Movements Marketing
Movements Marketing is a Dutch B2B service provider (Movements Marketing Services BV) delivering outsourced inbound customer service and outbound sales support, including lead generation and data enrichment, primarily to mid-market and enterprise clients in the Netherlands and broader Europe, with nearshore delivery teams in Bosnia and Herzegovina, Serbia, and Turkey.
- Company typePrivate
- Founded2012
- HeadquartersSarajevo, Bosnia & Herzegovina
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Movements Marketing does
Movements Marketing is a privately held Dutch B2B service provider specializing in outsourced customer service and sales support, headquartered in Hilversum, Netherlands (Movements Marketing Services BV, KvK 77330277) with nearshore delivery operations in Sarajevo (Bosnia and Herzegovina), Belgrade (Serbia), and Istanbul (Turkey), plus a Croatia presence. The company operates a portfolio structured around two core service lines: Inbound Customer Service (including personalized service, omnichannel support, and a healthcare vertical specialization) and Outbound Sales (lead generation, end-to-end sales solutions, and data enrichment and qualification). Service delivery is built on omnichannel infrastructure covering phone, email, chat, social, and digital channels, with Voicebot integration for automated call handling and a hybrid chat solution combining live chat, chatbot, and visual support.
The go-to-market is direct B2B sales with a consultation-led, quote-based pricing model. Engagements begin with an 8-13 week test phase and convert to long-term indefinite-term managed service contracts billed monthly. Pricing is determined by target audience size, campaign duration, topic complexity, and required marketer profile. The company sells primarily to mid-market and enterprise clients in the Netherlands and broader Europe, with named customers spanning logistics (Shypple, Trans.eu), healthcare diagnostics (Diagnost-IQ), software (Oct8ne, Scorito), e-commerce (X2 COM, Felloo), marketing services (DAK2, ONyVA), sports/leisure (Aleger), display technology (ABC Display), and ICT/security (Lagarde Group). Multilingual capability covers Dutch, English, and German, and the company holds ISO 27001 and ISO 9001 certifications.
Movements Marketing is a founder-led, bootstrapped organization with no disclosed outside investment, no public revenue figures, and a single co-founder (Anel B., Co-founder and Director of Onboarding and Project Management) named in the data. The competitive positioning rests on nearshore cost arbitrage across the Balkans and Turkey, vertical depth in healthcare customer service, applied AI augmentation through Voicebot and hybrid chat, and a modular service architecture that allows clients to engage individual components or end-to-end solutions. The website and content footprint (LinkedIn, Facebook, Instagram, YouTube, and a multilingual knowledge base) reflect an active but mid-sized BPO operation rather than an enterprise-scale platform play.
Movements Marketing firmographics
Firmographics- Name
- Movements Marketing
- Legal name
- Movements Marketing Services BV
- Website
- https://movementsmarketing.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Movements Marketing is a Dutch B2B service provider (Movements Marketing Services BV) delivering outsourced inbound customer service and outbound sales support, including lead generation and data enrichment, primarily to mid-market and enterprise clients in the Netherlands and broader Europe, with nearshore delivery teams in Bosnia and Herzegovina, Serbia, and Turkey.
- Ownership category
- akta.pro rank
Where Movements Marketing is headquartered
LocationHeadquarters
- HQ city
- Sarajevo
- HQ country
- Bosnia & Herzegovina
- HQ region
- Europe
Offices4 records
Markets served
Movements Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B Professional Services: Outsourcing of customer service and sales functions to B2B clients on contract basis. Services include inbound customer support, outbound sales, lead generation, and data enrichment. Contracts are typically long-term with minimum test phases of 8-13 weeks transitioning to indefinite-term partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Movements Marketing product offering
Product offeringCore offering
Movements Marketing is a B2B service provider that outsources customer service and sales functions for businesses. Its core offerings include inbound customer service (personalized, omnichannel, and healthcare-specialized support) and outbound sales services (lead generation, end-to-end sales solutions, and data enrichment and qualification). Service delivery is carried out by nearshore multilingual teams based in the Balkans and Turkey serving primarily Dutch and European clients.
