EPraise
EPraise is a UK-based cloud SaaS platform that provides K-12 schools with a digital rewards, behaviour management, homework, parental engagement, and wellbeing system, integrating with major school MIS systems and sold on an annual per-student subscription starting at £2.
- Company typePrivate
- Founded2009
- HeadquartersExeter, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What EPraise does
EPraise Limited is a UK-based cloud SaaS provider of a learning engagement and school rewards platform, founded in 2009 and headquartered in Exeter. The platform combines a digital points, badges, and leaderboards rewards system with behaviour management (demerits and interventions), homework tracking, parents' evening scheduling, direct messaging, seating plans, wellbeing tools, and analytics dashboards, targeting primary and secondary schools in the UK and internationally. Technology is built as a cloud-hosted web and mobile (iOS/Android) application with deep integration into school Management Information Systems via integration partner Wonde and direct connectors to SIMS, Arbor, Bromcom, iSAMS, Veracross, and 20+ other MIS platforms across the UK, Australia, New Zealand, South Africa, and Ireland; SSO is supported with Microsoft, Google, Firefly, and MyLogin, and APIs allow external display of charts and leaderboards.
The business operates on an annual per-student subscription model starting at £2 per student, with optional paid add-on modules (Homework, Messenger, Parents' Evenings, Wellbeing) enabling schools to assemble custom packages; distribution is direct via the company website, supported by 30-minute demo calls, content marketing, SEO, and customer testimonials. The company was acquired by Firefly Learning in 2021 and subsequently became part of the Veracross Group when Firefly joined Veracross in February 2023, positioning EPraise within a larger international SIS portfolio that also includes Magnus Health and Digistorm.
Customer evidence includes hundreds of schools and hundreds of thousands of students reached, with named institutional customers such as Swindon Academy, Dubai British School, Castle View Academy, Myddelton College, and The Maynard School. Documented customer outcomes include a 98% homework completion rate at Swindon Academy, a 2% attendance increase at Castle View Academy, and a 5x increase in rewards issued at Swakeleys School for Girls. The company holds FERPA, COPPA, GDPR, UK GDPR, PIPEDA, and Australian Privacy Act compliance certifications and has signed the Student Privacy Pledge under the Veracross Group.
EPraise firmographics
Firmographics- Name
- EPraise
- Legal name
- Epraise Limited
- Website
- https://epraise.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EPraise is a UK-based cloud SaaS platform that provides K-12 schools with a digital rewards, behaviour management, homework, parental engagement, and wellbeing system, integrating with major school MIS systems and sold on an annual per-student subscription starting at £2.
- Ownership category
- akta.pro rank
EPraise industry classification
Industry- Product category
- K-12 School Engagement Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Curriculum & Instruction Effectiveness Analytics (Content Efficacy, A/B Testing) (EDAFAFAH)
Keywords
Where EPraise is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
EPraise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- School Subscription: Annual subscription model based on per-student pricing. Schools can build custom packages by enabling or disabling features. Starting price of £2 per student with optional add-ons for homework, messenger and other features. Flexible pricing structure allows schools to scale based on size and feature requirements.
- Feature Add-ons: Schools can purchase additional features such as Homework, Messenger, Parents' Evenings on top of base subscription. Features can be turned on or off at any time through Site Settings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Per student subscription starting at £2 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
EPraise product offering
Product offeringCore offering
EPraise (ePraise) is a cloud-based learning engagement platform for K-12 schools that combines a digital school rewards system (points, badges, leaderboards, online shop, prize draws) with behaviour management (demerits and interventions), homework setting and tracking, parents' evening scheduling, seating plans, wellbeing tools, and parental messaging. The platform is sold via per-student annual subscriptions starting at £2 with optional add-on modules, integrates natively with major school MIS systems (SIMS, Arbor, Bromcom, iSAMS, Veracross) via the Wonde partner, and is available on web, iOS, and Android.
