PD Personaldienst

What PD Personaldienst does

PD Personaldienst GmbH & Co. KG is a privately held German staffing and personnel services company headquartered in Minden, North Rhine-Westphalia. Founded in 1981 by Rolf Nösekabel as Personaldienst in Minden GmbH, the company operates 10 branch offices across NRW and Lower Saxony (Minden, Bünde, Gütersloh, Lübbecke, Rheine, Ibbenbüren, Lemgo, Rinteln, Osnabrück, Herford) and has employed more than 1,000 workers across the pd group of companies since 2006. The firm's core offerings are Arbeitnehmerüberlassung (temporary employee leasing under the AÜ-Erlaubnis regulatory framework) and Personalvermittlung (direct permanent placement), supported by On-Site-Management and Bewerbermanagement service modules.

The company runs a standard, non-proprietary technology stack: a company website with an integrated job portal, zvoove software for applicant tracking, 'pd digital' for electronic document management, and integrations with Indeed Apply, Google Maps, and standard web analytics. No proprietary AI/ML or matching platform is disclosed. Marketing relies on a multi-channel mix including the website, social media (Facebook, Instagram, LinkedIn), Indeed, job fairs (myjob OWL, Jobmesse Osnabrück), and community sponsorships (TuS N-Lübbecke handball, Zoo Osnabrück).

Commercially, pd generates revenue through two primary streams: a margin on hourly labor rates for temporary placements (transaction-fee model) and placement fees for direct permanent hires (transaction-fee model), supplemented by on-site management professional services revenue. The company operates under the GVP-Tarifvertrag collective bargaining agreement and offers tariff-based pay plus standard benefits (Urlaubsgeld, Weihnachtsgeld, Vermögenswirksame Leistungen, up to 30 days vacation). Customer concentration is low — the firm serves many hundred companies across manufacturing, automotive aftermarket, construction, and electronics/automation, with no anchor account dominance. The company is independently owned by its founder and three managing directors (Nösekabel, Mailänder, Brinkmeyer), with Andreas Haßenewert also serving as Managing Director and chairing the iGZ wage commission.

Name

PD Personaldienst

Legal name

pd Personaldienst GmbH & Co. KG

Website

https://personaldienst.de

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

pd Personaldienst is a privately held German staffing firm providing temporary employee leasing (Arbeitnehmerüberlassung) and direct permanent placement (Personalvermittlung) to manufacturing and industrial employers across 10 branches in NRW and Lower Saxony.

Ownership category

akta.pro rank

Product category

Staffing Services

NAICS

Temporary Help Services (561320), Temporary Help Services (56132)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

akta.pro secondary industries

Agent of Record (AOR) / Contractor Engagement Services (BPACAGAB), Contractor Payroll, Invoicing & Payment Services (BPACAGAD)

Keywords

• Temporary staffing services
• Personnel placement
• Employee leasing
• Recruitment services
• Workforce solutions

Headquarters

HQ city

Minden

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Arbeitnehmerüberlassung (Temporary Staffing): pd Personaldienst provides temporary workers to client companies through the German model of Arbeitnehmerüberlassung (employee leasing). Workers are employed by pd and assigned to client companies for varying durations. Revenue is generated through margin on hourly labor rates. The company has operated in this segment for over 40 years.
2. Personalvermittlung (Direct Placement): pd matches job seekers directly with client companies for permanent employment. The company supports the full recruitment cycle including candidate sourcing, screening, and placement. Fees are typically earned upon successful placement of a candidate.
3. On-Site-Management: pd provides on-site management services where company representatives supervise and coordinate temporary workers at client facilities. This adds operational value to the staffing service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

PD Personaldienst is a German staffing and personnel services company providing temporary employment (Arbeitnehmerüberlassung), direct placement (Personalvermittlung), on-site management, and applicant management services. The company employs temporary workers on unbefristete (permanent) contracts under the GVP collective bargaining agreement and assigns them to client companies across NRW and Lower Saxony. They also recruit candidates directly for permanent positions at client firms, with services delivered through 10 branch offices and an online job portal.

