What DiaMedical USA does

DiaMedical USA is a private U.S.-based healthcare education equipment and medical supplies distributor headquartered in Farmington Hills, Michigan. Founded in 2009, the company operates a NetSuite-powered e-commerce storefront (diamedicalusa.com) selling a catalog spanning roughly 30 product categories — from AEDs, defibrillators, diagnostic equipment, manikins and skill trainers, to medical carts, furnishings, hospital beds, mattresses, infusion supplies, infection control, and veterinary products. Customers are primarily healthcare education institutions (nursing and medical schools, simulation centers), clinical training facilities (hospital SIM labs, skills labs), and EMS training programs.

The company's competitive positioning rests on a hybrid model combining multi-OEM distribution (reselling brands such as ZOLL, Philips, Stryker/Physio-Control, Laerdal, GE Healthcare, Medline, Welch Allyn, 3B Scientific, and Waterloo Medical) with a proprietary sub-brand portfolio — Demo Dose (simulated medications), DuraQuipp (medical carts), KbPort (automated medication dispensing), SimVS (simulation platform), SimRig (ambulance trainer), SimRescue (extrication trainer), SimLabSolutions, Loaded Carts, and Vantage (hospital beds). Pre-configured "Loaded Cart" bundles (priced roughly $84-$5,972) and high-ASP items such as the ZOLL X Series Defibrillator ($29,859.79) point to both self-serve SMB/consumer and assisted enterprise selling motions, supported by phone, live chat, White Glove Delivery & Installation, and downloadable annual catalogs.

Monetization is essentially one-time product sales, with pricing largely quote-based and configuration-dependent. The channel mix is direct-to-consumer e-commerce dominant, supplemented by inside-sales phone support, content-driven demand generation via a Virtual Learning Center and DiaMedical Journal blog, and physical catalog distribution. Headcount of 101-250 and the breadth of SKU coverage and proprietary brand activity indicate a mid-sized specialty distributor; ownership, funding, and revenue figures are not disclosed.

Name

DiaMedical USA

Legal name

DiaMedical USA

Website

https://diamedicalusa.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

DiaMedical USA is a U.S.-based distributor of healthcare education, simulation, and medical equipment, serving nursing schools, hospital SIM labs, and EMS training programs through an e-commerce storefront, own brands (Demo Dose, DuraQuipp, KbPort, SimVS), and multi-OEM reseller partnerships.

Ownership category

akta.pro rank

Product category

Healthcare Education Equipment & Medical Supplies

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Healthcare simulation equipment
• Medical training supplies
• Nursing education products
• AED defibrillator distribution
• Medical equipment e-commerce

Headquarters

HQ city

West Bloomfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of medical equipment, simulation supplies, healthcare education products, and replacement parts through e-commerce platform. Revenue generated from one-time product purchases with pricing ranging from consumer items ($0.00 to $30,000+) across categories including AEDs, diagnostic equipment, manikins, carts, mattresses, and medical supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DiaMedical USA manufactures, distributes, and retails healthcare education equipment, simulation supplies, and medical equipment. The company operates an e-commerce platform offering AEDs, defibrillators, manikins, skill trainers, medical carts, anatomical models, simulated medications, diagnostic equipment, medical mattresses, furnishings, and clinical supplies. Proprietary brands include Demo Dose (simulated medications), KbPort (medication dispensing systems), DuraQuipp (medical carts), SimLabSolutions (loaded carts), SimVS (simulation platform), SimRig, and SimRescue.

Product overview

DiaMedical USA is a healthcare education equipment and medical supplies distributor offering a comprehensive catalog of over 30 product categories. The company's product portfolio centers on simulation-based healthcare education solutions, with own-brand offerings including SimLabSolutions (loaded simulation carts and training equipment), DuraQuipp (medical carts and storage), and Demo Dose (simulated medications and IV fluids). Key product lines include manikins and skill trainers for simulation training, AEDs and defibrillators for emergency care education, diagnostic equipment, and medical furnishings. The company also distributes partner brands such as KbPort automated medication dispensing systems and SimVS simulation platforms. The offering spans from physical medical equipment and supplies to specialized simulation products for healthcare education institutions, with additional offerings in medical mattresses, patient care supplies, and replacement parts.

