What Frankly Juice does

Frankly Juice A/S is a Copenhagen-based organic cold-pressed juice producer founded in 2014 by Christian Bowall and Christian Seiersen. The company extracts and packages 100% organic juices, shots, smoothies, and juice mixers using cold-press technology supplemented by High Pressure Processing (HPP) for non-thermal preservation, with its Brøndby production facility maintained at 2°C and bottling using solar-powered recycled PET. Its product portfolio spans 8 juice SKUs, 4 shot variants, 3 smoothies, and 2 citrus mixers, with each 250ml juice delivering 400–600 grams of fruit and vegetable content. Soluble by-products of pressing are upcycled into external products such as Jacobsen (Carlsberg Group) IPA beer, Rootly plant-based burgers, and Food People carrot buns, embedding the operation in a circular production model.

The company operates a hybrid B2B and direct-to-consumer revenue model. Corporate clients subscribe to weekly or bi-weekly deliveries with an optional on-site refrigerator lending program secured by a 2,500 DKK deposit, while private consumers purchase through the company website, online retailers (Aarstiderne, Nemlig.com, Wolt), and physical retail in Coop, Rema, Meny, Lidl, and premium bakery chains (Lagkagehuset, Emmerys, Meyers, Andersen Bakery). A dedicated HoReCa vertical distributes 100% organic lime and lemon juice via Sovino Brands to bars, hotels, and restaurants. Marketing relies on the 'Frankly Speaking' newsletter, content marketing including 'Frankly TV' educational videos, and sustainability storytelling around upcycling partnerships. As of 2025 the company employs 27 people.

In May 2023, Morten Hellesen was appointed CEO with co-founder Christian Bowall transitioning to CCO, cementing commercial scaling under new leadership. In November 2025, a majority stake was acquired by The Juicy Group B.V., a subsidiary of the Caribbean-based Pan Jamaica Group Ltd., and the business now operates as The Juicy Group Nordics while retaining the Frankly Juice brand as the platform for chilled juice and functional beverages across the Nordic region.

Name

Frankly Juice

Legal name

Frankly Juice A/S

Website

https://franklyjuice.dk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Frankly Juice produces 100% organic cold-pressed juices, shots, smoothies, and citrus mixers using HPP preservation, serving corporate subscribers, retail chains, online platforms, and HoReCa customers across Denmark and Scandinavia.

Ownership category

akta.pro rank

Product category

Cold-Pressed Organic Juice

NAICS

Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080)

akta.pro primary industry

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)

akta.pro secondary industry

Refrigerated Juices & Smoothies (CRADACAL)

Keywords

• Cold-pressed juice
• Organic beverages
• Juice subscription
• Functional shots
• HPP preservation

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Corporate Juice Delivery: Recurring subscription model delivering organic cold-pressed juice, shots, and smoothies to businesses on a weekly or bi-weekly basis. Includes refrigerator lending program with deposit. Revenue recognized monthly through pre-paid subscriptions.
2. Direct-to-Consumer E-commerce: One-time and subscription purchases through company website and online retail partners (Aarstiderne, Nemlig.com). Physical retail sales through supermarket chains and specialty stores.
3. HoReCa / Foodservice: Sales to hotels, restaurants, cafes, and bars including the new citrus juice line (lime and lemon) specifically designed for cocktail professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Frankly Juice produces and distributes 100% organic, cold-pressed juices, ginger shots, and smoothies made from fruits and vegetables using High Pressure Processing (HPP) for natural preservation without pasteurization or additives. The company sells directly to private consumers through its own e-commerce and online retail platforms, and to businesses through recurring B2B subscriptions with optional on-site refrigerator lending.

