North of Eight Design & Marketing

What North of Eight Design & Marketing does

North of Eight Design & Marketing is a privately held, boutique marketing agency founded in 2019 by Emily Gall and headquartered in Spooner, Wisconsin. The firm operates with a team of approximately eight professionals spanning account management, web design and development, graphic design, IT, and strategic consulting. Its services span website design and hosting, brand identity development, SEO, paid digital advertising, social media marketing, streaming/OTT advertising, photography and videography, and copywriting. The firm's core technology is the open-source WordPress CMS combined with Advanced Custom Fields (ACF) for customized, client-owned website builds.

The revenue model combines project-based website fees, recurring hosting subscriptions (from $32/month), annual content subscriptions under the Canoe Social product (introductory pricing of $1,949, increasing to $2,499), and ongoing consulting, ad management, and SEO retainers. A standardized single-page website product, Camp Site, is priced at $2,500 and is positioned as an entry-level, upsell-ready offering. Pricing across most bespoke web builds and multi-service engagements is not publicly disclosed.

The go-to-market is consultative and sales-led, anchored on a 'Book a Call' Calendly funnel and supported by case studies and client testimonials. The company targets solo marketing professionals and small, often family-owned businesses, primarily within the Northwoods Wisconsin region, with named clients across pest control, campgrounds, plumbing, construction, banking, insurance, healthcare, furniture manufacturing, and laser services. The firm holds regional industry recognitions including Netty Awards in 2023 and 2025, a 50 Pros award, and a 2024 Women in Marketing Award for the Founder.

Name

North of Eight Design & Marketing

Legal name

North of Eight Design & Marketing

Website

https://northofeightdesign.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

North of Eight Design & Marketing is a privately held, Spooner, Wisconsin-based boutique marketing agency founded in 2019, providing website design, branding, SEO, paid advertising, and social media services primarily to solo marketing professionals and small family-owned businesses in the Northwoods region.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAAAB

Creative & Brand Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Website design services
• Digital marketing agency
• Brand identity design
• Search engine optimization
• Social media management

Headquarters

HQ city

Spooner

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Design & Development: Full-service website design and development including custom builds, Camp Site one-page solutions, hosting, and ongoing website maintenance. Revenue generated through project-based fees and recurring hosting payments.
2. Strategic Marketing Consulting: Marketing strategy consulting services including planning, implementation support, and ongoing strategic partnership. Provides tailored marketing plans for unique client needs.
3. Digital Marketing Services: SEO services, digital advertising and PPC campaigns, social media marketing, and streaming commercials (OTT/Streaming ads).
4. Brand Design Services: Logo design, brand guides, print and digital marketing materials, graphic design, photography, videography, copywriting, and content creation services.
5. Canoe Social (Done-For-You Content): Done-for-you content service providing 52 pieces of unique content per year including graphics, copywriting, video content, and Canva templates. One-time annual fee with onboarding and consultation included.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

North of Eight Design & Marketing is a marketing agency that designs and develops websites on WordPress, delivers brand identity and graphic design work, and provides strategic marketing services including SEO, PPC, social media, OTT/streaming ads, copywriting, photography, and videography. The agency also sells packaged offerings such as Camp Sites (one-page websites) and Canoe Social (annual done-for-you social content).

Product overview

North of Eight Design & Marketing is a marketing agency founded in 2019 that provides tailored marketing solutions for solo marketing professionals and small businesses. Their product portfolio centers on three core service areas: Website Design & Hosting (Full Website Builds and Camp Sites), Strategic Marketing Consulting, and Brand Design & Implementation. Full Website Builds are comprehensive multi-page solutions for businesses requiring ongoing marketing activities and scalability, while Camp Sites are single-page websites designed for quick deployment and budget-conscious clients. Additional services include SEO, digital advertising/PPC, social media marketing, streaming commercials, graphic design, photography/videography, and copywriting. They also offer Canoe Social, a done-for-you content service providing 52 pieces of annual social media content with graphic design, video, and platform training.

Differentiator

Problem solved

Functional benefit

Brands

• Canoe Social: A done-for-you social media content service providing 52 pieces of content annually, including graphic design, copywriting, up to 10 dynamic video pieces, and Meta Planner tutorial.
• Camp Site

Products and services

• Full Website Builds Comprehensive multi-page custom website design and development tailored to specific business needs, including SEO optimization, marketing integration, and scalability for ongoing marketing activities and business growth. Targeted at small businesses and solo marketing professionals.
• Camp Sites Single-page custom website product designed for quick deployment (~8 weeks) and budget-conscious small businesses. Includes products/services section, photo gallery, testimonials/reviews, FAQs, lead-generation form, job postings, timeline/history, and key business info. Priced at $2,500 one-time, with hosting starting at $32/month.
• Website Design & Hosting Visual website design with emphasis on functionality, user-friendliness, and engagement, paired with hosting services on various subscription packages starting at $32/month.
• Strategic Marketing Consulting Tailored marketing strategy development and implementation for solo marketing professionals and small businesses, acting as a collaborative partner to create marketing plans aligned with unique business needs.
• Brand Design & Implementation

Quantifiable outcome

• 99% client satisfaction rate
• +6 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered minor.

