Future Golf
Future Golf is an Australian flexible golf membership platform offering tiered annual subscriptions ($249-$799) plus a free Clubhouse tier, providing 23,000+ active members with access to 150+ partner courses, in-app tee time booking, GOLF Link handicap management, and 250+ annual community events across six states.
- Company typePrivate
- Founded2014
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Future Golf does
Future Golf (legal entity: GenYser Pty Ltd, founded 2014 in Melbourne as GenYGolf, rebranded 2018) operates Australia's largest flexible golf membership platform, serving social golfers who are priced out of, or intimidated by, traditional golf clubs. The company offers a four-tier membership — Clubhouse (free), The Social ($249/yr), The Golfer ($349/yr), and The Addict ($799/yr) — distributed through a proprietary iOS/Android mobile app that integrates with Golf Australia's GOLF Link handicap system, enables in-app tee time booking (FG Tee Times), manages round voucher redemption at 150+ partner courses, and tracks a 700+ badge gamification system with historical data going back to 2014. The platform runs 250+ community events annually across six Australian states with over $150k in prizes distributed.
The business model is subscription-led, with the bulk of revenue from recurring annual memberships on 12-month auto-renewing terms. Secondary revenue streams include e-commerce merchandise, golf trip packages, and gift voucher sales through the Future Golf Shop. Customer acquisition is community-led and product-led: the free Clubhouse tier functions as a permanent top-of-funnel lead magnet, while word-of-mouth and an event-heavy marketing mix (social media, FGTV content series, referral programs) drive low-cost growth. Future Golf has 23,000+ active members as of mid-2024, up from 16,000+ at end-2023, and claims 50,000+ members have passed through the platform since 2014, with 7,300 transitioning to traditional club memberships and 2,200+ in the past 12 months alone.
Strategic positioning rests on a multi-sided ecosystem: members gain affordable access to courses and events; partner courses (150+) receive a steady flow of paying customers; and brand sponsors (TaylorMade, Genesis, Drummond Golf, CBCo Brewing) access a curated audience. The company is privately held, founder-controlled (CEO Ali Terai since inception), professionally led (COO Brenton Humphreys appointed September 2023), and appears to be organically grown and self-funded with no disclosed institutional investment. Future Golf has won the Telstra Business Award (2019) and has secured multi-year exclusivities with Drummond Golf and Moonah Links, suggesting the founders have prioritized brand and partnership depth over rapid capital-raising.
Future Golf firmographics
Firmographics- Name
- Future Golf
- Legal name
- GenYser Pty Ltd
- Website
- https://futuregolf.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Future Golf is an Australian flexible golf membership platform offering tiered annual subscriptions ($249-$799) plus a free Clubhouse tier, providing 23,000+ active members with access to 150+ partner courses, in-app tee time booking, GOLF Link handicap management, and 250+ annual community events across six states.
- Ownership category
- akta.pro rank
Future Golf industry classification
Industry- Product category
- Golf Membership Services
- NAICS
- Golf Courses and Country Clubs (71391)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)
- akta.pro secondary industry
- Golf Tours & Professional Circuits (MPAKAAAK)
Keywords
Where Future Golf is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Future Golf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Paid Membership Subscriptions: Three-tiered annual subscription model with monthly or annual billing. Recurring revenue from membership fees. Membership term is 12 months with auto-renewal.
- Shop - Merchandise & Event Tickets: E-commerce sales of Future Golf branded merchandise (hats, apparel, golf ball markers) and event-based revenue from golf trips and special events.
- Gift Vouchers: Membership vouchers and gift cards sold through the Future Golf Shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | The Social - Entry tier with basic benefits |
| Subscription | Annual | The Golfer - Mid-tier membership |
| Subscription | Annual | The Addict - Premium tier with unlimited access |
| Freemium | Pay-as-you-go | Clubhouse - Free tier lead magnet |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Future Golf product offering
Product offeringCore offering
Future Golf operates a flexible, tiered golf membership community in Australia providing individual golfers with access to 200+ partner courses, an official Golf Australia GOLF Link handicap system, in-app tee time booking, and 200+ annual community events. Memberships range from a free Clubhouse tier to premium paid tiers (The Social, The Golfer, The Addict), all delivered through a proprietary iOS/Android mobile app.
Product overview
Future Golf is a flexible golf membership platform operating as a single unified offering with multiple tier levels rather than a modular platform architecture. The core product is the Future Golf membership, available in four tiers: Clubhouse (free), The Social ($249/year), The Golfer ($349/year), and The Addict ($799/year). These tiers are accessed through the Future Golf mobile app (iOS/Android), which serves as the central hub for round voucher management, GOLF Link handicap tracking, in-app tee time booking (FG Tee Times), social round submission, event registration, and badge-based competition. The platform's partner course network of 200+ venues across Australia is accessed via round vouchers, discounted green fees, and exclusive tee times. FG Tour and Future Golf Events (200+ per year, $150k+ in prizes) form the competitive layer, while the Shop provides merchandise, golf trips, and gift vouchers. The Clubhouse free tier acts as an on-ramp, feeding member upgrades to paid tiers.
