Pro Senectute

What Pro Senectute does

Pro Senectute is a Swiss non-profit foundation (Stiftung) founded in 1917 and headquartered in Zürich, dedicated to supporting older adults across Switzerland. The organization delivers services through a decentralized federated model: a national foundation (Pro Senectute Schweiz) coordinates with 24 cantonal and inter-cantonal organizations that together cover all 26 Swiss cantons via more than 100 counseling centers, a national infoline (058 591 15 15), and multi-language delivery (German, French, Italian). Its core offerings span free social counseling (finances, health, housing, retirement, personal planning), home care and help services (housekeeping, meal delivery including via CasaGusto/Migros, transportation, administrative support), emergency response (via SmartLife Care partnership), caregiver coaching, and educational courses and social activities. The portfolio is anchored by the Docupass advance care planning dossier, the Vorsorgeausweis App (built on bubble.io), the Psinfo professional journal, the Zeitlupe senior magazine, and orientation tools (EL-Rechner, Testament-Rechner). The Prix Merci award recognizes volunteer contributions, and the SUISSE DISCO 60+ event (2026-09-12) is positioned as the largest 60+ party globally.

Revenue mechanics are mixed and characteristic of a Swiss federal/charitable ecosystem: primary funding is from federal subsidies under Art. 101bis AHVG via the Federal Office for Social Insurance (BSV) and cantonal co-funding (Leistungsverträge); secondary streams include individual financial aid (IF and WIWA under Art. 17 ELG), ZEWO-certified donations and legacies (IBAN CH91 0900 0000 8750 0301 3), publications and course fees, webshop sales, and event revenue (Suisse Disco 60+ tickets priced 21–147 CHF). Technology integrations include RaiseNow for PCI-DSS compliant donation processing, Google Analytics and Google Ads for digital acquisition, and SmartLife Care for emergency hardware. No M&A, venture funding, or IPO activity is present — consistent with the foundation's non-profit status. Leadership consists of Director/CEO Alain Huber, with Eveline Widmer-Schlumpf serving as President, lending high-level political and institutional credibility. The competitive position rests on statutory funding, nationwide physical infrastructure, century-old brand recognition, and a volunteer and partner ecosystem rather than proprietary technology or AI capabilities, of which no evidence is present in the disclosed data.

Name

Pro Senectute

Legal name

Pro Senectute

Website

https://prosenectute.ch

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

51–100 employees

Short description

Pro Senectute is a Swiss non-profit foundation founded in 1917 that delivers free social counseling, home care, financial aid, and digital advance-care planning to seniors across all 26 cantons via 24 cantonal organizations and over 100 counseling centers.

Ownership category

akta.pro rank

Product category

Senior Care and Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Financial & Bill-Pay Oversight Coordination (Representative Payee Support) (HSABAIAK)

Keywords

• Elderly care services
• Senior counseling
• Home care assistance
• Advance care planning
• Social services nonprofit

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Government Subsidies: Primary funding from federal government (Bundesamt für Sozialversicherungen/BSV) and cantonal governments. Social counseling is subsidized under Art. 101bis AHVG and Leistungsverträge.
2. Donations and Legacies: Charitable donations from individuals, corporate donations, and legacy bequests. ZEWO-certified for transparent donation management. IBAN CH91 0900 0000 8750 0301 3 for donations.
3. Individual Financial Aid (IF) and WIWA: Financial assistance programs funded by BSV under Art. 17 ELG (Ergänzungsleistungen) for seniors and widows/widowers/orphans in financial distress.
4. Publications and Courses: Revenue from specialized publications (Psinfo magazine, Zeitlupe), guides, and course fees for professional training.
5. Shop Sales: Webshop sales of guides, publications, and specialized products for seniors.
6. Event Revenue: Suisse Disco 60+ event tickets ranging from 21 CHF to 147 CHF per category.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Pro Senectute is a Swiss nonprofit foundation that delivers a nationwide portfolio of services for older adults, including free personal counseling at over 100 advisory offices, home care and assistance (housekeeping, meal delivery, transportation), emergency call systems, the Docupass advance care planning dossier, financial planning tools, and a broad program of courses and social activities. The organization is funded primarily through federal and cantonal government subsidies under Swiss social insurance law (Art. 101bis AHVG) and charitable donations, and operates through 26 cantonal/inter-cantonal organizations covering all Swiss cantons.