Differentiator

Problem solved

Functional benefit

Brands

• SimLabSolutions: Brand for simulation lab solutions including loaded carts, task trainers, and simulation equipment
• Demo Dose
• DuraQuipp
• Vantage
• KbPort
• SimVS
• Loaded Carts

Products and services

• AEDs & Defibrillators Automated External Defibrillators (AEDs), professional defibrillators, training units, and accessories for emergency cardiac care education and simulation, serving healthcare education institutions, clinical facilities, EMS training, and individual consumers.
• Anatomical Models & Charts Educational anatomical models including skeletons, organ models, torso models, muscle figures, and anatomical charts for healthcare education programs.
• KbPort Automated Medication Dispensing Systems KbPort SimCartRx mobile medication carts, SimCabRx nursing workstations, and SimDispenseRx desktop systems with barcode integration for medication administration training in simulation environments.
• Loaded Carts Pre-configured crash carts and medical carts pre-filled with simulation supplies and equipment for various medical scenarios including emergency, pediatric, isolation, phlebotomy, anesthesia, and medication administration training.
• Medical Carts DuraQuipp and Waterloo medical carts including emergency crash carts, isolation carts, IV carts, phlebotomy carts, anesthesia carts, and medication carts for clinical and simulation use.
• Computer Workstations / COWs & WOWs Computer on Wheels (COW) and Workstation on Wheels (WOW) including powered and non-powered laptop carts, documentation workstations, and battery-powered mobile workstations.
• Diagnostic Equipment Stethoscopes, blood pressure monitors, pulse oximeters, thermometers, scales, otoscopes, ophthalmoscopes, EKG/ECG machines, vital signs monitors, glucose monitoring, ultrasound, and diagnostic test supplies.
• EMS Training & Simulation Emergency medical services training products including SimRig ambulance trainer, SimVS simulation platform, SimRescue auto-extrication trainer, task trainers, manikins, and bleeding control simulation equipment for EMS education and training.
• Manikins & Skill Trainers Simulation manikins and skill trainers including airway management trainers, CPR/choking manikins, emergency care manikins, injection trainers, patient assessment trainers, patient care manikins, pediatric manikins, suture trainers, catheterization trainers, ultrasound trainers, and trauma/wound/ostomy trainers.
• Demo Dose Simulated Medications & Fluids Demo Dose simulated medications including ampules, code medications, injectables, oral medications, respiratory medications, IV fluids, vials, and powders for healthcare simulation training.
• Medical Mattresses Specialized medical mattresses including alternating pressure mattresses, bariatric mattresses, behavioral health mattresses, emergency cot mattresses, incontinence mattresses, labor and delivery pads, med-surg pressure redistribution mattresses, nursery/pediatric mattresses, stretcher pads, surgical table pads, and mattress covers.
• Furnishings Clinical furnishings including exam tables, overbed tables, bedside cabinets, clinical recliners and chairs, exam room cabinets, exam lighting, exam stools, phlebotomy chairs, dry erase boards, privacy screens, curtains and dividers, and clocks.
• Headwalls & SOT Functioning wall mounted headwall packages for simulation labs and clinical environments.
• Hospital Beds & Stretchers Hospital beds and stretchers including the Vantage Med-Surg Tutor Bed for simulation environments.
• Infection Control Infection control supplies including cleaning supplies, glove box holders, gloves, hand sanitizer and soap, personal protection equipment, and sharps containers.
• Infusion & Dialysis Infusion and dialysis supplies including infusion pumps, IV tubing, and B.Braun tubing.
• Respiratory Respiratory equipment and supplies including airway supplies, nebulizers, oxygen supplies, pulse oximeters, respiratory supplies, suction machines, and tracheostomy supplies.
• Student Supply Kits Healthcare student supply kits including bags, liners, lapel pins, predesigned skills bundles, predesigned student supply kits, and student accessories.
• Replacement Parts Medical equipment replacement parts including batteries (Alaris, Alkaline, Arjo, Baxter, Draeger, Hillrom, Hoyer, Maquet, Sigma, Steris, Stryker), cables and sensors (ECG cables, EKG leadwires, NIBP hoses, O2 cells), diagnostic equipment parts, infusion pump parts, and mobility parts.
• Physical Therapy Physical therapy equipment including anatomical models (brain, cardiovascular, digestive, muscular, reproductive systems), pain relief and first aid supplies, hot and cold therapy, recovery aids, immobilizers, and therapy essentials.
• Obstetrics & Gynecology / Pediatrics OB/GYN and pediatric supplies including ultrasound equipment, cribs, bassinets, pediatric medical supplies, incubators, infant warmers, pediatric manikins, and pediatric furnishings.
• Emergency Cots & Stair Chairs Emergency transport equipment including cots, stretchers, cot accessories, and stair chairs.
• Emergency Equipment Bags Emergency equipment bags and loaded emergency bags with medication boxes for EMS training.
• Moulage Moulage simulation supplies including moulage kits and simulated blood and odors for realistic wound simulation.
• Medical Supplies General medical supplies including gloves, IV supplies, needles, syringes, wound care, first aid, EMS supplies, enteral supplies, ostomy and urology supplies, pharmacy supplies, phlebotomy supplies, and surgical supplies.
• Patient Care Patient care products including daily living aids (dining aids, toileting aids), personal care items (deodorants, bathing and hygiene aids), pillows and linens, and feeding pumps and supplies.
• Refrigerators & Freezers Medical grade refrigerators and freezers for laboratory and clinical storage.
• Surgical Surgical supplies including kick buckets, surgical simulation equipment, and surgical tools and supplies.
• SimRig The Ambulance Trainer Ambulance simulation trainer for practicing EMS procedures and ambulance operations in a controlled training environment.
• SimVS Simulation Platform Simulation platform for controlling and managing simulation scenarios across multiple medical training devices with integration to AEDs and defibrillators.
• Vantage Med-Surg Tutor Bed Hospital bed specifically designed for medical-surgical simulation training in educational environments.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

