Admira
Admira is a Barcelona-based digital signage PaaS provider operating 40,000+ connected screens across 5 continents, serving enterprise clients in retail, transportation, hospitality, and advertising with centralized content management, programmatic DOOH, audience analytics, and immersive experience solutions.
- Company typePrivate
- Founded2006
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Admira does
Admira Digital Networks SL is a Barcelona-based digital signage Platform-as-a-Service company founded in 2006, operating a network of more than 40,000 internet-connected devices across five continents. Its core platform enables enterprises to centrally manage content distribution, scheduling, and monitoring of digital screens deployed in retail stores, cinemas, airports, public transport networks, hotels, and real estate showrooms. The modular product suite includes the Admira Platform (core PaaS), Middleware Multi SSP for programmatic DOOH advertising, Admira Experiences (immersive VR, video mapping, holographic installations), Admira Analytics (audience measurement with video analytics), Admira App (mobile management), and Admira Desk (incident support).
The company generates revenue through four streams: recurring SaaS subscriptions for the digital signage platform, hardware sales and installation services, programmatic advertising management fees via SSP integrations, and custom professional services for bespoke immersive experiences. Go-to-market is enterprise sales-led with field sales presence across 8 hubs in Barcelona, Madrid, Porto, Miami, Guadalajara, and Sydney, supported by system integrator partnerships with Instronic, Pentatel, and WebImpacto. Customer concentration is anchored by large retail and media accounts including Decathlon (170+ centers), Mango (2,600+ outlets), Cinesa (1,000+ screens), Altadis (7,000+ emission points), TMB Barcelona (2,500 screens), and Exterior Plus (50,000+ advertising faces). Security is independently audited by Deloitte, supporting deployments in regulated public infrastructure. The business remains privately held with no disclosed external investors or funding rounds.
Admira firmographics
Firmographics- Name
- Admira
- Legal name
- Admira Digital Networks SL
- Website
- https://admira.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Admira is a Barcelona-based digital signage PaaS provider operating 40,000+ connected screens across 5 continents, serving enterprise clients in retail, transportation, hospitality, and advertising with centralized content management, programmatic DOOH, audience analytics, and immersive experience solutions.
- Ownership category
- akta.pro rank
Admira industry classification
Industry- Product category
- Digital Signage Software
- NAICS
- Indoor and Outdoor Display Advertising (54185), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Digital Signage & Commercial Displays (HDACADAL)
- akta.pro secondary industries
- Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), OOH Production, Printing & Installation Services (BPAFALAL)
Keywords
Where Admira is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices8 records
Markets served
Admira business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Signage Platform Subscription: SaaS-based platform subscription for digital signage content management with varying tiers based on device count and feature access.
- Hardware and Installation Services: Physical installation of screens, LED displays, and digital signage hardware in client locations with ongoing maintenance.
- Programmatic Advertising Management: DOOH programmatic campaign management through SSP integrations, charging for campaign execution and management fees.
- Custom Experience Development: Bespoke immersive technology implementations including VR experiences, interactive displays, video mapping, and integrated smart shopping solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform access with full feature set |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Admira product offering
Product offeringCore offering
Admira operates a Platform as a Service (PaaS) for digital signage that connects over 40,000 internet-enabled devices worldwide. The platform delivers centralized content management, scheduling, and monitoring for screens across retail, transportation, corporate, hospitality, and public-sector environments, complemented by hardware installation, programmatic DOOH advertising middleware, audience analytics, and immersive experience services.
Product overview
Admira offers a Platform as a Service (PaaS) for Digital Signage as its core product, supported by a modular portfolio including the Middleware Multi SSP for programmatic DOOH advertising, Admira Experiences for immersive installations, Admira Analytics for audience measurement, Admira App for mobile management, and Admira Desk for incident support. The platform connects over 40,000 internet-connected devices worldwide and serves clients across retail, advertising, transportation, corporate, hospitality, and entertainment sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Admira Platform (Digital Signage PaaS) Platform as a Service (PaaS) for digital signage providing centralized content management, distribution, scheduling, and monitoring of screens across retail, corporate, transportation, and advertising environments. Used by enterprise customers such as Cinesa, Decathlon, Desigual, Mango, and TMB.
- Middleware Multi SSP Programmatic Digital-Out-of-Home (DOOH) middleware that connects brands and audiences by integrating with multiple Supply-Side Platforms including Broadsign, Hivestack, Place Exchange, VIOOH, and Vistar Media, with a real-time control panel and campaign reporting.
- Admira Experiences Bespoke immersive experience offering that combines sensorization, virtual reality, machine learning, motion sensors, RFID/NFC, transparent screens, holographic projection, video-mapping, geolocation, gesture-tracking, and flexible screens to create branded environments for clients such as Fundació FC Barcelona.
- Admira Analytics Audience and traffic measurement solution providing real-time data collection, analysis, and KPI visualization through a dashboard, including video analytics that profiles audience demographics such as gender, age, and position.
- Admira App Mobile application for managing digital signage installations and remote control of audio and video points from anywhere, used by field sales representatives and operations teams.
- Admira Desk Incident management and support desk service for resolving digital signage issues and coordinating field technicians across distributed screen networks.
- Internet of Things (IoT) Connectivity Solutions Connectivity solutions that link physical assets such as screens, marquees, vehicles, fragrances, and watches to the internet, enabling digital and mobile commerce through connected devices.
