Oficinas Toros De Tijuana

What Oficinas Toros De Tijuana does

Oficinas Toros De Tijuana, operating as Club de Beisbol Los Toros de Tijuana (founded 2013), is a privately held professional baseball franchise competing in the Liga Mexicana de Béisbol Banorte (LMBB) Zona Norte. The organization fields a roster that has produced over 100 players with MLB experience since 2023 and currently leads Zona Norte with a 55-27 record, anchored by the league's best pitching staff (3.27 ERA, 752 strikeouts in 727 innings). It plays home games at Toros Mobil Park (formerly Estadio Chevron), a stadium in the Cerro Colorado neighborhood of Tijuana, Baja California, which has recorded peak attendance of 15,794 (April 28, 2024).

The franchise generates revenue across three primary streams: ticket sales distributed through boletomovil.com and the stadium box office, branded merchandise sold through Toroshop (toroshop.mx) and physical store locations, and a diversified sponsorship portfolio of 20+ partners including Caliente.mx, Coca-Cola, Volaris, Tecate, Mobil (stadium naming-rights holder), Smart&Final, New Era, Comex, Paquetexpress, and Interproteccion. Its go-to-market is event-driven, combining game-day experiences at Toros Mobil Park, fan appreciation events such as TorobonoFest, community programs under the Toros de Corazón social-responsibility banner, and an active social media presence on Instagram, Facebook, X, and TikTok.

The customer base spans individual sports fans and season ticket holders (Toroabonados) across the Tijuana and broader Baja California region, corporate sponsors seeking access to an engaged sports audience, and the local community served through charitable and youth-baseball initiatives. Leadership comprises Lic. Omar Canizales Soto as Executive President, Ing. Félix Fuentes as Executive Director, and Roberto Kelly as field manager, with Óscar Romero as Director Deportivo and Ricardo Williamson as Gerente Deportivo overseeing roster operations.

Name

Oficinas Toros De Tijuana

Legal name

Club de Beisbol Los Toros de Tijuana

Website

https://torosdetijuana.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Club de Beisbol Los Toros de Tijuana is a privately held professional baseball franchise in Mexico's LMBB Zona Norte, founded in 2013, playing home games at Toros Mobil Park and generating revenue from tickets, Toroshop merchandise, and a 20+ brand sponsorship portfolio serving fans, sponsors, and the Tijuana community.

Ownership category

akta.pro rank

Headquarters

HQ city

Tijuana

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Ticket Sales: Revenue generated from game attendance at Toros Mobil Park stadium, with ticket sales facilitated through boletomovil.com and on-site box office (taquillas)
2. Merchandise Sales (Toroshop): Branded merchandise including apparel for men, women, children, and caps sold through toroshop.mx
3. Sponsorships: Partnerships with multiple sponsors including Caliente.mx, Coca-Cola, Volaris, Tecate, Mobil, Smart&Final, and others who pay for branding visibility at the stadium and on team materials

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

No source-backed information about the company's core offerings was provided in the input.

Product overview

Toros de Tijuana is a professional baseball team competing in the Liga Mexicana de Beisbol Banorte (LMBB). The organization operates as a single unified sports entity with associated services including stadium operations at Toros Mobil Park, merchandise retail through Toroshop, and ticket sales via Boleto Móvil. The team also runs community engagement initiatives under the 'Toros de Corazón' (Toros de Corazón) brand focused on social responsibility. The main product offering is the baseball team itself, with the stadium, merchandise store, and community programs serving as supporting services to the core sports entertainment product.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Zone Norte leader with 55-27 record (best in LMBB)
• +4 more outcomes

Named customers3 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, major and minor.

