Rankin & Rankin Insurance Services

Name

Rankin & Rankin Insurance Services

Legal name

Rankin & Rankin Insurance Services

Website

https://rankininsurance.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Zanesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Agency Commissions: As an independent insurance agency, Rankin & Rankin generates revenue through commissions paid by insurance carriers for policies placed on behalf of clients. They represent multiple Property & Casualty carriers (25+) and Life & Health carriers, earning commission income on each policy sold or renewed.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rankin & Rankin Insurance Services is an independent insurance agency that places and services personal, commercial, employee benefits, and life/disability insurance policies on behalf of clients. Founded in 1928 in Zanesville, Ohio, the agency represents 25+ Property/Casualty carriers and 25+ Life/Health carriers, earning commissions by shopping multiple carriers to identify appropriate coverage and competitive rates for each client. The agency provides advisory, quoting, policy servicing, and claims support across personal lines (home, auto, umbrella, renters, farm, condo, motorcycle, ATV, marine, flood), commercial lines (business, commercial auto, property, umbrella, construction, apartment owners, general liability, oil & gas, professional liability, rental property), employee benefits (group health, disability, dental, vision, supplemental, Medicare supplement, HRAs, HSAs, telemedicine, voluntary benefits), and life/disability products (term, whole, universal life, individual disability, group life, long-term care).