15 partnerships are on record, tiered primary and core.

• ZOLL MedicalprimaryChannel Partner/ Reseller/ DistributorDiaMedical USA resells ZOLL AEDs, defibrillators, and accessories including ZOLL AED Plus, ZOLL AED 3, ZOLL X Series Defibrillator, ZOLL R-Series ALS Defibrillator, and related supplies like electrodes and batteries
• Philips HealthcareprimaryChannel Partner/ Reseller/ DistributorDiaMedical USA distributes Philips AEDs including HeartStart OnSite, HeartStart FRx, replacement batteries, SMART pads, and accessories
• Physio-Control (Stryker)primaryChannel Partner/ Reseller/ DistributorDiaMedical USA resells Physio-Control LIFEPAK defibrillators including LIFEPAK 20, LIFEPAK 20e, LIFEPAK 15, and related accessories and batteries
• Cardiac SciencecoreChannel Partner/ Reseller/ DistributorDistributor of Cardiac Science Powerheart G5 AED products and accessories
• Laerdal MedicalcoreChannel Partner/ Reseller/ DistributorReseller of Laerdal AED trainers and simulation equipment for healthcare education
• PrestancoreChannel Partner/ Reseller/ DistributorDistributor of Prestan professional AED trainers and CPR training products
• DefibtechcoreChannel Partner/ Reseller/ DistributorReseller of Defibtech Lifeline ARM AED packages and accessories
• 3B ScientificcoreChannel Partner/ Reseller/ DistributorDistributor of 3B Scientific anatomical models including skeleton models, torso models, muscle figures, and anatomical charts for healthcare education
• Pocket NursecoreChannel Partner/ Reseller/ DistributorReseller of Pocket Nurse anatomical charts, blood types posters, ECG educator packages, and medical training supplies
• Waterloo MedicalcoreChannel Partner/ Reseller/ DistributorDistributor of Waterloo medical carts including crash carts, medication carts, isolation carts, phlebotomy carts, and IV carts in various configurations
• HarloffcoreChannel Partner/ Reseller/ DistributorReseller of Harloff MedStor medical storage cabinets including single, half-height, and double-column configurations with bins
• Welch AllyncoreChannel Partner/ Reseller/ DistributorDistributor of Welch Allyn diagnostic equipment including ECG chart paper, diagnostic sets, and medical instruments
• GE HealthcarecoreChannel Partner/ Reseller/ DistributorReseller of GE Healthcare diagnostic and medical equipment for simulation and training purposes
• MedlinecoreChannel Partner/ Reseller/ DistributorDistributor of Medline medical supplies including infection control products, personal protection equipment, and clinical supplies
• Nasco HealthcarecoreChannel Partner/ Reseller/ DistributorReseller of Nasco Healthcare simulation products and medical training equipment