Product overview

Frankly Juice is an organic, cold-pressed juice company founded in Copenhagen in 2014, offering a portfolio of 100% organic cold-pressed juices, shots, and smoothies delivered primarily to businesses and consumers in Denmark and Scandinavia. The core product line consists of 8 juice varieties (orange, carrot, beetroot, spinach, apple, strawberry, lemon, lime), 3 shot varieties (ginger, turmeric, beetroot), and 3 smoothie varieties (strawberry, mango, avocado). Additional offerings include juice mixers for professional bartenders (lemon and lime). The B2B segment provides corporate subscription services with optional refrigerator lending for continuous workplace supply. The company operates under The Juicy Group Nordics following a 2025 acquisition and uses HPP (High Pressure Processing) for preservation without pasteurization.

Differentiator

Problem solved

Functional benefit

Products and services

• Juice med appelsin (Orange Juice) 100% organic cold-pressed orange juice with a sweet and tangy taste. Single-ingredient juice consisting only of organic oranges, sold to consumers and businesses in Denmark.
• Juice med gulerod (Carrot Juice) Cold-pressed juice combining sweet carrots, tart apples, juicy ginger, refreshing lemons, and spicy turmeric for an energy boost, sold to consumers and businesses in Denmark.
• Juice med rødbede (Beetroot Juice) Cold-pressed juice combining sweet beetroot, fresh apple, and tart lime, sold to consumers and businesses in Denmark.
• Juice med spinat (Spinach Juice) Nutritious cold-pressed juice blending spinach, sweet pineapple, apple, cucumber, and spirulina, sold to consumers and businesses in Denmark.
• Juice med æble (Apple Juice) 100% organic cold-pressed apple juice, fresh and refreshing with natural sweetness, sold to consumers and businesses in Denmark.
• Juice med jordbær (Strawberry Juice) Tropical cold-pressed juice blending juicy strawberries, crispy apples, and tart lemons, sold to consumers and businesses in Denmark.
• Shot med ingefær (Ginger Shot) 60ml shot of pure organic ginger, apple, and lemon. Recognized as Denmark's best-selling ginger shot, sold through retail and direct channels.
• Shot med gurkemeje (Turmeric Shot) 100% organic cold-pressed 60ml shot combining ginger, turmeric, apple, and lemon, sold to consumers and businesses in Denmark.
• Shot med rødbede (Beetroot Shot) Energy-boosting 60ml shot combining sweet beetroot, spicy ginger, fresh apple, and tart lemon, sold to consumers and businesses in Denmark.
• Smoothie med jordbær (Strawberry Smoothie) Cold-pressed smoothie blending strawberries, apple, and banana, sold to consumers and businesses in Denmark.
• Smoothie med mango (Mango Smoothie) Tropical smoothie blending mango, orange, apple, and banana with chia seeds, sold to consumers and businesses in Denmark.
• Smoothie med avocado (Avocado Smoothie) Creamy smoothie combining avocado, apple, banana, mango, spinach, and lemon, sold to consumers and businesses in Denmark.
• Juice med citron (Lemon Juice Mixer) Pure cold-pressed lemon juice designed for cocktails and beverages, launched in May 2023 for the Danish bar and restaurant industry.
• Juice med lime (Lime Juice Mixer) Fresh-pressed lime juice essential for cocktails and drinks, launched in May 2023 to serve the Danish bar and restaurant industry.
• Corporate Juice Subscription (B2B) Recurring weekly or bi-weekly delivery service of organic cold-pressed juices, ginger shots, and smoothies to businesses, scheduled on Tuesdays, Wednesdays, or Fridays. Designed for corporate employee wellness programs and meeting refreshments.

