Sackcloth and Ashes
Sackcloth & Ashes is an Oregon-based, mission-driven DTC blanket brand founded in 2014 by Bob Dalton, selling premium $88–$200 throw blankets woven from 75–100% recycled fibers in Prato, Italy and finished in the USA, with a 1-for-1 donation model that delivers a blanket to a U.S. homeless shelter (600+ partner network) for every blanket purchased.
- Company typePrivate
- Founded2014
- HeadquartersSalem, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sackcloth and Ashes does
Sackcloth & Ashes (legal entity: Sackcloth & Ashes LLC, founded 2014, Oregon-based, 11–50 employees) is a privately-held, mission-driven direct-to-consumer blanket company. Its core product line consists of premium throw blankets priced between $88 and $200, constructed from 75–100% recycled fibers that are woven on Jacquard looms in Prato, Italy and finished in the United States. Manufacturing IP centers on a water-free, chemical-free carding process, dye-free color blending via fiber mixing, and signature tassels; the assortment spans core collections (American Made Cotton, Essentials, Camp, Mountain, Folk, Ridgeline, Checkered) plus collaborative artist lines (Legacy with Naiomi and Tyler Glasses Diné weavers, Seasons with Lauren Good Day, Bloom with Morgan Harper Nichols, Toby Keith Foundation, LANY, and prior IP collabs such as Star Wars, Smokey Bear, National Geographic, and Yellowstone).
The business model is a buy-one-give-one donation mechanic: for every blanket purchased, the company donates one blanket to a local homeless shelter in the buyer's community, routed through a network of 600+ shelter partnerships across the United States. Revenue is one-time transactional, generated through (i) the Shopify DTC storefront on sackclothandashes.com with domestic and international shipping (FedEx), (ii) a wholesale arm to local shops (intentionally non–big-box), and (iii) a corporate gifting and CSR bulk channel operated through the ChangeAgents platform. Customer segments served include individual home-décor and outdoor-adventure consumers, gift buyers, patriotic/Indigenous-heritage collectors, socially-conscious mission-driven buyers, and B2B gifting clients.
The company appears to be bootstrapped (no external funding rounds, no institutional investors, no parent company) and is founder-led by Bob Dalton, whose mother's homelessness inspired the donate-one blanket pledge. Distribution is deliberately constrained to a mission-aligned mix — direct e-commerce, local-shop wholesale, and CSR-aggregated corporate gifting — rather than mass-market retail.
Sackcloth and Ashes firmographics
Firmographics- Name
- Sackcloth and Ashes
- Legal name
- Sackcloth & Ashes LLC
- Website
- https://sackclothandashes.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sackcloth & Ashes is an Oregon-based, mission-driven DTC blanket brand founded in 2014 by Bob Dalton, selling premium $88–$200 throw blankets woven from 75–100% recycled fibers in Prato, Italy and finished in the USA, with a 1-for-1 donation model that delivers a blanket to a U.S. homeless shelter (600+ partner network) for every blanket purchased.
- Ownership category
- akta.pro rank
Sackcloth and Ashes industry classification
Industry- Product category
- Sustainable Home Textiles
- NAICS
- Textile and Fabric Finishing and Fabric Coating Mills (3133), Knit Fabric Mills (313240)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Donation, Resale & Textile Recycling Coordination (HSAFABAI)
- akta.pro secondary industries
- Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)
Keywords
Where Sackcloth and Ashes is headquartered
LocationHeadquarters
- HQ city
- Salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sackcloth and Ashes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct Blanket Sales: Primary revenue from selling blankets directly to consumers through their e-commerce website. One-time purchase model for blankets ranging from $88 to $200+.
- Gifting Program: Corporate gifting partnerships through ChangeAgents.com for bulk purchases and gift programs.
