Signature Promotion

What Signature Promotion does

Signature Promotion is a French regional real estate developer (promoteur immobilier) founded in 2016 and headquartered in Bordeaux at 25 rue Sainte-Philomène, operating across Nouvelle-Aquitaine including Bordeaux Métropole, the Côte Atlantique, the Bassin d'Arcachon, and more recently Limoges Métropole. The company develops, permits, and commercialises new-build residential programmes (apartments from studios to 5-room units and single-family houses) at price points ranging from approximately €123,000 to €481,930, serving individual owner-occupiers (including first-time buyers eligible for PTZ+ and reduced VAT), buy-to-let investors under LMNP, and specialised segments such as autonomous seniors (via Vivr'alliance at the Mas de l'Âge project in Couzeix).

The group operates through three divisions: Signature Promotion (core residential development), Signature Aménagement (land development and lotissement), and Signature A.M.O. (project management assistance / owner's representative services). Its technology and design differentiation centres on a proprietary sustainability and quality framework, the 'Label immo-responsable' (covering Durable, Proximité, Vivre Heureux, Harmonie), mandatory biophilic design with landscape architects on every project, a guaranteed 100% outdoor-space provision for dwellings, and an 'urbanisme résilient' approach validated by the Pyramide d'Argent (FPI, 2023) for the 248-unit Paulette & Lulu programme in Floirac.

The go-to-market is sales-led and event-driven: a direct sales team in Bordeaux accompanied buyers through a maximum of two intermediaries, supplemented by a content-rich website with immersive 3D virtual tours, an Instagram channel, regional trade-show presence (Salon de l'Immo de Bordeaux, Salon du Logement Neuf), community sponsorships (Lacanau Pro surf), and a €1,000-reward referral programme. Distribution is direct-to-buyer with no third-party agencies, and unit pricing is supplemented by reduced VAT (5.5%), PTZ+, and limited-time anniversary promotions. Revenue is not publicly disclosed.

Name

Signature Promotion

Legal name

Signature Promotion

Website

https://signature-promotion.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Signature Promotion is a Bordeaux-based French regional real estate developer founded in 2016, designing and selling new-build apartments and houses across Nouvelle-Aquitaine (Bordeaux, Côte Atlantique, Limoges) under a proprietary sustainability label for owner-occupiers, investors, and senior housing.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• Residential property development
• New-build housing
• Real estate promotion
• Land development
• Sustainable urban development

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Property Sales (Promotion Immobilière): Signature Promotion's primary revenue stream is the development and sale of new residential properties (apartments and houses) to individual buyers (accédants) and investors. The company designs, obtains permits for, constructs, and commercialises new residential programmes across Nouvelle-Aquitaine. Properties are sold at various price points ranging from approximately €123,000 to €481,930 depending on location, size, and programme.
2. Land Development (Aménagement / Lotissement): Through Signature Aménagement, the company acquires land, develops infrastructure, and sells prepared building plots to individuals and professionals. This contributes to revenue through the preparation and sale of ready-to-build sites.
3. Property Trading (Marchand de Biens): Signature Promotion acquires existing properties, renovates or redefines them, and resells them for a margin — a secondary revenue activity that contributes to overall business performance.
4. Project Management Consultancy (Signature A.M.O.): Through Signature A.M.O., the company acts as Owner's Representative (Assistant à Maîtrise d'Ouvrage) to help project owners navigate decisions from programming through to final completion, one year after handover. Fees are charged for advisory and project oversight services across diverse property types including professional practices, retail, offices, hospitality, and education.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Signature Promotion is a regional French property developer that designs, permits, builds, and sells new-build residential apartments and houses to owner-occupiers and investors across Bordeaux, the Côte Atlantique, and Limoges. It also develops and sells building land, trades and renovates existing properties, and provides owner's-representative project management consultancy.

Product overview

Signature Promotion is a regional real estate developer operating primarily in Bordeaux, the Côte Atlantique, and Limoges metropolitan areas. The company operates through three divisions: Signature Promotion (core residential development), Signature Aménagement (land development), and Signature A.M.O. (project management assistance). Their active portfolio includes multiple residential programs across different locations: L'esquirey, Cambium, Explore, Paulette & Lulu, Le Clos de l'Ombrière, Côté Vienne, Cap Ouest, COLLECTION, NOUVELLE VAGUE, SWELL, L'ESTRAN, GEMME, and DISTINCTION. These programs offer diverse housing types including apartments (1-5 rooms) and single-family houses (3-4 rooms), with various configurations such as duplexes and triplexes, targeting both primary residence buyers and investors. The company emphasizes sustainable development through its 'Label immo-responsable' commitment, focusing on environmental quality, proximity to clients, quality of life, and harmony with surroundings.