Quantifiable outcome
- 70% paper consumption savings through digital signage adoption
- +2 more outcomes
Companies that use Admira
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles4 records
Admira technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature7 records
Admira partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- InstroniccoreSystem integrator partner for specialized audiovisual installation and experiential retail transformation projects. Collaborated on flagship store projects for Cottet, Perfumerías Júlia, and other high-end retail clients requiring custom multimedia installations.
- PentatelcoreSystem integrator partner for the GMP Group corporate video-analytics project, implementing audience measurement and digital signage solutions in office buildings.
- WebImpactocoreE-commerce agency partner for Atmósfera Sport Kiosko Plus project. WebImpacto developed the digital kiosk while choosing Admira as technological partner for installation and control.
- GoogleflagshipPioneering integration of Google Glass solution for Smart Shopping in Desigual flagship stores in Barcelona and Milan, combining contactless technologies (QR code, iBeacons) with digital signage.
- BroadsigncoreSSPs integrated with Admira's Programmatic DOOH Middleware platform for optimized campaign management and programmatic advertising.
- HivestackcoreSSPs integrated with Admira's Programmatic DOOH Middleware platform for optimized campaign management and programmatic advertising.
- Place ExchangecoreSSPs integrated with Admira's Programmatic DOOH Middleware platform for optimized campaign management and programmatic advertising.
- VIOOHcoreSSPs integrated with Admira's Programmatic DOOH Middleware platform for optimized campaign management and programmatic advertising.
- Vistar MediacoreSSPs integrated with Admira's Programmatic DOOH Middleware platform for optimized campaign management and programmatic advertising.
- AVIXAminorAdmira adheres to AVIXA's Diversity Council and Commitment to an Equal Future initiatives, supporting a more equitable and inclusive audiovisual industry.
- DeloittecoreSecurity services provided through Deloitte audit, ensuring enterprise-grade security standards for Admira's platform and client operations.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Admira competitors and assessment
Company assessmentDirect peers
- Broadsign: DOOH content management platform and SSP; one of Admira's integrated SSP partners and direct competitor for digital signage software with similar programmatic advertising and audience analytics capabilities.
- Scala (part of Firefly Digital): Enterprise digital signage and DOOH CMS provider serving retail, QSR, and enterprise customers with content management, analytics, and programmatic ad serving — directly comparable to Admira Platform.
- BrightSign: Networked digital signage media players paired with cloud-based BrightSign CMS — directly competing with Admira's hardware-plus-software stack for retail and corporate digital signage.
- Signagelive: Cloud-based SaaS digital signage CMS used by retailers and enterprises — similar product architecture to Admira Platform with comparable subscription model and content distribution features.
- NoviSign: Cloud digital signage software platform with CMS, player software, and content creation — competing in the same SaaS digital signage market as Admira with similar SMB-to-enterprise positioning.
- YCD Multimedia: Digital signage and in-store media solutions for retail with content management, analytics, and campaign management — competes for similar global retail digital signage budgets as Admira.
- ScreenCloud: Cloud-based digital signage OS competing for the same enterprise CMS market as Admira, with content management, integrations, and remote screen management for retailers and corporates.
Broad incumbents
- Samsung VXT (MagicInfo): Samsung's CMS bundled with its commercial display hardware — a broad incumbent that competes with Admira by offering a hardware-software stack at scale to the same retail and corporate buyer.
- Cisco Vision (formerly Cisco Digital Media Suite): Enterprise-focused digital signage and IPTV platform within Cisco's broader networking and collaboration portfolio — overlapping capability to Admira's corporate real estate and enterprise CMS offerings.
Regional players
- VIOOH: DOOH programmatic exchange with strong European presence — integrated as an SSP into Admira's Middleware Multi-SSP, competing for the same programmatic DOOH spend flowing through Admira's screens.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Admira social profiles
Digital presenceAdmira financial estimates
Financial estimateRevenue estimate
Valuation estimate
Admira leadership team
Management profileNumber of profiles
Profiles1 record
Admira funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Admira M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Admira
What does Admira do?
Admira operates a Platform as a Service (PaaS) for digital signage that connects over 40,000 internet-enabled devices worldwide. The platform delivers centralized content management, scheduling, and monitoring for screens across retail, transportation, corporate, hospitality, and public-sector environments, complemented by hardware installation, programmatic DOOH advertising middleware, audience analytics, and immersive experience services.
Is Admira a public or private company?
Admira is a private company. It is classified as unknown and is currently operating.
When was Admira founded?
Admira was founded in 2006. It employs 51 to 100 people.
Where is Admira based?
Admira is headquartered in Barcelona, Spain, in the Europe region.
How does Admira make money?
Four revenue lines are on record. Digital Signage Platform Subscription is the primary driver. The others are hardware and Installation Services, programmatic Advertising Management and custom Experience Development.
Who are Admira's main competitors?
Direct peers on record are Broadsign, Scala (part of Firefly Digital), BrightSign, Signagelive, NoviSign, YCD Multimedia and ScreenCloud. Broad incumbents are Samsung VXT (MagicInfo) and Cisco Vision (formerly Cisco Digital Media Suite). VIOOH is listed as a regional player.
Does Admira have an API?
No public API is recorded for Admira.
What industry is Admira in?
Admira's product category is Digital Signage Software. Its primary akta.pro industry code is HDACADAL, Digital Signage & Commercial Displays, with a secondary code of BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising. Its NAICS code is 54185 and its SIC code is 7372.