What PACK & SEND does

PACK & SEND, founded in 1993 in Sydney, is Australia's largest parcel courier and freight delivery reseller, operating a franchise network of 130+ service centres nationwide alongside dedicated platforms (PowerSender, PACK & SEND Live) for online booking and eCommerce fulfillment. The company serves four primary customer segments — individual consumers, small and medium businesses, eCommerce merchants, and specialized industries (arts & antiques, IT & electronics, healthcare, government) — handling items that mainstream couriers decline due to size, fragility, value, or regulatory complexity. Its core offering spans domestic and international parcel services, air/sea/intermodal freight, expert packing (custom foam, crating), dangerous goods shipping, same-day delivery in five major metros, and 3PL-style fulfillment integrated with online stores, reaching 220+ countries.

Revenue is generated through transaction fees on parcel and freight services, professional services fees for packing and specialized handling, managed services revenue from eCommerce fulfillment, and ongoing franchise fees and royalties from the 130+ franchisee network. Distribution is hybrid: franchisees handle in-person sales, packing, and fulfillment locally, while online self-service portals, PowerSender, and PACK & SEND Live enable direct digital booking, label printing, tracking, and automated order processing. PACK & SEND is a privately held subsidiary of Fortidia, with international operations in New Zealand and the United Kingdom, and has been consistently recognized as Australia's best courier by ProductReview.com.au and as a 5 Star Franchise System since 2019.

The underlying technology is an integrated logistics platform — not a proprietary AI or carrier network — focused on multi-carrier aggregation, workflow automation, and integration with eCommerce storefronts. PACK & SEND is a reseller and value-added logistics intermediary rather than an asset-heavy carrier; its competitive position rests on physical service-centre coverage, franchise system maturity, and breadth of handling capabilities rather than algorithmic differentiation.

Name

PACK & SEND

Legal name

PACK & SEND Holdings Pty Ltd

Website

https://packsend.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

PACK & SEND is Australia's largest parcel, freight, and courier delivery reseller, operating 130+ franchise service centres and serving SMBs, eCommerce merchants, and consumers across 220+ countries since 1993.

Ownership category

akta.pro rank

Product category

Courier and Freight Logistics Services

NAICS

Freight Transportation Arrangement (48851), Packing and Crating (488991), Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (49221)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210), Air Courier Services (4513)

akta.pro primary industry

Packaging, Repackaging & Co-Packing Services (TLAIAAAG)

akta.pro secondary industry

Wardrobe & Garment Packing (Wardrobe Boxes) (HSAKADAH)

Keywords

• Courier services
• Freight forwarding
• Parcel delivery
• ECommerce fulfillment
• Packing solutions

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Parcel and Courier Services: Fees charged for domestic and international parcel delivery services including express, priority, same-day, and standard courier options. Revenue varies by weight, size, destination, and service level.
2. Freight Services: Domestic and international freight services including air freight, sea freight, intermodal, time-definite freight, and bulky/palletized shipments. Revenue based on weight, volume, and transit requirements.
3. Packing Services: Professional packing services including custom foam packaging, crating for fragile/valuable items, and specialized packaging for artwork, antiques, electronics, and unusual items. Charged as service fees.
4. eCommerce Fulfillment: Order fulfillment and warehousing services for eCommerce businesses, including inventory storage, pick-and-pack, and integration with online stores through PACK & SEND Live platform.
5. Specialized Logistics: Specialized handling for IT equipment, sensitive technology, art and antiques, spare parts, and fragile goods including storage and despatch services.
6. Franchise Fees: Initial franchise fees and ongoing royalties from the 130+ franchisee network across Australia. Franchise investment information available on website.
7. Baggage and Removals: Excess baggage services, furniture removals, and personal goods packing/moving services for individuals relocating or traveling.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

PACK & SEND is a parcel courier, freight, and packing specialist that resells shipping services across multiple carriers, delivered through 130+ Australian franchise service centres and integrated online platforms. It offers domestic and international courier services (priority, express, same-day, standard), air and sea freight forwarding, professional packing (custom foam, crating, art/antique handling), and eCommerce fulfillment via PACK & SEND Live. The franchise model and "No Limits" approach target shipments that exceed standard carrier size, weight, or handling constraints.

Product overview

PACK & SEND is a courier, freight, and parcel delivery company founded in 1993, offering a comprehensive logistics platform. The core offering centers on Couriers & Freight services (parcel delivery, domestic/international freight, import services) delivered through 130+ service centre locations across Australia. The platform includes eCommerce-specific solutions via PACK & SEND Live (fulfillment platform) and PowerSender (parcel sending platform), complemented by Online Self-Service for DIY bookings. Specialized services include packing solutions (custom foam, crating for fragile items), dangerous goods shipping, passport/document courier, and same-day delivery. The company operates a franchise model with industry-specific solutions for sectors including healthcare, arts/antiques, IT/electronics, and government.