Differentiator
Problem solved
Functional benefit
Brands
- Clubhouse: Free membership tier within the Future Golf app offering exclusive partner deals, event invites, and a daily handicap calculator.
Products and services
- The Social Membership Entry-level paid membership tier offering round vouchers for green fee access at partner courses, official GOLF Link handicap, social round submissions, discounted green fees, and community event access. Priced at $249 annually (~$27.95/month). Billed monthly or annually.
- The Golfer Membership Mid-tier paid membership providing an increased allocation of 12 round vouchers, official GOLF Link handicap, social round submissions, discounted green fees, a lesson with a PGA Professional, and community event access. Priced at $349 annually.
- The Addict Membership Premium paid membership offering the highest allocation of round vouchers, unlimited social rounds, 7-day national course access including prestige partners like Moonah Links, simulator sessions, fitting offers, and full community event access including the FG Tour. Priced at $799 annually.
- Clubhouse Free Membership Free membership tier within the Future Golf app providing a $25 Skillest coaching voucher, exclusive partner deals and promotions, clubhouse event pricing, and access to community events. Does not expire and can be upgraded to paid tiers at any time.
- Future Golf App Mobile application (iOS and Android) serving as the central hub for members. Features include round voucher redemption, social round submission, GOLF Link handicap management, in-app tee time booking, event registration, partner discounts, and badge tracking.
- FG Tour Future Golf's flagship tournament and event series featuring competitive play across multiple states, including individual stableford events, team events, multi-round series, and special events such as the Prestige Series and RDO Golf Events. Awards titles including Club Champion, Match Play Champion, and Tour Champion. Over 200 events per year with over $150k in prizes.
- FG Tee Times In-app tee time booking feature within the Future Golf app that allows members to view real-time tee time availability at partner courses, book and redeem FG Round vouchers directly in-app, and check in at the pro shop. Available at selected courses.
- Future Golf Shop E-commerce store selling Future Golf branded merchandise (hats, golf ball markers, apparel), event tickets and golf trips, gift cards, and membership vouchers.
- Future Golf Gift Vouchers Digital gift vouchers available in denominations from $50 to $500, redeemable toward Future Golf memberships. Also sold as membership vouchers priced between $195.30 and $449.50.
- Future Golf Golf Trips Organised multi-day golf trip packages available for purchase through the Future Golf Shop, including Kooralbyn Valley Trip, Yarrawonga & Shepparton Golf Trip, Cobram Trip, and The Hunter Valley Trip. Prices range from $80 to $1,950 depending on package.
- Melbourne Stadium Golf Three-week stadium golf experience at Marvel Stadium, Melbourne - Australia's first stadium golf event. Over 4,500 guests and 85,000+ golf balls hit during the inaugural event.
Quantifiable outcome
- 72% of members graduated to playing on a golf course for the first time since joining
- +3 more outcomes
Companies that use Future Golf
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Future Golf technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Future Golf partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor, major and core.
- CBCo BrewingminorOfficial Beer & Cider Partner. Official FG Events partner for three major events in Victoria, Western Australia and Queensland. Digital hole sponsor for National Series and State Championships. Exclusive social events at CBCo Brewing venues in Victoria and Western Australia.
- TRUE linkswearminorOfficial Footwear Partner with national category exclusivity. Official Events Partner and Season Tour Partner. Dedicated fitting events at Future Golf events. Product prizes at National Tour events. 15% exclusive member discount on TRUE products.
- Bushnell GolfminorOfficial Rangefinder Partner via Champion Sports (exclusive Australian distributor). Exclusive offers and discounts on Bushnell products including rangefinders, speakers, and golf accessories. Product showcase at select events with prize giveaways.
- Big Swing Golf (BSG)majorIndoor simulator network across Australia. BSG VIP Membership for new Future Golf members. 25+ sites and growing. Exclusive FG member events hosted at BSG venues. Drummond Golf partnership integrates BSG access.
- Moonah LinkscoreFour-year extension until end of 2027. All Future Golf members enjoy 7-day access to redeem membership tee times (Social level mid-week only). Cross-course access to Legends and Open courses. Three-year Vic PGA event sponsorship commitment. Annual golf development fund contribution.
- Drummond GolfcoreExclusive national commercial partnership making Drummond Golf the Official Retail Partner. Drummond Golf (50 stores and franchise owners across Australia) provides VIP membership to Big Swing Golf indoor simulator network (25 sites). Drummond Golf enhances events with prize vouchers and serves as presenting partner of annual Barnbougle event. Partnership secured exclusivity for at least two years.
- GreenSpace ManagementmajorNearly decade-long partnership expanded to offer members exclusive access to seven venues across 3 states. Golf courses: Freeway (VIC), Regency Park (SA), Royal Park (VIC). SHANX Mini Golf courses: Little Para (SA), Perth (WA). Combined vision to grow golf participation beyond traditional streams.
- GenesiscoreLandmark partnership as premium automotive brand. Prestige Series driven by GENESIS. Major prize events including Genesis GV70 ($118,000 value) hole-in-one prizes. Elevating golfing experience for members.