Product overview
Movements Marketing operates as a B2B service provider offering two core service lines: Inbound Customer Service and Outbound Sales. Inbound Customer Service is divided into three sub-services: Personalized Customer Service, Omnichannel Support, and Healthcare Customer Service. Outbound Sales encompasses three modules: Lead Generation, End-to-End Sales Solution, and Data Enrichment and Qualification. The company positions its services as solutions for customer service outsourcing and sales support, helping businesses improve customer experience, generate qualified leads, and strengthen sales results. The portfolio architecture follows a modular approach where clients can engage individual services or the comprehensive end-to-end solution. AI capabilities include Voicebot integration for automated customer service interactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Inbound Customer Service Outsourced inbound customer service solutions providing optimal accessibility and customer satisfaction through handling of inbound inquiries across multiple channels, for B2B companies looking to delegate customer support operations.
- Outbound Sales Outsourced outbound sales solutions focused on generating qualified leads, enriching prospect data, and strengthening B2B sales results through systematic telemarketing and appointment setting, for B2B companies looking to scale their sales pipeline.
Quantifiable outcome
- 243% increase in sales opportunities
- +4 more outcomes
Companies that use Movements Marketing
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Movements Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Movements Marketing partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Movements Marketing competitors and assessment
Company assessmentDirect peers
- Belkins: B2B lead generation and appointment-setting agency offering outbound sales support, data enrichment, and SDR outsourcing to mid-market and enterprise clients — a directly comparable outsourced B2B sales motion.
- Martal Group: B2B sales outsourcing and lead generation firm providing SDR teams, outbound prospecting, and telemarketing services to SaaS and enterprise clients across North America and Europe.
- CIENCE: Outbound sales development and B2B lead generation services company, offering SDR-as-a-service, data, and technology — closely overlapping Movements Marketing's outbound sales and data enrichment offerings.
- SalesRoads: B2B sales outsourcing provider offering SDR teams, appointment setting, and telemarketing services to mid-market technology and enterprise buyers — comparable service mix and target customer profile.
- SalesHive: B2B sales outsourcing agency specializing in cold calling, lead generation, and SDR outsourcing for SaaS and technology companies — competes in the same outsourced outbound sales category.
- Helpware: Outsourced customer support, back-office, and content moderation BPO with nearshore delivery in Eastern Europe and Latin America — overlaps Movements Marketing's inbound customer service line.
- SupportNinja: Customer experience and customer support outsourcing firm offering omnichannel support, similar in service scope to Movements Marketing's inbound customer service and omnichannel module.
Broad incumbents
- Teleperformance: Global BPO leader with omnichannel customer experience management and sales outsourcing across 80+ countries — a broad incumbent whose service lines (customer care, sales, digital) overlap Movements Marketing's portfolio at much larger scale.
- Concentrix: Large global customer experience and BPO company serving enterprise clients across CX, sales, and digital services — directly comparable offerings in customer service outsourcing and B2B sales support at significantly greater scale.
- TTEC: Global CX and BPO company offering customer care, sales, and digital engagement services to enterprise clients — competes with Movements Marketing across both its customer service and outbound sales lines, with a much larger technology stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Movements Marketing social profiles
Digital presenceMovements Marketing compliance and trust
Trust signalCompliance2 records
Movements Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Movements Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Movements Marketing subsidiaries and ownership
Company hierarchySubsidiaries3 records
Movements Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Movements Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Movements Marketing
What does Movements Marketing do?
Movements Marketing is a B2B service provider that outsources customer service and sales functions for businesses. Its core offerings include inbound customer service (personalized, omnichannel, and healthcare-specialized support) and outbound sales services (lead generation, end-to-end sales solutions, and data enrichment and qualification). Service delivery is carried out by nearshore multilingual teams based in the Balkans and Turkey serving primarily Dutch and European clients.
Is Movements Marketing a public or private company?
Movements Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Movements Marketing founded?
Movements Marketing was founded in 2012. It employs 101 to 250 people.
Where is Movements Marketing based?
Movements Marketing is headquartered in Sarajevo, Bosnia & Herzegovina, in the Europe region.
How does Movements Marketing make money?
One revenue line is on record: B2B Professional Services.
Who are Movements Marketing's main competitors?
Direct peers on record are Belkins, Martal Group, CIENCE, SalesRoads, SalesHive, Helpware and SupportNinja. Broad incumbents are Teleperformance, Concentrix and TTEC.
Does Movements Marketing have an API?
No public API is recorded for Movements Marketing.