Real Estate Promo

What Real Estate Promo does

Real Estate Promo, Inc. is a privately held, bootstrapped SaaS company founded in 2002 by Mike Jacka and headquartered in St. Paul, Minnesota. The company develops and operates the PROS (Professional REIA Operating System), a web-based software platform built specifically for Real Estate Investor Associations (REIAs). PROS provides an integrated suite of features including event management with automated reminders, member management with customizable membership types, email scheduling, property listings, lead collection, and reporting dashboards. The platform powers websites for over 50 REIAs across the United States and also serves individual real estate investors through a separate website builder product.

The company's product portfolio extends beyond PROS to include a Real Estate Website Builder (free Basic tier for REIA members, $9.95/month Basic Ad-Free, and $44.95/month Premium), a Property Listing Network with search filters, a Financial Calculators Suite (MAO Calculator, Mortgage Calculator, Rental Property Analyzer), a Lead Credit System for buying and claiming property leads, a State-by-State Foreclosure Laws database, and ongoing monthly training/mastermind sessions. Distribution relies on a hybrid GTM model combining self-serve sign-up, REIA network referrals, demo-request sales for enterprise REIA accounts, and virtual training events.

Monetization is primarily subscription-based with tiered pricing, supplemented by one-time setup fees and a lead credit transaction system. The customer base is a hybrid of nonprofit REIA organizations (the primary buyer) and individual real estate investors (the SMB/practitioner user). The company generates revenue through a combination of freemium-to-paid conversion, setup fees, premium feature upsells, and lead credit transactions, with no disclosed external funding or institutional backing.

Name

Real Estate Promo

Legal name

Real Estate Promo, Inc.

Website

https://realestatepromo.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Real Estate Promo is a bootstrapped SaaS company that provides the PROS (Professional REIA Operating System) platform and website builder tools for Real Estate Investor Associations and individual real estate investors across the United States, serving 50+ REIA organizations.

Ownership category

akta.pro rank

Product category

Real Estate Association Management Software

NAICS

Software Publishers (513210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

Keywords

• REIA management software
• Investor association websites
• Property listing platform
• Lead generation tools
• Real estate SaaS

Headquarters

HQ city

Brooklyn Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premium Website Subscriptions: Monthly subscription fees for professional real estate websites. Three tiers available: Basic (free with REIA membership), Basic Ad-Free ($9.95/month), and Premium ($44.95/month). Setup fees apply for paid tiers.
2. Lead Credits: Credits purchased to claim property leads on the platform. Members can also earn credits by releasing leads for other members to claim.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Real Estate Promo develops and sells a SaaS platform — anchored by PROS (Professional REIA Operating System) — that powers websites and operations for Real Estate Investor Associations (REIAs). It also provides a hosted Website Builder, Property Listing Network, Financial Calculators Suite, Lead Credit System, and a State-by-State Foreclosure Laws database for REIAs and individual real estate investors.

Product overview

Real Estate Promo operates as a software-as-a-service platform providing a suite of interconnected tools for real estate investors and Real Estate Investor Associations (REIAs). The core offerings include the PROS (Professional REIA Operating System) platform for association management and the Real Estate Website Builder for individual investor websites. The platform architecture consists of a free Basic tier for REIA members and Premium Website Membership tiers offering advanced features. Additional products include a Property Listing Network, Financial Calculators Suite (MAO Calculator, Mortgage Calculator, Rental Property Analyzer), a Lead Credit System for lead management, a State-by-State Foreclosure Laws database, and Member Training/Mastermind sessions. All products are designed to work together within the Real Estate Promo ecosystem, enabling members to manage websites, list properties, automate member communications, and access investment analysis tools.

Differentiator

Problem solved

Functional benefit

Brands

• PROS: Professional REIA Operating System - a comprehensive software platform for Real Estate Investors Associations featuring event management, member management, email scheduling, property listings, and reporting tools.

Products and services

• PROS (Professional REIA Operating System) A comprehensive SaaS platform for Real Estate Investors Associations (REIAs) that automates event posting, recurring event setup, system-generated reminder emails, member management with customizable membership types, and automated reports on members, transactions, REIA growth, and event attendance.
• Real Estate Website Builder A pre-built real estate website platform available in Basic (free for active REIA members) and Premium ($44.95/month) tiers, allowing users to list properties, collect buyer/seller information, choose from multiple themes, customize colors, and access lead management tools.
• Premium Website Membership A paid membership tier offering advanced website features including custom pages, repair estimate worksheets, offer generator wizard, seller net sheet with mortgage calculator and amortization schedule, domain name management, and co-operative marketing tools.
• Property Listing Network A multi-family and single-family property listing platform with search filters for location, pricing, bedrooms, bathrooms, property type, and square footage, accessible to investors and buyers.
• Financial Calculators Suite Investment analysis tools including MAO Calculator (Maximum Allowable Offer), Mortgage Calculator, and Rental Property Analyzer (Premium Members) for real estate deal evaluation.
• Lead Credit System A lead management system where members can earn credits by releasing leads or purchase them, enabling claim and re-claim functionality for property leads on the platform.
• State-by-State Foreclosure Laws Resource A comprehensive database of foreclosure procedures, timelines, redemption periods, and deficiency judgment information across all 50 states and D.C., accessible to investors and integrated with foreclosure lead partnerships.

Quantifiable outcome

• MnREIA grew from 8 members in 2002 to become one of the largest REIAs nationally

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered minor.

• TurboTenantminorOthersTurboTenant is referenced as a resource partner for tenant screening and rental tools. Real Estate Promo links to TurboTenant's landlord toolbox including rental screening, rent estimates, and financial freedom calculator.
• Foreclosure.comminorOthersForeclosure.com provides foreclosure listings integrated into the Real Estate Promo platform. Premium members receive 25% off foreclosure leads through this partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• iHomefinder: IDX-based real estate website and marketing platform serving agents and brokerages. Comparable to Real Estate Promo in providing websites, listings, and lead capture for the residential real estate community.
• Wild Apricot: Association management software used by thousands of nonprofits and membership organizations for websites, events, member databases, and payments. Closely overlaps with the PROS system's REIA-management functionality and competes for the same association-customer profile.
• Realtyna: Real estate website and MLS/IDX integration provider offering sites, CRM, and listing syndication. Similar product positioning to Real Estate Promo's website builder plus property listings offering.
• MemberClicks: Membership and association management platform offering website builders, event management, member directories, and email communications for small-to-mid associations. Directly comparable to PROS for the REIA segment.
• Placester: Real estate website and marketing platform for agents, teams, and brokerages with IDX, CRM, and lead generation. Directly comparable to Real Estate Promo's website builder and lead-credit model for the investor segment.
• YourMembership: Association management software focused on member engagement, events, online communities, and content delivery. Competes for the same association-customer wallet as Real Estate Promo's PROS platform.
• Real Geeks: Real estate agent websites with IDX, lead capture, and CRM functionality aimed at investor-friendly agents. Overlaps with Real Estate Promo's website builder and property listing features for individual investors.

Broad incumbents

• Kajabi: All-in-one platform for creators and experts to sell courses, build membership communities, and run websites. Broadly comparable to the educational/membership/community layer of the PROS platform, but not specialized in real estate.
• GoDaddy Websites + Marketing: Mass-market website builder and marketing suite used by small businesses including real estate professionals. Competes with Real Estate Promo at the low end of the website builder market for individual investors.

Emerging players

• Mighty Networks: Community platform offering paid memberships, courses, and content for niche communities. Comparable to PROS for the community/membership side of REIA operations, though it lacks real estate-specific listing and lead tooling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Estate Promo