iPolitics

What iPolitics does

iPolitics Limited, founded in 2010 and headquartered in Ottawa, is an independent Canadian-owned digital political media company that operates iPolitics.ca, a non-partisan news and analysis platform focused on Parliament Hill, federal policy, and the political actors shaping Canada. Its product surface spans a metered digital newspaper, four daily/weekly email newsletters (Morning Brief delivered before 7 a.m., Evening Brief at 5 p.m., Economic Insights on Tuesdays and Thursdays, and Campaign Countdown during federal elections), the signature weekly No Talking Points podcast, and a wholly-owned premium policy intelligence and monitoring service called INTEL by iPolitics. The company has built out a federal-provincial-municipal coverage stack through sister publications Queen's Park Briefing (Ontario provincial politics) and Compass News (local news and podcasts in Ottawa and Barrie), with content syndicated via The Canadian Press and distributed across Facebook, X, LinkedIn, YouTube, TikTok, Instagram, and major podcast directories.

The business operates a hybrid subscription-and-advertising revenue model. Consumer-facing revenue comes from individual subscriptions at $18.99 CAD/month and $198 CAD/year, auto-renewed with a 30-day cancellation notice. Enterprise revenue is generated through scalable corporate/group subscriptions with unlimited multi-seat access, dedicated onboarding, and flexible corporate rates, sold via direct sales to government affairs, lobbying, and policy teams. A second revenue layer consists of display advertising, newsletter sponsorships (across the Morning Brief, Economic Insights, Evening Brief, and Campaign Countdown), sponsored editorial content, and event partnerships (fireside chats, policy forums, panel discussions). The premium INTEL product adds an additional B2B intelligence subscription tier.

The disclosed customer base is unusually credentialed for a niche publisher and spans all four major Canadian federal political parties (Liberal, Conservative, Green, NDP), the Office of the Prime Minister, federal departments (Government of Canada, Canadian Armed Forces, Department of State), the House of Commons, Government of Ontario, crown corporations (Canada Post, BDC), all of the Big Five Canadian banks (Scotiabank, TD, CIBC, RBC), and large enterprises (Amazon, Enbridge, Molson, Uber, Canopy Growth), alongside industry associations (Assembly of First Nations, Association of Municipalities of Canada, Canadian Chamber of Commerce, Canadian Cancer Society). iPolitics is bootstrapped (no funding rounds disclosed), runs a small editorial and business team on a hybrid 3-days-in-Ottawa schedule, and relies on a Canadian Press wire plus proprietary Liaison Strategies-commissioned polling to extend its newsroom leverage.

Name

iPolitics

Legal name

iPolitics Limited

Website

https://ipolitics.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

iPolitics Limited is an independent, Ottawa-based Canadian digital political media company (founded 2010) that operates iPolitics.ca, four daily/weekly newsletters, the No Talking Points podcast, and a premium policy intelligence service (INTEL), serving federal politicians, government affairs teams, lobbyists, financial institutions, and engaged citizens with non-partisan coverage of Parliament Hill and Canadian federal politics.

Ownership category

akta.pro rank

Product category

Political News and Policy Intelligence Media

NAICS

Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Political & Public Affairs Channels (MPABAIAC)

akta.pro secondary industries

Educational/Public-Service Broadcast Networks (MPABAAAE), News & Politics Live Streaming Platforms (MPACACAG)

Keywords

• Political news coverage
• Policy intelligence briefs
• Parliamentary newsletters
• Government affairs media
• Political journalism subscriptions

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual news subscriptions: Monthly ($18.99) and annual ($198.00 CAD) recurring subscriptions providing access to all news, opinions, polling, and analysis. Auto-renewal with 30-day cancellation notice.
2. Corporate / group subscriptions: Scalable corporate subscription packages providing unlimited access for teams and entire organizations, with flexible corporate rates and dedicated onboarding support.
3. Display advertising: Prominent ad placements across the website, including big-box and banner ads sold to brands, advocacy groups, and policy-adjacent organizations.
4. Newsletter sponsorships: Featured brand placements in widely read newsletters (Morning Brief, Economic Insights, Evening Brief, Campaign Countdown) delivering sponsor messages directly to subscribers.
5. Sponsored content and event partnerships: Editorial-collaborated sponsored articles plus event partnerships with policy forums, exclusive briefings, fireside chats, and panel discussions.
6. Premium intelligence service (INTEL): Premium intelligence and monitoring subscription service delivering curated political reporting tailored for professionals and policymakers.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels16 records

Core offering

iPolitics is a digital political news and policy intelligence platform that delivers non-partisan, in-depth coverage of Canadian federal, provincial, and municipal politics through its ipolitics.ca website, multiple daily and weekly email newsletters, podcasts, and the INTEL by iPolitics premium intelligence service. The platform combines original journalism, syndicated content (notably from The Canadian Press), and curated political analysis to serve government officials, political professionals, lobbyists, and engaged citizens. Sister publications Queen's Park Briefing (Ontario politics) and Compass News (Ottawa and Barrie local news) extend coverage to provincial and municipal levels.

