GolfNet

What GolfNet does

GolfNet, operating commercially as Stracka Golf, is a privately held Encinitas, California-based golf course data and software provider founded in 1983. The company originated with GolfNet's interactive golf software serving individual golfers, golf associations, and golf clubs, and was reorganized around Stracka Golf's 2007 invention of the Green Reading Map — a laser-mapped visualization of green contours, slopes, and hole locations that established the firm's category-defining position. Today Stracka operates a multi-product portfolio including StrackaLine and StrackaBook (digital and physical yardage books), StrackaStats and StrackaCompete (score posting and competition management), StrackaHoLo (facility information solutions for pro shops and courses), and Golf Intelligence (a pay-per-use API plus optional white-label GPS app for third-party developers and golf platforms). It also retains the GolfRank ranking platform (acquired) and the legacy US Handicap service.

The underlying technology is a proprietary laser-mapped golf course data platform encompassing hyper-accurate yardage, green contours, slope analysis, elevation data, GPS coordinates, and scorecards, delivered through web storefronts, dedicated application endpoints, and a pay-per-use API. Stracka monetizes through three primary streams: (1) one-time sales of digital and physical yardage books via its StrackaLine e-commerce storefront to consumers, NCAA teams, pro shops, and golf facilities; (2) subscription-based access to its StrackaStats score-posting and competition platform; and (3) usage-based API access and data licensing through Golf Intelligence, with a white-label GPS app option for partners. The go-to-market is API-first and product-led, with self-serve search, purchase, and score-posting flows for consumers and direct sales/demo motion for facility and association customers.

The customer base is anchored in competitive golf — Tour players, 900+ NCAA teams, LPGA, Golf Canada, AJGA, IMG Academy Junior Golf Tour, US Kids Golf, multiple PGA of America sections, and dozens of junior golf organizations — alongside technology partners (18Birdies, Golfshot, SwingU, TheGrint, Golf Genius) that integrate Stracka course data into their consumer applications. Distribution combines direct-to-consumer e-commerce, B2B API/white-label licensing, association-led channel partnerships, and facility/pro-shop field sales. Ownership is founder-led (CEO Jim Stracka) with no disclosed institutional investors, parent company, or external funding rounds.

Name

GolfNet

Legal name

Stracka Golf

Website

https://golfnet.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

GolfNet (Stracka Golf) is a private golf course data and software company that provides laser-mapped yardage books, green reading maps, score tracking, and a pay-per-use course data API to competitive golfers, golf associations, NCAA teams, and golf app developers.

Ownership category

akta.pro rank

Product category

Golf Course Data Software

NAICS

Software Publishers (513210), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf course mapping
• Yardage books
• Golf statistics tracking
• GPS course data
• Golf tournament software

Headquarters

HQ city

Encinitas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. API Access & Data Licensing: Pay-per-use API providing golf course data (green slopes, elevation, GPS, scorecards) to app developers and golf platforms at low cost per golfer. White-label GPS app option available.
2. Yardage Book Sales: Digital and physical yardage books sold through StrackaLine store to golfers, NCAA teams, pro shops, and golf facilities.
3. Stats Tracking Platform: StrackaStats and StrackaCompete platforms for competitive golfers to post scores and search events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

GolfNet (Stracka Golf) provides laser-mapped golf course data products and software for competitive golfers. Its primary offerings are the StrackaLine / StrackaBook yardage books featuring the proprietary Green Reading Map, plus the Golf Intelligence API that delivers green slopes, elevation, GPS, and scorecard data to app developers on a pay-per-use basis. Supplemental products include StrackaStats (score posting and analytics), StrackaCompete (event search), and StrackaHoLo (facility information solutions) for pro shops and golf associations.

Product overview

Stracka Golf is a golf course data and yardage solutions provider offering a portfolio of products centered around its core StrackaLine and StrackaBook yardage books, supplemented by StrackaStats and StrackaCompete for statistics tracking and competition management, and StrackaHoLo for facility services. The company also provides the Golf Intelligence API for developers and golf platforms seeking access to its laser-mapped course data.