Differentiator

Problem solved

Functional benefit

Brands

• PowerSender: Online shipping platform enabling businesses to book, pay and manage parcel shipments digitally.
• PACK & SEND Live
• Freight Plus Warranty

Products and services

• Couriers & Freight Core parcel courier and freight delivery service covering domestic parcel delivery, domestic freight (air, road, intermodal), international shipping to 220+ countries, and import services including freight forwarding. Targeted at individuals, SMBs, and enterprises needing reliable national and international shipping.
• PACK & SEND Live eCommerce shipping and fulfillment platform that integrates with online stores to enable inventory storage, pick-and-pack, and automated shipping label generation. For eCommerce businesses and online retailers needing outsourced fulfillment.
• PowerSender Online business shipping platform providing integrated parcel sending capabilities for eCommerce businesses to book, pay, and manage shipments digitally.
• Online Self-Service DIY online portal for booking, paying, and printing shipping labels 24/7 for pre-packed parcels under 20kg valued up to $1,000. No registration required.
• Same Day Delivery Urgent same-day courier services available in Melbourne, Sydney, Brisbane, Adelaide, and Perth for time-sensitive deliveries.
• Sea Freight Services International sea freight including LCL (Less than Container Load) and FCL (Full Container Load) options for large or non-urgent international shipments.
• Air Freight Services International air freight with express (2-5 business days) and standard (5-10 business days) options for urgent or time-sensitive international cargo.
• eCommerce Order Fulfillment Solutions 3PL, FBA, and Shopify fulfillment options including micro-fulfillment solutions for eCommerce businesses seeking outsourced order processing.
• Packing Solutions Expert packing services including custom foam packaging, custom crating for fragile/valuable items, art & antiques packing, computers & electronics packing, and DIY packaging supplies.
• Dangerous Goods Shipping Shipping services for hazardous materials and dangerous goods compliant with IMDG Code and IATA DGR regulations, including lithium battery shipping.
• Passport & Document Courier Secure tracked delivery service for passports, visa documents, and critical paperwork with Send & Return support for document processing cycles.
• Freight Plus Warranty Loss and damage protection warranty providing coverage against damage or loss during transit.
• Track & Trace Real-time tracking system with carrier scan-based updates and signature confirmation for delivery visibility across supported carriers.
• Franchise Opportunities Franchise business opportunity for owning and operating a PACK & SEND service centre, including Year 1 Brand Lead Guarantee, training, and ongoing support.

Quantifiable outcome

• 42,179 customer reviews with 4.6 average rating
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Sendle: Australia-focused digital courier targeting SMB and eCommerce shippers with low-cost parcel delivery. Directly competes with PACK & SEND's online self-service and eCommerce fulfillment offerings; PACK & SEND explicitly markets a 'Sendle alternative'.
• CouriersPlease: Australian franchised courier network providing domestic parcel delivery to SMBs and consumers. Closely comparable franchise-driven distribution model serving the same customer segments as PACK & SEND.
• StarTrack: Australian road and air express freight carrier owned by Australia Post, focused on B2B parcels, pallets, and freight. Competes directly with PACK & SEND's domestic freight and time-definite services.

Broad incumbents

• Australia Post: National postal service offering domestic and international parcel, freight, and eCommerce delivery services. Dominant incumbent in Australian parcel post — competes with PACK & SEND on standard parcels while PACK & SEND positions itself as an alternative for items Australia Post will not handle.
• DHL Express: Global integrator providing international express, freight, and eCommerce logistics. Upstream carrier relationship for PACK & SEND on international shipments and direct competitor on international courier services.
• FedEx: Global express transportation company offering parcel, freight, and logistics services. Competes with PACK & SEND's international air freight and express courier offerings while also serving as an upstream carrier partner.
• Toll Holdings: Asia-Pacific logistics provider offering domestic and international freight, warehousing, and contract logistics. Comparable in scope to PACK & SEND's freight forwarding and contract logistics services, but with owned asset infrastructure.

Emerging players

• Zoom2u: Australian on-demand same-day delivery platform connecting customers with couriers. Competes with PACK & SEND's same-day delivery offering in major Australian cities with a tech-driven marketplace model.
• Hubbed: Australian parcel locker and pickup/dropoff network. Provides alternative delivery access points that compete with PACK & SEND's service centre model for parcel drop-off and pickup convenience.
• Packlink: European-headquartered shipping aggregator comparing and reselling courier services for SMBs. Comparable aggregator/reseller business model to PACK & SEND, particularly relevant given PACK & SEND's UK market presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/packsendau
• Facebookfacebook.com/packandsendaus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PACK & SEND