First Florida Insurance Brokers

What First Florida Insurance Brokers does

First Florida Insurance Brokers (FFIB) is a private insurance brokerage headquartered in Tampa, Florida, that designs and places Property & Casualty and Employee Benefits insurance programs for Florida-based Public Entity, Scholastic, and Non-Provert organizations, with Auto Dealers as a secondary vertical. The firm operates a relationship-led, service-driven brokerage model — placing coverage through multiple A-rated insurance carriers, strategic property purchasing groups, pool markets, and wholesalers — and supplements placement with risk assessment, claims management, loss control, cyber risk advisory, workers' compensation, and alternative risk solutions. The technology layer consists of a Zywave-powered client portal (myinsportal.com) for account access and policy servicing.

FFIB is a subsidiary of Ballator Insurance Group, which itself is part of Accretive (an Arthur J. Gallagher affiliate, evidenced by the ajg.com privacy notice). Leadership includes President John Orebaugh, VP of P&C Maggie Boykin (CPCU/ARM designations), and SVP of Employee Benefits Paul Hebert. The firm's revenue model is commission-based: it earns percentage-of-premium commissions on placed insurance, supplemented by contingent compensation (overrides, profit-sharing, premium finance fees, expense reimbursements, producer subsidies) and interest earned on premiums held until remittance to carriers. Compensation is disclosed only on request to account representatives.

FFIB operates from two Florida offices (Tampa headquarters at 100 South Ashley Drive and Orlando at 20 N. Orange Avenue), focuses entirely on the U.S. market, and competes primarily on niche specialization rather than scale or technology differentiation. No public customers, premium volume figures, headcount over time, or revenue disclosures are available in the input material.

Name

First Florida Insurance Brokers

Legal name

First Florida Insurance Brokers, Inc.

Website

https://ffinsbr.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

First Florida Insurance Brokers is a Tampa-based private insurance brokerage that places Property & Casualty and Employee Benefits programs for Florida Public Entity, Scholastic, and Non-Provert clients, operating as a subsidiary of Ballator Insurance Group within Accretive.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

Keywords

• Property casualty insurance
• Employee benefits brokerage
• Commercial insurance brokerage
• Public entity insurance
• Risk management services

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Commissions: Commissions paid as a percentage of premiums due to insurance companies. Commission rates vary by insurance company, by volume of business placed with that company, profitability, and other factors.
2. Contingent Compensation: Other forms of compensation received from insurers, insurance intermediaries, premium finance companies and other vendors including contingents, overrides, profit-sharing, premium finance fees, expense reimbursements, producer subsidies, award trips, meetings and other incentives.
3. Premium Interest: Interest earned on premiums held until it is time to pay the applicable insurance companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

First Florida Insurance Brokers is a property & casualty and employee benefits insurance brokerage that places tailored insurance programs for organizations across multiple verticals, with deep specialization in Florida Public Entity, Scholastic, and Non-Profit risks. The firm leverages access to numerous A-rated carriers, strategic property purchasing groups, pool markets, and wholesalers to deliver risk assessment, claims management, loss control, and program design services to its clients.

Product overview

First Florida Insurance Brokers (FFIB) offers a unified insurance brokerage platform providing Property & Casualty and Employee Benefits insurance solutions. The core offering consists of P&C insurance covering property damage, liability, and specialized risks, paired with Employee Benefits programs including health insurance and wellness solutions. FFIB operates as a Ballator Insurance Group subsidiary with over 25 years of niche market expertise in Florida Public Entity, Scholastic, and Non-Profit sectors. Additional services include claims management, risk assessment, cyber risk management, workers' compensation solutions, and alternative risk solutions through specialty underwriting and captive insurance management.

