What Irritrol does

Irritrol is a U.S.-based designer and manufacturer of professional-grade irrigation equipment, founded in 1967 and operating today as a wholly-owned subsidiary of The Toro Company (NYSE: TTC), headquartered in Bloomington, Minnesota with a controller repair facility in Riverside, California. The company sells exclusively through professional irrigation distributors and contractors across the United States and Canada, supplemented by Ace Hardware as a retail partner, and explicitly does not distribute through big box stores. Its product portfolio spans controllers (KD2, Rain Dial-R, MC-E Blue, Rain Master Eagle Plus), sensors (Climate Logic, RainSensor, flow sensors), valves across more than 10 series, spray heads and nozzles, rotors, tubing, and remote enhancements, with a 5-year warranty on controllers.

The company's core technology layer includes the proprietary Climate Logic wireless weather sensing system, the SMRT Logic cloud-based RF gateway, the patented Rain Master iCentral web-based water management platform, and patented valve innovations such as the floating metering system (2500 Series) and continuous scrubbing mechanism (100S Series). These technologies enable weather-driven irrigation scheduling, app-based remote control, and EPA WaterSense-certified pressure regulation. The Rain Master sub-brand extends the portfolio into advanced commercial central-control irrigation.

Irritrol operates a pure-play professional-channel hardware sales model. Revenue is generated by selling irrigation hardware (controllers, sensors, valves, rotors, spray heads, nozzles, accessories) through professional distributors, with no public pricing and a 48-72-hour controller repair service as a recurring service touchpoint. Customer segments are horizontal across contractors, distributors, property managers, landscape designers, and homeowners (the latter via contractor referral). The company bundles its offering with Toro Irrigation and Unique Lighting Systems under the THE ONE Contractor Rewards Program, and partners with TD Bank to offer consumer financing. Revenue figures are not publicly disclosed.

Name

Irritrol

Legal name

Irritrol

Website

https://irritrol.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Irritrol is a U.S. manufacturer of professional irrigation controllers, valves, sensors, and spray products, founded in 1967 and operating as a wholly-owned subsidiary of The Toro Company. It sells exclusively through professional irrigation distributors and contractors across North America, with Ace Hardware as a retail partner.

Ownership category

akta.pro rank

Product category

Professional Irrigation Equipment

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF)

akta.pro secondary industries

Monitoring, Metering & Flow Measurement (Meters, Pressure/Flow Gauges, Telemetry) (AFAAACAK), Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI)

Keywords

• Professional irrigation controllers
• Irrigation valves
• Sprinkler rotors
• Weather sensing systems
• Irrigation sensors

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Irrigation Hardware Products: Irritrol generates revenue through the sale of professional-grade irrigation hardware including controllers, sensors, valves, rotors, spray heads, nozzles, and accessories. Products are sold through professional distribution channels exclusively to irrigation contractors, property managers, and landscape professionals. The company does not sell through big box retail stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Irritrol designs, manufactures, and distributes professional-grade irrigation hardware including controllers, weather sensors, valves, rotors, spray heads, nozzles, and accessories. Products are sold exclusively through professional irrigation distributors and contractors for residential and commercial landscape water management applications. The portfolio spans smart wireless weather sensing, cloud-based remote control, and heavy-duty valve systems for potable and dirty water irrigation.

Product overview

Irritrol offers a comprehensive professional irrigation product portfolio designed for residential to commercial applications. The core product line includes multiple controller families (KD2 Series, Rain Dial-R Series, MC-E Blue Series commercial controllers, and Rain Master Eagle Plus/iCentral systems) that provide irrigation scheduling and water management. Smart enhancements like SMRT Logic wireless gateway, Climate Logic weather sensing system, and CRR/Pro Max remote controls add connectivity and automation capabilities. The valve portfolio spans 10+ series (100, 100S, 200B, 205, 2400/2600, 2500, 2700, 311A, 700, DZVK) ranging from residential to heavy-duty commercial applications including scrubber valves for dirty water. Spray head offerings include I-PRO and I-PRO PR Series with pressure regulation, paired with I-PRO and PRO-VAN nozzles. Specialty products include Super Blue Flex tubing and swing assemblies, Titan Impact Rotors, and 533 Bubblers. All products are backed by 5-year warranties on controllers and supported through a professional distribution network.

