IBAA

Name

IBAA

Legal name

Insurance Brokers Association of Alberta

Website

https://ibaa.ca

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: IBAA generates revenue through membership dues from insurance brokers across Alberta, Yukon, Northwest Territories, and Nunavut. Members access benefits including education, advocacy, member perks, and the member portal.
2. Convention and Event Registrations: Revenue from annual conventions, trade shows, and the PYIB Conference. Convention pricing ranges from $250-$950 for members, with various tiers including full convention, single day, and social attendee passes.
3. Education and Licensing Programs: Revenue generated from education courses, designations (CAIB, CPIB, CSIP), licensing programs, E-Learning, webinars, and certification. The association also offers an E-Store for educational materials and merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

IBAA is a non-profit trade association representing insurance brokers across Alberta, Yukon, Northwest Territories, and Nunavut. It sells membership access to broker education and designation programs (CAIB, CPIB, CSIP, AIC Exam Prep, Captus e-learning, Commercial Boot Camp, webinars), industry advocacy, an annual convention and PYIB conference, and exclusive insurance products through its subsidiary Sage Advisor Resources including E&O, Cyber, and CGL coverage.

Product overview

IBAA is a non-profit trade association representing insurance brokers across Alberta, Yukon, Northwest Territories, and Nunavut. The organization offers a comprehensive suite of member services organized around four core areas: Education (CAIB program, webinars, Insurance Broker Development Hub, Commercial Boot Camp, Captus e-learning, AIC Exam Prep, CPIB and CSIP designations), Insurance Products through its Sage Advisor Resources subsidiary (E&O insurance underwritten by Swiss Re, CGL packages via Intact Insurance, and Cyber coverage through APRIL Canada/Tokio Marine), Member Resources (portal access, career centre with mentorship and job board, AB Broker magazine, IBC DASH tool, Salary Survey), and Events (Annual Convention, PYIB Conference). The organization also supports broker development through the PYIB program for young professionals and charitable initiatives like #BrokersCare.

Differentiator

Problem solved

Functional benefit

Brands

• Sage: Sage Advisor Resources Corp. provides exclusive insurance solutions to IBAA members including E&O, Cyber, and CGL coverage packages.
• PYIB
• AB Broker
• #BrokersCare

Products and services

• CAIB (Canadian Insurance Agency Broker) Program

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered core and minor.