Product overview

Pro Senectute is a Swiss nonprofit organization providing a comprehensive range of services for seniors, centered around three main pillars: (1) Personal consultation at over 100 advisory offices offering free guidance on finances, retirement preparation, health, lifestyle, advance care planning, and housing; (2) Care and support services including home care, meal delivery (including CasaGusto), transportation, and emergency call systems; and (3) Courses and activities spanning exercise, education, culture, and social engagement. Key products include the Docupass advance care planning dossier with templates for living wills and advance directives, the EL-Rechner and Testament-Rechner for financial planning, and Notrufsysteme for emergency response. The organization also publishes Psinfo professional journal and the Zeitlupe magazine, and hosts the Prix Merci award recognizing volunteerism.

Differentiator

Problem solved

Functional benefit

Brands

• Docupass: An recognized advance directives dossier containing practical templates for patient directives, power of attorney, and testament.
• WIWA
• SUISSE DISCO 60+
• Prix Merci

Products and services

• Docupass Recognized advance care planning dossier providing practical templates for living wills (Patientenverfügung), advance directives (Vorsorgeauftrag), and wills, with online deposition option and Go Wish card set, for Swiss seniors planning end-of-life and incapacity matters.
• Persönliche Beratung (Personal Consultation) Free consultation services delivered at over 100 advisory offices across Switzerland covering life questions, finances, health, retirement preparation, housing, and personal planning for seniors and their families.
• Betreuung und Hilfen zu Hause (Care and Help at Home) Home care services including housekeeping, meal delivery, accompaniment and transportation services, administrative support, and assistive devices designed to enable independent living at home for seniors in Switzerland.
• Kurse und Aktivitäten (Courses and Activities) Educational, movement, exercise, and leisure courses for seniors throughout Switzerland covering sports, culture, active-at-home programs, and continuing formation, delivered through cantonal Pro Senectute organizations.
• EL-Rechner (Supplementary Benefits Calculator) Free online tool that checks eligibility for Swiss supplementary benefits (Ergänzungsleistungen) and provides a first assessment of potential claim amounts for seniors.
• Testament-Rechner (Will Calculator) Online calculator tool that assists Swiss seniors with planning their will and computing inheritance-related figures.
• Wohnspiel «Daheim und Zuheim» Educational board game that helps seniors explore different housing and living arrangements in old age, sold through Pro Senectute channels.
• Notrufsysteme (Emergency Call Systems) Consultation and provision of emergency call systems including panic buttons, emergency watches, smartwatches, mobile apps (Uepaa), sensor-based systems, and contactless fall detection for seniors at home and on the go, delivered in partnership with SmartLife Care.
• Fahrdienst (Transportation Service) Transportation service for seniors to reach train stations, hospitals, shopping destinations, and social gatherings, available in participating Swiss cantons.
• Betreuende Bezugspersonen (Carer Support) Coaching and support services for family caregivers of elderly relatives, helping them recognize caregiver burden and avoid overwork through targeted counseling.
• Witwen, Witwer und Waisen (WIWA) Financial support program for widows, widowers, and orphans temporarily in financial distress following the death of a close family member.
• Mahlzeitendienst CasaGusto Meal delivery service operated in collaboration with CasaGusto (Bischofszell Nahrungsmittel AG / Migros), complementing Pro Senectute's home meal services for seniors.
• Ratgeber Brandverhütung Printed guide on fire prevention for seniors, available in German, French, and Italian through the Pro Senectute webshop, covering household safety, kitchen safety, candle handling, and emergency behavior.
• Psinfo Professional journal published by Pro Senectute covering studies, policy papers, and news on aging topics for specialists working in elderly care and social services.
• Zeitlupe Magazin Magazine for seniors featuring articles on health, lifestyle, and current events, including content contributed by Pro Senectute.