Differentiator

Problem solved

Functional benefit

Brands

• Queen's Park Briefing: In-depth reporting on Ontario provincial politics, policy, and decision-makers at Queen's Park.
• Compass News
• INTEL by iPolitics
• No Talking Points
• Morning Brief
• Evening Brief
• Economic Insights
• Campaign Countdown

Products and services

• iPolitics.ca Monthly News Subscription Recurring monthly subscription ($18.99 CAD) sold directly via ipolitics.ca providing individual subscribers full access to all iPolitics news, opinions, polling, and analysis on Canadian federal, provincial, and municipal politics. Auto-renews unless cancelled with 30 days written notice.
• iPolitics.ca Annual News Subscription (Best Value) Annual subscription ($198.00 CAD) sold via ipolitics.ca providing individual subscribers full access to in-depth political coverage, expert analysis, and exclusive newsletters on Canadian politics. Positioned as Best Value annual tier and limited to new subscribers.
• Corporate / Group Subscription Scalable enterprise subscription packages providing unlimited access to iPolitics.ca, expert analysis, real-time political coverage, and daily/weekly briefings for corporate teams. Includes flexible corporate rates and dedicated onboarding support, sold via direct sales.
• INTEL by iPolitics Premium Policy Intelligence Service Premium policy intelligence and monitoring service delivering curated political reporting tailored for professionals and policymakers, providing tailored and detailed House of Commons insights via the member-only intel.ipolitics.ca platform.
• No Talking Points Podcast Signature weekly podcast produced by iPolitics providing unfiltered commentary on Canadian politics, hosted by Editor-in-Chief Marco Vigliotti and Publisher Brian Storseth and featuring political strategists, journalists, and policymakers as guests. Distributed across major podcast and social platforms.
• Display Advertising on iPolitics.ca Prominent display advertising placements (big-box and banner ads) sold on ipolitics.ca to brands, advocacy groups, and policy-adjacent organizations seeking reach into Canada's political decision-maker audience.
• Newsletter Sponsorships Sponsored placements in iPolitics newsletters (Morning Brief, Evening Brief, Economic Insights, Campaign Countdown) that deliver sponsor messages directly to political and policy professional subscribers.
• Sponsored Content and Event Partnerships Editorial-collaborated sponsored articles plus event partnerships with policy forums, exclusive briefings, fireside chats, and panel discussions, positioning sponsors alongside iPolitics thought leaders and political decision-makers.

Quantifiable outcome

• Operates continuously as Canada's go-to political news source since 2010
• +3 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core, minor and moderate.