• Burnett County Development AssociationminorGTM or Marketing Partner · 16 April 2026Sponsor of Northwoods Marketing Summit conference. Supports local business community growth in Burnett County, Wisconsin.
• Northwest Regional Planning CommissionminorGTM or Marketing Partner · 16 April 2026Sponsor of Northwoods Marketing Summit conference. Regional planning body supporting community development.
• Burnett County Tourism CoalitionminorGTM or Marketing Partner · 16 April 2026Sponsor of Northwoods Marketing Summit. Promotes tourism and business growth in Burnett County.
• Hargrove TravelminorGTM or Marketing Partner · 16 April 2026Sponsor of Northwoods Marketing Summit. Provided vacation package prize for conference giveaway.
• St. Croix CasinosminorGTM or Marketing Partner · 16 April 2026Sponsor of Northwoods Marketing Summit conference.
• Jensen Sundquist Insurance AgencyminorGTM or Marketing Partner · 16 April 2026Sponsor of Northwoods Marketing Summit conference. Local insurance agency supporting community business events.
• Polk Burnett Electric CooperativeminorGTM or Marketing Partner · 16 April 2026Sponsor of Northwoods Marketing Summit conference.
• Northwoods SantaminorGTM or Marketing Partner · 16 April 2026Sponsor of Northwoods Marketing Summit conference.
• Danbury Area Chamber of CommerceminorGTM or Marketing Partner · 16 April 2026Sponsor of Northwoods Marketing Summit conference.
• Superior Spray FoamminorGTM or Marketing Partner · 16 April 2026Sponsor of Northwoods Marketing Summit conference.
• Boone Docks MarineminorGTM or Marketing Partner · 16 April 2026Sponsor of Northwoods Marketing Summit conference.
• Webb Lake Mens ClubminorGTM or Marketing Partner · 16 April 2026Sponsor of Northwoods Marketing Summit conference.
• Entrepreneur FundminorGTM or Marketing Partner · 16 April 2026Sponsor of Northwoods Marketing Summit conference. Organization supporting entrepreneurs and small business growth.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bader Rutter: Bader Rutter is one of the largest independent marketing/advertising agencies in Wisconsin, serving major CPG and B2B brands. It's a comparable Wisconsin-based full-service agency operating at significantly greater scale than North of Eight, providing a regional incumbent benchmark for the same geography and category.
• Hanson Dodge: Hanson Dodge is a Milwaukee-based creative and marketing agency offering brand strategy, design, digital, and content services. As a Wisconsin-established incumbent with broader portfolios across consumer brands, it competes for similar mid-market clients but at higher price points and scale than North of Eight.

Direct peers

• Volume Nine: Volume Nine is a boutique digital marketing agency providing SEO, web design, content, and social media services to small and mid-sized businesses. It is a direct peer in terms of service mix, target customer profile (SMBs), and relationship-driven model comparable to North of Eight.
• Kuno Creative: Kuno Creative is a small full-service inbound marketing agency specializing in website design, content, and SEO for B2B and SMB clients. Its service mix and target customer profile closely align with North of Eight's offerings.
• Oneupweb: Oneupweb is a Michigan-based digital marketing agency offering SEO, web design, content marketing, and analytics services. It is a comparable Midwest boutique agency with a similar full-service digital offering for SMB and mid-market clients.
• Blue Compass: Blue Compass is a Midwest (Iowa-based) full-service digital marketing agency serving SMB and mid-market clients across web design, SEO, paid media, and content. Its geographic proximity, similar service portfolio, and SMB focus make it a strong direct comparable to North of Eight.
• Modern Marketing Partners: Modern Marketing Partners is a small full-service marketing agency serving SMB clients with website design, branding, digital advertising, and consulting. Its size, service mix, and SMB target align directly with North of Eight's boutique agency positioning.
• Tin Man Media: Tin Man Media is a small creative and digital marketing agency serving small businesses with branding, web design, and digital marketing services. As a similarly positioned boutique agency, it represents a direct competitive comparable for SMB-focused engagements like North of Eight's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/northofeightdesign
• LinkedInlinkedin.com/company/north-of-eight-design-marketing
• Xx.com/northofeightwi

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North of Eight Design & Marketing