Quantifiable outcome

• Over 100 free counseling centers across Switzerland
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Stiftung ZEWOcoreOthersZEWO foundation certifies Pro Senectute as a trustworthy charitable organization meeting high standards for donation handling, transparency, and accountability.
• RaiseNow AGcoreTechnology or IntegrationRaiseNow AG provides donation technology for Pro Senectute's website, enabling secure online donations with PCI-DSS compliant payment processing.
• SmartLife CarecoreTechnology or IntegrationOfficial partner for emergency call systems. Provides 25% discount on monthly subscription costs for supplementary benefits recipients.
• CasaGusto / Bischofszell Nahrungsmittel AG (Migros)minorStrategic or Co-development PartnerPartnership for meal delivery services (Mahlzeitendienst) complementing existing Pro Senectute meal services.
• Socialdesign AGminorImplementation/ SI/ Consulting PartnerExternal audit firm commissioned by BSV to verify contract-compliant service delivery by Pro Senectute cantonal organizations.
• ABC Transparency GmbH / Streiff von Kaenel AGminorOthersExternal whistleblowing platform and legal counsel for handling reports of violations or misconduct within Pro Senectute.
• Radio SRF 1coreGTM or Marketing PartnerMedia partner for Suisse Disco 60+ event, promoting the largest Ü60 party in the world.
• Anova Swiss AGminorGTM or Marketing PartnerEvent partner (shoe retailer) for Suisse Disco 60+, offering interactive experiences at the event.
• Neuroth / Pallas-KlinikenminorGTM or Marketing PartnerHealthcare/hearing partners for Suisse Disco 60+ event offering interactive experiences.
• vermögenszentrumminorGTM or Marketing PartnerFinancial services partner for Suisse Disco 60+ event.
• Schweizer Illustrierte / Zeitlupe / Glückspost / Vintage RadiominorGTM or Marketing PartnerMedia partners for Suisse Disco 60+ event.
• generations (magazine)minorGTM or Marketing PartnerMedia partner for Suisse romande, informing seniors monthly about current developments and new trends. Two pages reserved for Pro Senectute.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Age UK: Leading UK charity providing information, advice, and services for older people, including local service delivery, helplines, campaigns, and products. Most direct international peer to Pro Senectute given equivalent national-coverage nonprofit structure, government partnership, and free elderly advisory model.
• Caritas Schweiz: Swiss confederation of cantonal Caritas organizations delivering social counseling, financial assistance, and elderly/family support across Switzerland. Closely comparable Swiss national nonprofit providing overlapping social services and counseling to vulnerable populations.
• Schweizerisches Rotes Kreuz (Swiss Red Cross): Major Swiss humanitarian aid organization with cantonal structure providing health, social, and elderly services including migration, care, and emergency response. Comparable scale, government partnership, and decentralized cantonal delivery model to Pro Senectute.
• Pro Juventute: Swiss national foundation supporting children, youth, and parents via counseling, parent education, and youth programs through a similar cantonal federation model. Structurally the closest analog as a sister Swiss charitable foundation with analogous service delivery and funding model.
• AWO (Arbeiterwohlfahrt): Large German non-profit federation providing elderly care, counseling, family services, and welfare support across regional chapters. Closely comparable Continental European federation model with elderly care as a core service line.
• Diakonie Deutschland: German federation of Protestant welfare organizations operating social counseling, elderly care, family support, and healthcare services through regional member organizations. Comparable non-profit federation structure serving elderly across multiple states/regions.
• National Council on Aging (NCOA): US national nonprofit providing community programs, advocacy, and services for older adults including benefits access, healthy aging, and economic security initiatives. Comparable US analog with a similar focus on connecting elderly to benefits and community resources.

Broad incumbents

• HelpAge International: Global network of organizations focused on older people's rights and wellbeing, with advocacy, policy, and emergency response programs. Comparable mission around elderly welfare but operates at international scale rather than as a country-level service provider.
• Caritas Europa: European federation of Caritas organizations running social services, elderly care, and welfare programs across multiple countries. Comparable continental welfare organization serving elderly at scale.

Emerging players

• Independent Age (UK): UK charity providing free advice, information, and support for older people on money, housing, and care. Smaller-scope direct peer focused on advisory services to elderly, comparable to Pro Senectute's social counseling function.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/prosenectute
• Facebookfacebook.com/prosenectute
• LinkedInlinkedin.com/company/pro-senectute-schweiz
• Instagraminstagram.com/prosenectute.ch
• Xx.com/prosenectute

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Senectute