What Invictus Performance Lab does

Invictus Performance Lab is a multidisciplinary sports science and performance center headquartered in Bengaluru, India, founded in 2016 by Varun Shetty (Founder & CEO) and Rohan Mathew (Co-Founder & CSO). The company integrates sports science, physiotherapy, biomechanics, physiology, nutrition, and coaching into a unified ecosystem serving athletes, executives, and individuals recovering from injury or pursuing performance optimisation across more than 45 sporting disciplines. Documented scale includes 2,500+ individuals trained, 300+ state/national/international athletes, 322 competitive wins, and 1,300+ recovery stories. The company operates a ~14-person named multidisciplinary team spanning physiotherapy, strength and conditioning, athletic performance, data, marketing, and HR.

The company's core product architecture comprises seven assessment-driven pathways (Origin for young athletes, Foundations for adults, Rebuild for injured individuals, Perform for competitive athletes, Peak for executives and elite performers, Remote for traveling or out-of-city clients, and Metabolic Reset for body composition and energy issues). Each pathway begins with a precision assessment evaluating 650+ data markers across movement quality, force production, recovery metrics, physiological responses, and body load handling, followed by structured reassessments every 4-6 weeks. The platform supports six standalone services (General Training, Performance Nutrition, Physiotherapy, Sports Science, Strength & Conditioning, Technical Training) and four add-on modules, including Advanced Diagnostics (VO2 max, force plate profiling, gait analysis, velocity-based lifting). A wholly-owned sub-brand, Pace Lab, delivers a 12-week integrated fast-bowling program incorporating Stefan Jones' bowling protocol.

The business operates as a premium direct-to-consumer service with select B2B league partnerships (Women's Premier League, Indian Hockey League, Prime Volleyball League). Revenue derives from recurring pathway subscriptions at Personal and Semi-Personal coaching tiers, professional services for individual assessments and specialty work, and add-on modules. Pricing is quote-based with no public disclosure; customer acquisition is sales-led via an 'assess first' funnel driven by a Book Assessment call-to-action and supported by high-profile testimonials and quantified outcomes. Founder-owned with no external institutional capital or parent company disclosed, operating from a single Bengaluru facility.

Name

Invictus Performance Lab

Legal name

Invictus Performance Lab

Website

https://invictusperformancelab.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Invictus Performance Lab is a Bengaluru-based multidisciplinary sports science center offering assessment-driven performance, rehabilitation, and nutrition programs across seven pathways serving athletes, executives, and injured individuals in India.

Ownership category

akta.pro rank

NAICS

All Other Professional, Scientific, and Technical Services (541990)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• Sports science services
• Performance training
• Physiotherapy rehabilitation
• Strength and conditioning
• Athlete performance assessment

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Performance Training Services: Structured training programs delivered through pathway systems (Origin, Foundations, Rebuild, Perform, Peak, Remote, Metabolic Reset). Programs include varying levels of coaching (Personal Coaching, Semi-Personal Coaching) and incorporate multi-disciplinary services.
2. Specialized Services: Individual services including General Training, Performance Nutrition, Physiotherapy, Sports Science, Strength & Conditioning, and Technical Training available as standalone offerings or integrated into pathway programs.
3. Precision Assessment: Initial assessment service serving as entry point for customer acquisition. Decision-making framework measuring movement quality, force production, recovery, and physiological responses.
4. Add-On Modules: Supplementary programs enhancing pathway systems including Performance Nutrition, Recovery Services (soft tissue, sauna, ice bath, cryo-compression), Technical Skill Coaching, and Advanced Diagnostics (VO2 max, force plate profiling, gait analysis, velocity-based lifting).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Invictus Performance Lab delivers a multidisciplinary sports science, physiotherapy, strength and conditioning, and performance nutrition service built around a 650+ data marker precision assessment. Clients are allocated to one of seven pathways (Origin, Foundations, Rebuild, Perform, Peak, Remote, Metabolic Reset), each combining assessment-driven personalized programming, periodic reassessment every 4-6 weeks, and optional add-on modules covering performance nutrition, recovery, technical skill coaching, and advanced diagnostics.