Differentiator

Problem solved

Functional benefit

Brands

• Label immo-responsable: Signature Promotion's proprietary quality commitment label covering four pillars: Durable, Proximité, Vivre Heureux, and Harmonie, focused on environmental quality, client relationships, quality of life, and harmony with surroundings.

Products and services

• L'esquirey New residential apartment programme in Gujan-Mestras offering 1- to 3-room apartments with private outdoor spaces (loggia or garden), near forest and city center. For owner-occupiers and investors, delivery early 2027.
• Cambium New residential programme in Breuillet featuring individual houses (3-4 rooms) and 2-room apartments in Charentaise architectural style around a tree-lined square. Immediately habitable.
• Explore Apartment complex in Bordeaux's Armagnac Sud district featuring 4- to 5-room units with large outdoor spaces (up to 44 m² terraces/balconies), eligible for reduced VAT. Immediately habitable.
• Paulette & Lulu Award-winning urban redevelopment project in Floirac on the former Dulong industrial site, offering 4- to 5-room apartments with generous outdoor spaces, featuring a cooling-island concept and 248 dwellings integrated into a renaturated district.
• Le Clos de l'Ombrière Single-family house development in Lacanau Ville offering 3- and 4-room houses with gardens and garages, near lake and ocean amenities. Delivery early 2027.
• Côté Vienne Mixed housing development in Limoges featuring houses and apartments (3-4 rooms) with private gardens and terraces, in a secure eco-district near the Vienne river. In commercial launch.
• Cap Ouest Apartment residence in Carcans offering 1- to 3-room units at competitive prices between ocean and lake, with up to 5% rental yield potential for investors. Delivery early 2027.
• Collection Residential programme in Lacanau offering apartments and villas from 2 to 4 rooms, including duplex and triplex configurations, designed at human scale.
• Nouvelle Vague Apartment collection in Carcans featuring 2- and 3-room units with large balconies or terraces and private gardens, completed in 2024.
• Swell Apartment programme in Lacanau Océan in a coastal setting, eligible for PINEL tax exemption in Zone B1.
• L'Estran Apartment programme in Gujan-Mestras on the Bassin d'Arcachon, located in Zone A with access to PTZ+ financing.
• Gemme Single-family house programme in Lège-Cap Ferret, located in Zone A for tax advantages.
• Distinction Residential programme in Mérignac featuring 15 apartments (2-4 rooms) with landscaped gardens and balconies in an intimate two-building concept.
• Signature Aménagement Land development division that acquires land, develops infrastructure, and sells pre-equipped building plots (from €45,000) to individuals and professionals wishing to build their own projects.
• Signature A.M.O. Owner's-representative (Assistant à Maîtrise d'Ouvrage) consultancy helping project owners manage construction projects from programming through to perfect completion one year after handover, across professional practices, retail, offices, hospitality, and education.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, secondary and minor.

