Hutter and Unger

What Hutter and Unger does

Hutter & Unger GmbH is a privately held German Werbeagentur and vertical SaaS provider headquartered in Wertingen, Bavaria, founded circa 1994 and led by managing shareholders Christoph Hutter and Andreas Unger. The company serves fashion, sport, shoe, leather goods, and bedding retailers across the DACH region (Germany, Austria, Switzerland) with a portfolio that pairs traditional advertising agency services (marketing planning, creative, print) with cloud-based retail-customer-engagement software, including the flagship Kunden-App (SMART.+), the BasicMarketing.Cloud media template platform, the Local Webshop e-commerce solution, the fashion.me.up content streaming product, and the Shopping-Termin.COM appointment booking tool.

The flagship Kunden-App is a SaaS customer-loyalty and CRM platform hosted on Atlassian infrastructure and accessible via web browser. It integrates natively with 15+ German retail warehouse management systems including Infoman (Landau Software), prohandel, and SONTEC, enabling automated customer data exchange between the app and retailers' POS and inventory backends. Its core capabilities include push notifications, vouchers, automated welcome/birthday/after-sales campaigns, WhatsApp marketing integration (added March 2025), and a fourth-generation release shipped in October 2025. The company holds one of four BTE KompetenzPartner certifications with the German Retail Association (Handelsverband Textil Schuhe Lederwaren), providing privileged distribution through BTE webinars, congress, and the mb marketing berater trade publication.

The business model is recurring SaaS subscriptions on 36-month contracts with automatic 12-month extensions and 3% annual escalators, supplemented by one-time implementation fees, custom development, training, the fashion.me.up content subscription, and traditional agency services. Distribution is sales-led (managing directors plus key account managers) and event-driven (EuroCIS, ILM, UNITEX, BTE Congress, EuroShop), targeting enterprise and mid-market retailers operating 800+ points of sale and serving 13 million app contacts in aggregate.

Name

Hutter and Unger

Legal name

Hutter & Unger GmbH

Website

https://hutter-unger.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Hutter & Unger GmbH is a German Werbeagentur and vertical SaaS provider serving fashion, sport, shoe, leather goods, and bedding retailers in the DACH region, selling its Kunden-App customer-loyalty platform and complementary agency, content, and e-commerce products to mid-market retailers.

Ownership category

akta.pro rank

Product category

Retail Customer Loyalty and Marketing Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• Retail loyalty software
• Customer mobile app
• Marketing automation software
• Fashion retail CRM
• POS system integration

Headquarters

HQ city

Wertingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software-as-a-Service (SaaS) Subscriptions: Monthly recurring subscription fees for customer app, Local Webshop, and other cloud platforms. Contract duration of 36 months with automatic 12-month extensions. Includes software access, updates, and second-level support.
2. One-Time Implementation Fees: Initial setup and configuration fees for app implementation, web shop setup, and customization work. Due immediately upon order confirmation.
3. Content Subscription (fashion.me.up): Annual flat-rate subscription for fashion content stream providing ready-to-use marketing content for social media, apps, websites, and other channels.
4. Advertising Agency Services: Traditional advertising agency services including marketing planning, creative design, print materials, and campaign execution for textile, shoe, and leather goods retail.
5. Custom Development & Training: Additional charges for functional extensions, custom developments beyond standard features, and paid training sessions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Hutter & Unger develops and sells the Kunden-App (SMART.+), a cloud-based customer loyalty and CRM mobile application for fashion, sports, shoe, bedding, and leather goods retailers in the DACH region, integrating with 15+ warehouse management systems. The product portfolio also includes BasicMarketing.Cloud (marketing template platform), Local Webshop (e-commerce solution), fashion.me.up (content stream), and Shopping-Termin.COM (appointment booking), sold primarily via 36-month SaaS subscriptions with one-time setup fees.

Product overview

Hutter & Unger is a German advertising/marketing agency specializing in the fashion, sport, and textile retail sector in the DACH region. Its product portfolio centers on the Kunden-App (SMART.+) — a customer loyalty and CRM mobile app — as its flagship offering. Supporting the core app are the BasicMarketing.Cloud media template platform, the fashion.me.up influencer-style content stream, and the Local Webshop e-commerce solution. The portfolio also includes the Shopping-Termin.COM appointment booking tool and smart.KIS diagnostics. The products are designed to work together: the Kunden-App connects to retailers' inventory systems (WWS) and integrates with the Local Webshop and optional WhatsApp marketing. With over 800 POS, 190 retailers, and 13 million app contacts, the Kunden-App is positioned as the leading customer app for Fashion, Sport, and Shoe retail in DACH.

