Robineau Media

What Robineau Media does

Robineau Media is a privately held, Black and Woman owned digital marketing agency headquartered in Syracuse, New York, with a secondary office in New York City. Founded in 2019 and operating with 1–10 employees, the firm delivers an integrated suite of services — digital advertising and media buying (encompassing CTV, programmatic, paid social, search, and display), content creation, and marketing consulting and strategy — to SMBs, startups, nonprofits, healthcare and social care organizations, and political candidates and advocacy groups. The agency positions itself as a HubSpot Solutions Partner, Google Partner, BBB Accredited business, and AAPC Gold Member, and operates a consultative, sales-led go-to-market that begins with a needs-discovery conversation and proceeds via NDA and agreement before detailed work.

The firm's underlying technology stack is built around AdTech and martech partnerships rather than proprietary infrastructure. It executes Connected TV (CTV) advertising via 15- and 30-second non-skippable streaming placements measured by impressions, households reached, frequency, and Video Completion Rate; programmatic media buying through demand-side platforms supporting real-time bidding and cross-device strategies; and omni-channel campaign orchestration spanning email, social, SEO, display, and CTV. A strategic partnership with CivicScience adds real-time audience intelligence for targeting, while HubSpot provides CRM, marketing automation, and analytics. The agency's differentiation rests on Syracuse-specific market knowledge (local seasonality, sports culture, household viewing patterns), an AdTech-led full-funnel approach, and a community-driven brand identity amplified through civic sponsorships and earned media.

Commercially, Robineau Media generates revenue through professional services fees — primarily consulting engagements, retainer agreements, and project-based work — under a non-publicly disclosed, quote-based pricing model. Client acquisition is relationship-driven and referral-supported via HubSpot's partner ecosystem and local civic and nonprofit networks in Central New York. The agency operates without external funding rounds and is co-founder-led by James Hunter (CEO) and Catherine Alton (Co-Founder), with no disclosed investor or parent-company ownership structure.

Name

Robineau Media

Legal name

Robineau Media LLC

Website

https://robineaumedia.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Robineau Media is a Syracuse-based, Black and Woman owned digital marketing agency offering omni-channel advertising, CTV, programmatic media buying, content creation, and consulting for SMBs, nonprofits, healthcare organizations, and political clients across Central New York and New York City.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Video/CTV/OTT Media Buying (MPAAABAE)

akta.pro secondary industry

Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)

Keywords

• Digital marketing agency
• CTV advertising
• Programmatic media buying
• Marketing consulting services
• Omni-channel marketing

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Agency Services: Robineau Media generates revenue through professional services fees as a digital marketing agency. Services include digital advertising and media buying, content creation, marketing consulting and strategy, and CTV advertising management. Revenue is earned through consulting engagements, retainer agreements, and project-based engagements where the firm acts as a strategic advisor and execution partner for clients' marketing programs.
2. Marketing Consulting & Strategy Engagements: The firm offers personalized marketing consulting engagements, helping organizations that are early-stage, growing, or rethinking their marketing approach. These engagements range from foundational strategy development to ongoing advisory relationships, positioning the firm as a fractional or embedded marketing partner.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Robineau Media is a full-service digital marketing agency that delivers integrated omni-channel marketing services to mission-driven organizations, healthcare providers, nonprofits, startups, SMBs, and political campaigns. Core offerings include digital advertising and media buying (CTV, programmatic, paid social, search, display), content creation, marketing consulting and strategy development, and CTV advertising management. The firm combines strategy, adtech, and data into coordinated campaigns for clients in the Syracuse and Central New York region and beyond.

Product overview

Robineau Media is a digital marketing agency offering a suite of integrated service offerings rather than a packaged software product. Its core portfolio comprises Digital Advertising & Media Buying (encompassing CTV, programmatic, paid social, search, and display), Content Creation, and Marketing Consulting & Strategy. The agency operates as a HubSpot Solutions Partner and combines strategy, adtech, and data into an omnichannel marketing approach tailored for mission-driven organizations, nonprofits, healthcare providers, startups, and political clients across Central New York.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Advertising & Media Buying Strategic placement of advertisements across digital channels including CTV, programmatic, social media, search, and display, leveraging advanced audience targeting to reach specific demographics, geographies, and behaviors across devices.
• Content Creation
• Marketing Consulting & Strategy
• CTV Advertising

Quantifiable outcome

• Hope For Heather previously reached nearly 50,000 people annually at the New York State Fair through in-person outreach (60,000+ awareness cards and teal ribbons), which the Robineau Media digital partnership aimed to compensate for via digital campaigns.
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hope For HeathercoreStrategic or Co-development Partner · 4 February 2021Robineau Media partnered with Hope For Heather, a non-profit organization dedicated to raising funds for ovarian cancer research, promoting local education and awareness, and providing support to women and families affected by the disease. Robineau Media committed to delivering digital ovarian cancer awareness campaigns across Central New York to compensate for the loss of in-person outreach at events like the New York State Fair (which previously reached nearly 50,000 people annually). The partnership was featured on CNY Central news. Hope For Heather's President, Frieda Weeks, specifically noted the importance of working with a Black and Woman owned business to reach all communities, citing racial disparities in ovarian cancer survival rates (46% for white women vs. 36% for Black women).
• CivicSciencecoreTechnology or IntegrationRobineau Media announced a strategic partnership with CivicScience to equip brands with real-time audience intelligence. The partnership combines CivicScience's human-first consumer insights with Robineau Media's omni-channel marketing capabilities, enabling smarter, faster, more relevant marketing campaigns for clients. CivicScience provides real-time consumer sentiment and behavioral data that complements Robineau Media's programmatic and CTV advertising offerings.
• HubSpotcoreTechnology or IntegrationRobineau Media is a certified HubSpot Solutions Partner. As a Solutions Partner, the firm has access to HubSpot's marketing platform, CRM, analytics, and automation tools, and can implement, manage, and optimize HubSpot for client marketing programs. The partnership enables the firm to serve as a strategic advisor and technical implementer for businesses using the HubSpot ecosystem, including inbound marketing, email automation, landing pages, and lead management.
• McMahon Ryan Child Advocacy CenterminorGTM or Marketing PartnerRobineau Media is a proud sponsor of the McMahon Ryan Child Advocacy Center's Karts 4 Kids fundraiser golf event. This community sponsorship supports the organization's mission to advocate for child abuse prevention and support.
• CNY 21-Day Racial Equity ChallengeminorGTM or Marketing PartnerRobineau Media is listed as a Participating Partner of the CNY 21-Day Racial Equity Challenge, a community initiative focused on building awareness and action around racial equity in Central New York. This aligns with the firm's Black and Woman owned identity and community engagement priorities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, PPC, social media, and web design to SMB and mid-market clients. It is directly comparable to Robineau Media in the SMB-focused, multi-channel managed-services category.
• Scorpion: Scorpion is a technology-enabled marketing agency that combines CTV/OTT advertising with websites, CRM, and lead management for SMB and local businesses. It is highly comparable to Robineau Media in its CTV emphasis and local-market targeting, though it operates at substantially greater scale.
• LYFE Marketing: LYFE Marketing is a digital marketing agency specializing in social media management, PPC, and SEO for small businesses. It is closely comparable to Robineau Media in its SMB orientation and managed-service delivery model.
• SmartSites: SmartSites is a digital marketing agency offering web design, SEO, PPC, and CTV/programmatic advertising to SMBs. It is closely comparable to Robineau Media across the full managed-services portfolio and CTV/OTT emphasis.
• R2integrated: R2integrated is a digital marketing agency offering strategy, content, media, and analytics across digital and emerging channels. It is comparable to Robineau Media in its full-funnel, omni-channel approach for mid-market clients.
• Boostability: Boostability is an SMB-focused digital marketing agency delivering SEO, local search, and paid media services. It is comparable to Robineau Media in targeting small and mid-sized businesses with managed marketing programs.

Broad incumbents

• Hibu: Hibu is an established, larger-scale marketing services provider offering websites, search, social, and CTV advertising to local businesses. It overlaps with Robineau Media across virtually all service lines but at meaningfully larger scale and broader geographic reach.
• Wpromote: Wpromote is a larger, award-winning digital marketing agency offering paid media, SEO, and creative services across SMB and enterprise clients. It is comparable to Robineau Media in service mix but operates at significantly larger scale.

Regional players

• GYK Antler: GYK Antler is a Manchester, NH-based full-service creative and media agency with strong regional roots. It is comparable to Robineau Media in combining traditional and digital capabilities for a mix of regional and national clients.
• Mainstreethost: Mainstreethost is a Western New York-based digital marketing agency offering SEO, web design, and paid media to regional SMBs. It is comparable as a regional, full-service agency serving mission-adjacent SMB clients, though rooted in a different New York market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/robineau-media-llc
• Facebookfacebook.com/robineaumedia
• Instagraminstagram.com/robineaumedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robineau Media