Differentiator

Problem solved

Functional benefit

Brands

• Rain Master: Advanced commercial irrigation controllers including Eagle Plus, iCentral, and Sentar II series for large-scale landscape management.

Products and services

• KD2 Series Controller Residential irrigation controller with automatic, semi-automatic and manual operations, multiple watering intervals, percentage-based seasonal adjustments, and compatibility with CLIMATE LOGIC Weather Sensing System and SMRT Logic gateway. Includes self-diagnostic electronic circuit breaker, multiple watering day options, and 5-year warranty. Targeted at residential landscapes and irrigation contractors.
• Rain Dial-R Series Controller Classic residential irrigation controller with modern upgrades. Compatible with SMRT Logic for mobile device programmability and CLIMATE LOGIC wireless weather sensing. Features three independent programs, 365-day calendar, and 5-year warranty. Designed for residential landscapes serviced by irrigation contractors.
• MC-E (Blue) Series Controller Commercial irrigation controller housed in rugged, lockable, vandal-proof steel cabinet with 8 independent programs, state-of-the-art flow monitoring, program looping, and CLIMATE LOGIC wireless weather sensing compatibility. Available in 4 to 48 station models. Designed for large-scale commercial installations managed by professional contractors and property managers.
• Rain Master Eagle Plus Controller Commercial irrigation controller from the Rain Master brand supporting up to 48 conventional or 200 2-wire stations. Features ET-based programming with ZipET weather sync, remote access through iCentral platform, and ProMax Connect app compatibility for iOS and Android. Targeted at commercial sites and large-scale landscape management.
• Rain Master iCentral Control System Patented web-based water management system enabling wireless central control for one or more Rain Master Eagle and Eagle Plus irrigation controllers. Provides 2-way wireless communication, Smart Alerts, automatic rain shutdown, and ET-based schedule modifications. Targeted at commercial property managers and large-scale landscape operators.
• Climate Logic Weather Sensing System Wireless weather monitoring system that alters controller programs to follow weather conditions. Includes wireless transmitting weather sensor, receiver module, and SD card with 10-year local historical weather data. Monitors temperature, solar exposure, and rainfall. 1,000 foot signal range. Compatible with major Irritrol controller families.
• SMRT Logic Wireless Gateway Cloud-based connected solution providing app-based control for outdoor space. Works with Climate Logic Wireless Weather Sensing System or CRR Series Mini Remote Receiver. Controls up to 10 controllers with single interface. Features up to 3x Wi-Fi range via proprietary RF signal. Lets users control irrigation, lighting, water features and pumps from a single wireless cloud-based interface.
• RainSensor Series Rain sensors that prevent irrigation during or after sufficient rainfall. Available in wireless and wired models. Wireless rain/freeze sensor also helps reduce vegetation damage and icing conditions when temperature drops below set point. Targeted at residential and commercial irrigation systems.
• Flow Sensors Flow monitoring sensors for Sentar II and Rain Master Eagle controllers. Automatically detect line breaks and measure flow limits at point of connection and individual stations. Includes brass, impeller, and plastic flow sensor adapters. Targeted at commercial irrigation system operators.
• 100 Series Valves (Century PLUS) Residential plastic valves tracing origin to Century Series. Features 1-3 inch globe/angle configurations, 20-220 psi pressure range, optional modular pressure regulation, and stainless steel metering. Includes anti-contamination design models (102 Series) for dirty water applications. Targeted at residential and light commercial irrigation contractors.
• 100S Series Scrubber Valves Heavy-duty glass-reinforced nylon valves with patent-pending continuous scrubbing mechanism that actively fights dirt, algae and particles. 220 psi pressure rating. Designed for dirty water irrigation systems and harsh chemicals including chlorines, chloramines and ozones. Targeted at commercial and dirty water irrigation installations.
• 700 Series UltraFlow Valves Glass-filled nylon valves with straight-through flow path reducing pressure loss. Flow range 0.1-180 GPM with self-cleaning 150-mesh stainless steel filter screen. Ideal for potable and dirty water applications. Slow-closing design reduces water hammer. Targeted at commercial irrigation installations.