Differentiator

Problem solved

Functional benefit

Products and services

• Property & Casualty Insurance Solutions Insurance protection covering property damage, liability, and unforeseen events including natural disasters, theft, and accidents. FFIB designs innovative property & casualty programs tailored for Florida Public Entity, Scholastic, Non-Profit, and Auto Dealer insurance risks, placing coverage through A-rated carriers, strategic property purchasing groups, pool markets, and wholesalers. Intended for organizations seeking comprehensive, niche-aware commercial insurance placement.
• Employee Benefits Programs Comprehensive benefits packages including health insurance, retirement plans, wellness programs, and support for employee enrollment and benefits administration, designed to attract and retain talent. Offered to Florida-based employer organizations in Public Entity, Scholastic, Non-Profit, and Auto Dealer verticals as a standalone service line supported by the Ballator Employee Benefits practice.
• Short-Term Medical Insurance Quote Insurance product enabling clients to shop for and obtain short-term medical insurance quotes, with access to a brochure and direct shopping portal. Positioned as a quick-quote brokerage product line for individuals and organizations seeking temporary medical coverage.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Ballator Insurance GroupcoreStrategic or Co-development PartnerFirst Florida Insurance Brokers is a subsidiary of Ballator Insurance Group, which also includes World Risk Management, Non-Profit Insurance Services, Libertate Insurance Services, and others. Ballator is recognized for innovative insurance solutions tailored to niche industries such as Scholastic, Public Entity, Non-Profit, and Auto Dealers. FFIB is now part of Accretive.
• A-rated Insurance CarrierscoreChannel Partner/ Reseller/ DistributorFFIB works with numerous A-rated insurance carriers to offer superior coverage, competitive pricing, and increased availability to clients. The company collaborates with carriers to place the most cost-effective and broadest insurance programs.
• Strategic Property Purchasing GroupsmajorChannel Partner/ Reseller/ DistributorFFIB works with strategic property purchasing groups to access competitive pricing and comprehensive coverage options for clients.
• Pool Markets and WholesalersmajorChannel Partner/ Reseller/ DistributorFFIB utilizes relationships with pool markets and wholesalers to place the most cost-effective and broadest insurance programs available for clients.
• American Institute for Chartered Property and Casualty UnderwritersminorOthersMaggie Boykin earned her Associate in Risk Management and Risk Management for Public Entities designations from the American Institute for Chartered Property and Casualty Underwriters.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Lockton Companies: Largest privately held insurance brokerage globally with strong specialty, public-sector, and benefits practices. Comparable to FFIB in targeting niche commercial segments with high-touch service models.
• Hub International: North American insurance brokerage with significant middle-market commercial, employee benefits, and public-sector presence. Overlaps with FFIB's service lines and target segments across multiple regions.
• AssuredPartners (Acrisure): National insurance brokerage acquired by Acrisure with broad public-entity, commercial, and employee-benefits offerings. Highly comparable in serving public-sector and non-profit verticals across multiple geographies.
• Brown & Brown: Large publicly traded insurance brokerage headquartered in Florida, with deep relationships across public-entity, scholastic, and commercial segments. Overlaps directly with FFIB's core verticals but operates at national scale across many lines beyond FFIB's niche focus.
• USI Insurance Services: Large middle-market insurance brokerage with significant employee benefits and property/casualty capabilities. Competes with FFIB for mid-market commercial accounts and offers many of the same property, casualty, and benefits products.
• Arthur J. Gallagher & Co. (Accretive parent): Global insurance brokerage and risk management firm; FFIB's ultimate parent through Accretive. Operates across all major commercial and specialty lines at massive scale, with deep public-sector and employee-benefits practices that overlap FFIB's offerings.

Direct peers

• IMA Financial Group: Mid-market insurance brokerage and risk management firm with strong public-entity, non-profit, and commercial practices. Comparable to FFIB in serving similar verticals with dedicated specialty teams and a relationship-driven service model.
• Alliant Insurance Services: Specialty-focused insurance brokerage with strong public-entity, non-profit, and scholastic practices nationally. Comparable to FFIB in serving niche commercial segments with dedicated specialty teams and alternative risk capabilities.
• RPS (Risk Placement Services): Specialty wholesale and retail insurance brokerage focusing on niche and hard-to-place commercial risks including public entities and scholastic institutions. Directly comparable to FFIB's specialty placement and pool/wholesale market access model.

Regional players

• Higginbotham: Regional commercial insurance brokerage with strong employee-benefits and commercial P&C capabilities serving public entities, schools, and non-profits in the South and Southwest. Similar mid-market specialty model to FFIB but with a different geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/firstflinsbr
• Facebookfacebook.com/ffinsbr
• LinkedInlinkedin.com/company/first-florida-insurance-brokers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Florida Insurance Brokers