Braided

What Braided does

Braided Technologies is a managed integration infrastructure provider founded in 2021 and headquartered in West Palm Beach, Florida. The company specializes in connecting Salesforce CRM with behavioral health EHR, EMR, billing, insurance verification, and accounting systems used by addiction treatment facilities and mental health providers. Its core technology is a cloud-based, API-driven platform that performs real-time bi-directional data synchronization between Salesforce and behavioral-health-specific systems including Kipu, Sunwave, Lightning Step (clinical/EHR), Kipu RCM and CollaborateMD (billing), Waystar (insurance eligibility), and Sage Intacct (accounting). Unlike one-time integration projects, Braided sells continuously managed infrastructure with ongoing monitoring, maintenance, API-version updates, and field-level changes bundled into the service relationship. The platform is organized into three integration categories: Admissions, Financials, and Utilization Review, each addressing a specific workflow gap in behavioral health operations such as preadmission record creation, utilization review authorization tracking, revenue cycle reporting, and eligibility verification.

The business model is enterprise managed-services with annual subscription billing and custom quote-based pricing negotiated on integration scope, environment complexity, and support requirements. The go-to-market combines direct enterprise field sales (with demo-driven consultative selling and discovery-led implementation planning) and a strategic channel partnership with Kipu Health, where Braided serves as the integration engine inside the Kipu Helix ecosystem announced at JPM Week 2026. This partnership gives Braided indirect distribution to Kipu's installed base of more than 80,000 users at more than 1,600 behavioral health facilities globally. The company is SOC 2 Type 2 certified and earned three G2 Winter 2026 badges (High Performer, Easiest To Do Business With, Easiest Admin), and is led by CEO Jason Raphael and Engineering Lead Guy Gavergun with a reported 1-10 employee headcount. Primary customers include Real Recovery Solutions, Boca Recovery Center, Recreate Behavioral Health Network, Clean Recovery Centers, Alina, Five Star, Futures, Lightfully, Paradigm, and Riverwalk Ranch, with documented outcomes including days-to-weeks implementation timelines and operational stability through rapid facility scaling.

Name

Braided

Legal name

Braided

Website

https://braided.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Braided provides managed integration infrastructure that synchronizes Salesforce CRM with behavioral health EHR systems (Kipu, Sunwave, Lightning Step), billing platforms, and accounting tools for addiction treatment and behavioral health organizations.

Ownership category

akta.pro rank

Product category

Healthcare Integration Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data Aggregation, Interoperability & APIs for RPM (FHIR/IoMT Gateways) (HLACAFAO)

akta.pro secondary industry

Care Coordination, Escalation & Clinical Workflow for RPM (HLACAFAI)

Keywords

• Behavioral health integrations
• EHR CRM integration
• Managed integration services
• Healthcare data synchronization
• Revenue cycle integration

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Integration Services (Managed Infrastructure): Braided provides fully managed integration services connecting behavioral health EHR, CRM, and billing systems. Revenue appears to come from ongoing service contracts for integration management, support, and maintenance. The company emphasizes its managed infrastructure model where ongoing support, updates, and maintenance are included for the life of the relationship rather than one-time project builds.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Braided provides a managed integration platform that connects Salesforce CRM with behavioral health EHR/EMR systems (Kipu, Sunwave, Lightning Step), billing platforms (Kipu RCM, CollaborateMD, DrChrono), eligibility systems (Waystar), and accounting platforms (Sage Intacct). The company delivers bi-directional, real-time data synchronization as continuously maintained infrastructure rather than one-time projects, targeting addiction treatment facilities and behavioral health organizations that need automated patient journey visibility from preadmission through discharge, utilization review, and revenue cycle.

Product overview

Braided offers a managed integration platform for behavioral health organizations, providing bi-directional data synchronization between Salesforce CRM and behavioral health EHR systems (Kipu, Sunwave, Lightning Step). The core platform is organized into three integration categories: Admissions (Salesforce + Kipu/Sunwave/Lightning Step), Financials (Salesforce + Kipu RCM/CollaborateMD/Waystar, Kipu + Sage Intacct), and Utilization Review (Salesforce + Kipu UR). Each integration is continuously managed infrastructure rather than one-time projects, with ongoing support, maintenance, and updates included. The platform connects patient relationship data in CRM with clinical, billing, and accounting workflows across the behavioral health technology stack.