Product overview
ePraise is a unified learning engagement platform designed for K-12 schools, combining a rewards system with classroom management and parental engagement tools. The core platform includes points, badges, leaderboards, behaviour management (demerits and interventions), and the rewards shop. Optional add-on modules extend functionality with Homework, Parents' Evenings, Messenger (with Forms), Seating Plans, Wellbeing (including Check-ins and Class Passes), Extra-curricular Activities, and MIS integration. The platform integrates with major school MIS systems (SIMS, Arbor, Bromcom, iSAMS, Veracross) via Wonde for automated daily data synchronization, and offers SSO with Google, Microsoft, MyLogin, and Firefly. Schools can display graphs, charts, and leaderboards on screens via API. Available on web, iOS, and Android with pricing starting from £2 per student.
Differentiator
Problem solved
Functional benefit
Products and services
- EPraise Learning Engagement Platform Award-winning cloud-based learning engagement platform for K-12 schools, sold as an annual per-student subscription. Combines a school rewards system (points, digital badges, leaderboards, certificates, online shop, prize draws), behaviour management (demerits and interventions), homework setting and tracking, parents' evening scheduling, seating plans with SEN/EAL/Pupil Premium data, wellbeing tools (Report an Incident, Check-ins, Class Passes), Messenger and Forms, and analytical dashboards. Schools can build custom packages by enabling/disabling optional modules (e.g. Homework, Messenger, Parents' Evenings). Integrates with major school MIS systems via Wonde and supports SSO with Google, Microsoft, MyLogin and Firefly; available on web, iOS and Android.
- Firefly on Teams Joint product offering between EPraise and Firefly Learning (now part of the Veracross Group) that integrates EPraise's rewards and engagement features with Microsoft Teams to support remote and hybrid learning in Microsoft schools.
Quantifiable outcome
- 98% homework completion rate achieved at Swindon Academy
- +5 more outcomes
Companies that use EPraise
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles2 records
EPraise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
Feature18 records
EPraise partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- WondecoreWonde is ePraise's integration partner for MIS data syncing. Through this partnership, ePraise regularly updates student, staff and parent data from schools' Management Information Systems, typically overnight but up to every hour for simpler data. This enables automated data synchronisation without manual entry.
- SIMS (Capita)coreePraise offers SIMS writeback feature allowing points (achievements) and demerits (behaviour) to be written back to SIMS for inclusion in school reports. Schools can also take attendance registers directly in ePraise if they have this feature.
- ArborcoreFull integration with Arbor MIS providing student, staff, parent, photos, attendance, classes, timetables, behaviour and assessment data sync.
- BromcomcoreFull integration with Bromcom MIS providing comprehensive data sync including students, staff, parents, photos, attendance, classes, timetables, behaviour and assessment.
- iSAMScoreIntegration with iSAMS MIS providing student, staff, parent, photos, attendance, classes, timetables, behaviour and assessment data.
- VeracrosscoreVeracross is ePraise's parent company. Deep integration with Veracross SIS with behaviour writeback capability and student house and photo syncing. As of 2023, ePraise joined the Veracross family following Firefly Learning acquisition.
- MicrosoftcoreSingle Sign-On (SSO) integration with Microsoft allows schools to log in using Microsoft credentials. Also supports Teams integration for remote learning communication.
- GooglecoreSingle Sign-On (SSO) integration with Google Workspace for Education allowing Google login to ePraise platform.
- Firefly LearningcoreFirefly Learning joined Veracross (ePraise's parent company) in 2023. ePraise offers 'Firefly on Teams' integration providing tools for Microsoft schools combining both platforms.
- AWS (Amazon Web Services)coreCloud infrastructure provider for ePraise. Company completed AWS migration in November 2023 for improved scalability and reliability. AWS used for hosting, infrastructure and storage.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
EPraise competitors and assessment
Company assessmentDirect peers
- ClassCharts: UK-based behaviour management and seating plan platform for schools, offering points, behaviour tracking, detentions, and parental communication. A direct competitor explicitly named on ePraise's comparison pages.