- Wholesale: Wholesale partnerships with local shops, contact [email protected] for wholesale inquiries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | American Made Cotton Collection |
| One time/ perpetual license | Pay-as-you-go | Essentials Collection |
| One time/ perpetual license | Pay-as-you-go | Camp, Mountain, Folk, Checkered, Ridgeline Collections |
| One time/ perpetual license | Pay-as-you-go | Collaboration Blankets |
| One time/ perpetual license | Pay-as-you-go | Imperfect Blankets |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Sackcloth and Ashes product offering
Product offeringCore offering
Sackcloth and Ashes designs, manufactures, and sells premium blankets made primarily from 75–100% recycled fibers, woven in Prato, Italy and finished in the United States. The company sells directly to consumers through its own e-commerce website, operating a buy-one-give-one model in which one blanket is donated to a local homeless shelter for every blanket purchased. The catalog includes core lifestyle collections (Camp, Mountain, Folk, Essentials, Ridgeline, Checkered), artist collaborations (Legacy with Diné weavers, Seasons with Lauren Good Day, Toby Keith Foundation, LANY, Morgan Harper Nichols), imperfect-discount editions, and accessories.
Product overview
Sackcloth & Ashes is a mission-driven e-commerce company that sells sustainably made blankets primarily woven in Prato, Italy and finished in the USA. The product portfolio includes core blanket collections (Camp, Essentials, Folk, Mountain, Ridgeline, Checkered) and collaborative artist collections (Legacy with Naiomi and Tyler Glasses, Seasons with Lauren Good Day, Bloom with Morgan Harper Nichols, LANY, Toby Keith Foundation). The company uses 75-100% recycled materials and follows a 1-for-1 donation model, giving one blanket to a local shelter for every purchase. Products are sold directly through their Shopify e-commerce platform with collections ranging from $88-$200 for standard blankets. Past collaborations include Yellowstone, Star Wars, National Geographic, Smokey Bear, and Indigo Arrows.
Differentiator
Problem solved
Functional benefit
Products and services
- American Made Cotton Collection 100% cotton blankets woven in the USA with an ultra-soft double-layer herringbone weave, available in Natural, Slate Grey, and Tan. Sized 73" L x 52" W and weighing 2.5 lbs; priced at $120.
- Essentials Collection Minimalist neutral-design blankets made from 48% recycled cotton, 25% recycled polyester, 16% recycled acrylic, 6% recycled wool, and 5% other fibers. Includes Vista Cream, Vista Grey, Vista Sage, and Cadence variants, sized 72"L x 60"W and weighing 2.5 lbs.
- Camp Collection Wilderness- and patriotic-inspired blankets designed for nostalgic comfort around campfires and outdoor adventures. Includes Desert, Rapids, Union, Trooper, Americana, Coast, and Blaze designs.
- Mountain Collection Rugged, durable blankets from the Mountain Collection featuring sunset, tropic, arctic, coal, and timber colorways and designs.
- Folk Collection Timeless traditional-design blankets from the Folk Collection with copper, olive, and wheat colorways.
- Ridgeline Collection Outdoor-themed blankets from the Ridgeline Collection inspired by traditional Fair Isle techniques, including Rockies, Atlas, Sierras, Alps, and Denali designs.
- Checkered Collection Youthful and sophisticated checkered wave blankets designed for home or travel use, including Santa Cruz, Eureka, and Monterey designs.
- Legacy Collection Collaborative blankets with Diné weavers Naiomi Glasses and Tyler Glasses featuring designs inspired by Navajo heritage and the Glasses family's weaving traditions, including Red Bottom, Rock Point, Tsé Zhin (Black Rock), Piñon, Jet Dreams, and Yucca Fruit.
- Seasons Collection Collaborative blankets with Indigenous artist Lauren Good Day (Good Day Woman) featuring spring, summer, fall, and winter-inspired Indigenous designs: Hunaaneeká (Spring), AwirítkAt (Summer), Hunaaneskúhtš (Fall), and PsíkAt (Winter).