Product overview

Rankin & Rankin Insurance Services is an independent insurance agency founded in 1928, providing a comprehensive array of personal insurance, commercial/business insurance, employee benefits, and life/disability insurance products. The company's personal insurance offerings include Home Insurance, Auto Insurance, Personal Umbrella Insurance, Renters Insurance, Farm Insurance, Condo Insurance, Motorcycle Insurance, ATV Insurance, Marine Insurance, and Flood Insurance. Commercial insurance products encompass Business Insurance, Commercial Auto Insurance, Commercial Property Insurance, Commercial Umbrella Insurance, Construction Insurance, Apartment Owners Insurance, General Liability Insurance, Oil & Gas Insurance, Professional Liability Insurance, and Rental Property Insurance. Employee benefits include Group Health Insurance, Group Disability Insurance, Worksite Benefits Insurance, Group Dental Insurance, Group Vision Insurance, Supplemental Health Insurance, Medicare Supplement Insurance, Executive Carve-Out Plans, Voluntary Employee-Paid Benefits, Telemedicine, Health Reimbursement Arrangements (HRAs), and Health Savings Accounts (HSAs). Life and disability products include Life Insurance (Term, Whole, and Universal), Individual Disability Insurance, Group Life Insurance, and Long Term Care Insurance. The company operates as an independent agency, serving clients throughout Ohio from its Zanesville location.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Homeowners insurance that provides financial protection against disasters, covering damage to the home and personal property plus liability for injuries or property damage caused by household members or pets. Offered to individual homeowners in Southeastern Ohio through multiple P&C carrier partners.
• Auto Insurance Auto insurance providing property coverage for damage to or theft of the vehicle, liability coverage for bodily injury or property damage to others, and medical coverage for treatment costs. Offered to individual vehicle owners through multiple carrier partners.
• Personal Umbrella Insurance Personal umbrella insurance that provides additional liability coverage beyond the limits of standard home and auto policies, protecting personal assets from lawsuits for property damage or bodily injury.
• Renters Insurance Renters insurance covering personal property against theft or damage, providing liability protection for bodily injury and property damage claims, and including legal defense coverage.
• Farm Insurance Farm insurance covering crop, livestock, farm equipment, and workers' compensation for farm employees, providing specialized protection for agricultural operations.
• Condo Insurance Condo insurance covering personal property, liability, and additions or improvements made to the unit that are the owner's responsibility under the condo association agreement.
• Motorcycle Insurance Motorcycle insurance providing coverage for the motorcycle itself, liability protection for injuries or damage to others, and medical coverage for the rider and passengers.
• ATV Insurance Specialized insurance for all-terrain vehicles, dirt bikes, dune buggies, golf carts, snowmobiles, and other motorsports vehicles, including collision, liability, and comprehensive coverage.
• Marine Insurance Comprehensive watercraft insurance covering liability, medical payments, physical damage, uninsured watercraft bodily injury, fuel spill liability, and emergency assistance.
• Flood Insurance Flood insurance offered through the National Flood Insurance Program (NFIP), covering structures and property against flood damage including personal items and certain building components.
• Business Insurance Comprehensive business insurance package encompassing commercial auto, property, umbrella, construction, apartment owners, general liability, oil and gas, professional liability, and rental property coverage for business owners and commercial enterprises.
• Commercial Auto Insurance Commercial auto insurance covering business vehicles with liability, collision, comprehensive, and uninsured motorist protection for fleet and business use.
• Commercial Property Insurance Commercial property insurance covering repair or replacement of assets damaged by fire, storm, theft, or vandalism, plus lost income from business interruption and temporary location funding during repairs.
• Commercial Umbrella Insurance Commercial umbrella insurance providing additional liability coverage once the limits of standard business insurance policies are reached, protecting against costly lawsuits.
• Construction Insurance Construction insurance covering general liability, professional liability, commercial vehicle, and workers' compensation for construction professionals, including jobsite hazards, equipment damage, materials, and natural disasters.
• Apartment Owners Insurance Apartment owners insurance protecting building structures, common areas, and tools used to maintain the property, with liability coverage against lawsuits from visitors who suffer injury or property damage.
• General Liability Insurance General liability insurance providing financial protection against bodily injury, property damage, and personal injury claims arising from real or alleged injury or damage on business premises or from business operations.
• Oil & Gas Insurance Specialized oil and gas insurance covering rigs and equipment, environmental risks, safety risks, liability protection, and workers' compensation specific to the oil and gas industry.
• Professional Liability Insurance Professional liability insurance (errors and omissions) protecting individuals and companies from the cost of defending lawsuits claiming negligence, malpractice, or misrepresentation in professional services.
• Rental Property Insurance Rental property insurance covering buildings, fences, sheds, and liability risks for landlords who rent out property, complementing tenants' renters insurance.
• Group Health Insurance Group health insurance issued to a group of people (typically employer groups), offered to eligible employees and their families as part of an employee benefits package.
• Group Disability Insurance Group disability insurance providing income protection in the event of disability, with both short-term and long-term disability coverage as an employee benefit.
• Worksite Benefits Insurance Worksite (voluntary) benefits offering cost-effective employee-paid coverage options to offset out-of-pocket medical expenses, including accident, cancer, critical illness, hospital indemnity, and ID theft protection.
• Group Dental Insurance Group dental insurance providing dental coverage with a wide choice of dentists and coverage for common services, available as employer-paid or voluntary plans.
• Group Vision Insurance Group vision insurance offering flexible plan designs with provider options nationwide, providing regular eye exams at no or low cost to patients.
• Supplemental Health Insurance Supplemental health insurance covering gaps in health insurance plans, including out-of-pocket medical expenses such as deductibles and co-payments, plus cash benefits for living expenses or loss of income due to illness or injury.
• Medicare Supplement Insurance Medicare supplement insurance (MediGap/Med-Sup) assisting individuals over 65 with items not covered under Medicare Part A and Part B, including co-pays, deductibles, and co-insurance.
• Executive Carve-Out Plans Executive carve-out plans providing executive benefits including salary deferral plans (401(k) overlay, defined contribution, defined benefit), split dollar plans, deferred compensation, and executive bonus plans.
• Voluntary Employee-Paid Benefits Voluntary employee-paid benefits allowing employees to customize their benefit package with products they pay all or some of the premiums for, including accident plans, critical illness, life, disability, travel insurance, and identity theft protection.
• Telemedicine Virtual care platform offering $0 copay for 24/7 doctor consultations, mental health and teletherapy, specialist consultations, second opinions, health and wellness coaching, and advocacy and care navigation as an employee benefit.
• Health Reimbursement Arrangements (HRAs) Employer-funded Health Reimbursement Arrangements (HRAs) that reimburse employees for qualifying medical expenses on a tax-free basis as part of an employee benefits offering.
• Health Savings Accounts (HSAs) Tax-sheltered Health Savings Accounts (HSAs) for consumers to pay HSA-specific qualified medical expenses, requiring enrollment in a qualified high-deductible health plan (HDHP).
• Life Insurance Life insurance providing financial protection for families with a tax-free cash payment upon death, available as term insurance for temporary needs or permanent insurance for lifelong protection with cash value accumulation.
• Term Life Insurance Term life insurance providing affordable coverage for a specified period (typically 1-30 years), paying a benefit only if the policyholder dies during the term.
• Whole Life Insurance Whole life insurance providing financial protection over the policyholder's entire lifetime with fixed premiums and cash value accumulation, functioning as both comprehensive coverage and an investment tool.
• Universal Life Insurance Universal life insurance offering permanent lifelong protection with cash value accumulation and flexibility to vary premium payments, combining security and flexibility for those with income fluctuations.
• Individual Disability Insurance Individual disability insurance providing income in the event a worker is unable to perform work due to a disability, available as short-term disability (STD) with 0-14 day waiting period or long-term disability (LTD) with longer waiting periods.
• Group Life Insurance Group life insurance strengthening employee benefits packages by providing life coverage that helps employees manage expenses and protect families, with voluntary term life and voluntary permanent life options.
• Long Term Care Insurance Long term care insurance covering care received at home or in a facility when someone needs assistance with activities of daily living due to accident, illness, or advancing age.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Auto-Owners InsurancecoreChannel Partner/ Reseller/ DistributorProperty and Casualty insurance carrier partner. Provides auto, home, and related insurance products that Rankin & Rankin sells to customers.
• Central Insurance CompanycoreChannel Partner/ Reseller/ DistributorProperty and Casualty insurance carrier partner offering coverage options through the agency.
• Cincinnati Insurance CompaniescoreChannel Partner/ Reseller/ DistributorProperty and Casualty insurance carrier partner providing commercial and personal lines coverage.
• Liberty Mutual InsurancecoreChannel Partner/ Reseller/ DistributorProperty and Casualty insurance carrier partner offering auto, home, and business coverage.
• Ohio Mutual Insurance GroupcoreChannel Partner/ Reseller/ DistributorRegional Property and Casualty insurance carrier partner.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorProperty and Casualty insurance carrier partner, particularly known for auto insurance.
• Westfield InsurancecoreChannel Partner/ Reseller/ DistributorProperty and Casualty insurance carrier partner serving Ohio markets.
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorProperty and Casualty insurance carrier partner offering commercial and personal lines.
• ChubbcoreChannel Partner/ Reseller/ DistributorProperty and Casualty insurance carrier partner, known for high-value personal and commercial coverage.
• National American Insurance CompaniescoreChannel Partner/ Reseller/ DistributorProperty and Casualty insurance carrier partner.
• Mennonite MutualcoreChannel Partner/ Reseller/ DistributorProperty and Casualty insurance carrier partner serving specific market segments.
• AetnacoreChannel Partner/ Reseller/ DistributorLife & Health insurance carrier partner offering health insurance products.
• AnthemcoreChannel Partner/ Reseller/ DistributorLife & Health insurance carrier partner offering health insurance coverage.
• Delta DentalcoreChannel Partner/ Reseller/ DistributorLife & Health carrier partner offering dental insurance plans.
• Medical Benefits MutualcoreChannel Partner/ Reseller/ DistributorLife & Health insurance carrier partner offering health coverage.
• Ohio Medical Mutual (MedMutual)coreChannel Partner/ Reseller/ DistributorOhio-based Life & Health insurance carrier partner.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorLife & Health insurance carrier partner offering comprehensive health coverage.
• VSP VisioncoreChannel Partner/ Reseller/ DistributorLife & Health carrier partner offering vision insurance plans.
• PrincipalcoreChannel Partner/ Reseller/ DistributorLife & Health carrier partner offering retirement and insurance solutions.
• The StandardcoreChannel Partner/ Reseller/ DistributorLife & Health carrier partner offering disability, life, and retirement insurance.
• Starmark InsuranceminorChannel Partner/ Reseller/ DistributorLife & Health insurance carrier partner.
• US Health and LifeminorChannel Partner/ Reseller/ DistributorLife & Health insurance carrier partner.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Brown & Brown: Major publicly traded insurance brokerage distributing personal and commercial coverage through independent agency operations. A scaled incumbent competing for the same regional agency consolidation opportunities as Rankin & Rankin.
• HUB International: Large global insurance brokerage offering personal, commercial, and benefits products across many carrier relationships. Operates as a much larger incumbent in the same independent brokerage space Rankin & Rankin serves.
• Acrisure: Rapidly growing global insurance brokerage built largely through acquisition of independent agencies. Represents the dominant consolidator model that Rankin & Rankin could be acquired into or compete against for customers.
• Arthur J. Gallagher & Co. Large global insurance brokerage and risk management services firm offering personal, commercial, and benefits products. Competes for the same mid-market commercial and benefits business that Rankin & Rankin serves locally.