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McKesson Medical-Surgical: McKesson Medical-Surgical is a large-scale distributor of medical-surgical supplies to physician practices, surgery centers, and hospitals — overlapping with DiaMedical's general medical supplies (gloves, IV, wound care, exam-room furnishings) at a much larger scale.
• Henry Schein Medical: Henry Schein is a large medical and dental supplies distributor serving physician offices, ASCs, and educational institutions — a broader incumbent whose medical/surgical catalog overlaps with DiaMedical's diagnostic equipment, examination supplies, and general medical-supply categories.
• Laerdal Medical: Laerdal is a large global manufacturer of CPR manikins, simulation software, and AED trainers that works with simulation programs directly and through distributors like DiaMedical — overlapping heavily with DiaMedical's manikin/skill-trainer assortment as both a partner brand and an indirect competitor.
• CAE Healthcare (Elevate Healthcare): CAE Healthcare/Elevate Healthcare offers integrated simulation solutions — manikins, audiovisual systems, and simulation center services — that overlap with DiaMedical's higher-end manikin and SimVS-style platform offerings at large hospital and university sim programs.

Direct peers

• Nasco Healthcare: Nasco Healthcare designs and sells simulation manikins, task trainers, and realistic training products for nursing, EMS, and allied-health programs — competing head-to-head with DiaMedical's manikins/skill trainers and EMS-training categories.
• Gaumard Scientific: Gaumard manufactures patient simulators and skill trainers (e.g., HAL, Victoria, Super Tory) used by nursing schools and simulation centers — a direct product-level competitor in the manikins and simulation platform categories that DiaMedical distributes.
• Simulaids: Simulaids manufactures moulage, wound simulation, and emergency-care task trainers used in EMS and nursing education — directly comparable to DiaMedical's moulage, trauma/wound/ostomy trainer, and EMS-training categories.
• 3B Scientific: 3B Scientific produces and distributes anatomical models, charts, and medical education products; sold through DiaMedical as a brand partner while also competing for the same skeletal-model and anatomical-chart SKUs at healthcare education buyers.
• Pocket Nurse: Pocket Nurse is a healthcare-education supplies distributor offering student kits, anatomical charts, ECG educator packages, and training consumables — directly overlapping DiaMedical's 'Supplies for nursing and EMS education' core offering and serving the same buyer profile.
• Bound Tree Medical: Bound Tree Medical is a national EMS and pre-hospital supplies distributor providing emergency medical equipment, training aids, and supplies — comparable to DiaMedical's EMS training, emergency equipment bags, and emergency cots categories for the same first-responder buyer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DiaMedicalUSA
• LinkedInlinkedin.com/company/diamedical-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DiaMedical USA