Product overview

Invictus Performance Lab operates as a multidisciplinary performance ecosystem offering seven distinct core pathways (Origin, Foundations, Rebuild, Perform, Peak, Remote, Metabolic Reset) that can be combined with add-on modules (Performance Nutrition, Recovery Services, Technical Skill Coaching, Advanced Diagnostics). The pathways are supported by six foundational services (General Training, Physiotherapy, Sports Science, Strength & Conditioning, Technical Training, Performance Nutrition), all built around a precision assessment system evaluating 650+ data markers. Additionally, the company offers Pace Lab as a specialized sub-brand for fast bowling optimization. The architecture follows an assess-first methodology where all pathways begin with comprehensive diagnostics to inform personalized programming, with reassessments every 4-6 weeks using technology-enabled tracking systems.

Differentiator

Problem solved

Functional benefit

Brands

• Pace Lab: Fast bowling program affiliated with Invictus Performance Lab, combining biomechanics, physiotherapy, strength & conditioning, recovery, and nutrition to optimize bowling performance while minimizing injury risk.

Quantifiable outcome

• 1,300+ happy recovery stories documented
• +4 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles8 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Women's Premier League (WPL)coreStrategic or Co-development PartnerInvictus Performance Lab has partnered with the Women's Premier League, supporting athlete development within India's premier women's cricket T20 league. The organization provides sports science, physiotherapy, and performance optimization services to athletes competing at the highest domestic level.
• Indian Hockey LeaguecoreStrategic or Co-development PartnerInvictus Performance Lab has partnered with the Indian Hockey League providing integrated performance services including sports science, strength and conditioning, and rehabilitation support for hockey athletes.
• Prime Volleyball LeaguecoreStrategic or Co-development PartnerInvictus Performance Lab has partnered with the Prime Volleyball League delivering performance optimization services to volleyball athletes including biomechanics analysis, conditioning, and recovery protocols.
• Pace LabminorStrategic or Co-development PartnerPace Lab is affiliated with Invictus Performance Lab to provide an integrated fast bowling program combining biomechanics, physiotherapy, strength & conditioning, recovery, and nutrition to optimize bowling performance while minimizing injury risk. The program runs for 12 weeks with structured assessments and training blocks.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• EXOS: US-based performance training and human performance company offering integrated sports science, physical therapy, nutrition, and coaching. Closely mirrors Invictus' multidisciplinary, assessment-driven model at a much larger scale.
• Athletes' Performance (now part of EXOS): Pioneer of the integrated sports performance + rehab model that Invictus explicitly emulates. Highly relevant as the original template for a multi-disciplinary performance lab.
• Altis: Elite athlete training center combining biomechanics, sports science, S&C and rehab. Direct peer in model and customer type (professional and Olympic athletes).
• Mamba Sports Academy: Multi-sport performance and recovery facility integrating training, physical therapy, and sports science — the same architecture Invictus operates, though in the US market.

Broad incumbents

• Catapult Sports: Sports technology and athlete monitoring company providing wearable tracking and analytics used in elite sport. Comparable as part of the broader sports performance ecosystem Invictus operates in, though product-led rather than service-led.
• Fortis Sports Therapy: Sports therapy and rehabilitation arm of a major Indian hospital chain. Comparable on integrated rehab and performance services, with broader portfolio scale and capital backing.

Regional players

• The Performance Lab (UK): UK-based performance and rehab center offering integrated sports science, S&C, and physiotherapy. Comparable methodology; serves a different geography.
• AktivOrtho: India-based orthopedic and sports rehabilitation chain. Comparable on the rehab and physiotherapy overlap, though less focused on elite athletic performance.
• Sportsmed India: Indian sports medicine provider offering physiotherapy, rehabilitation, and performance services. Closest direct India-based peer combining clinical rehab and athletic training.

Others

• Eleiko: Premium strength equipment and education provider serving elite performance facilities. Adjacent enabler — Invictus and similar labs use Eleiko-grade equipment in their S&C programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/invictusperformancelab
• LinkedInlinkedin.com/company/invictusperformancelab

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invictus Performance Lab