- Satchel (formerly ShowMyHomework): School homework, behaviour, and rewards platform owned by European education publisher Sanoma. Directly competes with ePraise across homework, rewards, and parental engagement, with substantially larger sales and marketing resources.
- Vivo Miles: School-wide rewards and recognition platform that awards points to students for achievement and positive behaviour. Competes directly with ePraise's core points, badges, and leaderboards functionality.
- SchoolComms: UK parental engagement and communication platform for schools, offering messaging, payments, and attendance. Overlaps with ePraise's Messenger and parental engagement modules and is named as a competitor.
- Weduc: UK-based school communication, rewards, and parent engagement platform. Directly comparable to ePraise's Messenger, rewards, and parental visibility features, targeting similar UK primary and secondary school segments.
- ParentMail: UK school-to-parent communication and payments platform. Competes with ePraise's Messenger and parental engagement features, with particular strength in parental payments alongside messaging.
Broad incumbents
- ClassDojo: Widely adopted global classroom management and rewards platform used in millions of classrooms. Overlaps with ePraise's points, badges, and parental communication but operates at significantly larger scale and serves primarily free-tier users.
- Frog Education: UK-based learning platform providing virtual learning environments, homework, and engagement tools to schools and MATs. Broader than ePraise's rewards focus but explicitly named as a competitor for school engagement and homework functionality.
Others
- Firefly Learning: Sister company under the Veracross Group, providing learning management and VLE functionality to schools. Now part of the same parent as ePraise and integrated via 'Firefly on Teams'; an ecosystem participant rather than a direct competitor.
Regional players
- Brightwheel: US-focused childcare and early-years management platform offering daily reports, photos, and parent communication. Conceptually similar engagement and rewards framework to ePraise but serves the North American preschool segment rather than UK/international K-12.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EPraise social profiles
Digital presenceEPraise compliance and trust
Trust signalCompliance9 records
EPraise financial estimates
Financial estimateRevenue estimate
Valuation estimate
EPraise leadership team
Management profileNumber of profiles
Profiles2 records
EPraise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EPraise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EPraise
What does EPraise do?
EPraise (ePraise) is a cloud-based learning engagement platform for K-12 schools that combines a digital school rewards system (points, badges, leaderboards, online shop, prize draws) with behaviour management (demerits and interventions), homework setting and tracking, parents' evening scheduling, seating plans, wellbeing tools, and parental messaging. The platform is sold via per-student annual subscriptions starting at £2 with optional add-on modules, integrates natively with major school MIS systems (SIMS, Arbor, Bromcom, iSAMS, Veracross) via the Wonde partner, and is available on web, iOS, and Android.
Is EPraise a public or private company?
EPraise is a private company. It is classified as corporate owned and is currently operating.
When was EPraise founded?
EPraise was founded in 2009. It employs 1 to 10 people.
Where is EPraise based?
EPraise is headquartered in Exeter, United Kingdom, in the Europe region.
How does EPraise make money?
Two revenue lines are on record. School Subscription is the primary driver. The others are feature Add-ons.
Who are EPraise's main competitors?
Direct peers on record are ClassCharts, Satchel (formerly ShowMyHomework), Vivo Miles, SchoolComms, Weduc and ParentMail. Broad incumbents are ClassDojo and Frog Education. Firefly Learning is listed as an others. Brightwheel is listed as a regional player.
Does EPraise have an API?
Yes. ePraise provides APIs that allow schools to display graphs, charts, and leaderboards on screens around the school and on their websites. The platform integrates with school MIS systems to automatically update data daily.
What industry is EPraise in?
EPraise's product category is K-12 School Engagement Software. Its primary akta.pro industry code is EDAFAFAH, Curriculum & Instruction Effectiveness Analytics (Content Efficacy, A/B Testing). Its NAICS code is 611710 and its SIC code is 7372.