• WawanesacoreGTM or Marketing PartnerMajor convention sponsor and event partner. Wawanesa sponsored the Eras Celebration at the 2026 Convention and provides ongoing support for IBAA events and initiatives.
• DefinitycoreGTM or Marketing PartnerMajor convention sponsor. Definity provides event sponsorship and supports IBAA initiatives including the 100 Years in the Making gallery exhibit.
• IntactcoreGTM or Marketing PartnerMajor convention sponsor and insurance partner. Intact provides sponsorship for IBAA events and collaborates on industry initiatives.
• SGI CanadacoreGTM or Marketing PartnerMajor convention sponsor and event partner. SGI Canada sponsored the 2026 Convention finale party and provides ongoing support for IBAA events.
• AvivacoreGTM or Marketing PartnerMajor convention sponsor. Aviva provides event sponsorship and participates in IBAA conventions and industry panels.
• Peace HillscoreGTM or Marketing PartnerConvention sponsor and PYIB Conference supporter. Peace Hills sponsored the 'When it All Began 1920s' party and banquet dinner at PYIB Conference.
• Sandbox Mutual InsurancecoreGTM or Marketing PartnerConvention feature sponsor. Sandbox sponsors the Recovery Station at conventions and provides innovation-focused support.
• Applied SystemscoreTechnology or IntegrationConvention sponsor providing technology and software expertise for brokers. Supports IBAA education and broker technology initiatives.
• BMOminorGTM or Marketing PartnerConvention sponsor providing financial services sponsorship. Participates in broker events and industry initiatives.
• CSIOcoreTechnology or IntegrationConvention sponsor. Centre for Study of Insurance Operations provides standards and technology support for the broker channel.
• Insurance Bureau of Canada (IBC)coreStrategic or Co-development PartnerMajor industry partner providing advocacy support, auto reform information, and DASH product development for brokers.
• Swiss RecoreStrategic or Co-development PartnerE&O insurance program partner through Sage Advisor Resources. Swiss Re underwrites the E&O program for IBAA members and sponsors broker risk management education.
• PembridgeminorGTM or Marketing PartnerConvention sponsor and insurance partner supporting IBAA events.
• Portage MutualminorGTM or Marketing PartnerConvention sponsor and insurance partner providing commercial insurance expertise.
• Echelon InsuranceminorGTM or Marketing PartnerConvention sponsor and insurance partner.
• NorthbridgeminorGTM or Marketing PartnerConvention sponsor and insurance partner.
• ICPEIminorGTM or Marketing PartnerConvention sponsor and insurance partner.
• MFIminorGTM or Marketing PartnerConvention sponsor and mutual insurance partner.
• WynwardminorGTM or Marketing PartnerConvention sponsor providing insurance products.
• DKI CanadaminorGTM or Marketing PartnerPYIB Conference sponsor providing coffee break sponsorship.
• ServiceMaster RestoreminorGTM or Marketing PartnerPYIB Conference sponsor for fire restoration education session.
• Forward InsuranceminorGTM or Marketing PartnerPYIB Conference sponsor providing lunch sponsorship.
• PAL InsuranceminorGTM or Marketing PartnerPYIB Conference sponsor providing afternoon snack sponsorship.
• Sage Advisor ResourcescoreStrategic or Co-development PartnerIBAA subsidiary providing exclusive insurance solutions including E&O, Cyber, and CGL coverage underwritten by Swiss Re, APRIL Canada, and Intact Insurance.
• Insurance Bureau of Canada (IBC) - DASHcoreTechnology or IntegrationPartnership to provide Driver Automobile Search History (DASH) product to brokers free of cost, removing transaction and reporting fees.
• Normandin BeaudrycoreStrategic or Co-development PartnerHR consulting partner conducting the IBA Brokerage Benchmarking Survey across Alberta, Ontario, Manitoba, and Saskatchewan members.
• IBAM (Insurance Brokers Association of Manitoba)minorStrategic or Co-development PartnerSister association partner in multi-provincial salary survey collaboration.
• IBAS (Insurance Brokers Association of Saskatchewan)minorStrategic or Co-development PartnerSister association partner in multi-provincial salary survey collaboration.
• IBAO (Insurance Brokers Association of Ontario)minorStrategic or Co-development PartnerSister association partner in multi-provincial salary survey collaboration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Insurance Bureau of Canada (IBC): National trade association representing Canada's property and casualty insurers (the carrier side). Larger, broader-scoped incumbent that partners with IBAA on DASH and auto-reform advocacy but represents the opposite side of the broker-carrier value chain.

Direct peers

• Insurance Institute of Canada (IIC): National body administering insurance education and designations (CIP, CRM) in Canada. Closest functional peer to IBAA's CAIB, CPIB, and CSIP designation programs and a likely collaboration/competition vector on professional credentials.
• Independent Insurance Brokers of Canada (IIBC): National-level association representing independent insurance brokers across Canada. Comparable advocacy and member-services mandate at the federal scale, with overlapping constituency and policy engagement.
• Conseil des courtiers d'assurances du Québec (CCAQ): Quebec's provincial trade association for insurance brokers. Direct peer serving a distinct linguistic and regulatory market, comparable scope in advocacy and education.
• Insurance Brokers Association of Saskatchewan (IBAS): Provincial trade association for Saskatchewan insurance brokers. Direct peer with comparable education, advocacy, and member-service offerings; collaborates with IBAA on cross-provincial benchmarking initiatives.
• Insurance Brokers Association of Ontario (IBAO): Provincial trade association representing insurance brokers in Ontario, the largest Canadian market. Direct peer in mission, membership model, education programs, and advocacy focus — and explicit multi-provincial survey partner with IBAA.
• Insurance Brokers Association of Manitoba (IBAM): Provincial trade association representing insurance brokers in Manitoba. Sister organization with the same membership-dues-and-education model, and IBAA's partner on the multi-provincial benchmarking salary survey.
• Insurance Brokers Association of British Columbia (IBABC): Provincial trade association representing British Columbia insurance brokers. Comparable membership, education, and advocacy model serving brokers west of Alberta; most direct geographic neighbor peer.

Others

• Canadian Insurance Services Regulatory Organizations (CISRO) / Council of Canadian Insurance Regulators: Coordinating body of provincial and federal insurance regulators in Canada. Adjacent ecosystem participant whose licensing, education, and conduct rules directly shape IBAA's CAIB and broker-licensing programs.
• Applied Systems Canada: Leading provider of broker management software (Applied Epic, TAM) used by Canadian brokerages. Core IBAA technology partner and ecosystem participant shaping broker-tech adoption that IBAA helps educate on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ibaa.ca
• Instagraminstagram.com/ibaa_alberta
• LinkedInlinkedin.com/company/insurance-brokers-association-of-alberta-ibaa
• Xx.com/ibaa1

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IBAA