synQup
synQup GmbH is a Frankfurt-based iPaaS provider that connects ERP, CRM, PIM, and other business systems to e-commerce platforms (notably Shopware and OXID) via a Kubernetes-based cloud-native integration platform, serving mid-to-large European enterprises.
- Company typePrivate
- Founded2012
- HeadquartersFrankfurt, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What synQup does
synQup GmbH is a German iPaaS (Integration Platform as a Service) provider headquartered in Frankfurt am Main, founded in 2012 and operating under the synQup brand since 2022. The company develops a cloud-native data integration platform that connects disparate business systems — including ERP, CRM, PIM, DAM, WMS, and e-commerce platforms — into a single integration layer, with particular depth in the Shopware and OXID ecosystems. The flagship Shopware 6 connector is reported to fill over 90% of the Shopware backend, covering custom fields, customer groups, product and variant data, customer-specific pricing, media assets, and rule builder configurations.
The platform is built on a Kubernetes architecture supporting deployment across AWS, Azure, GCP, OpenStack, and on-premise environments. Core technical components include the Flow Manager/Flowbuilder (with Full-View, Split-View, and Expert-Mode JSON configuration), an anomaly detection module, real-time delta transfer synchronization, multi-tenancy for country-specific international deployments, and a Health System Check monitoring tool. The company holds DIN EN ISO/IEC 27001:2022 certification, Shopware Gold Technology Partner status, and OXID Platform Partner status.
synQup serves mid-to-large enterprises, primarily European B2B manufacturers and distributors, with named customers including Cube, Dictum, Sanha, Adam Audio, and HOZ. The company generates revenue through a flat-rate/subscription pricing model with unlimited data transactions, professional services billed at hourly/daily rates, and managed cloud hosting. Its go-to-market combines direct enterprise field sales with a technology and distribution partner channel, including a core implementation alliance with elio GmbH.
synQup firmographics
Firmographics- Name
- synQup
- Legal name
- synQup GmbH
- Website
- https://synqup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- synQup GmbH is a Frankfurt-based iPaaS provider that connects ERP, CRM, PIM, and other business systems to e-commerce platforms (notably Shopware and OXID) via a Kubernetes-based cloud-native integration platform, serving mid-to-large European enterprises.
- Ownership category
- akta.pro rank
synQup industry classification
Industry- Product category
- Integration Platform as a Service (iPaaS)
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (5415), Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- iPaaS & Workflow Automation (BPAMAOAB)
- akta.pro secondary industries
- Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB), System Integration & Connectors (BPAMAOAC)
Keywords
Where synQup is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
synQup business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription / Platform Fees: Model pricing system with flat-rate or subscription-based fees. synQup offers unlimited data transactions rather than per-flow billing, providing cost predictability for customers. Hosting fees are included in the holistic offering for synQup's own cloud.
- Professional Services: Budget-based billing system using hourly and daily rates according to current price lists. Includes requirement engineering, implementation, migration services, training, and ongoing support. Additional services for custom developments, plugins, domains, and extended support are charged separately.
- Managed Cloud Hosting: Full administration and maintenance provided for synQup's own cloud deployment, included in the subscription. Development and staging environments use OpenStack Cloud optimized for individual solution development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom pricing based on requirements and scope |
| Other | Monthly | Professional services (implementation, training, support) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
synQup product offering
Product offeringCore offering
synQup provides a cloud-native iPaaS (Integration Platform as a Service) that connects disparate business systems (ERP, CRM, PIM, DAM, e-commerce platforms such as Shopware, Shopify, Magento, and OXID) into a single central integration platform. The company sells subscription-based platform access, the deep-coverage Shopware 6 Connector, professional services (migration, implementation, training), and managed cloud hosting on Kubernetes infrastructure, primarily serving mid-to-large e-commerce enterprises.