• 2500 Series Valves Enhanced valves based on proven 205 Series with patented floating metering system for consistent dirty water performance. Features rugged double-beaded diaphragm for long-term leak-proof operation. Manual internal bleed enables valve opening without filling valve box. Targeted at irrigation contractors needing dirty water capability.
• 205 Series Valves Industry time-tested 1-inch plastic valve for dependable operation in potable and dirty water applications. High-flow low-friction design with 10-150 psi pressure range and 0.25-30 GPM flow range. Optional flow control feature available. Targeted at residential and light commercial irrigation contractors.
• 2400/2600 Series Valves 1-inch residential plastic valves with threaded bonnets for convenience and double-beaded diaphragm for reliability. Fast and easy to install and service. Available in globe (2400) and angle (2600) configurations with encapsulated solenoid. Targeted at residential irrigation contractors.
• 2700 Series Anti-Siphon Valves Anti-siphon valves for residential applications with built-in atmospheric vacuum breaker to eliminate back siphonage. Features flow control for precise adjustment, manual shutoff, and flow range from 0.25-30 GPM. Available in electric and manual models. Targeted at residential irrigation contractors.
• DZVK Series Drip Zone Valve Kits All-inclusive drip irrigation kits featuring industry-recognized valves with over 40 years of dependability. Includes Y-filter with 150 mesh stainless steel filter screen and pressure regulator. Available in 11 valve configurations in 3/4 inch and 1 inch sizes. Targeted at residential drip irrigation contractors.
• I-PRO Series Spray Heads Spray heads combining pressure-activated wiper seal with advanced lubricant to virtually eliminate stick ups. Features textured body for non-slip grip, ratcheting riser, and available in 3, 4, 6, and 12 inch pop-up heights. Optional check valve and pressure regulation available. Targeted at residential and commercial irrigation contractors.
• I-PRO PR Series Spray Bodies Pressure-regulating spray bodies maintaining constant nozzle pressure at 30 or 40 psi. EPA WaterSense certified to eliminate water waste from misting and overspray. Features UV-resistant ABS construction and optional check valve preventing low-head drainage. Targeted at irrigation contractors needing pressure regulation and water conservation.
• I-PRO Nozzles Matched precipitation rate nozzles ensuring even water distribution within arc families. Color-coded for quick radius identification. Female-threaded design compatible with all Irritrol spray heads and any male-threaded riser in the industry. Targeted at irrigation contractors.
• PRO-VAN Nozzles Variable arc nozzles with exclusive Smart Grip head design requiring no tools for 0-360 degree arc adjustment. Available in 5 radii from 8 to 17 feet with up to 25% radius reduction capability. Compatible with all Irritrol spray heads. Targeted at irrigation contractors needing adjustable nozzles.
• Titan Impact Rotor Heavy-duty impact rotor for residential and light commercial applications. Features 5 interchangeable color-coded MPR nozzles, 32-45 foot radius, 20-360 degree adjustable arc, and 3 inch pop-up height. 2-year warranty. Targeted at residential and light commercial irrigation contractors.
• Super Blue Flex Tubing Premium grade linear, low-density polyethylene tubing for spray head installation. Features 0.50 inch size with 0.49 inch inside diameter and 0.68 inch outside diameter. Highly flexible for ease of use in challenging landscapes. Targeted at irrigation contractors installing spray heads.
• Super Blue Flex Swing Assemblies Flexible assemblies protecting spray head risers and pipes from breaking when hit or run over. Available in 8-inch and 12-inch lengths with tape-free fitting installations. Maximum operating pressure 85 psi, pressure rating up to 120 psi. Targeted at irrigation contractors installing spray heads.
• SR-1 Pump Start Relay Lockable vandal and weather resistant pump switching relay. Can be mounted indoors or outdoors. Supports both 24V ac low voltage control and 120V/240V ac high voltage main power contacts for pumps up to 2HP at 250V ac. Targeted at irrigation contractors and commercial pumping installations.
• Controller Repair Services Irrigation controller repair service operated out of the Riverside, California facility with 48-72 hour turnaround time. Handles repair requests for Irritrol controllers and is accessed by calling 1-800-634-8873. Targeted at irrigation contractors and property managers needing repair of existing controllers.

