Hubdrive

Name

Hubdrive

Website

https://hubdrive.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Hubdrive is a German software firm (founded 2004, Würzburg) that provides a unified HR management suite — covering HR administration, recruiting, talent management, and time tracking — built natively on Microsoft Dynamics 365 for organizations already running that ERP platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Hubdrive is an HR management solution built natively on and integrated with Microsoft Dynamics 365. It delivers human resources management, recruiting, talent management, and time tracking capabilities as a unified product within the Dynamics 365 ERP ecosystem, enabling organizations to manage HR processes alongside their existing business data.

Differentiator

Problem solved

Functional benefit

Products and services

• Hubdrive Unified HR management solution built natively on Microsoft Dynamics 365, providing human resources management, recruiting, talent management, and time tracking capabilities for organizations operating within the Dynamics 365 ecosystem.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Personio: European HR management platform for SMBs and mid-market. Directly comparable to Hubdrive in target customer (European mid-market) and product scope (HR core, recruiting, time tracking), but built as a standalone suite rather than a D365 add-on.
• HiBob: Modern HRIS focused on mid-market companies with employee experience emphasis. Competes with Hubdrive for HR software budget, particularly among European and global mid-market organizations adopting cloud HR.
• BambooHR: HR software for small and mid-sized businesses, including HRIS, hiring, and onboarding. Comparable to Hubdrive in horizontal HR product scope and SMB/mid-market targeting.
• Sage HR: HR and people management product from Sage targeting SMBs, often sold alongside Sage ERP. Comparable to Hubdrive as an ERP-adjacent HR suite for smaller organizations.
• Namely: Mid-market HR platform combining HRIS, payroll, benefits, and talent management. Comparable to Hubdrive in product scope and mid-market focus, though positioned independently of any specific ERP.

Broad incumbents

• Workday: Dominant cloud HCM and ERP suite for large enterprises. Competes with Hubdrive for HR software spend; customers standardized on Workday are not addressable by Hubdrive, making Workday the primary competitive ceiling.
• SAP SuccessFactors: SAP's HCM suite sold primarily to SAP ERP customers. Directly competes with Hubdrive in the ERP-tied HR space, particularly among European enterprises where SAP and Microsoft Dynamics often compete head-to-head.
• ADP: Global HR, payroll, and benefits provider with broad product portfolio across SMB and enterprise. Competes with Hubdrive especially on payroll-adjacent HR functionality and benefits administration.
• UKG: Large HR, payroll, and workforce management vendor formed from the Kronos and UltiPro combination. Overlaps with Hubdrive on HR and time tracking, especially in mid-market and enterprise accounts.

Emerging players

• Factorial: European SMB-focused HR platform with HRIS, time tracking, and document management. Comparable to Hubdrive in targeting European SMB/mid-market customers with horizontal HR functionality.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubdrive