Couno

What Couno does

Couno Limited is a UK-based managed IT services provider (company number 07340631) headquartered in Southend-on-Sea, Essex, with a registered office in Chatham, Kent. The company delivers managed IT support, professional services and consultancy, cloud and hosting, cybersecurity, VoIP and phone systems, and IT hardware/software resale to UK and European clients, primarily small and mid-sized businesses with 10–250+ employees. Visible client logos span financial services (a hedge fund), property consultancy, insurance, and direct marketing.

The firm's technology stack is built on multi-vendor partnerships rather than proprietary platforms: Microsoft, Nutanix, VMware, Cisco, HP, Dell EMC, Lenovo, Mimecast, Veeam, Datto, ESET, Gamma, Logitech, and Evoko. Couno is a Cyber Essentials verified partner and positions cybersecurity — including machine-learning and AI-based threat detection — as a growing service line alongside newer offerings in unified communications and room-booking hardware.

Couno's revenue model combines recurring managed service subscriptions, per-seat licensing, project-based professional services, pay-as-you-go support, and lower-margin hardware/software resale. Pricing is bespoke and quote-based rather than standardised, and the company is privately held with no disclosed funding, M&A, or revenue history. Marketing materials assert "significant growth over the years," but no quantitative headcount, ARR, or financial metrics are publicly available, limiting visibility into scale and unit economics.

Name

Couno

Legal name

Couno Limited

Website

https://couno.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Couno is a UK-headquartered managed IT services provider delivering IT support, cloud hosting, cybersecurity, VoIP, and hardware/software resale to small and mid-sized businesses (10–250+ employees) across the UK and Europe from offices in Southend-on-Sea and Chatham.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Administrative and Support Services (561), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Service Desk & End-User Support (L1/L2) (BPAAACAA)

akta.pro secondary industries

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF), IT Knowledge Management & Service Desk Platforms (HDAEALAH), Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)

Keywords

• Managed IT services
• IT support
• Cybersecurity services
• Cloud hosting
• VoIP telephony

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Support Services: Recurring subscription-based IT support services including remote support, monitoring, and helpdesk services. Offered as monthly fixed fees or bundled into bespoke packages tailored to client needs.
2. IT Hardware and Software Sales: Procurement and resale of IT hardware (PCs, laptops, servers, networking equipment) and software licenses to clients. Couno partners with vendors to provide equipment procurement services.
3. Professional Services and Consultancy: Project-based services including IT strategy consultancy, system migrations, office relocations, network upgrades, and implementation services. Charged at fixed fees agreed in advance or hourly rates.
4. Cloud and Hosting Services: Revenue from hosted servers, hosted desktop, cloud backup, and web hosting services provided on a per-user per-month or monthly subscription basis.
5. Pay As You Go Support: Ad-hoc IT support services charged on a per-incident or per-project basis for clients who prefer not to commit to ongoing contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Couno delivers managed IT support, cloud and hosting, cybersecurity, voice/data (hosted VoIP), IT hardware and software procurement, and IT consultancy services to UK and European businesses. Offerings span from pay-as-you-go IT support and 24/7 monitoring through to fully outsourced IT departments for enterprises, with vertical expertise in FCA-regulated financial services, property, and legal sectors.

Product overview

Couno is an IT services and support company offering a portfolio of managed services rather than a single unified software product. The core offerings are organized around IT Support (covering remote, onsite, and bespoke support across multiple delivery models), Hosting & Cloud Services (including hosted servers, hosted desktops, and cloud backup), Cyber Security (encompassing audit, managed services, and training), and Voice & Data solutions (including hosted VoIP phone systems). The company also distributes Evoko room booking products (Room Manager, Liso, Naso, and Pusco) and provides sector-specific solutions for financial, property, and legal industries. Services range from ad-hoc pay-as-you-go support to fully outsourced IT department partnerships, with tiered offerings for small businesses, enterprises, and IT managers seeking supplemental support.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Support Fully or partially outsourced IT support delivered via remote helpdesk, onsite engineers, and 24/7 infrastructure monitoring for UK and European businesses ranging from small businesses to enterprises (10 to 250+ employees).
• Managed Cyber Security Services Subscription-based managed cybersecurity service including threat monitoring, security audits, incident response, Cyber Security Essentials certification support, end-user security training, and integrated backup and data recovery for UK businesses and regulated entities.
• Hosting & Cloud Services Subscription-based hosting and cloud services including hosted server infrastructure, hosted desktop environments, cloud backup, web hosting, and Microsoft Office 365 support and management for UK and European businesses.
• Hosted Phone Systems (Voice & Data) Hosted VoIP phone system solutions providing business telephony over IP for UK organisations, integrated with Couno's broader managed IT and data services.
• IT Hardware and Software Supply Procurement, licensing, and supply of enterprise IT hardware and software from leading vendors, delivered as part of Couno's managed IT offering for UK and European customers.
• Professional Services (IT Consultancy) IT consultancy and professional services for UK and European businesses, covering strategic IT planning, infrastructure projects, technology transformation, and ad-hoc technical expertise delivered on a project or retained basis.
• Remote Working Solutions End-to-end remote working solutions combining hosted desktop, secure access, collaboration tooling, and supporting IT services to enable distributed and hybrid work for UK and European businesses.
• Evoko Room Booking Solutions Meeting room booking hardware and software (Evoko Liso, Naso, Pusco, and Room Manager) supplied and supported by Couno for UK and European enterprises seeking workplace meeting management technology.

Quantifiable outcome

• 99% of support tickets resolved on first contact
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft partnership providing Office 365 support, Azure AD solutions, and Microsoft-based IT infrastructure. Couno offers certified Microsoft professionals for implementation and support services including migrations, installations, and ongoing Office 365 management.
• NutanixcoreTechnology or IntegrationStrategic Nutanix partnership for hyperconverged infrastructure solutions. Couno is listed as a Nutanix solution provider offering sales, implementation, and support for Nutanix enterprise cloud platforms.
• HP / HP EnterprisecoreTechnology or IntegrationHP and HP Enterprise partnership for hardware procurement including PCs, laptops, servers, and enterprise hardware solutions. HP is listed as an industry partner alongside HP Enterprise.
• CiscocoreTechnology or IntegrationCisco partnership including Cisco Meraki for networking and security solutions. Provides networking equipment, security appliances, and unified communications solutions.
• VMwarecoreTechnology or IntegrationVMware partnership for virtualization solutions and enterprise infrastructure. Supports server virtualization, desktop virtualization, and cloud infrastructure deployments.
• Dell EMCcoreTechnology or IntegrationDell EMC partnership for enterprise storage, servers, and data center solutions. Provides hardware procurement and support services for Dell infrastructure.
• LenovocoreTechnology or IntegrationLenovo partnership for hardware procurement including ThinkPad laptops, servers, and ThinkStation workstations. Strategic vendor relationship for client device supply.
• GammacoreTechnology or IntegrationGamma partnership for hosted VoIP phone systems and telecommunications. Provides hosted phone services with features including Call-One Number system and business continuity solutions.
• MimecastcoreTechnology or IntegrationMimecast partnership for email security, archiving, and continuity services. Provides protection against email-borne threats and compliance solutions.
• VeeamcoreTechnology or IntegrationVeeam partnership for backup and disaster recovery solutions. Supports enterprise backup infrastructure and data protection strategies.
• DattocoreTechnology or IntegrationDatto partnership for business continuity and disaster recovery solutions. Provides cloud backup, disaster recovery as a service, and managed IT services.
• ESETcoreTechnology or IntegrationESET partnership for antivirus, anti-malware, and endpoint security solutions. Provides next-generation antivirus and threat protection services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ramsac: UK-based managed IT support provider of similar size and footprint, offering outsourced IT support, cloud services, and cybersecurity to SMB and mid-market clients across the South-East and broader UK — directly comparable in service mix and target customer.
• Netstar: London-based IT support and managed services provider focused on SMB and mid-market clients with outsourced IT, cloud, and security offerings — closely matching Couno's service portfolio and customer segment.
• Fitzrovia IT: London-headquartered managed IT services firm providing outsourced IT support, cloud hosting, and cybersecurity to UK SMBs — comparable in geography, customer profile, and managed-services-led model.
• Quostar: UK managed IT services and support provider delivering outsourced IT, cloud, and security to small and mid-sized businesses — directly comparable in service mix and customer type.
• Taylor Made Computer Solutions: UK-based IT support and managed services provider for SMBs — similar in size, geography (UK regional), and service mix to Couno, with comparable outsourced IT and cloud offerings.

Broad incumbents

• Node4: Larger UK-wide managed services provider offering cloud, connectivity, and managed IT support — broader geographic footprint and deeper datacentre infrastructure than Couno, but overlapping in managed IT and cloud services for mid-market.
• ANS Group: UK managed cloud and IT services provider with a national footprint and Microsoft/Azure specialization — overlaps with Couno on cloud, managed support, and Microsoft partnership positioning but operates at greater scale.
• Redcentric: UK managed services and cloud hosting provider with datacentre infrastructure — overlaps with Couno's hosted servers, hosted desktop, and managed cloud services but at greater scale and with own infrastructure assets.
• Computacenter: Large UK-headquartered IT infrastructure and services provider — broad incumbent offering enterprise IT support, managed services, hardware procurement, and security, overlapping substantially with Couno's portfolio but at very different scale.
• Softcat: Major UK IT reseller and infrastructure provider with growing managed services arm — overlaps with Couno on Microsoft licensing, hardware procurement, and increasingly on managed support, but at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Couno_
• Facebookfacebook.com/counolimited
• LinkedInlinkedin.com/company/couno-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Couno