Quantifiable outcome

• Each 250ml juice contains 400-600 grams of fruits and vegetables
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Jacobsen (Carlsberg Group)coreStrategic or Co-development Partner · 1 June 2023Collaborative partnership to create organic upcycled IPA beer using pulp (rest product from juice pressing) from Frankly Juice production. 10,000 liters brewed for Roskilde Festival 2023. Jacobsen saved 15% of malt by using Franklys pulp.
• Sovino BrandscoreChannel Partner/ Reseller/ Distributor · 1 May 2023Distribution partner introducing Franklys new citrus juice line (lime and lemon) to bars, hotels, and restaurants in the Danish market.
• Food People / Jalm & BminorStrategic or Co-development PartnerUses Franklys carrot pulp to make carrot buns - innovative upcycling of juice production byproducts.
• RootlyminorStrategic or Co-development PartnerProduces plant-based meat alternatives (plant burger) using beetroot pulp from Franklys juice production.
• Coop DanmarkcoreChannel Partner/ Reseller/ DistributorMajor retail distribution partner. Selected Kvickly and SuperBrugsen stores carry the full range of Franklys shots, smoothies, and juices.
• RemacoreChannel Partner/ Reseller/ DistributorRetail distribution partner carrying Danmarks best-selling ginger shot from Frankly.
• MenycoreChannel Partner/ Reseller/ DistributorRetail distribution partner offering selection of Franklys ginger shots in stores.
• LidlcoreChannel Partner/ Reseller/ DistributorRetail distribution partner carrying Danmarks best-selling ginger shot.
• AarstiderneminorChannel Partner/ Reseller/ DistributorOrganic grocery delivery platform offering Franklys products alongside other organic goods or as standalone Frankly box.
• Nemlig.comminorChannel Partner/ Reseller/ DistributorOnline grocery delivery platform delivering full range of Franklys products to private customers and businesses.
• WoltminorChannel Partner/ Reseller/ DistributorFood and grocery delivery platform for Franklys products to consumers.
• Lagkagehuset, Emmerys, Meyers, Andersen BakeryminorChannel Partner/ Reseller/ DistributorArtisan bakery chains carrying Franklys products in their stores.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Joe & The Juice: Danish-founded global juice and smoothie chain operating company-owned cafés alongside packaged retail products. Directly comparable to Frankly as a Danish-headquartered cold-pressed juice and smoothie brand expanding across B2B, retail, and HoReCa channels.
• Plenish Cleanse: UK-based organic cold-pressed juice and functional shot brand selling via DTC, retail, and HoReCa. Directly comparable to Frankly in cold-pressed manufacturing, organic positioning, and shots/juice product mix serving similar premium European consumers.
• Tribe Hospitality: UK functional shots and smoothie brand (originally Tribe) operating across retail, online, and foodservice. Comparable to Frankly in the ginger/turmeric/beetroot shot category where Frankly holds Denmark's best-selling position, with similar premium functional positioning.
• Møns Korn: Danish organic juice and food brand with strong domestic retail presence. Comparable to Frankly as a Danish-headquartered organic juice competitor overlapping in retail channels like Coop and Meny, and in the organic/healthy consumer segment.
• Naturfrisk Juiceri: Danish organic juice producer with broad retail distribution in Denmark. Comparable to Frankly as a domestic Danish organic juice brand operating in similar retail channels and targeting overlapping health-conscious consumers.

Broad incumbents

• Pressed Juicery: US-based cold-pressed juice and functional beverage brand with national retail, foodservice, and DTC distribution. Comparable to Frankly in core cold-pressed manufacturing, HPP use, and multi-channel premium positioning, though at materially larger scale.
• Innocent Drinks: Coca-Cola-owned European smoothie and juice brand with broad retail distribution across the UK, Ireland, and continental Europe. Comparable as a mass-market premium-positioned juice/smoothie brand targeting health-conscious consumers, though scaled much larger than Frankly.

Regional players

• Rabenhorst: Long-established German fruit juice manufacturer with organic and conventional juice ranges distributed across DACH retail. Comparable to Frankly in fruit/vegetable juice manufacturing and retail presence, though primarily serving Germany rather than competing head-to-head in Denmark.
• Daily Juice Co: Norwegian cold-pressed juice brand with retail and HoReCa distribution in the Nordics. Comparable to Frankly as a Nordic cold-pressed juice peer facing similar HPP/cold-chain economics and serving overlapping regional retail and corporate wellness customers.

Emerging players

• Suja Juice: US-based organic cold-pressed juice and functional beverage brand using HPP. Comparable to Frankly in cold-pressed + HPP technology, organic sourcing, and functional shot/Smoothie product mix, though operating primarily in the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frankly Juice