Product overview
synQup is a cloud-native iPaaS (Integration Platform as a Service) solution that provides comprehensive data integration, migration, management, and security capabilities. The core synQup Platform connects disparate business systems (ERP, CRM, PIM, DAM, e-commerce) through a unified integration layer, with the Shopware 6 Connector as the flagship connector enabling deep Shopware backend integration (90%+ coverage). The platform uses a Flow Manager/Flowbuilder interface with three configuration modes (Full-View, Split-View, Expert-Mode) for creating data flows. Key features include Health System Check for monitoring, Anomaly Detection for identifying unusual data patterns, Data Mapping for consolidating product information, Rule Builder for automated validation, Real-time Data Synchronization via delta transfer, and Multi-Tenancy for international deployments. The Kubernetes-based architecture supports flexible deployment options (on-premise, Open Cloud, or synQup's own cloud). The platform also offers specialized services including Shopware 5 to Shopware 6 migration with high-speed data processing.
Differentiator
Problem solved
Functional benefit
Products and services
- synQup Platform Cloud-native iPaaS (Integration Platform as a Service) solution providing comprehensive data integration, migration, management, and security for e-commerce and enterprise IT landscapes. Connects disparate systems (ERP, CRM, PIM, DAM, e-commerce platforms) through configurable flows for mid-to-large enterprise customers.
- Shopware 6 Connector Native Shopware 6 connector that fills over 90% of the Shopware backend, including custom fields, customer groups, product/variant data, prices (including customer-specific prices), media assets, and rule builder data. Supports Full-View, Split-View, and Expert-Mode (JSON) configuration.
- Shopware 5 to 6 Migration Service Professional migration service for transferring complete data from Shopware 5 to Shopware 6, including custom fields, customer groups, product data, prices, media assets, and all attributes. Demonstrated performance of 33 million lines with customer-specific prices in under 120 minutes.
- Kubernetes-based Hosting Flexible Kubernetes-based hosting infrastructure supporting horizontal and vertical scalability, with options for on-premise deployment, Open Cloud (AWS, Azure, GCP, or any Kubernetes-enabled cloud), and synQup's own OpenStack-based cloud with managed services.
Quantifiable outcome
- Import of 33 million lines with customer-specific prices completed in under 120 minutes
- +4 more outcomes
Companies that use synQup
Customer profileNamed customers10 records
Segments3 records
synQup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration47 records
AI capability3 records
Feature8 records
synQup partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered strategic, core and infrastructure.
- Agentic Commerce AlliancestrategicsynQup joined the Agentic Commerce Alliance to work with leading commerce innovators on developing open, interoperable standards for autonomous agents and guide merchants safely into the next phase of AI-driven digital commerce.
- ShopwarecoreShopware Gold Technology Partner - synQup maintains the highest partnership level with Shopware, offering the most powerful Shopware 6 connector on the market with over 90% backend coverage. Collaboration includes joint go-to-market activities, integration development, and co-marketing.
- OXID eSalescoreOXID Platform Partner - synQup is an official platform partner for OXID eSales, enabling seamless integration between OXID shops and various ERP, PIM, and other business systems.
- elio GmbHcoreelio GmbH is a leading Shopware agency (Platinum partner) that collaborates with synQup on Shopware implementation projects. Together they offer Shopware 6 migration services and plugin development. elio co-hosts e-commerce events with synQup.
- OpenStackinfrastructuresynQup uses OpenStack Cloud for development and staging environments, optimized for individual solution development with high availability and scalability.
- KubernetesinfrastructuresynQup's platform is built on Kubernetes architecture, enabling horizontal and vertical scalability. The open cloud strategy allows deployment on any Kubernetes-enabled cloud infrastructure.
Scale indicators7 records
Recent moves6 records
Expansion highlights2 records
synQup competitors and assessment
Company assessmentDirect peers
- Workato: Workato is a leading enterprise iPaaS platform with a recipe-based integration builder, serving mid-market and enterprise customers across ERP, CRM, and e-commerce connectors. Directly comparable to synQup on platform model, target buyer, and connector-led approach, though Workato operates at a much larger global scale.
