What Tchip does

Tchip Coiffure, founded in 1996 by Franck François and operated by Groupe VOG (a private French SAS headquartered at 27 Avenue George V, 75008 Paris), is a chain of walk-in hairdressing salons offering professional hair services at fixed low prices across France. The company serves as both franchisor and brand operator, with a network of 420 salons nationally — claiming leadership in monthly client count in France per Kantar 2017 (18,000 women panellised). Its service offering is organized into simplified all-inclusive forfaits: shampooing + coupe + brushing (€24/€29 short/long hair), coloration tiers using L'Oréal Professionnel formulations (€34–€65), and balayage/contouring tiers (€54–€75). All services are delivered without appointments, supported by a mobile queue management application (File d'attente, developed by MobiApps) that allows customers to join virtual waitlists and view indicative pricing with dynamic promo adjustments.

The company's revenue model is dual-stream. At the network level, Tchip generates ~€138M of annualized salon revenue (420 salons × €330,000 average per-salon CA; individual salons range from €137,440 to €408,949, with average transaction values of €45 and ~6.5 clients per hairdresser per day). At the franchisor level, Groupe VOG collects a fixed single-rate royalty from franchisees in exchange for unlimited training through Groupe VOG Académie, marketing materials, and — critically — guaranteed preferential pricing on L'Oréal Professionnel and Kérastase products, alongside franchisee financing support. Supplementary revenue streams include in-salon resale of premium professional haircare products and CRM-driven repeat visits via the Tchip & moi loyalty programme.

The operating geography is France-only, with no disclosed international footprint. The technology stack is conventional for the category: a mobile queue app (MobiApps), POS (HAIR NET by Alpha Web), an e-commerce login portal (tchip.fr), and a customer feedback platform (Goodays, used to aggregate 41,967 responses yielding a 4.6/5 rating between Nov 2021 and Jul 2023). The brand has reached operational maturity (30 years in business, 2026 anniversary campaign) and shows no signs of external investment, M&A, or AI/ML integration.

Name

Tchip

Legal name

GROUPE VOG

Website

https://tchip.fr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Tchip Coiffure is a French walk-in hairdressing salon franchise chain with 420 locations across France, founded in 1996 and operated by Groupe VOG. It serves budget-conscious men and women with fixed-price professional haircut, coloration (L'Oréal Professionnel and Kérastase), and balayage services averaging €45 per visit.

Ownership category

akta.pro rank

Product category

Budget Hairdressing Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Texturizers & Chemical Services (Relaxers, Perms, Keratin) (CRABABAF)

Keywords

• Hairdressing salon chain
• Franchise salon network
• Professional hair coloring
• Walk-in haircuts
• Hair care treatments

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hairdressing service transactions: Revenue is generated through per-visit service transactions. Customers pay for hairdressing services at the point of service in salons. Each service is bundled into fixed-price forfaits (packages) covering short or long hair. No subscription or membership fee is required. Additional revenue comes from product sales in-salon (L'Oréal Professionnel and Kérastase professional haircare products).
2. Franchise fees and royalties: Franchisees pay a fixed, single-rate royalty to Groupe VOG. The franchise package includes unlimited training, collections, point-of-sale materials (PLV), and preferential purchasing terms on L'Oréal Professionnel and Kérastase products. Franchisees also benefit from supported financing solutions including loans, guarantees, and L'Oréal Professionnel financial assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Tchip Coiffure is a French franchise hairdressing chain operating 420 salons across France. The company delivers professional hairdressing services — including cut, color, balayage, contouring, and care treatments — on a no-appointment walk-in basis at fixed all-inclusive prices (forfaits starting at €24). Services use exclusively L'Oréal Professionnel and Kérastase professional products, and the brand also resells these products and its own Tchip Color line in-salon.

Product overview

Tchip Coiffure is a French hairdressing salon franchise chain operated by Groupe VOG, founded in 1996 by Franck François. The company operates on a 'no appointment necessary' concept offering professional hairdressing services at budget-friendly prices (€24-69 for main packages). The product portfolio centers on core hairdressing services (haircuts, coloring, balayage, contouring) organized into three simplified service packages, supplemented by a loyalty program (Tchip & moi), mobile queue management application, professional hair product sales (L'Oréal Professionnel and Kérastase), proprietary Tchip Color product line, Kérastase ritual treatments, and seasonal inspiration collections. The company also offers franchise opportunities for new salon openings across France, with a network of 420 salons.