• Caliente MXcoreGTM or Marketing PartnerMajor sports betting and casino brand as primary sponsor, visible on stadium signage, game broadcasts, and digital platforms
• Coca-ColamajorGTM or Marketing PartnerGlobal beverage company providing beverages and marketing support at stadium events
• VolarismajorGTM or Marketing PartnerMexican airline offering travel benefits and promotions for fans, including round-trip flights for contest winners
• MobilmajorGTM or Marketing PartnerFuel and lubricants brand with stadium naming rights for Toros Mobil Park
• Smart&FinalminorGTM or Marketing PartnerGrocery retailer partner providing promotional support and prizes for fan events
• New EraminorGTM or Marketing PartnerHeadwear brand providing official team caps and merchandise
• ComexminorGTM or Marketing PartnerPaint and coatings brand with marketing presence at stadium
• TecatemajorGTM or Marketing PartnerBeer brand with local market presence and promotional activities at games
• Grand Hotel TijuanaminorGTM or Marketing PartnerLocal hotel partner providing accommodations for visiting teams and promotional support
• PaquetexpressminorGTM or Marketing PartnerLogistics and package delivery company with marketing presence
• Flyers Jump and FunminorGTM or Marketing PartnerEntertainment venue for family activities with promotional partnership
• El Mexicano NewspaperminorGTM or Marketing PartnerLocal newspaper providing media coverage and promotional visibility
• CalimaxminorGTM or Marketing PartnerRegional grocery chain with marketing presence and promotional activities
• Radio Latina 104.5minorGTM or Marketing PartnerLocal radio station broadcasting games and team news
• RubaminorGTM or Marketing PartnerConstruction/real estate company with marketing presence
• Salsa HuicholminorGTM or Marketing PartnerSalsa brand featured as presenting sponsor for social media game highlights and player features
• ApreciominorGTM or Marketing PartnerConsumer products brand with marketing presence
• Multi-CarnesminorGTM or Marketing PartnerMeat retailer partner with promotional activities
• Petco Park / San Diego PadresminorStrategic or Co-development PartnerMLB stadium partnership offering Lexus Home Plate Club experience prizes for fans to attend Padres games

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diablos Rojos del México: Mexico City-based LMBB franchise and the league's most storied club, with multiple championships and the largest fan base. Directly comparable as a private professional baseball team competing in LMBB for tickets, sponsorships and merchandise revenue.
• Sultanes de Monterrey: Monterrey-based LMBB franchise with deep corporate sponsorship base and consistent postseason appearances. Closely comparable in business model (private team, stadium-based ticketing, sponsor-led monetization) and competitive positioning within LMBB.
• Leones de Yucatán: LMBB franchise based in Mérida with a strong fan engagement model and modern stadium. Comparable as a private Mexican professional baseball franchise driving revenue through tickets, merchandise and sponsorships in a regional market.
• Acereros de Monclova: Monclova-based LMBB franchise and active Toros opponent in the 2026 schedule. Comparable private baseball franchise with established sponsor base and competitive regional fan base in northern Mexico.
• Tigres de Quintana Roo: Cancún-based LMBB franchise and historic Mexican baseball brand. Comparable as a private LMBB club competing on a similar sponsorship, ticketing and merchandise model with a strong regional fan base.
• Algodoneros de Unión Laguna: Torreón-based LMBB team scheduled against Toros in late July 2026. Direct comparable in LMBB Zona Norte with similar private-ownership model, ticketing, and sponsorship revenue mix.
• Saraperos de Saltillo: Saltillo-based LMBB team referenced in Toros' April 2024 record attendance game. Closely comparable LMBB franchise operating a stadium-driven business with similar sponsorship and ticketing model.
• Charros de Jalisco: Guadalajara-based LMBB Zona Norte team and direct on-field competitor (Toros' 20th series win of 2026 came against Charros). Comparable private baseball franchise with national sponsor portfolio and stadium-led economics.

Broad incumbents

• San Diego Padres: MLB franchise already partnered with Toros via the Petco Park Lexus Home Plate Club fan experience. Not a direct competitor, but the most relevant cross-border comparable given the shared San Diego–Tijuana market and similar sponsorship/ticketing economics at a much larger scale.

Regional players

• Naranjeros de Hermosillo: Mexican Pacific League (LMP) franchise based in Hermosillo. Comparable in business model (private team, sponsor and ticket revenue, MLB-player pipeline) but operates in Mexico's winter league rather than LMBB, so does not directly compete on-field.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TorosdeTijuana
• Instagraminstagram.com/torosdetijuana
• TikToktiktok.com/@torosdetijuana
• LinkedInlinkedin.com/company/oficinas-toros-de-tijuana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oficinas Toros De Tijuana