- Toby Keith Foundation Collection Patriotic collaborative blankets with the Toby Keith Foundation inspired by patriotism and service, honoring Toby Keith's legacy. Includes Valor, Frontier, Liberty, and Freedom designs; 15% of each purchase supports The Toby Keith Foundation's OK Kids Korral for pediatric cancer patients, and a blanket is donated to a homeless-veterans organization for every purchase.
- LANY Collaborative Blanket Limited-run collaborative blanket featuring a hand-drawn abstract design inspired by LANY's 'a beautiful blur' album cover, created by frontman Paul Jason Klein.
- Bloom Collection Collaborative blankets with poet, author, and multidisciplinary artist Morgan Harper Nichols in partnership with the Smiley Brand nonprofit.
- Imperfect Blankets Discounted blankets with minor visual flaws (missing tassels, extra threads, imperfect trim) sold at reduced prices. Same materials, design, and 1-for-1 donation model as standard blankets, available in Colorful, Neutral, and Collaborations styles.
- Gift Cards Digital gift cards usable on sackclothandashes.com, available in $50, $100, $150, and $200 denominations.
- Leather Blanket Roll Leather carrying accessory for rolling and transporting Sackcloth and Ashes blankets, sold separately.
Quantifiable outcome
- 700+ shelters supported across the U.S.
- +2 more outcomes
Companies that use Sackcloth and Ashes
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles6 records
Sackcloth and Ashes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sackcloth and Ashes partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Toby Keith FoundationcoreCollaboration to honor Toby Keith's memory by donating blankets to organizations supporting homeless veterans and contributing to the OK Kids Korral pediatric cancer facility. 15% of Toby Keith collection purchases support the foundation. For every blanket purchased, one is donated to homeless veterans.
- Naiomi Glasses and Tyler Glasses (Diné Weavers)coreLegacy Collection featuring designs inspired by the Glasses family's Navajo heritage and grandmother's weaving traditions. Deeply meaningful collaborative collection celebrating Indigenous craftsmanship.
- Lauren Good Day (Good Day Woman)coreSeasons Collection - multi-award-winning artist and fashion designer bringing Indigenous heritage through designs representing Spring, Summer, Fall, and Winter.
- Morgan Harper Nichols / Smiley BrandminorBloom Collection - poet, author, and multidisciplinary artist collaboration with Smiley Brand nonprofit dedicated to spreading positivity and kindness.
- LANY (Paul Jason Klein)minorLimited run collaborative blanket featuring hand-drawn abstract design from the 'a beautiful blur' album cover.
- Destiny Seymour / Indigo ArrowsminorElements Collection - Anishinaabe interior designer from Winnipeg creating artisan textiles reflecting Indigenous culture inspired by ancient pottery and bone tools.
- Smokey BearminorExclusive memorabilia collaboration featuring America's iconic wildfire prevention symbol. Emphasizes 'Only You Can Prevent Wildfires' message.
- Star WarsminorLicensed Star Wars themed blankets featuring iconic imagery from the films (Tatooine, Endor, etc.).
- YellowstoneminorYellowstone Collection featuring designs inspired by the TV series aesthetic and mountain/cabin culture.
- National GeographicminorPast collaboration featuring National Geographic inspired blanket designs.
- ChangeAgentsminorCorporate gifting platform partner for bulk purchases and organization-level impact programs.
- Local Shelter Partners (600+)corePartnership with over 600 shelters and programs across the U.S. receiving blanket donations based on customer ZIP codes. Includes SD Rescue Mission, Hendersonville Rescue Mission, Covenant House Georgia, San Fernando Valley Rescue, and Next Step Center.
- Local Retail ShopsminorPartner with local shops rather than big box retail for community impact. Examples include Ozone and Bradley Mountain.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sackcloth and Ashes competitors and assessment
Company assessmentBroad incumbents
- Parachute Home: Larger premium home textiles and bedding brand with broader assortment (sheets, towels, robes) and broader retail/wholesale footprint. Comparable premium DTC positioning and home-textile category, but broader portfolio and bigger scale.
