Wild Fig Marketing

Digital Marketing Serviceswildfigmarketing.com

Wild Fig Marketing is a Minnesota-based digital marketing agency serving small and medium-sized businesses with marketing implementation, fractional CMO services, HubSpot CRM implementations, Kajabi learning platform support, and IT consulting. Founded circa 2010, the privately held firm operates as a Certified HubSpot Partner.

Company typePrivate
Founded2010
HeadquartersRemer, United States
Headcount1–10
GTM typeB2B
OfferingServices

What Wild Fig Marketing does

Wild Fig Marketing is a privately held, Minnesota-based digital marketing agency founded circa 2010 that primarily serves small and medium-sized businesses lacking in-house marketing departments. The firm's customer base spans child care, healthcare, fitness, home remodeling, professional services, and trade associations, and includes a mix of SMB accounts (Kid's Haven Child Care & Preschool, Coordinated Business Systems, ErgoWorks MN, Two Bettys) and a few larger logos (Anytime Fitness, Mountrail County Medical Center, The Electrical Association). Acquisition is conducted through a consultative, sales-led motion built on HubSpot Meetings booking on the company website, supported by lead magnets (free guides, a website grader), a blog (The Figgy Blog), a resource library, an email newsletter, social channels, Facebook Live events, and inbound referrals from the HubSpot Solutions Partner marketplace. Headcount is 1–10 with no disclosed institutional ownership.

The firm's offering is organized into six service lines: Dynamic Marketing Retainers (recurring execution across email, social, sales collateral, and web design), Wild Fig Fractional CMO (executive-level marketing strategy delivered as a distinct sub-brand on wildfigcmo.com), Marketing Technology / MarTech (tech stack design), HubSpot Services (Certified Partner implementation across Marketing, Sales, Service, Content, Data, and Commerce hubs), Digital Learning Platform Services (Kajabi-focused setup, migration, and management), and IT Services & Software Consulting (tech stack audits, integrations, WordPress and Google Workspace management, domains/DNS, and security). Technology assets consist of vendor certifications and integrations rather than proprietary platforms: HubSpot and Ontraport as certified CRM partners, Kajabi as preferred digital learning partner, and supporting tools (WordPress, Google Workspace, Zapier, Canva, Asana, QuickBooks, Calendly, Zoom, Slack, Circle).

Revenue is generated through two channels: monthly recurring subscriptions (Dynamic Marketing Retainers, Fractional CMO) and project-based professional services (HubSpot implementations, Kajabi migrations, IT consulting engagements). Pricing is entirely custom and quote-based, gated behind an exploratory call; no public tiers, rate cards, or minimums are disclosed, and the team does not publish standard SLAs. Distribution is domestic-only (United States), with a Minnesota mailing address in Remer and a (612) Twin Cities area code phone number, serving clients nationally through a remote delivery model. Leadership is anchored by Kari Switala and Kevin Switala, with team member Sondra referenced in client testimonials; no external investors, parent company, or subsidiaries are disclosed.

Wild Fig Marketing firmographics

Firmographics

Name: Wild Fig Marketing
Legal name: Wild Fig Marketing
Website: https://wildfigmarketing.com
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 1–10 employees
Short description: Wild Fig Marketing is a Minnesota-based digital marketing agency serving small and medium-sized businesses with marketing implementation, fractional CMO services, HubSpot CRM implementations, Kajabi learning platform support, and IT consulting. Founded circa 2010, the privately held firm operates as a Certified HubSpot Partner.
Ownership category
akta.pro rank

Where Wild Fig Marketing is headquartered

Location

Headquarters

HQ city: Remer
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Wild Fig Marketing business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

Dynamic Marketing Retainers: Recurring marketing implementation services including email campaigns, social media campaigns, sales collateral, and web design. These are ongoing retainer engagements providing comprehensive marketing support.
Fractional CMO Services: C-level marketing leadership and strategy services providing businesses with executive-level marketing guidance without the cost of a full-time CMO.
HubSpot Services: Implementation, optimization, and ongoing support for HubSpot CRM and marketing automation, including setup, workflow automation, and custom development across HubSpot's various hubs.
Digital Learning Platform Services: Setup, migration, upgrades, optimization, and management services for digital learning platforms like Kajabi, including content migration and ongoing platform maintenance.
IT Services & Software Consulting: Strategic IT consulting including tech stack audits, integrations, automation, and security guidance for small and medium-sized businesses.

Pricing tiers

Model	Billing	Price
Other	Monthly	Custom quote-based pricing after exploratory call

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Wild Fig Marketing product offering

Product offering

Core offering

Wild Fig Marketing is a digital marketing agency providing marketing strategy, implementation, and technology optimization services to small and medium-sized businesses. Its core offering combines fractional CMO-level strategic leadership with hands-on execution of email, social, and web campaigns, along with HubSpot CRM implementation, digital learning platform management, and IT consulting.

Product overview

Wild Fig Marketing is a marketing and technology services company offering a portfolio of complementary service modules. The core offering centers on three main pillars: Dynamic Marketing Retainers for implementation work (campaigns, content, web design), Wild Fig Fractional CMO for strategic C-level leadership, and Marketing Technology (MarTech) services for tech stack optimization. These are complemented by specialized HubSpot Services for CRM and marketing automation, Digital Learning Platform Services for online course and training program support, and IT Services & Software Consulting for broader technology strategy. The company operates as a Certified HubSpot Partner and Certified Ontraport Partner, using these platforms and integrations like WordPress, Kajabi, and Zapier to deliver services. Free marketing resources including blogs, ebooks, videos, and tools are also provided to support lead generation and client education.

Differentiator

Problem solved

Functional benefit

Brands

Wild Fig Fractional CMO: Fractional Chief Marketing Officer service providing C-level marketing strategy and leadership.

