LEADEO

What LEADEO does

LEADEO (LEADEO SàRL) is a French B2B lead generation company founded in 2009 in the Strasbourg metropolitan area (registered in Bischheim), focused exclusively on the IT software market. The firm operates with approximately 20 employees and has cumulatively served over 500 partners since inception, with anchor enterprise software publisher relationships (Sage, Cegid, Amelkis, Akuiteo) dating to January 2013. Its core service is the phone-based qualification of IT software projects — defined as software acquisition or change initiatives with a signing window under 9 months, confirmed budget, and agreement to a sales meeting within 2 months — delivered to software publishers, integrators, IT service providers (SSII), and constructors.

The technology stack combines algorithmic targeting, data analytics, online advertising, AI-assisted lead detection, and human telephone qualification by in-house experts, with the proprietary Celge.fr platform providing owned organic traffic that feeds the funnel. The product surface includes a core qualified-lead generation service, two tiered monthly digital visibility subscriptions (Pack Mars at €169/month and Pack Jupiter at €249/month — content publication, LinkedIn promotion, newsletter insertions, editor profile pages), and an outsourced sales force service extending into commercial team augmentation. Revenue derives from quote-based enterprise lead generation contracts, recurring monthly visibility subscriptions, and professional services for sales force outsourcing.

The business is privately held as a French SàRL with €15,000 share capital (RCS Strasbourg B 515 151 447), operates exclusively in France, is GDPR/RGPD compliant, and is led by publication director Radu Gajos. The sole disclosed M&A transaction is the September 2017 acquisition of Bsoco for undisclosed terms.

Name

LEADEO

Legal name

LEADEO SàRL

Website

https://leadeo.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

LEADEO is a Strasbourg-based B2B IT lead generation firm founded in 2009 that qualifies and delivers software project leads to enterprise publishers, integrators, and service providers. It supplements bespoke lead generation with recurring visibility subscriptions and outsourced sales force services via its Celge.fr platform.

Ownership category

akta.pro rank

Product category

B2B Lead Generation Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

Lead Qualification & Inside Sales Support Services (BPAFAKAK), Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)

Keywords

• B2B lead generation
• IT lead qualification
• Sales outsourcing
• Digital visibility
• IT software marketing

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Lead Generation Services: Generation and qualification of IT leads for software publishers, integrators, and IT service providers. Leads are carefully analyzed and qualified before transmission to partners, with a focus on software projects with signing potential within 9 months.
2. Sales Force Outsourcing: Externalization of commercial teams through Leadeo experts to support partner sales operations.
3. Visibility Packs: Digital visibility packages (Mars and Jupiter) offering editor profile listings, content publications, LinkedIn posts, newsletter insertions, and advertising banners on Celge.fr.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

LEADEO generates qualified IT sales leads for software publishers, integrators, and IT service providers by combining its proprietary Celge.fr traffic platform with expert phone-based qualification. A qualified lead is defined as a project with intent to acquire or change software, a signature timeline under 9 months, confirmed budget, and agreement to a sales meeting within 2 months. The company also sells monthly digital visibility subscription packs (Pack Mars at €169 and Pack Jupiter at €249) and provides outsourced sales force services for IT software companies.

