You've Got Maids

What You've Got Maids does

You've Got Maids is a privately held residential cleaning franchise system headquartered in Mount Pleasant, South Carolina, operating under You've Got Maids Franchise, LLC. Founded in 2005 by Frank Berger with a flagship location in Orlando, Florida, the company began franchising in 2010 and currently operates 17 independently owned franchise locations across 9 U.S. states (Florida, Kansas, Nevada, North Carolina, Maryland, Ohio, Texas, Virginia, Wisconsin). Each franchise delivers services directly to residential homeowners within defined service territories, with select locations (notably Durham, NC) extending into commercial office cleaning.

The company's core offering centers on three services: the 52-Point Deep Clean™ (a trademarked, checklist-driven deep cleaning methodology targeting bathrooms, kitchens, bedrooms, and every room with 52 discrete tasks and on-site supervisor oversight), Recurring Cleaning (weekly, biweekly, or every four weeks), and Move In/Move Out Cleaning (with a Landlord Guarantee at most locations). Technology and differentiation are delivered through the proprietary Maid University™ training program, which awards Associate's Degree in Maid Service Sciences (A.M.S.S.) and Bachelor of Clean (B.C.) credentials with structured coursework, plus paid internships and a career pipeline toward franchise ownership. Service delivery uses uniformed teams of 2-3 maids arriving in company-branded vehicles with all supplies, HEPA-filtered backpack vacuums, and Green Seal-certified eco-friendly cleaning products; the company also operates an encoded key management system for security and maintains PCI DSS-compliant payment processing.

The business model is a B2C franchise subscription-plus-transactional hybrid. Recurring residential cleaning operates on monthly billing subscriptions, while one-time services (deep clean, move in/out, gift certificates) operate on pay-as-you-go unit pricing. Pricing is quote-based at the franchise level (varying by home size, layout, pets), with promotional levers including senior citizen discounts and market-specific codes like NEW15. Ancillary revenue streams include tiered gift certificates ($200/$500/$2,500) and a maid referral program charging $2,995 or 20% of first-year salary for domestic-help placement. Marketing centers on local SEO across 17 franchise landing pages, content/blog production, word-of-mouth referrals, chamber-of-commerce participation, and PR coverage (e.g., Good Morning Washington), reinforced by charitable positioning via the since-2012 Cleaning for A Reason partnership ($317,818+ donated; 1,901+ free cleanings for cancer patients). The company is bootstrapped with no disclosed external capital, no PE ownership, and no acquisition history.

Name

You've Got Maids

Legal name

You've Got Maids Franchise, LLC

Website

https://youvegotmaids.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

You've Got Maids is a privately held residential cleaning franchise system operating 17 independently owned locations across 9 U.S. states, delivering recurring subscriptions, one-time deep cleans, and move in/out services through a proprietary 52-Point Deep Clean™ methodology and Maid University™ training program.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (561720)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro industry

PRIMARYHSAEAAAA

General Recurring House Cleaning (Whole-Home)

Home & Personal Services/Home Cleaning & Housekeeping/Standard/Recurring House Cleaning

SECONDARYHSAEABAC

Whole-Home Deep Cleaning (Top-to-Bottom Intensive)

Home & Personal Services/Home Cleaning & Housekeeping/Deep Cleaning

SECONDARYHSAEACAD

Single-Family Home Turnover Cleaning

Home & Personal Services/Home Cleaning & Housekeeping/Move-In/Move-Out Cleaning

SECONDARYHSAEACAE

Landlord/Property Manager Turnover Cleaning

Home & Personal Services/Home Cleaning & Housekeeping/Move-In/Move-Out Cleaning

Keywords

• Residential cleaning services
• Maid service franchise
• Home cleaning services
• Deep cleaning services
• House cleaning franchise

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Recurring Residential Cleaning Services: Weekly, biweekly, or every four weeks recurring home cleaning services. Teams of 2-3 uniformed maids arrive in company vehicles to perform standardized cleaning. Payment due at time of service with credit card authorization kept on file.
2. Deep Cleaning Services: One-time 52-Point Deep Clean service for comprehensive top-to-bottom cleaning, targeting bathrooms, kitchens, and all rooms with detailed attention to corners, baseboards, and often-overlooked areas.
3. Move In/Move Out Cleaning: Specialized cleaning service for transitioning between homes, with most locations offering Landlord Guarantee that ensures security deposit return for cleaning-related issues.
4. Gift Certificates: Gift certificates sold at various price points ($200, $500, $2500) that can be redeemed for cleaning services. Can be emailed instantly for last-minute gift occasions.
5. Maid Referral Program: Referral service for clients seeking full-time domestic help. Fee is $2,995 or 20% of first year's salary, whichever is higher, for introducing Youve Got Maids staff to clients for direct employment.
6. Commercial Office Cleaning: Some locations, such as Durham NC, also provide commercial office cleaning services in addition to residential offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

You've Got Maids provides residential house cleaning services through a franchise network of 17 independently owned locations across 9 U.S. states. Core service offerings include the proprietary 52-Point Deep Clean™, recurring scheduled cleaning (weekly, biweekly, or every four weeks), and specialized move-in/move-out cleaning. Services are delivered by teams of two to three uniformed, background-checked staff who arrive in company-branded vehicles carrying all supplies and eco-friendly Green Seal-certified products.

Product overview

You've Got Maids is a residential cleaning franchise offering maid services across the United States. Their core service portfolio includes three main offerings: the 52-Point Deep Clean™ (a comprehensive deep cleaning service targeting 52 specific areas), Recurring Cleaning (scheduled weekly, biweekly, or monthly services with uniformed teams in company vehicles), and Move In/Move Out Cleaning (thorough sanitization for property transitions with deposit guarantee). The company also operates Maid University™ as an internal training program providing career development through Associate's and Bachelor's degree programs. Additional offerings include Gift Certificates available in set denominations, and select locations provide Commercial Office Cleaning services.

Differentiator

Problem solved

Functional benefit

Brands

• Maid University: Training program offering an Associate's Degree in Maid Service Sciences (A.M.S.S.) and Bachelor of Clean (B.C.) degree for employees, with curriculum covering bathroom sanitization, kitchen maintenance, dusting strategies, vacuuming techniques, and paid internships.

Products and services

• 52-Point Deep Clean A comprehensive one-time deep cleaning service that systematically targets 52 specific cleaning points across bathrooms, kitchens, bedrooms, and every room, including corners, baseboards, and often-overlooked areas. An on-site supervisor ensures quality. Targeted at homeowners seeking a top-to-bottom detailed clean.
• Recurring Cleaning Regularly scheduled residential cleaning offered on weekly, biweekly, or monthly cadence. Teams of two to three uniformed maids arrive in company maid-mobiles with all supplies, performing standardized cleaning tasks. Payment is due at time of service with credit card authorization kept on file. No contracts required.
• Move In/Move Out Cleaning Specialized top-to-bottom cleaning for properties being vacated or prepared for new occupants. Most locations include a Landlord Guarantee that ensures security deposit return for cleaning-related issues. Targeted at tenants and homeowners transitioning between properties.
• Commercial Office Cleaning Commercial cleaning service for business offices and workspaces, available at select franchise locations (such as Durham, NC). Provided in addition to the standard residential offerings.
• Gift Certificates

Quantifiable outcome

• Over $317,818 in free services donated to cancer patients since 2012
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Cleaning for A ReasonflagshipStrategic or Co-development Partner · 1 January 2012Youve Got Maids partners with Cleaning for A Reason, a nonprofit organization serving the United States and Canada. Since 2012, the company has donated over $317,818 in services and performed more than 1,901 free house cleanings for women undergoing treatment for any type of cancer. The partnership allows cancer patients to focus on their health while Youve Got Maids handles cleaning their homes free of charge. The mission aligns with the companys core principle of empowering employees and giving back to the community.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Angi: A leading U.S. home-services marketplace connecting consumers with local cleaning and home pros. Comparable as a demand-aggregation channel that competes for residential cleaning bookings outside the franchise model.
• Authority Brands: A multi-brand home-services franchisor (e.g., The Maids, Window Genie, Mosquito Squad). Comparable as a portfolio franchisor strategy in residential cleaning and adjacent home services.

Direct peers

• MaidPro: A franchised residential cleaning brand with a recurring and one-time service model across multiple U.S. states. Comparable on franchise delivery, recurring subscription revenue, and target homeowner customer segment.
• Merry Maids: A long-established residential cleaning franchise also under Neighborly/ServiceMaster, providing recurring and one-time home cleaning through locally owned franchises. Closest comparable on size, brand maturity, service methodology and subscription-based recurring revenue.
• Maid Brigade: A U.S. residential cleaning franchise emphasizing eco-friendly products and a 100% satisfaction guarantee. Directly comparable on green-product positioning, recurring service model, and franchise-led growth strategy.
• The Maids: A national U.S. residential cleaning franchise operating a 22-Step Healthy Touch deep-cleaning system with team-based service. Directly comparable on branded proprietary methodology, recurring residential focus, and franchise distribution.
• Two Maids & A Mop: A rapidly growing U.S. residential cleaning franchise built around team-based recurring and one-time maid service. Comparable on team-based delivery, recurring subscription focus, and franchise-led national expansion.
• Molly Maid: A national residential cleaning franchise owned by Neighborly (formerly ServiceMaster), offering recurring and one-time maid services across U.S. and Canada. Directly comparable to You've Got Maids on service mix, target customer (residential homeowners), and franchise-led distribution model.

Others

• Care.com: A household-services marketplace for cleaning, childcare, and senior care. Comparable only as a competing channel for consumer demand for in-home services, not as a franchise competitor.

Emerging players

• Handy: An online marketplace for home cleaning and other household services owned by ANGI Group. Comparable as an alternative channel for on-demand residential cleaning demand, but uses a marketplace rather than branded-employee model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/youvegotmaids

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about You've Got Maids