Products and services

Dynamic Marketing Retainers Recurring marketing implementation service covering email campaigns, social media campaigns, sales collateral creation, and web design to execute marketing strategies for SMB clients.
Wild Fig Fractional CMO Fractional Chief Marketing Officer service providing C-level marketing leadership, strategy development, and an executive seat at the table for SMBs that lack a full-time CMO.
Marketing Technology (MarTech) HubSpot-Certified team service for designing, implementing, and optimizing marketing technology stacks, including ongoing support for software and systems.
HubSpot Services End-to-end HubSpot CRM and marketing automation services including setup, migration, automation, optimization, and ongoing operational support across all HubSpot hubs (Marketing, Sales, Service, Content, Data, Commerce).
Digital Learning Platform Services Expert support for building, improving, and growing online training programs including platform setup (Kajabi), content migration, course library build, cohort scheduling, automation, and community integration.
IT Services & Software Consulting Tailored IT services for SMBs including tech stack audits, integrations, automation, WordPress management, Google Workspace support, domains and DNS, security guidance, and IT strategy alignment.

Companies that use Wild Fig Marketing

Customer profile

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Wild Fig Marketing technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Wild Fig Marketing partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

HubSpotcoreTechnology or IntegrationCertified HubSpot Partner providing end-to-end CRM and marketing automation services including setup, migration, optimization, and ongoing support across all HubSpot hubs (Marketing, Sales, Service, Content, Data, Commerce).
KajabicoreTechnology or IntegrationPreferred digital learning platform partner. The company states 'Kajabi paired with HubSpot is still our favorite setup' and provides platform setup, migration, optimization, and management services for Kajabi-based digital learning programs.
WordPresscoreTechnology or IntegrationProvides managed WordPress hosting, plugin management, ongoing maintenance, custom development, and HubSpot integration for WordPress sites.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Wild Fig Marketing competitors and assessment

Company assessment

Direct peers

Weidert Group: Weidert Group is a HubSpot Diamond Partner offering inbound marketing, sales enablement, and revenue operations services to industrial and B2B clients. It is comparable to Wild Fig in its HubSpot-centric service stack, SMB-to-mid-market focus, and multi-module offering spanning strategy, implementation, and CRM/automation.
SmartBug Media: SmartBug Media is a HubSpot Elite Partner providing inbound marketing, sales enablement, and CRM implementation services. It is comparable in its HubSpot-first positioning, recurring retainer model, and content-led demand generation, though it is significantly larger than Wild Fig.
New Breed Revenue: New Breed is a HubSpot Elite Partner specializing in marketing, sales, and service operations implementations. Comparable to Wild Fig in its HubSpot partner-channel demand model, recurring revenue structure, and mix of strategy plus operational execution.
Square 2 Marketing: Square 2 Marketing is a HubSpot Diamond Partner offering strategic marketing services, HubSpot implementation, and fractional marketing leadership to B2B SMB clients. Directly comparable to Wild Fig in its combination of marketing strategy, CRM implementation, and fractional-CMO-style services.
Idea Grove: Idea Grove is a HubSpot Elite Partner providing B2B branding, public relations, and inbound marketing services. Comparable to Wild Fig in its HubSpot partner model and integrated content/marketing approach, though with a stronger PR orientation.
Chief Outsiders: Chief Outsiders is the largest fractional CMO firm in the US, placing experienced CMOs into mid-market and SMB clients on a part-time basis. Directly comparable to Wild Fig Fractional CMO in its core service: providing C-level marketing leadership to companies that do not need or cannot afford a full-time CMO.
Greenhouse Growth Partners: Greenhouse Growth Partners is a marketing strategy and fractional CMO firm serving SMB and mid-market clients. Comparable to Wild Fig in its combination of marketing leadership, marketing technology implementation, and recurring-retainer engagements.
LYFE Marketing: LYFE Marketing is a digital marketing agency focused on social media management, SEO, and PPC for small businesses. Comparable to Wild Fig in its SMB-first digital marketing positioning and recurring-retainer service model, with overlapping execution services in social and content.
Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing SEO, PPC, social media, and web design to SMB clients nationwide. Comparable to Wild Fig in its SMB focus, multi-channel digital marketing services, and recurring engagement model, though Thrive is significantly larger.

Emerging players

KlientBoost: KlientBoost is a performance marketing agency specializing in PPC, paid social, and CRO for SaaS and B2B clients. Comparable to Wild Fig as a digital marketing services competitor, but differentiated by its performance-marketing orientation and lack of a fractional-CMO offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Wild Fig Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Wild Fig Marketing leadership team

Management profile

Number of profiles

Profiles3 records

Wild Fig Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Wild Fig Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Fig Marketing

What does Wild Fig Marketing do?

Is Wild Fig Marketing a public or private company?

Wild Fig Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Wild Fig Marketing founded?

Wild Fig Marketing was founded in 2010. It employs 1 to 10 people.

Where is Wild Fig Marketing based?

Wild Fig Marketing is headquartered in Remer, United States, in the North America region.

How does Wild Fig Marketing make money?

Five revenue lines are on record. Dynamic Marketing Retainers are the primary driver. The others are fractional CMO Services, hubSpot Services, digital Learning Platform Services and IT Services & Software Consulting.

Who are Wild Fig Marketing's main competitors?

Direct peers on record are Weidert Group, SmartBug Media, New Breed Revenue, Square 2 Marketing, Idea Grove, Chief Outsiders, Greenhouse Growth Partners, LYFE Marketing and Thrive Internet Marketing Agency. KlientBoost is listed as an emerging player.

Does Wild Fig Marketing have an API?

No public API is recorded for Wild Fig Marketing.