Differentiator

Problem solved

Functional benefit

Brands

• Kunden-App (SMART.+): Customer loyalty mobile application for retail stores enabling automated marketing campaigns, push notifications, vouchers, and CRM integration with POS and inventory management systems.
• BasicMarketing.Cloud
• Local Webshop
• fashion.me.up
• shopping-termin.com

Products and services

• Kunden-App (SMART.+) Cloud-based customer loyalty and CRM mobile app for fashion, shoe, sports, bedding, and leather goods retailers in the DACH region, enabling push notifications, vouchers, automated marketing campaigns (welcome, birthday, after-sales), WhatsApp integration, and native connectivity to 15+ retail warehouse management systems.
• BasicMarketing.Cloud Cloud media library platform providing ready-made marketing templates including campaigns, actions, images, and texts for retailers, with scheduling and direct distribution to social media, customer apps, webshops, websites, and print materials.
• Local Webshop Local e-commerce platform for fashion, shoe, sports, and other specialty retailers providing a ready-to-use online storefront within 20 days, with optional integration into social channels and the Kunden-App ecosystem.
• fashion.me.up Content Stream Annual flat-rate content subscription delivering approximately 320 ready-to-publish fashion topics per year, including influencer-style video clips, animated trend information, GIF stickers, actions, day specials, beauty tips, videos, image animations, and texts for retailers' social media and marketing channels.
• Shopping-Termin.COM Cloud-based appointment scheduling tool for retail stores with online booking, automatic time-slot allocation, email confirmations, and optional staff selection, including COVID-19 capacity limitation and contact tracing features.
• Advertising Agency Services Traditional advertising agency services for textile, shoe, sports, and leather goods retailers, including marketing planning, creative design, print materials, and campaign execution, leveraged in 500+ marketing planning projects.

Quantifiable outcome

• Purchase activation rates of 36-73% for automated app campaigns
• +9 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• advarics GmbHcoreTechnology or Integration · 1 February 2025Technology integration partner for the customer app platform. Joint exhibition at EuroCIS 2025 and co-organization of time2innovate event. advarics provides inventory management and POS integration capabilities that complement the Hutter & Unger customer app ecosystem.
• Landau Software (Maarten van Beek)coreTechnology or Integration · 1 February 2025Provider of Infoman WWS (warehouse management system). The customer app integrates with Infoman enabling automated data exchange between customer loyalty app and retailer inventory systems. Infoman is one of 15+ WWS integrations supported.
• advarics GmbHcoreStrategic or Co-development Partner · 1 November 2024Co-organizer of time2innovate exclusive event in November 2024 at LAGO HOTEL Ulm. Joint presentation on synergy of customer app, POS, warehouse management, and CRM for efficient automated customer retention and sales processes in retail.
• prohandelcoreTechnology or IntegrationWarehouse management system with integration to Hutter & Unger customer app. Multiple customers (Steingass, Pollozek) use prohandel as their WWS with seamless data exchange to the customer app platform.
• SONTECcoreTechnology or IntegrationWarehouse management system with customer-specific interface adaptations for Hutter & Unger customer app. SONTEC customers include Schuhhäuser Heinmüller and Schuhhäuser Zentgraf.
• BTE (Handelsverband Textil Schuhe Lederwaren)coreStrategic or Co-development PartnerHutter & Unger is one of four BTE KompetenzPartner certified by the German Retail Association. This partnership provides access to BTE member retailers and enables co-marketing through BTE webinars, congress, and publications including mb marketing berater magazine.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• advarics GmbH: German software provider for retail inventory, POS and CRM, and an explicit technology partner of Hutter & Unger (joint EuroCIS 2025 booth and time2innovate event). Provides directly overlapping retail technology across fashion/shoe/sports retailers in DACH.
• Voyado: Swedish retail CRM and loyalty platform serving omnichannel specialty and fashion retailers with comparable capabilities around customer data, segmentation and automated campaigns. Directly substitutes for the Kunden-App at retailers evaluating a vendor change.
• SAP Emarsys: Enterprise retail customer engagement and marketing automation platform, now part of SAP, targeting retail and fashion brands with personalized campaigns across email, mobile, web and ads. Competes head-on in retail CRM and loyalty at the upper end of H&U's market.
• Bloomreach: AI-driven personalization, search and marketing platform purpose-built for retail and e-commerce. Overlaps with H&U on retail customer data activation and automated campaigns, and competes for retailers' CRM/loyalty budget at mid-market and enterprise level.
• Klaviyo: Marketing automation and customer data platform focused on e-commerce and retail SMBs. Competes for the same retailer wallet with email, SMS and increasingly mobile push campaigns; a lower-end alternative for European retailers who might otherwise adopt H&U's Kunden-App.
• Sailthru (by Ziff Davis / CM Group): Retail-focused email and personalized marketing platform with strong fashion and specialty-retail installed base. Provides automated campaigns and loyalty messaging comparable to H&U's Kunden-App targeting.

Broad incumbents

• Salesforce Marketing Cloud / Commerce Cloud: Global enterprise CRM and marketing platform with retail-specific products. Competes at the upper end of H&U's addressable market with vastly larger R&D and a sales-led motion that overlaps H&U's enterprise DACH fashion retailers.
• HubSpot: General-purpose marketing automation, CRM and customer engagement platform used by retailers of all sizes. Competes for the same marketing-and-loyalty budget that H&U serves, particularly with retail SMBs seeking a single horizontal stack.

Regional players

• Spryker: Berlin-headquartered composable commerce platform used by enterprise DACH and European fashion retailers. Competes at the commerce-stack layer where H&U's Local Webshop plays and influences retail data architecture decisions.
• Shopware: Leading German-headquartered commerce platform widely adopted by DACH fashion and lifestyle retailers; competes indirectly with H&U's Local Webshop offering and overlaps in retail customer-data activation themes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/hutterunger
• Facebookfacebook.com/hutterunger
• LinkedInau.linkedin.com/company/hutter-&-unger-gmbh
• Instagraminstagram.com/hutter.unger

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hutter and Unger