Southwest Office Solutions

What Southwest Office Solutions does

Southwest Office Solutions is a privately held, woman-owned Xerox authorized sales agency founded in 2007 by Tracy Maddox and headquartered in Los Alamos, New Mexico, with a second office in Albuquerque. The company sells, leases, and supports Xerox office imaging equipment, software solutions, and managed print services to small and medium businesses, healthcare providers, educational institutions, production print customers, and kiosk operators across the Greater New Mexico area (Los Alamos, Santa Fe, Albuquerque). Its portfolio spans the full Xerox range, from entry-level B-series and C-series desktop printers through VersaLink and AltaLink multifunction devices, up to production presses including the iGen 5, Iridesse, Versant 280/4100, Trivor and Baltoro HF Inkjet, Rialto 900, and PrimeLink C9065/C9070 and B9100.

Underlying technology is sourced primarily from Xerox and its partner ecosystem. The ConnectKey platform powers AltaLink and VersaLink MFPs, Workforce Central provides NLP-driven document summarization, translation across 40+ languages, and audio conversion, Gabi Voice delivers IBM Watson-backed speech recognition for AltaLink devices, and Xerox Workplace Suite/Cloud runs on Microsoft Azure for mobile print management. Healthcare workflows are enabled through a Kno2-powered HIPAA-compliant MFP solution, and document security is reinforced through partnerships with Cisco and McAfee. Self-service kiosks integrate Dropbox, Google Drive, SharePoint, One Drive, FreedomPay, and XMediusFAX.

Revenue is generated through four primary streams: transactional hardware sales of new and certified pre-owned Xerox equipment, short-term equipment leasing, multi-year Managed Print Services contracts that claim up to 30% in print cost savings, and software licensing for solutions such as Gabi Voice, Workplace, and ConnectKey apps. Pricing is quote-based with no public list pricing, and go-to-market is a direct field-sales model anchored by the founder/CEO, supported by a website quote-request cart, content marketing, SEO, and email outreach. The business is constrained to a single-state geography with no disclosed funding, no parent company, and an employee count of 1-10.

Name

Southwest Office Solutions

Legal name

Southwest Office Solutions, Inc.

Website

https://sos-nm.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Southwest Office Solutions is a woman-owned, Xerox-authorized reseller in Los Alamos and Albuquerque that sells, leases, and supports Xerox office copiers, printers, production presses, managed print services, and software to SMBs, healthcare, and education customers across Greater New Mexico.

Ownership category

akta.pro rank

Product category

Office Equipment

NAICS

Support Activities for Printing (32312), Office Machinery and Equipment Rental and Leasing (53242)

SIC

Computer & Office Equipment (3570), Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Office Services & Supplies Management (Stationery, Inventory, Vendor Coordination) (IMAIALAH)

akta.pro secondary industries

Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK), Service Desk & Help Desk Services (BPAEAJAA)

Keywords

• Office copiers
• Managed print services
• Multifunction printers
• Production printing
• Document solutions

Headquarters

HQ city

Los Alamos

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Xerox Office Equipment Sales: Sale of new and used Xerox multifunction printers, copiers, and production printing equipment to businesses in New Mexico. Includes office printers, color copiers, black and white copiers, and production presses.
2. Short-Term Leasing: Variable-period leasing programs for Xerox multifunction devices. Provides flexibility for businesses with temporary printing needs, projects, or events. Includes network installation and technical support.
3. Managed Print Services: Ongoing managed print services including print fleet assessment, optimization, security integration, and workflow automation. Claims potential cost savings of up to 30% for customers.
4. Used Equipment Sales: Sale of pre-owned, quality-checked Xerox multifunction devices with quality control process ensuring high-quality devices ready for production.
5. Software Solutions: Sales and support of software solutions including Gabi Voice Recognition (IBM Watson), Mobile Print (Xerox Workplace Solutions), healthcare MFP solutions, and ConnectKey apps.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Southwest Office Solutions is a Xerox authorized sales agency that sells, leases, and supports Xerox office copiers, multifunction printers, and production printing equipment to businesses in the Greater New Mexico area. The company also delivers managed print services, short-term leasing, certified pre-owned equipment, and software solutions including voice recognition (Gabi Voice), mobile print (Xerox Workplace Solutions), and HIPAA-compliant healthcare document workflows.