- Celigo: Celigo is an iPaaS provider with deep e-commerce and ERP integration focus, especially for NetSuite and Shopify. Directly comparable on integration-heavy use cases, connector library approach, and mid-market enterprise positioning.
- Make (formerly Integromat): Make is a visual automation and iPaaS platform with a scenario-based builder comparable to synQup's Flow Manager. It serves a broad range of integration use cases including e-commerce, with a usage-based pricing model that contrasts with synQup's flat-rate unlimited transaction model.
- Tray.ai: Tray.ai is a general-purpose iPaaS focused on API integration and workflow automation for mid-market and enterprise. Comparable to synQup on cloud-native architecture and connector breadth, with stronger brand recognition in the US/UK enterprise segment.
- Patchworks: Patchworks is a UK-based iPaaS specializing in e-commerce, ERP, and OMS integrations for retailers and DTC brands. Highly comparable to synQup on e-commerce-specific connector depth and mid-market enterprise positioning, with overlapping target customers in European retail.
Broad incumbents
- MuleSoft (Salesforce): MuleSoft is Salesforce's enterprise iPaaS platform, the established incumbent in large-scale API-led connectivity. Overlaps with synQup on ERP and e-commerce integrations but serves much larger global enterprises as part of Salesforce's broader portfolio.
- Boomi: Boomi is a long-standing enterprise iPaaS platform (now part of Dell Technologies) offering cloud-based integration, API management, and master data management. Comparable on platform architecture and enterprise target market, with broader scale and category reach than synQup.
- Jitterbit: Jitterbit is an established iPaaS provider offering API integration, EDI, and low-code application development for mid-market enterprises. Comparable to synQup on integration platform capabilities and ERP/e-commerce connector focus, with broader horizontal capabilities.
Regional players
- Alumio: Alumio is a Dutch iPaaS platform focused on e-commerce and ERP integrations with strong presence in Benelux and broader EU markets. Comparable to synQup on cloud-native iPaaS architecture and European mid-market enterprise focus, with similar connector-driven GTM.
Emerging players
- n8n: n8n is an open-source workflow automation and iPaaS platform with a node-based visual builder. Comparable to synQup on integration platform mechanics and connector ecosystem, though more focused on technical users and SMB/mid-market rather than enterprise e-commerce.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
synQup social profiles
Digital presencesynQup compliance and trust
Trust signalCompliance1 record
synQup financial estimates
Financial estimateRevenue estimate
Valuation estimate
synQup leadership team
Management profileNumber of profiles
synQup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
synQup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about synQup
What does synQup do?
synQup provides a cloud-native iPaaS (Integration Platform as a Service) that connects disparate business systems (ERP, CRM, PIM, DAM, e-commerce platforms such as Shopware, Shopify, Magento, and OXID) into a single central integration platform. The company sells subscription-based platform access, the deep-coverage Shopware 6 Connector, professional services (migration, implementation, training), and managed cloud hosting on Kubernetes infrastructure, primarily serving mid-to-large e-commerce enterprises.
Is synQup a public or private company?
synQup is a private company. It is classified as management employee owned and is currently operating.
When was synQup founded?
synQup was founded in 2012. It employs 11 to 50 people.
Where is synQup based?
synQup is headquartered in Frankfurt, Germany, in the Europe region.
How does synQup make money?
Three revenue lines are on record. Subscription / Platform Fees are the primary driver. The others are professional Services and managed Cloud Hosting.
Who are synQup's main competitors?
Direct peers on record are Workato, Celigo, Make (formerly Integromat), Tray.ai and Patchworks. Broad incumbents are MuleSoft (Salesforce), Boomi and Jitterbit. Alumio is listed as a regional player. n8n is listed as an emerging player.
Does synQup have an API?
No public API is recorded for synQup.
What industry is synQup in?
synQup's product category is Integration Platform as a Service (iPaaS). Its primary akta.pro industry code is BPAMAOAB, iPaaS & Workflow Automation, with a secondary code of HDAEAKAB, Enterprise PaaS (App Runtime & Managed Application Platforms). Its NAICS code is 54151 and its SIC code is 7372.