Differentiator

Problem solved

Functional benefit

Products and services

• Behavioral Health Integration Platform Managed integration infrastructure connecting CRM and EHR/EMR systems for behavioral health organizations. Provides bi-directional data sync between Salesforce and behavioral health EHR platforms (Kipu, Sunwave, Lightning Step), enabling automated patient data flow from admissions through treatment and billing.
• Salesforce + Kipu Integration Bi-directional integration connecting Salesforce CRM with Kipu EMR. Pushes preadmission records from Salesforce into Kipu and pulls clinical updates (admission and discharge dates, programs, level of care, chart changes) back into Salesforce on a recurring basis.
• Salesforce + Kipu RCM Integration Pulls billing and payment data from Kipu RCM (formerly Avea) into Salesforce, enabling revenue intelligence by patient, referral source, payer, program, and level of care. Syncs billed amounts, payments, adjustments, claim status, and payer details on a recurring basis.
• Salesforce + Sunwave Integration Bi-directional integration connecting Salesforce with Sunwave EHR for behavioral health. Pushes patient data from Salesforce to Sunwave as preadmission records and pulls clinical updates (admission and discharge dates, programs, level of care, chart changes) back into Salesforce.
• Salesforce + Lightning Step Integration Bi-directional integration connecting Salesforce with Lightning Step EHR. Pushes preadmission records from Salesforce into Lightning Step and pulls clinical updates (admission and discharge dates, programs, level of care, discharge type, chart changes) back into Salesforce.
• Salesforce + CollaborateMD Integration Pushes billing and payment data from CollaborateMD into Salesforce, including accounts, claims, insurance and payer data, guarantor details, charges, and payments. Enables revenue and referral visibility by connecting referral data in Salesforce to billing outcomes in CollaborateMD.
• Salesforce + Waystar Integration Real-time insurance eligibility verification integration between Salesforce and Waystar. Submits structured eligibility requests to the Waystar API from Salesforce and returns coverage status, plan details, deductibles, out-of-pocket maximums, coinsurance, copays, and remaining balances directly into Salesforce records.
• Salesforce + Kipu UR Integration Uni-directional integration pulling Utilization Review data from Kipu into Salesforce. Syncs authorization numbers, approved level of care, start and end dates, reviewer notes, payer information, and custom fields. Associates UR records with correct patient records for real-time authorization visibility in Salesforce dashboards.
• Kipu + Sage Intacct Integration Uni-directional integration capturing claim and billing data from Kipu, CollaborateMD, and DrChrono into the Sage Intacct accounting platform. Includes Patient ID, Claim ID, CPT Code, Payor, Billed Amount, adjustments, and Claim Status, designed for healthcare and behavioral health organizations to reduce manual reconciliation.

Quantifiable outcome

• Integration implementation completed in days to weeks rather than months
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Kipu HealthcoreStrategic or Co-development PartnerStrategic partnership where Braided serves as the integration engine within Kipu Helix, the intelligent operating system for behavioral healthcare. Braided enables bi-directional CRM-EMR connectivity allowing providers to automate data flows from platforms like Salesforce into Kipu EMR. The partnership enables real-time information delivery and efficiency for patient care.
• Sage IntacctcoreTechnology or IntegrationIntegration partnership connecting Kipu, CollaborateMD, and DrChrono billing systems to Sage Intacct accounting platform. Braided structures and delivers clean revenue data so financial numbers tie out accurately.
• WaystarcoreTechnology or IntegrationIntegration partnership enabling real-time insurance eligibility verification directly within Salesforce. Braided connects Salesforce to Waystar's eligibility API for coverage checks without manual re-entry or portal switching.
• CollaborateMDcoreTechnology or IntegrationIntegration partnership connecting Salesforce CRM with CollaborateMD billing platform. Enables claims accuracy, trustworthy reporting, and visibility into revenue and referral performance by pulling billing and payment data into Salesforce.
• KipucoreTechnology or IntegrationPrimary integration partnership with Kipu EMR. Bi-directional integration pushing preadmission data from Salesforce into Kipu and pulling clinical updates back including admissions, discharges, programs, level of care, and chart-level changes.
• SunwavecoreTechnology or IntegrationIntegration partnership connecting Salesforce with Sunwave EHR for behavioral health. Bi-directional integration for patient intake and clinical data synchronization.
• Lightning StepcoreTechnology or IntegrationIntegration partnership connecting Salesforce with Lightning Step EHR. Bi-directional integration for admissions pipeline and clinical system synchronization.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zus Health: Zus Health offers a shared health data infrastructure platform with pre-built EHR integrations and identity services for digital health builders. Both Zus and Braided operate as integration/data-layer platforms serving healthcare technology stacks.
• 1upHealth: 1upHealth is a healthcare API and data platform that connects payers, providers, and apps to clinical data using FHIR-based interoperability. Both companies compete in the healthcare API/integration space with similar managed-infrastructure models and pre-built connectors.
• Lyniate (Rhapsody): Lyniate (formerly Rhapsody) is a healthcare integration engine providing data exchange between clinical systems for hospitals and health systems. Both companies provide managed integration infrastructure for healthcare organizations, though Lyniate is more established in hospital systems and Braided in behavioral health.
• Particle Health: Particle Health provides a healthcare data interoperability platform for exchanging clinical records across EHRs, payers, and providers via APIs. Like Braided, Particle Health sells into healthcare organizations needing cross-system data flow, though Particle focuses on clinical record retrieval rather than CRM-EHR operational sync.
• Health Gorilla: Health Gorilla is a Clinical Information Network enabling interoperability between EHRs, labs, and HIEs via APIs. Both companies operate healthcare data interoperability platforms serving provider organizations needing cross-system connectivity.
• Corepoint Health (InterSystems): Corepoint Health (now part of InterSystems) provides healthcare integration engine technology for connecting disparate clinical and administrative systems. Both companies operate in the healthcare interoperability space with comparable managed-infrastructure offerings.
• Redox: Redox is a healthcare API platform that enables data exchange between EHRs and applications via a standardized integration engine. Both Redox and Braided sell managed interoperability infrastructure to healthcare organizations, though Redox is horizontal across healthcare while Braided is vertically specialized in behavioral health.

Emerging players

• Medplum: Medplum is an open-source healthcare API platform built on FHIR for building clinical applications and integrations. While Medplum provides developer-focused infrastructure versus Braided's managed service approach, both target healthcare organizations needing system-to-system connectivity.

Broad incumbents

• Salesforce Health Cloud: Salesforce Health Cloud is the broader CRM platform Braided integrates with. Salesforce is a platform partner rather than a direct competitor, but its evolving native capabilities in healthcare CRM and pre-built connectors could influence Braided's positioning over time.
• Kipu Health: Kipu Health is the leading EMR for behavioral health and addiction treatment, and Braided's primary strategic partner within the Kipu Helix ecosystem. While not a direct competitor (Kipu is the EMR, Braided provides the CRM-EHR integration layer), the two are deeply intertwined in serving the same behavioral health provider customer base.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/braided-technologies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braided