ON AIR

What ON AIR does

ON AIR Fitness is a French premium gym chain operating a franchise network of 113+ clubs across France, Spain, Portugal, Morocco, and French overseas territories, serving 420,000+ members. Founded in 2017 and headquartered in Corbeil-Essonnes under the legal entity ON AIR DEVELOPPEMENT SAS (RCS Evry 838 645 141, share capital €55,000), the company positions itself as a no-commitment, mid-to-premium fitness alternative differentiated by an underground-industrial design aesthetic, DJ-curated music atmosphere, and equipment from TechnoGym, Hammer Strength, Gym80, and Eleiko. Core products are three subscription tiers (Essential, Original, Ultra) starting at €7.99/week, paid by direct debit every four weeks, with a €10 annual equipment guarantee fee and €50 registration fee; ancillary revenue comes from group classes, padel courts, hydromassage, day passes, fixed-term contracts (1-12 months), and an Ultra plan card-sharing feature for household members.

The technology stack is consumer-facing and operationally light. A mobile application (iOS and Android) provides 240+ filmed exercises, 50+ sessions, 13 structured training programs, club scheduling, and push notifications. A 'Hybrid Training' methodology integrates bodybuilding, cardio, functional training, kettlebells, and battle ropes as a unified workout discipline. An AI-powered communication layer comprises a website chatbot, automated WhatsApp messaging, and IVR/SVI calling for lead qualification, reservation reminders, and promotional campaigns, with GDPR-compliant consent management. Optional biometric fingerprint access is offered on membership cards rather than central systems for data minimization. Premium tiers add access to Sismo oscillating platforms, Visbody 3D body scanners, and Sport Water vitamin dispensers.

The business model is asset-light franchise: ON AIR DEVELOPPEMENT SAS acts as franchisor, brand owner, and technology provider, while 113+ independently operated clubs generate member revenue and pay royalties, franchise fees, and technology subscriptions back to the parent. Distribution is direct-to-consumer via a self-service online subscription portal (pass.onair-fitness.fr), the physical club network, and the mobile app. Marketing relies on Instagram UGC campaigns (#onairfitness), fitness influencer partnerships (e.g., Twinsbfit, Aziatomik, Tristan Defeuillet-Vang), a referral program, a content blog, and free trial offers. The company has not disclosed external funding rounds or institutional investors, and revenue is not publicly reported.

Name

ON AIR

Legal name

ON AIR DEVELOPPEMENT SAS

Website

https://onair-fitness.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

ON AIR Fitness is a French premium gym chain operating a franchise network of 113+ clubs across France, Spain, Portugal, Morocco, and overseas territories, serving 420,000+ members through three no-commitment subscription tiers starting at €7.99/week, differentiated by underground design, DJ-curated music, and premium equipment.

Ownership category

akta.pro rank

Product category

Premium Health and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Premium fitness clubs
• Gym memberships
• Group fitness classes
• Fitness franchise network
• Personal training

Headquarters

HQ city

Corbeil-essonnes

HQ country

France

HQ region

Europe

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Recurring subscription revenue from three tiers (Essential, Original, Ultra) with direct debit every 4 weeks. Members pay from €7.99/week with unlimited access to the club network. Annual participation fee of €10 for equipment maintenance and renewal.
2. Additional Services and Options: Supplementary revenue from group classes (zumba, yoga, pilates, body pump, RPM, Les Mills courses), padel courts, hydromassage, and protein/supplement sales at club boutiques.
3. Card Sharing (Ultra Plan): Premium tier revenue from card-sharing feature allowing household members to share one membership.
4. Fixed-Term Contracts: One-time payment memberships for 1, 2, 3, 6, or 12 months available at club level.
5. Day Passes: Single-visit payments for occasional gym users who prefer pay-per-session over subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ON AIR operates a network of premium fitness clubs under a franchise model, providing no-annual-commitment subscription memberships (Essential, Original, Ultra tiers) that grant unlimited access to specialized training zones including cardio, strength, cross training, boxing/MMA, and women-only areas. Memberships also bundle access to group fitness classes, the proprietary mobile training app, and premium equipment from TechnoGym, Hammer Strength, Gym80, and Eleiko. The core offer is sold across 113+ clubs in France and internationally.