• Queen's Park BriefingcoreStrategic or Co-development PartnerQueen's Park Briefing is part of the iPolitics family of news publications, providing in-depth reporting on all things Ontario politics, policy, and decision-makers at Queen's Park. Sister publication extending iPolitics' coverage to Ontario provincial politics.
• Compass News (Ottawa and Barrie)coreStrategic or Co-development PartnerCompass News Ottawa and Compass News Barrie are part of the iPolitics family, providing local news and podcasts that connect communities with the issues and decisions shaping their future. Extends iPolitics' coverage to municipal politics.
• SeaspanminorGTM or Marketing PartnerSeaspan advertises on iPolitics.ca with display ads promoting Canadian sovereignty, the Polar Icebreaker, and 'Driving Improvement' campaign. Visible as recurring banner advertiser across the site.
• Egg Farmers of CanadaminorGTM or Marketing PartnerEgg Farmers of Canada advertises on iPolitics.ca with newsletter banner ads promoting Canada's system of supply management. Uses ACART as media partner with iPolitics utm_source tracking.
• TikTok CanadaminorGTM or Marketing PartnerTikTok Canada advertises on iPolitics.ca with display ads as part of a 2025 TikTok Campaign. Also a distribution channel for the No Talking Points podcast.
• Cancer.ca (Canadian Cancer Society)minorGTM or Marketing PartnerCanadian Cancer Society advertises palliative care advocacy campaign on iPolitics.ca with display ads and newsletter banners.
• TELUSminorGTM or Marketing PartnerTELUS advertises its public policy and fibre initiatives on iPolitics.ca as a recurring display advertiser.
• CAEminorGTM or Marketing PartnerCAE advertises on iPolitics.ca as a display advertiser linking to corporate landing pages.
• PCL ConstructionminorGTM or Marketing PartnerPCL advertises on iPolitics.ca as a display advertiser for its Canadian operations.
• De Havilland CanadaminorGTM or Marketing PartnerDe Havilland Canada advertises its DHC-6 Twin Otter aircraft on iPolitics.ca as a recurring 'Defend the North' campaign display advertiser.
• Hanwha (KSS-III submarine program)minorGTM or Marketing PartnerHanwha advertises the KSS-III submarine program on iPolitics.ca as a display advertiser targeting defence policy audience.
• Reel PoliticsminorGTM or Marketing PartnerReel Politics advertises on iPolitics.ca with a 2025 campaign using gif-format creative.
• For You CanadaminorGTM or Marketing PartnerFor You Canada advertises on iPolitics.ca as a recurring display advertiser for its civic engagement campaign.
• Chicken Farmers of CanadaminorGTM or Marketing PartnerChicken Farmers of Canada advertises its life cycle assessment (LCA) initiative on iPolitics.ca as a display advertiser.
• CTIP-PICCminorGTM or Marketing PartnerCTIP-PICC (Canadian Trade and Investment Partnership) advertises on iPolitics.ca as a display advertiser.
• CSA Group (Canadian Standards Association)minorGTM or Marketing PartnerCSA Group advertises its Policy Pathways Conference on building a thriving Canadian economy on iPolitics.ca as a display advertiser.
• FLUAD (Seqirus influenza vaccine)minorGTM or Marketing PartnerFLUAD advertises on iPolitics.ca as a display advertiser targeting flu vaccination campaign (FLU-24-119).
• University of Ottawa (incoming president announcement)minorGTM or Marketing PartnerUniversity of Ottawa advertises the appointment of incoming president Marie-Eve Sylvestre on iPolitics.ca as a display advertiser.
• Liaison StrategiesmoderateStrategic or Co-development PartnerPolling partnership: Liaison Strategies conducts polls commissioned by iPolitics and Ottawa Compass, including the Ottawa mayoral race polling. Their poll data is referenced in iPolitics' election coverage.
• The Canadian PresscoreTechnology or IntegrationThe Canadian Press (CP) is the primary wire/content source for iPolitics news articles, with photo credits appearing on most news coverage. Provides syndicated news content and images.

Scale indicators5 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• The Hub: Canadian digital publication covering politics, policy, and culture with a newsletter and subscription offering aimed at engaged readers and professionals.
• Policy Magazine: Canadian policy publication focused on in-depth analysis of federal and provincial policy; targets a similar policy-professional reader as iPolitics INTEL.
• The Logic: Subscription-based Canadian outlet covering policy, business, and politics at the federal and provincial levels; competes with iPolitics for policy professional subscribers.
• The Hill Times: Canadian political newspaper covering Parliament Hill with a paid subscription model; the closest direct comparable to iPolitics in Canadian political journalism.
• Punchbowl News: US political newsletter-first subscription outlet focused on Capitol Hill, lobbyists, and executive-branch coverage; mirrors iPolitics' Morning Brief-to-corporate subscription playbook.

Emerging players

• Canadaland: Independent Canadian journalism outlet with podcasts and subscription membership, focused on media criticism and political accountability; partial overlap with iPolitics' subscription digital model.

Broad incumbents

• Politico: Major political news outlet with subscription-based policy intelligence products (Politico Pro); a scaled international analogue of iPolitics' federal-coverage-plus-premium-intel model.
• The Globe and Mail: National Canadian newspaper with broad political, policy, and business coverage; competes with iPolitics for political-news reader attention but does not specialize in Parliament Hill depth.
• CBC News: Canada's public broadcaster with extensive free political coverage; sets the competitive floor on free political news that iPolitics' metered paywall must convert against.
• National Post: Canadian national newspaper with federal political and policy columns, opinion pieces, and a subscription model; competes with iPolitics for engaged political readers and policy professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ipoliticsca
• YouTubeyoutube.com/channel/UCQQ5t1A3aIvGFe1QVHIjwOg
• Facebookfacebook.com/ipoliticsca
• LinkedInlinkedin.com/company/ipolitics-canada-

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iPolitics