Product overview

Southwest Office Solutions is a Xerox authorized dealer offering a comprehensive portfolio of office imaging equipment and managed services. The core offering centers on Xerox multifunction laser printers and copiers across several product lines: the VersaLink series (B400-B615, C400-C9000) for office environments, the AltaLink series (B8000/B8100, C8000/C8100) for high-volume production, and the PrimeLink/Nuvera series for monochrome production printing. Color production solutions include the iGen 5 Press, Iridesse Production Press, Versant 280/4100 Press, Trivor/Baltoro HF Inkjet Press, Rialto 900, and Color C60/C70 Pro. The portfolio extends to software solutions including Xerox ConnectKey Technology (smart workplace assistant), Workflow Central (document processing), Gabi Voice (IBM Watson-powered voice recognition), Xerox Workplace Solutions (print management), Managed Print Services, and the Instant Print Kiosk (self-service). Additional offerings include short-term leasing and certified pre-owned equipment. The products work together as an integrated document ecosystem spanning from personal/home office devices through enterprise production printing, all managed through common platforms like ConnectKey and Xerox App Gallery.

Differentiator

Problem solved

Functional benefit

Products and services

• Xerox Office Color Printers A line of Xerox color laser printers including the C230, C310, VersaLink C400, C500, C600, C7000, C8000, C8000W, and C9000 models, designed for small and medium businesses and workteams needing mobile/cloud connectivity, secure printing, and speeds ranging from entry-level to 55 ppm.
• Xerox Office Black and White Printers A line of Xerox monochrome laser printers including the B230, B310, VersaLink B400, B600, and B610, offering print speeds from standard office use up to 65 ppm with Secure Print and optional Wi-Fi.
• Xerox Color Multifunction Copiers Xerox color MFPs and copiers including the C235, C315, VersaLink C405/C505/C605, VersaLink C7120/7125/7130, AltaLink C8000 series, AltaLink C8100 series, and Color C60/C70 Pro, providing copy, print, scan, fax, and email with tablet-like touchscreens and ConnectKey technology.
• Xerox Black and White Multifunction Copiers Xerox monochrome MFPs and copiers including B225/B235, B305/B315, VersaLink B405/B605/B615, VersaLink B7125/7130/7135, AltaLink B8000 series, AltaLink B8100 series, and PrimeLink B9100, providing high-volume copy, print, scan, and fax with speeds up to 136 ppm on the PrimeLink production model.
• Xerox Production Printing Equipment Production-grade color and inkjet presses including PrimeLink C9065/C9070, Versant 280, Versant 4100, Trivor 2400 HF, Baltoro HF, Rialto 900, iGen 5, and Iridesse for high-volume publishing, transaction printing, direct mail, packaging, photo publishing, and specialty color applications.
• Xerox Monochrome Production Presses High-volume monochrome production equipment including the ED95A/ED125 copier/printer press and Nuvera 100/120/144/157 and 200/288/314 production printers, with rated speeds up to 314 ipm and 4800 x 600 dpi resolution.
• Xerox Instant Print Kiosk Self-service document processing kiosk for walk-up printing, scanning, copying, and faxing with cloud integration to Dropbox, Google Drive, SharePoint, OneDrive, and EFI PrintMe, plus card-based payment via FreedomPay and XMediusFAX cloud fax. Designed for businesses and institutions with regular foot traffic.
• Gabi Voice Recognition AI-powered voice recognition solution powered by IBM Watson for Xerox AltaLink multifunction printers, enabling verbal commands for copy, scan to email, fax, and print operations with ISO 27001, SOC 1, SOC 2, GDPR, HITRUST, and FISMA security certifications.
• Xerox Workplace Solutions Modular print management and mobility solution comprising Xerox Workplace Suite (on-site server deployment) and Xerox Workplace Cloud (cloud administration hosted on Microsoft Azure) for controlling and managing printer fleets and enabling mobile device productivity.
• Managed Print Services Ongoing managed print service including print fleet assessment, optimization, security integration, and workflow automation using Xerox Asset DB and CompleteView Pro, supporting Xerox and non-Xerox devices and claiming up to 30% savings on print and document costs.
• Healthcare MFP Solution Healthcare-specific document management solution powered by Kno2 for HIPAA-compliant document handling, secure patient records management, and medical workflow optimization on Xerox MFPs.
• Short-Term Leasing Flexible variable-period leasing of Xerox multifunction devices for businesses with temporary printing needs, projects, or events, including network installation and technical team support.
• Used Xerox Equipment Pre-owned Xerox multifunction devices that have been quality-checked and refurbished for cost-conscious businesses seeking production-ready equipment.