Direct peers

• Goosehead Insurance: Independent insurance agency franchise model offering personal and commercial coverage through multiple carrier partners. Directly comparable to Rankin & Rankin's independent agency approach, though operating through a franchised distribution model.
• Brightway Insurance: Independent insurance agency franchise representing multiple carriers for personal and commercial lines. Shares Rankin & Rankin's core business model of independent agency representation across many carriers, differing mainly in franchise versus corporate structure.
• Leavitt Group: National network of independent insurance agencies offering personal, commercial, and benefits coverage. Highly comparable to Rankin & Rankin's independent multi-carrier agency model, with similar emphasis on local ownership and carrier choice.

Regional players

• Celina Insurance Group: Ohio-based regional mutual insurance carrier providing personal and commercial coverage primarily in the Midwest. Competes for the same Ohio customers as Rankin & Rankin, though through direct carrier distribution rather than independent agency.
• Grange Insurance: Ohio-based regional insurance carrier offering personal, commercial, and life products through captive and independent agents. Competes for the same Ohio insurance customers as Rankin & Rankin from a carrier-led distribution model.
• Erie Insurance: Multi-state regional insurance carrier with strong Midwest presence offering personal and commercial coverage through captive agents. Competes for the same household and small business insurance customers as Rankin & Rankin in Ohio.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rankin.rankin
• Xx.com/rankininsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rankin & Rankin Insurance Services