Market Rats

What Market Rats does

Market Rats (UAB Market Rats, company code 302561024) is a Vilnius, Lithuania-based SEO services agency founded in 2010 by CEO Andrius Sejonas, operating as one of the first and largest specialized SEO agencies in Lithuania. The company delivers technical SEO audits, on-page and off-page optimization, keyword research, link-building, local SEO, and structured data implementation across e-commerce, B2B services, travel, real estate, logistics, and informational websites. It serves 300+ clients across 500+ projects and 40+ countries, with SEO algorithms specifically adapted for 800+ e-commerce stores and proprietary link-building databases covering 10+ countries.

The core technology stack centers on classical SEO tooling (Google Analytics, Search Console, Tag Manager, indexing checks, hreflang implementation) augmented by an AI SEO service (Generative Engine Optimization / Answer Engine Optimization) that targets citation visibility in ChatGPT, Gemini, Google AI Overview, Microsoft Copilot, Perplexity, and Grok. The company applies a Pareto (80/20) prioritization methodology across engagements and operates a partner ecosystem of approximately 100 verified vendors (writers, IT firms, link-building resources, agencies) to deliver end-to-end SEO implementations. Client logos include varle.lt, pigu.lt, cgtrader.com, baltictours.lt, skrendu.lt, autoaibe.lt, autogidas.lt, ermitazas.lt, melga.lt, placeilive.com, parcelabc.com, antivirusine.lt, biomed.lt, auksomeistrai.lt, and etihadcranes.com.

Revenue is generated primarily through monthly SEO retainers (small €300–500, medium €600–1,000, large €1,000+) plus add-on AI SEO subscriptions (€100–600+/month), supplemented by one-off consulting and training engagements. Approximately 95% of revenue derives from SEO services, third-party costs are passed through without markup, and pricing is bespoke rather than templated — proposals are individually designed after a free initial analysis. The company is privately held, bootstrapped (no disclosed funding rounds), and operates from offices at Ateities g. 25B and Pamėnkalnio g. 17 in Vilnius, with English and Lithuanian-language websites supporting international and local lead generation.

Name

Market Rats

Legal name

UAB Market Rats

Website

https://marketrats.lt

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Market Rats is a Vilnius-based SEO services agency founded in 2010 that delivers technical, on-page, off-page, and AI SEO (GEO/AEO) for 300+ clients across 40+ countries, with specialized e-commerce algorithms adapted for 800+ online stores and pricing on monthly retainers from €300 to €1,000+.

Ownership category

akta.pro rank

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. SEO Services (Monthly Retainer): Monthly retainer-based SEO services where clients pay a recurring monthly fee for ongoing optimization work. Pricing tiers based on project scope: small (€300-500/month), medium (€600-1000/month), large (€1000+/month). Additional AI SEO add-on services at €100-200/month (small), €300-500/month (medium), €600+/month (large).
2. AI SEO Services: Additional AI SEO optimization services bundled with or added to existing SEO retainer, priced as a supplement to core SEO services based on project size.
3. SEO Consulting: SEO consultation services, including initial free analysis followed by paid consulting engagements for strategy development and SEO education.
4. SEO Training: Training services including seminars and individual coaching programs for clients wanting to build internal SEO capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Market Rats is a specialized SEO services agency that sells ongoing search engine optimization engagements to businesses, combining technical SEO audits, on-page optimization, off-page link building, keyword research, local SEO, and competitor analysis under monthly retainers. The agency also offers an AI SEO (GEO/AEO) add-on that optimizes client content to be cited by generative AI engines, plus standalone SEO consulting and training services; pricing is tiered by project scope and every engagement is bespoke rather than packaged.

Product overview

Market Rats is a specialized SEO services agency offering a comprehensive suite of search engine optimization services. The core offering includes SEO paslaugos (SEO Services) encompassing technical SEO audits, on-page optimization, off-page link building, and local SEO. Add-on modules include AI SEO for AI system optimization (ChatGPT, Gemini, Google AI Overview) and SEO konsultacijos (consulting). The company provides specialized training programs (SEO Mokymai) and location-specific SEO services for Lithuanian cities (Alytus, Panevėžys, Šiauliai, Klaipėda). Pricing is structured by project scope: small projects €300-500/month, medium projects €600-1000/month, and large/tarptautiniams projects from €1000/month.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services (SEO paslaugos) Ongoing search engine optimization engagements covering technical SEO audits, on-page optimization, off-page link building, keyword research, content optimization, structured data implementation, and competitor analysis, sold as monthly retainer engagements to businesses and e-commerce operators; pricing tiered at €300-500/month (small), €600-1,000/month (medium), and €1,000+/month (large) projects.
• AI SEO Services (AI SEO paslaugos) Add-on optimization service that increases client brand and content visibility and citations in AI-generated answers from ChatGPT, Gemini, Google AI Overview, Perplexity, Microsoft Copilot, and Grok, combining classical SEO work with prompt analysis, AI-optimized content structuring, and structured data; priced at €100-200/month (small), €300-500/month (medium), and €600+/month (large).
• SEO Consulting (SEO konsultacijos) Strategic SEO consultation including initial website analysis, market evaluation, competitor analysis, and tailored strategy recommendations, sold as a standalone engagement to businesses seeking to build or refine organic search strategy without committing to a full monthly retainer.
• SEO Training (SEO Mokymai) Education and training service including SEO seminars and individual coaching programs for client teams that want to build internal SEO capabilities, distinct from the core monthly retainer SEO engagements.
• Local SEO (Lokalus SEO) Local search optimization service targeting geographic and city-specific queries, including Google Business profile optimization, regional keyword targeting, and city-level ranking improvement, sold to Lithuanian local businesses with dedicated service pages for Vilnius, Kaunas, Klaipėda, Šiauliai, Panevėžys, and Alytus.