Product overview

LEADEO is a lead generation platform for the IT/software sector, founded in 2009. The core offering is qualified IT lead generation with telephone qualification by experts, connected to a traffic creation service via Celge.fr. The product portfolio includes visibility marketing packs (Pack Mars and Pack Jupiter) that allow software publishers to amplify their digital presence with content publications, LinkedIn posts, newsletters, and editor profile pages. Additionally, Leadeo offers outsourced sales force services leveraging AI, algorithms, and data analytics. The platform has served over 500 partners since 2009.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Lead Generation Service (Génération de Leads IT Qualifiés) Core service that generates qualified IT leads for software vendors, integrators, IT service providers, and constructors. A qualified lead is defined as a project with intent to acquire or change software, signature timeline under 9 months, precise needs analysis, budget confirmation, and agreement to a sales meeting within 2 months.
• Externalized Sales Force (Externalisation Force Commerciale) Service that outsources a specialized commercial team to IT software companies to boost their commercial traction, leveraging experts in business software challenges, AI algorithms, and data analytics.
• Pack Jupiter (Premium Digital Visibility Pack) Premium digital visibility subscription at €249/month including editor profile listing, 3 content publications, 2 advertising banners, 2 LinkedIn publications, 2 newsletter insertions, a 1500-word editor page with visuals and video, 2 outbound links, and competitor removal from the editor page on Celge.fr.
• Pack Mars (Entry-Level Digital Visibility Pack) Entry-level digital visibility subscription at €169/month including 3 content publications, Celge.fr site certification, a 900-word editor page with visuals and video, 2 LinkedIn publications, and 2 newsletter insertions.

Quantifiable outcome

• 500+ partners accompanied since 2009
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• SagecoreGTM or Marketing PartnerLong-term partnership since January 2013. Sage, a major enterprise software publisher, uses Leadeo for IT lead generation. Leadeo provides targeted leads on Sage's core business areas, complementing their market vision and project detection capabilities. The partnership is described as based on trust and expertise.
• AmelkiscoreGTM or Marketing PartnerPartnership since January 2013 for regular delivery of highly targeted IT leads. Amelkis reports having largely recouped their initial investment through the partnership. Described as a lasting/perennial partner.
• AkuiteocoreGTM or Marketing PartnerPartnership based on trust, expertise, and adaptability. Leadeo's market knowledge and ability to adapt to sector evolutions are cited as key advantages.
• CegidcoreGTM or Marketing PartnerCegid uses Leadeo for lead qualification in the enterprise software/cloud space. Partnership focuses on IT software project leads.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• 6sense: Account-based marketing (ABM) and intent data platform that identifies in-market buyers and routes leads to sales. Comparable as an emerging player in AI-driven lead detection and qualification, intersecting with Leadeo's qualification focus.
• Demandbase: B2B ABM and account intelligence platform combining advertising, intent data, and sales engagement. Comparable as an emerging player targeting the same B2B sales-led GTM motion with overlapping qualification and routing capabilities.

Direct peers

• Cognism: UK-based B2B sales intelligence and lead generation platform serving sales and marketing teams with contact data, intent signals, and prospecting workflows. Highly comparable in the lead generation services category with similar B2B go-to-market focus.
• LeadSquared: Lead capture, qualification, and management platform focused on B2B sales execution. Comparable as a direct peer in lead management and qualification, with overlapping customer profiles in software and services.
• Lusha: B2B contact and company data platform for sales prospecting, with strong presence in Europe. Directly comparable as a B2B lead/contact data provider serving similar sales-led GTM motions.
• Apollo.io: B2B sales intelligence and prospecting platform combining a contact database with engagement tools. Comparable as a modern B2B lead generation platform with overlapping target customers (B2B sales teams) and similar data-plus-outreach positioning.
• Salesloft: Sales engagement platform supporting prospecting, cadencing, and qualified meeting setting for B2B sales teams. Comparable as a direct peer in the B2B sales pipeline and meeting generation category.

Broad incumbents

• ZoomInfo: Large-scale B2B intelligence and lead generation platform serving sales, marketing, and recruiting teams globally. Comparable as a broad incumbent in the same lead generation and B2B data category, though operating at much larger scale and with a wider portfolio.
• Salesforce: Global CRM and marketing/ sales cloud platform (including Pardot/Account Engagement) handling lead management, qualification, and routing. Comparable as a broad incumbent in the inbound lead qualification and CRM/MarTech integration space.
• HubSpot: Comprehensive CRM and marketing automation platform including lead capture, qualification, and nurturing. Comparable as a broad incumbent that overlaps Leadeo's lead qualification and routing capabilities as part of a wider marketing suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/leadeo-323378747782443

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEADEO