Blue Ink Technology
Blue Ink Technology is a privately held U.S. IoT fleet management company selling FMCSA-registered ELD devices, dashcams, and Bluetooth air suspension scales, plus subscription software, to small commercial trucking carriers and owner-operators.
- Company typePrivate
- Founded2016
- HeadquartersHuntington, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Blue Ink Technology does
Blue Ink Technology, Inc. is a privately held IoT fleet management company headquartered in Huntington, West Virginia, serving the U.S. commercial trucking industry. The company builds and sells integrated hardware and software products including the FMCSA-registered BIT ELD electronic logging device, the BIT Dashcam with video telematics and GPS, and the BIT Air Scale — a wireless Bluetooth 5.0 pressure sensor system that converts air suspension pressure into real-time axle, cargo, and gross vehicle weights at stated 99-99.5% accuracy. These devices connect via Bluetooth to the Blue Ink Tech mobile app (iOS and Android) and a web portal, which together handle hours-of-service logging, IFTA fuel tax reporting, DVIR submission, fault code monitoring, and fleet location tracking.
The business model combines one-time hardware sales with recurring subscription revenue. The Air Scale 18-Wheeler Set is listed at $499 with a 30-day money-back guarantee, while the BIT Full Service subscription (monthly or annual) unlocks fleet visibility, IFTA reporting, fault code reading, and maintenance scheduling. Special fleet pricing applies at 5+ dashcam units. The company also exposes a RESTful API with JSON responses and scoped API keys, enabling integration with third-party logistics and fleet management software.
Blue Ink Tech goes to market through a hybrid product-led and sales-led motion: drivers and carriers can try the app and web portal free before purchasing hardware, while account managers (e.g., Staci Slaughter) handle inbound demo requests routed through the website contact form. Marketing relies on an active blog, a bilingual (English and Spanish-Mexico) knowledge base, and YouTube training series targeting organic search traffic from trucking compliance queries. Named customers are small carriers (Brahm Trucking Service Inc, Triple M Trucking, JJ Sargent Trucking), and the company has no disclosed external funding, making it appear to be a bootstrapped, founder/owner-operated business focused on the U.S. domestic trucking market.
Blue Ink Technology firmographics
Firmographics- Name
- Blue Ink Technology
- Legal name
- Blue Ink Technology, Inc.
- Website
- https://blueinktech.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blue Ink Technology is a privately held U.S. IoT fleet management company selling FMCSA-registered ELD devices, dashcams, and Bluetooth air suspension scales, plus subscription software, to small commercial trucking carriers and owner-operators.
- Ownership category
- akta.pro rank
Blue Ink Technology industry classification
Industry- Product category
- Trucking Telematics & Fleet Management Hardware
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Communications Equipment Manufacturing (3342)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
- akta.pro secondary industries
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where Blue Ink Technology is headquartered
LocationHeadquarters
- HQ city
- Huntington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Ink Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Hardware Sales: Sale of physical IoT devices including BIT ELD adapters, BIT Dashcams, and BIT Air Scale sensors. One-time hardware purchase with a 1-year manufacturer's warranty included. 30-day money back guarantee. BIT Air Scale 18-Wheeler Set priced at $499. Special fleet pricing available for 5+ units.
- BIT Full Service Subscription: Monthly or annual subscription plans providing premium services including fleet visibility (GPS tracking), IFTA reporting, fault code reading, in-app diagnostic data, maintenance schedules, and DVIR management. Billed monthly on the 1st or annually. Requires active subscription for fleet visibility and real-time location features.
- BIT Full Service Annual Plans: Annual subscription commitment with billing once per year on the first of the month. Discounts may be available for longer-term commitments. Early termination fees apply for breaking term commitments.
- API Integration Services: API access is bundled within the subscription services. No separate API pricing is listed. The API is used by carriers to integrate BIT data with other logistics and fleet management software. Read/Write and Read-Only key types available.
- Free App and Web Portal: The Blue Ink Tech App and BIT web portal are free to use, allowing drivers and carriers to explore the platform before purchasing hardware or subscribing to premium services. This drives product-led adoption and reduces friction for trial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | BIT Air Scale 18-Wheeler Set at $499 with 1-year warranty |
| Subscription | Monthly | BIT Full Service monthly plan billed monthly |
| Subscription | Annual | BIT Full Service annual plan billed annually |
| Freemium | Monthly | Free Blue Ink Tech App and web portal |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Blue Ink Technology product offering
Product offeringCore offering
Blue Ink Technology designs, manufactures, and sells an integrated IoT fleet management platform for the U.S. trucking industry, combining proprietary hardware (BIT ELD adapters, BIT Dashcams, and BIT Air Scale Bluetooth pressure sensors) with a cloud-connected mobile app, web portal, and RESTful API. The platform supports FMCSA hours-of-service compliance, IFTA fuel tax reporting, dashcam video telematics, onboard weighing, fleet GPS visibility, and DVIR/maintenance workflows, delivered through a mix of one-time hardware sales and the recurring BIT Full Service subscription.
Product overview
Blue Ink Technology offers a fleet management and trucking monitoring platform consisting of four core hardware products (BIT Dashcam, BIT Air Scale, BIT ELD, and supporting accessories), a mobile app for iOS and Android, and a web portal. The products share a common data ecosystem and integrate through the Blue Ink Tech app and web portal, allowing fleet managers to leverage data from dashcams, ELDs, and air scales for compliance, safety, and efficiency. Subscription-based services include BIT Full Service (comprehensive monitoring), BIT Fleet Visibility (GPS tracking), BIT IFTA (fuel tax reporting), and BIT Maintenance Services. The company is headquartered in Huntington, West Virginia.
Differentiator
Problem solved
Functional benefit
Brands
- BIT Dashcam: Fleet dashcam with GPS tracking, unsafe driving event alerts, and cloud video access. Also functions as FMCSA-approved electronic logbook.
- BIT Air Scale
- BIT ELD
- BIT Full Service
- BIT Fleet Visibility
- BIT IFTA Reports
Products and services
- BIT ELD FMCSA-registered Electronic Logging Device designed for light, medium, and heavy-duty trucks. Plugs into the vehicle diagnostic port and connects wirelessly to the Blue Ink Tech app via Bluetooth. Captures engine data, detects automatic driving status above 5 mph, logs hours-of-service, generates cycle recap tables, tracks in-state miles for IFTA, and reads engine fault codes. Intended for U.S. trucking fleets and owner-operators that need ELD compliance.
- BIT Dashcam Cloud-connected dashcam device that plugs into a vehicle's diagnostic port, providing real-time GPS tracking, alerts for unsafe driving events, and remote video access via the web portal. An optional secondary camera is available for in-cab video. The device also functions as an FMCSA-approved electronic logbook. Targeted at U.S. trucking fleets and owner-operators seeking integrated video telematics and compliance.
- BIT Air Scale Wireless Bluetooth truck scale system that uses DOT-approved pressure sensors installed on air suspension lines to convert air pressure into real-time steer, drive, trailer, gross, and cargo weights in the Blue Ink Tech app. The 18-Wheeler Set is priced at $499, includes a 1-year manufacturer's warranty, a 30-day money-back guarantee, and special fleet pricing for purchases of 5+ units. Targeted at owner-operators and small to mid-market fleets to avoid overweight fines and certified-scale stops.
- BIT Full Service Subscription service that aggregates data from BIT Dashcam, BIT ELD, BIT Air Scale, and the Blue Ink Tech app into a single integrated platform for fleet managers. Available as monthly or annual plans and provides fleet visibility (GPS tracking), IFTA reporting, fault code reading, in-app diagnostic data, maintenance scheduling, DVIR management, real-time insights, and custom reporting. Includes tech support and is required for premium features such as real-time location and fleet visibility.
- BIT API RESTful API bundled with the BIT subscription that enables carriers and third-party logistics software vendors to integrate BIT data on users, vehicles, inspections, vehicle locations, routes, driver locations, contacts, and jobs. Supports GET, POST, and PUT calls with JSON responses, x-api-key authentication, and Read-Only or Read/Write permission scopes. Targeted at carriers and software integrators needing programmatic access to fleet compliance and telematics data.
Quantifiable outcome
- BIT Air Scale payback period of 4-5 months based on average certified scale costs of $12-15 per weigh and 10 monthly trips, yielding annual savings of $1,440-1,800
- +3 more outcomes
Companies that use Blue Ink Technology
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Blue Ink Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Blue Ink Technology partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights5 records
Blue Ink Technology competitors and assessment
Company assessmentDirect peers
- Samsara: Public IoT platform offering ELD, dashcams, GPS tracking and fleet visibility for commercial fleets. Directly competes with Blue Ink Tech across ELD, dashcam, fleet visibility and telematics, but at enterprise scale and with AI-driven video analytics.
- Motive: Fleet management platform combining ELD compliance, AI dashcams, GPS tracking and spend management for commercial trucking. Direct competitor to Blue Ink Tech on ELD + dashcam + GPS, with significantly larger venture funding and enterprise customer base.
- Geotab: Established fleet telematics provider offering FMCSA-registered ELD devices, GPS tracking, engine diagnostics and a broad marketplace of integrations. Direct peer to Blue Ink Tech's ELD + Fleet Visibility + API offering, with deeper enterprise integrations.
- Lytx: Video telematics and fleet safety specialist offering dashcams with AI-driven driver behavior scoring, GPS tracking and ELD-adjacent services. Direct overlap with the BIT Dashcam product and Blue Ink Tech's unsafe-driving alerts.
- Azuga: Bridgestone-owned GPS fleet tracking and ELD provider targeting small and mid-market commercial fleets. Direct competitor in ELD, GPS tracking and driver behavior scoring, with similar SMB-segment focus as Blue Ink Tech.
- Fleet Complete: Fleet management platform offering ELD-compliant hardware, GPS tracking and asset management across North America. Comparable product portfolio to Blue Ink Tech with similar SMB/mid-market trucking customer focus.
Broad incumbents
- Verizon Connect: Telecom-owned fleet management suite combining ELD, GPS tracking, dashcams and fleet maintenance. A broad incumbent with overlapping capabilities to Blue Ink Tech across most product lines, backed by Verizon's enterprise sales channel.
- Trimble Transportation: Enterprise transportation and logistics technology provider offering fleet management, ELD, mapping and supply chain visibility. Broad incumbent with overlapping capabilities to Blue Ink Tech but focused on larger carriers and supply chain integrations.
Emerging players
- Fleetio: Fleet maintenance and operations management platform with GPS integrations and growing telematics partnerships. Comparable fleet-management software layer to Blue Ink Tech's web portal but lighter on proprietary hardware than BIT ELD/dashcam/Air Scale.
- Platform Science: In-vehicle telematics platform enabling third-party apps on truck tablets, with integrations across ELD, routing and driver workflow. Comparable API/app-first motion to Blue Ink Tech's BIT API and free app, but distributed through OEM and tablet-maker partnerships rather than direct.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Blue Ink Technology social profiles
Digital presenceBlue Ink Technology compliance and trust
Trust signalCompliance3 records
Blue Ink Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Ink Technology leadership team
Management profileNumber of profiles
Profiles1 record
Blue Ink Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Ink Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Ink Technology
What does Blue Ink Technology do?
Blue Ink Technology designs, manufactures, and sells an integrated IoT fleet management platform for the U.S. trucking industry, combining proprietary hardware (BIT ELD adapters, BIT Dashcams, and BIT Air Scale Bluetooth pressure sensors) with a cloud-connected mobile app, web portal, and RESTful API. The platform supports FMCSA hours-of-service compliance, IFTA fuel tax reporting, dashcam video telematics, onboard weighing, fleet GPS visibility, and DVIR/maintenance workflows, delivered through a mix of one-time hardware sales and the recurring BIT Full Service subscription.
Is Blue Ink Technology a public or private company?
Blue Ink Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Ink Technology founded?
Blue Ink Technology was founded in 2016. It employs 11 to 50 people.
Where is Blue Ink Technology based?
Blue Ink Technology is headquartered in Huntington, United States, in the North America region.
How does Blue Ink Technology make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are BIT Full Service Subscription, BIT Full Service Annual Plans, API Integration Services and free App and Web Portal.
Who are Blue Ink Technology's main competitors?
Direct peers on record are Samsara, Motive, Geotab, Lytx, Azuga and Fleet Complete. Broad incumbents are Verizon Connect and Trimble Transportation. Emerging players are Fleetio and Platform Science.
Does Blue Ink Technology have an API?
Yes. BIT offers a RESTful API that sends responses in JSON format. Supports GET, POST, and PUT call types. API endpoints include: /api/v1/users (search by duty_status, user_role), /api/v1/vehicles (search by driver_ids), /api/v1/inspections (requires date range, filter by driver_ids, vehicle_ids, status), /api/v1/vehicle_locations, /api/v1/vehicle_route (requires vehicle_id and date range no larger than one week), /api/v1/driver_locations, /api/v1/contacts, /api/v1/job_details (requires start_date, end_date), POST endpoints for users, vehicles, contacts, and jobs, and PUT endpoints for vehicles and jobs. Authentication via x-api-key header. Rate limit: 200 requests per hour per carrier across all keys. Keys are generated in the web portal with Read-Only or Read/Write permissions. Keys are scoped to the carrier they are generated for. Standard parameters include page (default 1), per_page (default 25), and timezone (default UTC; supports US/Eastern, US/Pacific, US/Samoa, US/Hawaii, US/Alaska, US/Central, US/Mountain, Canada/Atlantic, Pacific/Guam, US/Arizona). Developer documentation is at blueinktech.com/api_docs.php.
What industry is Blue Ink Technology in?
Blue Ink Technology's product category is Trucking Telematics & Fleet Management Hardware. Its primary akta.pro industry code is TLAEAFAG, Video Telematics, ADAS & AI Dashcams, with a secondary code of TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS). Its NAICS code is 3345 and its SIC code is 3823.