programming.
• Community Living Ontario: Community Living Ontario supports adults with developmental disabilities through residential, community participation, and home support services. Comparable to Links2Care's supportive housing and home help programs for adults with disabilities.

Broad incumbents

• SE Health (Saint Elizabeth Health Care): SE Health is one of Canada's largest social enterprises providing home care, personal support, and community services. Directly competes with Links2Care's home support and caregiver respite programs in Ontario, with a broader national footprint and greater contract scale.
• Bayshore HealthCare: Bayshore is a major Canadian provider of home and community health services including personal care, home support, and caregiver relief. Operates across Ontario with government contracts analogous to those underpinning Links2Care's in-home services.
• CarePartners: CarePartners delivers home health and personal support services across Ontario through contracts with Ontario Health and LHINs. Closely comparable to Links2Care's PSW-driven home support model with similar provincial funding reliance.
• Ontario Health atHome (formerly LHIN Home Care): Ontario Health atHome coordinates home care services across Ontario and is a primary referral source and contractor for Links2Care's in-home personal support services. A major counterparty and partial substitute for Links2Care's home support programs.
• Canadian Red Cross: Canadian Red Cross delivers community-based social services including meals-on-wheels, friendly visiting, and emergency support across Ontario. Comparable in scope and funding model (charitable + government grants) to Links2Care's community support pillar.

Emerging players

• Alzheimer Society of Ontario: Alzheimer Society provides caregiver support, respite, and social connection programs for people affected by dementia, overlapping directly with Links2Care's Relief for Caregivers and Social Connection services. Operates province-wide with strong donor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Links2CareChannel
• Facebookfacebook.com/Links2Care
• LinkedInlinkedin.com/company/links2care
• Instagraminstagram.com/links2care
• Xx.com/CareLinks2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Links2Care