Quantifiable outcome

• Automatic watering duration adjustment based on weather conditions
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Ace HardwareminorChannel Partner/ Reseller/ DistributorAce Hardware serves as a retail partner for Irritrol products, listed in the Where to Buy locator as an option for purchasing products.
• The Toro CompanycoreOthersIrritrol is a subsidiary of The Toro Company (TTC). The company operates under TTC's corporate governance, including human rights policies aligned with UN principles, and complies with modern slavery disclosure requirements across multiple jurisdictions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rain Bird Corporation: Rain Bird is the most direct peer: a major manufacturer of professional irrigation controllers, valves, sprays, rotors, and central control systems sold through professional distribution. It competes head-to-head with Irritrol across residential, commercial, and golf segments globally.
• Hunter Industries: Hunter Industries is a leading manufacturer of professional irrigation equipment including controllers, rotors, sprays, and valves, with a comparable pro-channel distribution model. It is one of Irritrol's closest competitors for professional contractor specifications in North America.
• Signature Control Systems: Signature Control Systems manufactures professional irrigation controllers and central control systems for commercial and landscape applications. Its offering overlaps directly with Irritrol's MC-E and Rain Master Eagle lines in the commercial controller segment.
• Weathermatic: Weathermatic is a professional irrigation manufacturer specializing in smart controllers, weather-based scheduling, and valves. Its product range and pro-channel focus put it in direct competition with Irritrol's Climate Logic and controller families.
• Nelson Irrigation Corporation: Nelson Irrigation manufactures professional irrigation equipment including Big Gum valves, sprinklers, and controllers used in agricultural and landscape applications. It is a niche direct peer in valves and distribution-grade irrigation hardware.
• Baseline Systems: Baseline Systems is a commercial-grade smart irrigation controller manufacturer offering two-wire central control systems for large landscape and agriculture sites. Its two-wire controllers and BaseStation management software compete directly with Irritrol's Rain Master Eagle Plus and iCentral platform.

Broad incumbents

• Netafim: Netafim is the global leader in drip and micro-irrigation, offering controllers, valves, and precision irrigation across agriculture, landscape, and greenhouse segments. While its center of gravity is agricultural drip, it overlaps with Irritrol in landscape control and water-management solutions.
• Lindsay Corporation: Lindsay Corporation owns Zimmatic and FieldNET, providing mechanized irrigation equipment and remote irrigation management. Its FieldNET platform competes with Irritrol's SMRT Logic and iCentral in connected irrigation control, with broader agricultural exposure.
• Valmont Industries: Valmont Industries owns Valley Irrigation and other infrastructure businesses, with a global mechanized irrigation footprint and adjacent technology offerings. It is a broader incumbent competing for share in the irrigation technology and water management category.

Emerging players

• Rachio: Rachio is a smart-home irrigation controller company selling Wi-Fi-connected controllers direct to consumers and through retail. It is an emerging challenger reshaping residential irrigation with app-based, retrofit-oriented products that compete with Irritrol's KD2 and Rain Dial-R series at the consumer end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/irritrolchannel
• Facebookfacebook.com/irritrol
• LinkedInlinkedin.com/company/irritrol-irrigation
• Instagraminstagram.com/irritrol
• Xx.com/Irritrol_

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irritrol