• Limoges MétropolecoreStrategic or Co-development Partner · 12 November 2025Signature Promotion is a participant in Limoges Métropole's urban redevelopment project at the Mas de l'Âge site in Couzeix. The partnership involves developing an inclusive mixed-use programme of 104 dwellings across multiple tenures (senior housing, co-living, social housing, free-sale units), a family crèche, and an ESS associative space. The charter of partnership was signed on 12 November 2025 formalising mutual commitment to a durable, inclusive, and exemplary project.
• Crédit Agricole Centre OuestcoreStrategic or Co-development Partner · 12 November 2025Co-developer of the Mas de l'Âge project in Couzeix alongside Signature Promotion. Crédit Agricole Centre Ouest is acquiring the family crèche facility and is a joint financial partner in the overall mixed-use development, contributing to the inclusive housing programme.
• Vivr'alliance – France BéguinagecoreStrategic or Co-development PartnerDesignated operator for the 25 senior autonomous living units and 35 co-living units at the Mas de l'Âge programme in Couzeix. Vivr'alliance manages these adapted housing solutions to provide secure, comfortable living fully integrated into the neighbourhood for senior and specific-needs residents.
• Limoges HabitatsecondaryStrategic or Co-development PartnerSocial housing provider for 25 social rental dwellings within the Mas de l'Âge programme in Couzeix, ensuring mixité sociale and accessibility for lower-income households in line with the project's social and urban objectives.
• BVL ArchitecturecoreTechnology or IntegrationArchitecture firm collaborating with Signature Promotion on the Mas de l'Âge project in Couzeix to design the ambitious inclusive development programme combining senior housing, co-living, social housing, free-sale units, a family crèche, and associative spaces.
• CRESS Nouvelle-AquitaineminorStrategic or Co-development PartnerChambre Régionale de l'Économie Sociale et Solidaire in Nouvelle-Aquitaine is collaborating on defining the use of the associative space at the Mas de l'Âge project, with the ambition to host a solidarity-driven local structure (e.g., grocery, concierge service, micro-crèche).
• Agence SésecondaryChannel Partner/ Reseller/ DistributorReal estate agency partner providing rental management services for Signature Promotion's coastal properties. Rental yield estimates for CAP OUEST in Carcans are based on rents practiced at the recently delivered NOUVELLE VAGUE residence (2024) managed by Agence Sé.
• CAFPIsecondaryChannel Partner/ Reseller/ DistributorIndependent mortgage broker partner referenced on Signature Promotion's Cambium programme page. CAFPI provides bespoke financing solutions to Signature Promotion's buyers, supporting property purchase alongside the company's own sales team.
• BLP & Associés (Olivier Brochet, Nicolas Merlo)coreTechnology or IntegrationArchitecture firm (with landscape designers Freddy Charrier and Pierre Dabilly of LETSGROW) that designed the PAULETTE & LULU urban block in Floirac, creating 248 dwellings integrated with the renaturated Dulong district on a former 18,000 m² industrial site.
• Seppa CommunicationminorOthersDigital agency responsible for the design and development of Signature Promotion's website (www.signature-promotion.fr), located at 6 Bis Rue Paul Gros, 33270 Floirac.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Nexity: Largest French residential developer and property services group; competes with Signature Promotion across Bordeaux Métropole and other Nouvelle‑Aquitaine locations, although Nexity operates at vastly greater scale and across all property types nationally.
• Kaufman & Broad: Listed French residential developer with strong new‑build home and apartment programmes on the Atlantic coast and in regional metros; directly comparable product (new individual houses and apartments) and customer base to Signature Promotion.
• Bouygues Immobilier: Major French residential and commercial property developer; competes across Bordeaux and French coastal markets with comparable apartment and mixed‑use programmes, although Bouygues Immobilier is part of a much larger group.
• Eiffage Immobilier: Mid‑to‑large French residential developer (subsidiary of Eiffage Group); competes in regional French markets including Nouvelle‑Aquitaine with comparable new‑build apartment programmes sold to first‑time buyers and investors.
• Vinci Immobilier: Residential and commercial developer arm of the Vinci group; competes in Bordeaux and other major French metros with comparable new‑build housing and mixed‑use projects targeting individual buyers and investors.
• Icade: Listed French real estate developer with residential and mixed‑use programmes; overlaps with Signature Promotion in residential development in regional French markets and provides a comparable public‑company reference point.

Direct peers

• Marignan: Mid‑size French residential developer focused on regional new‑build apartment and house programmes; comparable in size, regional focus and product offering (T1–T5 apartments, individual houses in coastal and metropolitan sub‑markets).
• Edouard Denis: Independent French residential developer operating in major regional markets including Nouvelle‑Aquitaine; competes with comparable new‑build individual housing and small‑to‑mid‑size apartment programmes targeting owner‑occupiers.
• Pitchim Promotion: Independent French residential developer; comparable scale, regional French footprint and product range (apartments and individual houses), with similar reliance on buyer‑purchase incentives (PTZ, Pinel).
• LP Promotion: Independent French new‑build residential developer active in regional markets; comparable mid‑scale, local‑developer profile to Signature Promotion with similar product breadth and reliance on French government purchase schemes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/signature.promotion
• Facebookfacebook.com/100067891381152
• LinkedInlinkedin.com/company/signature-promotion

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signature Promotion