Quantifiable outcome

• Save up to 30% on print and document costs with Managed Print Services
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability10 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Xerox CorporationcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Southwest Office Solutions is an authorized Xerox sales agency serving the Greater New Mexico area since 2007. The partnership provides exclusive distribution rights for Xerox office copiers, printers, multifunction devices, production presses, and associated software solutions. Tracy Maddox brings over 10 years of direct Xerox Corporation experience to the partnership.
• IBM WatsoncoreTechnology or IntegrationGabi Voice Recognition is powered by IBM Watson AI technology, enabling voice commands for Xerox AltaLink multifunction printers. Gabi Voice leverages Watson's speech recognition and natural language processing capabilities for secure, voice-activated printing operations. Includes multiple security certifications (ISO 27001, SOC 1, SOC 2, GDPR, HITRUST, and others).
• Kno2coreTechnology or IntegrationKno2 powers the Xerox MFP healthcare solution for HIPAA-compliant document handling. Enables healthcare providers to securely manage patient records, ensure regulatory compliance, and optimize medical document workflows.
• PrintReleafminorStrategic or Co-development PartnerPrintReleaf automated reforestation partnership for environmental sustainability. Xerox has recycled 2.5 million printer cartridges through the program, enabling businesses to offset environmental impact of printing.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gordon Flesch Company: Long-established Xerox authorized dealer serving the Midwest with office equipment, managed print services, and document management solutions. Comparable as a Xerox channel partner with a similar MPS-led business model, though at significantly larger scale.
• Les Olson Company: Family-owned office equipment dealer and Xerox partner serving Utah, Nevada, and surrounding states. Closely comparable in ownership structure (family-owned) and business model (Xerox dealer with MPS), though at larger regional scale than the subject.
• CTI (Copier Technology Inc.): Xerox authorized dealer and managed services provider specializing in office printing, document workflow, and MPS offerings. Comparable as a Xerox partner with similar product portfolio and customer segments.
• Atlantic Tomorrow's Office: Office technology company and Xerox authorized dealer serving the Mid-Atlantic with copiers, printers, and managed document services. Comparable as a Xerox channel partner offering the same MPS framework and vertical solutions.
• RJ Young: Xerox authorized dealer providing office equipment, managed print services, and document solutions across the Southeast US. Comparable Xerox channel partner with similar SMB and enterprise customer mix and MPS-led recurring revenue strategy.
• Marco Technologies: Xerox authorized dealer and managed services provider headquartered in the Midwest offering copiers, printers, MPS, and IT services. Directly comparable as a Xerox partner with a hybrid office equipment and managed services model.
• Standard Office Systems: Xerox authorized dealer providing office equipment, managed print services, and document solutions in the Pacific Northwest. Comparable as a regional Xerox partner with similar hardware-plus-MPS business mix.

Broad incumbents

• Konica Minolta dealers: Konica Minolta operates a competing authorized dealer network offering similar multifunction printers, production presses, and managed print services. Comparable as an alternative vendor to Xerox with overlapping product capabilities and channel partner structure.
• HP Amplify partner network: HP's authorized partner channel offers competing office printers, multifunction devices, and managed print services. Comparable as an alternative office equipment vendor ecosystem competing for the same SMB and enterprise customers.
• Ricoh USA (and dealer network): Major office equipment manufacturer with authorized dealer network offering multifunction printers, production printing, and managed document services. Comparable as an incumbent competing for the same office printing spend with similar MPS offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwest Office Solutions