Quantifiable outcome

• 95%+ of Market Rats revenue comes from SEO services — extreme focus on one discipline
• +3 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Verskis (Verskis.lt)minorGTM or Marketing PartnerLithuanian e-commerce platform offering solutions for businesses wanting to quickly and conveniently start or expand their online stores. Partnership likely involves referral and collaborative e-commerce SEO projects.
• FuturewebminorGTM or Marketing PartnerProfessional team helping businesses grow in the digital space, offering high-quality and individually tailored digital solutions. Collaboration for digital growth projects.
• Relevant AgencyminorGTM or Marketing PartnerDigital marketing agency founded in May 2016 in Vilnius. Specializes in comprehensive digital marketing services. Partnership for collaborative client projects.
• BPN (BPN Intense / UAB BPN LT)minorGTM or Marketing PartnerOne of the leading media planning and digital marketing agencies in Lithuania. Partnership for coordinated digital marketing campaigns integrating SEO with broader media strategies.
• Paperplanes AgencyminorGTM or Marketing PartnerCreatively practical digital marketing agency founded in 2012. Focuses on results-driven marketing strategies. Collaborative partner for integrated digital campaigns.
• IT Solutions (IT solutions)coreImplementation/ SI/ Consulting PartnerIT company established over a decade ago, offering effective and affordable internet solutions. Referenced as a recommended programming partner for technical SEO implementation (website fixes, development work) when clients lack their own developers.
• Omnicom Media Group (MediaMind, UAB)minorGTM or Marketing PartnerPart of one of the world's largest media holding companies. Partnership for large-scale media planning and integrated marketing campaigns.
• Inspired UMminorGTM or Marketing PartnerOne of the strongest media agencies in the Baltic States, belonging to the international Universal McCann network. Collaborative partnership for media and marketing integration.
• NO GO SOLOminorGTM or Marketing PartnerCreative marketing agency founded in 2021 in Vilnius, focusing on creative marketing solutions.
• ImagineminorGTM or Marketing PartnerCreative agency specializing in brand building and digital solutions. Combines strategists, designers, and developers creating cohesive user experiences. Known for bold ideas and distinctive visual style. Partnership for brand and digital creative projects complementing SEO work.
• Western Investment (UAB Western Investment)minorImplementation/ SI/ Consulting PartnerLithuanian IT company founded in 2013, specializing in internet websites, e-commerce stores, and custom software development. Their team of experienced programmers, designers, and project managers create high-quality digital products. Recommended partner for technical implementations.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SEO Spiders: Lithuanian SEO agency with 11+ years of operation, listed as a partner/peer of Market Rats. Directly comparable specialist SEO agency operating in the same geography and vertical.
• Directive: US-based B2B SEO and performance marketing agency serving mid-market and enterprise clients. Comparable as a specialist SEO agency with retainer-based engagements and enterprise client focus.
• Victorious: US-based SEO agency focused on data-driven organic growth for mid-market and enterprise clients. Comparable as a specialist SEO agency selling monthly retainer engagements similar to Market Rats' pricing tiers.
• OuterBox: US agency specializing in e-commerce SEO, design, and development. Directly comparable to Market Rats' e-commerce specialization across 800+ stores, with similar focus on organic traffic growth for online retailers.
• Coalition Technologies: US-based SEO and e-commerce digital agency with retainer-based engagements and a strong e-commerce vertical focus. Comparable in service model and customer segment to Market Rats' e-commerce practice.
• Neil Patel Digital: Global SEO and digital marketing agency serving SMB through enterprise clients. Comparable as a specialist SEO consultancy with strong brand recognition and retainer-based service delivery.
• TopSpot Internet Marketing: US B2B-focused SEO and PPC agency with retainer engagements for industrial and manufacturing clients. Comparable in vertical mix and B2B lead generation focus to Market Rats' international/B2B segment.

Broad incumbents

• WebFX: Large US digital marketing agency with SEO as a core service alongside PPC, web design, and CRO. Comparable as a broad incumbent offering SEO retainers at similar price points but with significantly larger headcount and broader service mix.

Others

• Semrush: Leading SEO/SEM SaaS toolset used by agencies and in-house teams. Comparable as an enabling ecosystem player whose products both support Market Rats' delivery and increasingly allow clients to execute SEO in-house, representing both partnership and competitive pressure.

Regional players

• BPN Intense: One of the leading media planning and digital marketing agencies in Lithuania, listed as a Market Rats partner. Comparable as a regional Lithuanian incumbent offering broader digital marketing services where SEO is one channel within a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MarketRats
• LinkedInlinkedin.com/company/market-rats
• Instagraminstagram.com/market_rats_uab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Rats