- Brooklinen: Large DTC premium home textiles brand known primarily for bedding but expanding into broader home. Comparable on premium DTC home textile category, but with materially larger scale and bedding-led assortment.
- Casper (Sleep & Home): Incumbent DTC home/sleep brand with broader assortment including bedding, mattress, and home goods. Comparable on DTC premium home positioning, though Casper operates at much greater scale and across multiple home categories.
Direct peers
- Coyuchi: Sustainably focused premium home textile brand with organic and recycled materials. Directly comparable on sustainability-led sourcing, premium home textile category, and DTC-plus-wholesale go-to-market.
- Magic Linen: Premium linen home textile brand with a DTC-led model and European manufacturing. Comparable on premium home textile positioning, natural materials focus, and direct e-commerce distribution.
- The Citizenry: DTC premium home textiles brand with artisan collaborations and global maker partnerships. Comparable on the direct-to-consumer premium home-textile model, collaboration-led assortment, and ethical/sustainability positioning.
- Faribault Mill: Premium American-made wool blanket maker with strong heritage positioning and direct-to-consumer e-commerce. Closely comparable product category (woven premium blankets), pricing tier, and gift/home use cases.
- Brahms Mount: Premium woven cotton and wool blanket maker sold through DTC and specialty wholesale. Comparable on premium woven textiles, natural materials focus, and home décor/gifting positioning.
- Hawkins New York: Premium home goods brand spanning textiles, ceramics, and décor with strong design-led positioning. Comparable on premium home textile assortment and design-forward DTC brand positioning.
- Pendleton Woolen Mills: Heritage American maker of premium wool blankets and home textiles with broad wholesale and DTC distribution. Directly comparable as a premium blanket brand competing for similar gift and home décor buyers, though Pendleton is far larger and more established.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sackcloth and Ashes social profiles
Digital presenceSackcloth and Ashes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sackcloth and Ashes leadership team
Management profileNumber of profiles
Profiles1 record
Sackcloth and Ashes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sackcloth and Ashes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sackcloth and Ashes
What does Sackcloth and Ashes do?
Sackcloth and Ashes designs, manufactures, and sells premium blankets made primarily from 75–100% recycled fibers, woven in Prato, Italy and finished in the United States. The company sells directly to consumers through its own e-commerce website, operating a buy-one-give-one model in which one blanket is donated to a local homeless shelter for every blanket purchased. The catalog includes core lifestyle collections (Camp, Mountain, Folk, Essentials, Ridgeline, Checkered), artist collaborations (Legacy with Diné weavers, Seasons with Lauren Good Day, Toby Keith Foundation, LANY, Morgan Harper Nichols), imperfect-discount editions, and accessories.
Is Sackcloth and Ashes a public or private company?
Sackcloth and Ashes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sackcloth and Ashes founded?
Sackcloth and Ashes was founded in 2014. It employs 11 to 50 people.
Where is Sackcloth and Ashes based?
Sackcloth and Ashes is headquartered in Salem, United States, in the North America region.
How does Sackcloth and Ashes make money?
Three revenue lines are on record. Direct Blanket Sales are the primary driver. The others are gifting Program and wholesale.
Who are Sackcloth and Ashes's main competitors?
Broad incumbents on record are Parachute Home, Brooklinen and Casper (Sleep & Home). Direct peers are Coyuchi, Magic Linen, The Citizenry, Faribault Mill, Brahms Mount, Hawkins New York and Pendleton Woolen Mills.
Does Sackcloth and Ashes have an API?
No public API is recorded for Sackcloth and Ashes.
What industry is Sackcloth and Ashes in?
Sackcloth and Ashes's product category is Sustainable Home Textiles. Its primary akta.pro industry code is HSAFABAI, Donation, Resale & Textile Recycling Coordination, with a secondary code of CRAAAMAK, Sustainable & Certified Materials (Organic, Recycled, Traceable). Its NAICS code is 3133 and its SIC code is 5130.