Differentiator

Problem solved

Functional benefit

Products and services

• Tchip Coiffure Forfaits (Core Hairdressing Services) All-inclusive fixed-price hairdressing packages covering shampoo, cut, blow-dry, and optional color/balayage/contouring using L'Oréal Professionnel and Kérastase products. Targeted at budget-conscious consumers across France; offered without appointments at uniform prices (e.g., €24 short / €29 long for shampoo+cut+brushing).
• Tchip Color Product Line Own-brand haircare product line (shampooing and care gloss treatments) made in France with 92–96% natural origin ingredients including shea butter, mineral mica, sunflower oil, beta-carotene, and blackberry and cherry extracts. Sold in Tchip salons.
• Professional Haircare Products (L'Oréal Professionnel and Kérastase) Resale of L'Oréal Professionnel (Majirel, Inoa, Dia Color, Dialight, Source Essentielle) and Kérastase (Chroma Absolu, Nutritive, Fusio-Dose, Blond Absolu, Réflexion) professional haircare products in-salon. Targeted at consumers seeking premium haircare products at accessible prices.
• Dia Color Coloration Service A gentle, ammonia-free ton-on-ton coloration service using L'Oréal Dia Color, with up to 92% natural origin ingredients and up to 6 weeks of shine. Offered as a stand-alone forfait at €50 short / €65 long hair.
• Tchip Coiffure Franchise Program Structured 5-step franchise opportunity for entrepreneurs to open a Tchip salon: location selection, financing, administrative setup, recruitment, and installation. Includes unlimited training via Groupe VOG Académie, marketing materials, preferential pricing on L'Oréal Professionnel and Kérastase products, and supported financing including L'Oréal financial assistance.

Quantifiable outcome

• Average annual revenue per salon: €330,000
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Groupe VOGcoreOthersGroupe VOG (27 Avenue George V, 75008 Paris; RCS Paris 424 327 492) is the parent company that owns and operates the Tchip Coiffure brand. Founded by Franck François in 1996, Groupe VOG is a major French hairdressing network operator that provides franchise support, training, marketing, and product procurement to Tchip Coiffure salons. The company is also the data controller for tchip.fr and the publisher of the queue management application.
• L'Oréal ProfessionnelcoreStrategic or Co-development PartnerTchip Coiffure exclusively uses L'Oréal Professionnel products across all services, including Majirel (permanent hair colour), Dia Color (ton-on-tone colour), Inoa (ammonia-free colour), Dialight (gloss/toner), and Source Essentielle (natural haircare). Franchisees benefit from the best guaranteed pricing on L'Oréal Professionnel and Kérastase products. L'Oréal Professionnel also provides financial assistance programmes for franchisees.
• KérastasecoreStrategic or Co-development PartnerTchip Coiffure uses Kérastase professional haircare products for in-salon treatment rituals (Chroma Absolu, Nutritive, Fusio-Dose, Blond Absolu, Réflexion). Franchisees benefit from preferential pricing on Kérastase alongside L'Oréal Professionnel products.
• MobiAppssupportingTechnology or IntegrationMobiApps (14 Rue Jules Verne, Orvault; RCS Nantes 800 456 097, represented by Didier Moreau) is the developer and publisher of the Tchip Coiffure queue management mobile application (File d'attente).
• NEXYLANsupportingTechnology or IntegrationNEXYLAN (25 rue Corneille, 59100 Roubaix; SAS au capital de €150,000; RCS Lille Métropole 517 884 722) is the web hosting provider for tchip.fr and related digital platforms.
• GoodayssupportingOthersGoodays is the customer feedback platform referenced by Tchip Coiffure to aggregate customer satisfaction ratings. Tchip reports a 4.6/5 rating based on 41,967 participations collected between November 2021 and July 2023 via Goodays.
• Groupe VOG AcadémiesupportingOthersGroupe VOG Académie provides unlimited hairdressing training to franchisees and salon staff, covering all brand-specific techniques and know-how. Training is included in the franchise royalty package.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Franck Provost: Major French hair salon franchise network owned by Provalliance Group. Directly comparable to Tchip as a multi-salon franchise operating across France with tiered service menus and L'Oréal product partnerships, but typically positioned at a higher price point.
• Jean Louis David: Iconic French hair salon chain also under Provalliance. Direct competitor to Tchip in the franchised, professional-hairdressing category in France, with a similar walk-in service model and national salon footprint.
• Camille Albane: French hair salon franchise network (Provalliance) targeting women with a premium-affordable positioning. Comparable to Tchip in franchise-driven scale and service menu structure, though typically at higher price points.
• Coiff&Co: French budget hair salon franchise chain (Provalliance Group). The closest direct competitor to Tchip in the value segment of the French market, with similar fixed-pricing and walk-in positioning.
• Saint Algue: French hair salon franchise chain operating in the affordable segment. Directly comparable to Tchip on price, franchise model, and target customer (value-conscious women and men seeking no-appointment service).
• Vog Coiffure: Sibling brand under Groupe VOG, the same parent company as Tchip. Operates a parallel franchise salon network with comparable structure, services, and supplier partnerships, making it the most direct internal comparable.
• Mod's Hair: French-origin hair salon franchise with national presence. Comparable to Tchip in franchise model, color and styling service focus, and reliance on premium product lines, though traditionally positioned in a more fashion-forward segment.

Broad incumbents

• Dessange: Established French/international luxury-affordable salon brand. Comparable to Tchip as a national franchise network, but with a more premium positioning and broader international footprint.
• Regis Corporation: US-listed owner of multiple franchise hair salon brands (Supercuts, SmartStyle, Cost Cutters). Comparable to Tchip and its parent Groupe VOG as a multi-brand franchise platform operator, with deep expertise in franchise management, training, and supplier scale economics.

Regional players

• Great Clips: Largest US budget hair salon franchise chain. Directly comparable to Tchip on walk-in, no-appointment, fixed-price positioning at scale, and serves as a useful international benchmark for unit economics and franchise-driven growth, though it operates in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TchipCoiffure
• Instagraminstagram.com/tchipcoiffure
• LinkedInlinkedin.com/company/tchip

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tchip