- TaylorMadecoreExclusive Equipment Partner, Naming Rights Partner of FG Tour, Exclusive Presenting Partner of FG Tour, and Series Sponsor. Extended into its fifth year. Provides exclusive product opportunities and experiences for members. Key sponsor of first 2024 event marking Future Golf's 10th year.
- X-GolfmajorLong-standing partnership expanded to 21 locations nationwide. Yearly X-Golf vouchers by membership tier: Clubhouse $10, Social $25, Golfer $50, Addict $75. Return visitor rates offered. Members access exclusive benefits via Future Golf App.
- Belgravia LeisuremajorExpanded partnership providing access to exceptional golf courses including Dingley and Yarrambat Goanna Golf Mini Golf, Glanville Golf Course, Spring Park Golf Course, Valley View Golf Course, and Geelong Golf Course. Belgravia Leisure operates over 230 leisure venues across Australia and New Zealand.
- 2K GamesminorExclusive partnership bringing PGA TOUR 2K23 gaming opportunities and exclusive offers to Future Golf members. Combined golf and gaming experience.
- BlueFitminorGroundbreaking partnership with prominent recreation and leisure industry operator in Australia. Expands golf access through BlueFit-managed venues.
- SkillestminorGolf coaching platform providing $25 Skillest coaching voucher to all Clubhouse members. World-class coaches provide detailed video analysis of swings. Platform integrated as member benefit for golf development.
- Swing FactoryminorNew strategic partnership announced to deliver enhanced on- and off-course experiences, events, and playing opportunities for Future Golf members.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Future Golf competitors and assessment
Company assessmentDirect peers
- Golfshake: UK-based golf community platform offering handicap tracking, course reviews, and member networking. Operates a similar community-led model targeting amateur golfers outside the traditional club structure.
- 18Birdies: US-based golf app combining GPS rangefinder, score tracking, handicap management, and a social community for golfers. Most directly comparable as a mobile-first community platform serving amateur golfers with tiered premium features.
- TheGrint: Golf social platform with handicap tracking, scoring, and community leagues. Closely aligned with Future Golf's handicap-centric, community-led approach and tiered premium membership model.
- SwingU: Golf GPS and statistics app with score tracking and a free-plus-premium model. Comparable through its app-first member experience and free tier that converts to paid subscriptions.
Broad incumbents
- IMG Golf: Global sports management and events company with a significant golf division managing professional tours and tournaments. Comparable through golf event management (FG Tour vs IMG-managed tours) but at a vastly larger scale.
- Golf Australia: National governing body for golf in Australia and operator of the GOLF Link handicap system that Future Golf integrates with. A strategic partner/integrator rather than direct competitor, but the dominant institutional incumbent in the Australian golf ecosystem.
Emerging players
- Clippd: Golf performance platform capturing shot data for handicap tracking and improvement insights. Comparable on the handicap-tracking dimension but focused on performance analytics rather than community membership.
- Arccos: AI-powered golf shot tracking system with subscription-based insights. Overlaps with Future Golf through handicap tracking and performance improvement use cases, but differentiated by hardware-centric model.
Regional players
- GoGolf: Asia-based golf membership and booking platform serving golfers across Southeast Asia. Comparable operating model (multi-venue access via subscription) but geographically distinct from Future Golf's Australian footprint.
Others
- PGA of Australia: Industry body representing Australia's PGA Professionals, including coaches that Future Golf partners with for lessons. Not a direct competitor but a key ecosystem participant whose members serve as Future Golf's coaching partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Future Golf social profiles
Digital presenceFuture Golf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Future Golf leadership team
Management profileNumber of profiles
Profiles9 records
Future Golf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Future Golf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Future Golf
What does Future Golf do?
Future Golf operates a flexible, tiered golf membership community in Australia providing individual golfers with access to 200+ partner courses, an official Golf Australia GOLF Link handicap system, in-app tee time booking, and 200+ annual community events. Memberships range from a free Clubhouse tier to premium paid tiers (The Social, The Golfer, The Addict), all delivered through a proprietary iOS/Android mobile app.
Is Future Golf a public or private company?
Future Golf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Future Golf founded?
Future Golf was founded in 2014. It employs 11 to 50 people.
Where is Future Golf based?
Future Golf is headquartered in Melbourne, Australia, in the Oceania region.
How does Future Golf make money?
Three revenue lines are on record. Paid Membership Subscriptions are the primary driver. The others are shop - Merchandise & Event Tickets and gift Vouchers.
Who are Future Golf's main competitors?
Direct peers on record are Golfshake, 18Birdies, TheGrint and SwingU. Broad incumbents are IMG Golf and Golf Australia. Emerging players are Clippd and Arccos. GoGolf is listed as a regional player. PGA of Australia is listed as an others.
Does Future Golf have an API?
No public API is recorded for Future Golf.
What industry is Future Golf in?
Future Golf's product category is Golf Membership Services. Its primary akta.pro industry code is MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs), with a secondary code of MPAKAAAK, Golf Tours & Professional Circuits. Its NAICS code is 71391 and its SIC code is 7997.