Product overview

PD Personaldienst operates as a staffing and personnel services company offering a unified portfolio of workforce solutions. The core offerings include Zeitarbeit (temporary employment/employee leasing) and Personalvermittlung (permanent placement), supported by On-Site-Management and Bewerbermanagement (applicant management) service modules. The company differentiates through pd Premium Jobs for premium-positioned vacancies and pd digital for digital document access. The service model combines local branch presence across 12+ locations in NRW and Lower Saxony with online application portals and digital resource access, serving both job seekers and corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Arbeitnehmerüberlassung / Zeitarbeit (Temporary Employment / Employee Leasing) Temporary staffing services providing businesses with flexible workforce solutions through employee leasing arrangements (Arbeitnehmerüberlassung). PD employs workers on permanent (unbefristete) contracts under the GVP collective agreement and assigns them to client companies for short-term or long-term assignments. Workers receive tariff-based pay with branch surcharges, vacation bonuses, Christmas bonuses, and up to 30 days vacation.
• Personalvermittlung (Permanent Placement / Direct Recruitment) Direct recruitment service matching qualified candidates with permanent positions at client companies. PD supports the full recruitment cycle including candidate sourcing, screening, and placement. Fees are typically earned upon successful placement of a candidate.
• On-Site-Management On-site management service where pd personnel coordinate and supervise temporary workers directly at client workplace locations. This adds operational value to the staffing service by ensuring quality service delivery and efficient workforce management at client facilities.
• Bewerbermanagement (Applicant Management) Comprehensive applicant management including candidate screening, interview coordination, and placement follow-up services. Supports client companies in managing the recruitment process for both temporary and permanent positions.
• pd digital (Digital Document Management Portal) Online portal providing downloadable resources including general terms and conditions, work lease permits (AÜ-Erlaubnis), collective agreements (GVP-Tarifwerk), and ethics codes (iGZ Ethik-Kodex). Available to job seekers, clients, and the public.

Quantifiable outcome

• Every third pd employee receives a takeover offer from a client company within the first employment year
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GVP (Gesamtverband der Personaldienstleister)coreOtherspd has been a member of the GVP since 2003. The company participates in the association's training ambassador program (GVP-Ausbildungs-Botschafter) and operates under GVP collective bargaining agreements (GVP-Tarifwerk).
• iGZ (Interessenverband Deutscher Zeitarbeitsunternehmen)coreOtherspd is a member of iGZ and signed its Ethics Code (Ethik-Kodex). Andreas Haßenewert serves as iGZ-Regionalkreisleiter (regional chapter leader) and Vorsitzender der iGZ-Tarifkommission (chair of the iGZ wage committee). The company actively participates in iGZ regional meetings.
• Zoo OsnabrückminorOtherspd is a sponsor of Zoo Osnabrück. The company provides free zoo tickets to school classes for educational field trips (Sachunterricht), demonstrating community engagement.
• zvoove Software Germany GmbHcoreTechnology or Integrationpd uses zvoove software as its electronic recruiting tool for creating and managing job postings and handling applicant tracking throughout the recruitment process.
• TuS N-LübbeckeminorOtherspd sponsors the local handball club TuS N-Lübbecke, including VIP ticket giveaways and fan merchandise. The club is connected to pd through personal ties (employees' family members playing on the team).
• Charta der Vielfalt e.V.minorOtherspd signed the Charta der Vielfalt (Diversity Charter) in 2022, committing to promoting diversity and inclusion in the workplace.

Scale indicators7 records

Recent moves19 records

Expansion highlights4 records

Direct peers

• Persona Service: One of Germany's largest mid-market temporary staffing and permanent placement firms with nationwide branch network. Directly comparable to PD in Arbeitnehmerüberlassung + Personalvermittlung model; the relevant scale benchmark for a PE entry into PD.
• I. K. Hofmann: German mid-market temporary employment and direct placement agency with multi-region branch presence. Highly comparable AÜG-licensed Zeitarbeit + Personalvermittlung mix serving industrial clients, akin to PD's core book.
• DIS AG: German staffing specialist (now part of Adecco Group) focused on temporary and permanent placement, with strong industrial/technical desk presence. Comparable in client mix and tariff-driven operations to PD.
• TimePartner: German temporary employment agency (DSGF-backed) with branch network across multiple Bundesländer. Operates the same Arbeitnehmerüberlassung model under iGZ/GVP tariff and serves the same industrial customer base as PD.

Broad incumbents

• ManpowerGroup Deutschland: German arm of global staffing leader, providing temporary staffing, permanent placement, and workforce solutions. Overlaps directly with PD's core offerings but at much larger scale and with broader service portfolio (incl. MSP/RPO).
• Randstad Deutschland: Germany's largest staffing company with nationwide branch network providing Zeitarbeit, Personalvermittlung, and HR solutions. Same fundamental business model as PD but national scale and full HR-services portfolio.
• Adecco Germany: Major German staffing provider under iGZ/GVP tariff offering temporary and permanent placement plus specialized HR services. Competitor in the same AÜ-licensed Zeitarbeit market as PD.

Emerging players

• Hays Deutschland: Specialized staffing firm focused on skilled professional and IT/engineering contracting (Zeitarbeit im qualifizierten Bereich), addressing the same skilled-industrial candidate pool (Mechatroniker, Elektrotechniker) PD serves. Higher specialization but same regulatory regime.
• HeyJobs: Berlin-based tech-enabled staffing/recruiting platform using automation and proprietary matching technology to compete with traditional agencies. Represents the digital-first threat to PD's relationship-based, branch-led sourcing model.

Regional players

• Jobag Personal & Service: Regional German temporary staffing firm with branches in western NRW/Ruhr area. Comparable AÜG-licensed Zeitarbeit + Personalvermittlung operating model with overlapping geographic territory to PD's NRW branches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pdpersonaldienst
• Instagraminstagram.com/pdpersonaldienst.de

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PD Personaldienst