Product overview

ON AIR Fitness operates a network of premium, no-commitment gym clubs across France and internationally with 110+ locations and 420,000+ members. The core offering consists of three subscription tiers — ON AIR Essential, ON AIR Original, and ON AIR Ultra — providing access to diverse training zones (cardio, bodybuilding, hybrid training, boxing/MMA, women's areas, free weights, and group classes), starting from €7.99/week with no annual commitment. The subscription tiers are differentiated by access to premium services: Original and Ultra tiers include the Sismo oscillating platform, Visbody 3D body scanner, and Sport Water dispensers. The Ultra plan additionally enables card sharing with a household member. Complementing the physical clubs, ON AIR offers a free mobile application with training programs, over 240 filmed exercise videos, and club management features, plus an AI-powered communication system (chatbot, automated calling, and WhatsApp messaging) for member engagement. The brand also publishes an editorial blog covering lifestyle, training, and nutrition content.

Differentiator

Problem solved

Functional benefit

Products and services

• ON AIR Premium Gym Membership Core subscription service granting individual members unlimited access to ON AIR's 113+ premium fitness clubs with no annual commitment. Includes access to specialized training zones (cardio, strength, cross training, boxing/MMA, women's area), group classes, and premium equipment from TechnoGym, Hammer Strength, Gym80, and Eleiko. Available in Essential, Original, and Ultra tiers and through no-commitment, day-pass, or fixed-term purchasing options.
• ON AIR Group Fitness Classes Premium group classes available on the class schedule across ON AIR clubs, including dance, mind-body, strength, cardio, and signature Les Mills programs (BODYATTACK, BODYCOMBAT, BODYPUMP, BODYSTEP, RPM, Les Mills), plus discipline-specific options (Zumba, Yoga, Pilates, boxe, body attack, cross training, TRX).
• ON AIR Padel Court Access Padel court access offered in select ON AIR clubs as part of the club's sport offerings, available to members through the membership or as an in-club add-on service.
• ON AIR Hydromassage Service Hydromassage service available as an add-on wellness offering at ON AIR clubs for member recovery and relaxation.
• ON AIR Personal Training Individual coaching service delivered through qualified coaches recruited under the ON AIR coaching program (Open Coach via candidature on recruitment platform), provided to members seeking personalized training plans and one-to-one sessions.
• ON AIR Mobile Application Standalone free mobile application for iOS and Android providing more than 240 filmed exercises, 13 structured training programs, and hybrid training content for at-home and in-club use.
• ON AIR Boutiques (protein and supplements) In-club boutiques in ON AIR's signature clubs sell fitness nutrition products (protein, BCAAs, creatine, gainers, electrolytes) and vitaminized water dispensers, providing members with on-site product purchases.
• ON AIR Day Pass Single-day on demand payment option to access an ON AIR club, used by walk-in customers, occasional visitors, or those who want to trial the gym without committing to a subscription.

Quantifiable outcome

• 420,000+ members across 113+ clubs

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Keep Cool: French gym chain with a network of several hundred clubs offering low-priced, no-commitment memberships. Direct competitor targeting the same value-conscious French consumer as ON AIR.
• Neoness: French premium gym chain with clubs in major cities, focused on design, music and a community feel. Closely comparable to ON AIR's urban, design-led, music-forward positioning.
• Magic Form: Mid-sized French fitness chain with a multi-club footprint and subscription-based access. Comparable to ON AIR as a French regional/multi-club gym operator targeting similar value-oriented members.
• Fitness Park: Major French premium-affordable gym chain offering unlimited access memberships with no commitment. Closest direct competitor to ON AIR in France in terms of pricing model, footprint and target customer.
• Freeness Fitness: French independent gym chain with multiple clubs, offering subscription-based access to fitness facilities. Comparable to ON AIR as a French multi-club operator in the same no-commitment subscription segment.
• Elancia: French fitness chain operating a network of clubs with subscription-based access. Comparable mid-sized French gym operator competing for similar price-sensitive urban and suburban members.
• L'Orange Bleue: Long-established French fitness franchise network with several hundred clubs across France. Comparable to ON AIR as a multi-club French franchise operator in the fitness space.
• Basic-Fit: Largest low-cost fitness chain in Europe with thousands of clubs across France, Iberia, Benelux and beyond. Directly comparable to ON AIR as a subscription-based, multi-country gym network, though positioned at a lower price point and corporate-owned rather than franchised.

Broad incumbents

• McFIT: One of Europe's largest fitness chains (part of the RSG Group), with hundreds of clubs primarily in Germany and other European markets. Comparable subscription-based gym operator with international footprint overlapping ON AIR's European ambitions.
• PureGym: Largest European gym operator by membership, with hundreds of low-cost, no-contract clubs across the UK and continental Europe. Comparable to ON AIR in subscription model and network breadth, though primarily corporate-owned and geographically broader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/onairfitness_officiel
• Xx.com/onairfitness
• Facebookfacebook.com/onairfitnessclubs
• LinkedInlinkedin.com/company/onair-fitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ON AIR