Assemble Sports

What Assemble Sports does

Assemble Sports is a private Australian software company that provides a cloud-based sports administration platform to national sporting organisations, state associations, universities, and grassroots clubs. The platform unifies registration, competition management, membership administration, fixtures and scheduling, payments, live scoring, match day operations, and reporting into a single multi-tenant SaaS product, with purpose-built workflows for sport-specific requirements such as safety-first membership approvals, family accounts, multi-format competition rules, and integration with mandatory national memberships. Its technology stack is built on modern web technologies with AWS for cloud infrastructure and MongoDB for data management, supporting modules including a Match Day App for live result capture and a Gamification platform for fan engagement (Fan Team Selection and Fantasy products).

The company generates revenue through enterprise SaaS subscriptions sold via a consultative, demo-driven direct sales motion to sports governing bodies and large institutions, with quote-based pricing and multi-year contracts; no self-service or publicly disclosed pricing exists. Distribution is exclusively direct enterprise sales with no channel partners, supported by content marketing through its blog and customer case studies. Its customer portfolio includes NRL, Rugby Australia, Australian OzTag (150,000+ players), Gridiron Australia, Archery Australia, UniSport, University of Tasmania, Disability Sports Australia, Fencing Victoria, and international rugby unions in Singapore and Georgia, demonstrating traction across elite national bodies, higher education, disability sport, and grassroots segments primarily in Australia with emerging international expansion. The company operates as Assemble Sports Pty Ltd (ABN 95 163 129 753), is founder-led under Managing Director David Silverton, and appears bootstrapped with no disclosed external funding.

Name

Assemble Sports

Legal name

Assemble Sports Pty Ltd ABN 95 163 129 753

Website

https://assemblesports.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Assemble Sports is an Australian SaaS company providing a unified sports administration platform covering registration, competition management, membership, payments, and live scoring for national sporting organisations, universities, and grassroots clubs, primarily in Australia.

Ownership category

akta.pro rank

Product category

Sports Administration Software

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Sports administration software
• Competition management platform
• Member registration system
• Sports organisation SaaS
• Match day operations app

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. SaaS Platform Subscription: Assemble Sports operates as a cloud-based SaaS platform providing sports administration software on a subscription basis. The platform is sold to sports governing bodies, national sporting organisations, state associations, universities, and clubs with pricing based on organisation size and feature requirements. The terms and conditions reference 'fees charged' for software services, indicating a recurring subscription model with potential tiered pricing structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Assemble Sports provides a SaaS platform that lets sports organisations run end-to-end administration, including online member registration, competition and event management, fixture scheduling, membership management, payments, dashboards and insights, and a dedicated Match Day App. The platform is sold primarily to Australian national sporting organisations, state associations, universities, and sporting clubs, and is complemented by consulting services and website services. Revenue is generated through recurring SaaS subscriptions with bespoke enterprise pricing and multi-year contracts.

Product overview

Assemble Sports is a unified sports management platform offering an integrated suite of products including a Registration Platform, Administration Platform, Match Day App, and Competition Management system. The platform enables multi-sport delivery with individual and team entries, integrated payments, competition management, scheduling, match day operations, and live scoring. Additional modules include Membership Management with approval workflows, Fixtures/scheduling tools, Gamification (Fan Team Selection and Fantasy), Dashboard and Insights for reporting, Website Services, and Consulting Services. The platform is designed to serve sports organisations from elite level to grassroots competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Registration Platform An online registration system sold to Australian sporting organisations and clubs that lets members sign up, renew, and pay fees for participation. Functions as the entry point of the Assemble Sports ecosystem and feeds member records into the wider administration platform.
• Sports Administration Platform A consolidated administration product for sports organisations that brings together competition management, event management, membership management, fixtures, payments, and dashboards and insights. Sold as the central workflow hub to governing bodies, state associations, universities, and clubs that previously relied on multiple disconnected tools.
• Match Day App A dedicated mobile application that supports match-day operations for clubs, associations, and their officials, including live fixtures, results capture, and on-the-ground workflow for coaches, referees, and administrators.
• Gamification Platform An engagement and gamification layer sold as an add-on to the administration platform, designed to drive member participation and retention through game-like mechanics for players and clubs within Australian sporting organisations.
• Consulting Services A professional services offering that supports sports organisations migrating from legacy systems onto Assemble Sports, including strategy, implementation, and operational consulting delivered alongside the SaaS platform.
• Website Services An add-on service that builds and integrates websites for sports organisations, designed to connect directly with the Assemble Sports registration and administration platform for a unified member-facing experience.

Quantifiable outcome

• 40% increase in student participation
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core infrastructure and core.

• Amazon Web Services (AWS)core infrastructureTechnology or IntegrationAWS is listed as a client logo/partner on the Assemble Sports homepage, indicating AWS serves as cloud infrastructure provider for the platform.
• MongoDBcore infrastructureTechnology or IntegrationMongoDB is listed as a client logo/partner on the Assemble Sports homepage, indicating MongoDB serves as the database technology powering the platform's data management capabilities.
• Pin PaymentscoreTechnology or IntegrationPin Payments is listed as a client logo/partner on the Assemble Sports homepage, indicating it provides payment processing infrastructure integrated into the platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PlayHQ: PlayHQ is an Australian sports administration platform used by major federations including Cricket Australia, AFL, and Football Australia. It directly competes with Assemble Sports for national governing body and club registration/competition management contracts in Australia and New Zealand.
• TeamSnap: TeamSnap is a leading team and league management platform serving millions of users across North America, the UK, and Australia. It is a direct competitor offering registration, scheduling, payments, and communication tools to sports clubs and leagues.
• SportsEngine: SportsEngine (an NBC Sports Next company) provides registration, league management, and website tools for youth and amateur sports organisations in North America. It competes directly with Assemble Sports in the sports administration SaaS category.
• Stack Sports: Stack Sports is a global sports technology platform providing registration, payment, scheduling, and website solutions to governing bodies, leagues, and clubs. It is a direct competitor targeting similar customer segments as Assemble Sports.
• LeagueApps: LeagueApps provides league and club management software with registration, scheduling, payments, and communication features for youth and adult sports organisations. It directly competes with Assemble Sports in the sports administration platform category.
• GameChanger: GameChanger offers live scoring, team management, scheduling, and communication tools primarily for youth and amateur sports. Its core match-day and team management focus overlaps with Assemble Sports' match day app and competition management capabilities.

Emerging players

• RosterElf: RosterElf is an Australian club and member management platform focused on grassroots and small-to-mid sized sports clubs. It overlaps with Assemble Sports' grassroots and club segment but with a narrower feature set.

Broad incumbents

• Hudl: Hudl is a broader sports technology platform offering video analysis, performance data, and team management tools to clubs, federations, and athletes. While its core is video/performance, its team management capabilities compete with Assemble Sports at the higher end of the market.
• Catapult Sports: Catapult Sports provides elite athlete performance monitoring and analytics to professional teams and governing bodies. While its focus is performance technology rather than administration, it competes for the same sports organisation budgets as Assemble Sports.

Regional players

• Pitchero: Pitchero is a UK-based club management platform serving grassroots sports clubs with website, registration, payments, and communication tools. It is comparable to Assemble Sports in functionality but operates primarily in the UK rather than Australia.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/assemblesportsAUS
• LinkedInlinkedin.com/company/assemble-sports

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assemble Sports