Differentiator

Problem solved

Functional benefit

Brands

• StrackaLine: Yardage book product for competitive golfers
• StrackaBook
• StrackaStats
• StrackaCompete
• StrackaHoLo
• Golf Intelligence
• GolfRank
• Golf VTour
• US Handicap

Products and services

• StrackaLine / StrackaBook Yardage Books Digital and physical golf yardage books providing hyper-accurate yardage, green contours, slopes, and hole locations for competitive golfers, NCAA teams, pro shops, and tour players.
• Golf Intelligence API High-accuracy, laser-mapped golf course data (green slopes, elevation, GPS, and scorecards) delivered through a flexible, pay-per-use API for app developers and golf platforms, with a white-label GPS app option.
• StrackaStats Statistics tracking application that allows golfers to post scores and analyze game performance via a self-serve platform.
• StrackaCompete Competition management feature for searching events and managing competitive golf activities, integrated with StrackaStats.
• StrackaHoLo Facility information and management solution sold to pro shops and golf facilities to deliver course intelligence and yardage book services to their members.

Quantifiable outcome

• Trusted by 900+ NCAA teams and Tour players worldwide
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core.

• Golf CanadacoreTechnology or IntegrationNational golf governing body for Canada utilizing Stracka Golf's course data for competitive golf operations and tournament management.
• NCAA GolfcoreTechnology or IntegrationCollegiate golf governing body using Stracka Golf data for tournament operations and supporting 900+ NCAA teams with course intelligence.
• LPGAcoreTechnology or IntegrationLadies Professional Golf Association powering professional women's golf tour operations with Stracka course data.
• 18BirdiescoreTechnology or IntegrationLeading golf app developer integrating Stracka Golf course data API to provide hyper-accurate yardage and green contours to golfers.
• Golf GeniuscoreTechnology or IntegrationGolf tournament management platform powered by Stracka Golf data for score tracking and event coordination.
• GolfshotcoreTechnology or IntegrationGPS golf app integrating Stracka course intelligence data for comprehensive yardage and course management features.
• SwingUcoreTechnology or IntegrationGolf instruction and GPS app using Stracka Golf data for accurate distances and course mapping features.
• TheGrintcoreTechnology or IntegrationGolf tracking and GPS app powered by Stracka course data for handicap tracking and performance analysis.
• AJGAcoreTechnology or IntegrationAmerican Junior Golf Association supporting junior golf development tournaments with Stracka course intelligence.
• US Kids GolfcoreTechnology or IntegrationJunior golf organization utilizing Stracka Golf data for youth golf tournament operations and player development.
• PGA of America (Multiple Sections)coreTechnology or IntegrationVarious PGA of America sections (Gulf States, South Florida, Minnesota, Georgia, Colorado, Gateway, Alabama NW Florida) supporting professional golf with Stracka data.
• IMG Academy Junior Golf TourcoreTechnology or IntegrationPremier junior golf tour utilizing Stracka course data for tournament operations and player development programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Arccos Golf: Arccos Golf provides AI-powered shot tracking and golf analytics using sensors and a mobile app. It is a direct competitor in the golf GPS/analytics space, with overlapping customers (competitive golfers) and similar value proposition of performance data, though with a hardware+app model versus Stracka's software/data model.
• Shot Scope: Shot Scope offers GPS devices, shot tracking wearables, and performance analytics for golfers. It competes directly with Stracka Golf in providing course data and performance insights, serving the same competitive golfer segment with both hardware and software solutions.
• SkyGolf (SkyCaddie): SkyGolf/SkyCaddie provides GPS rangefinders and course maps for golfers, with proprietary course data similar to Stracka Golf's offering. It is one of the longest-established competitors in the golf GPS data space, offering both consumer devices and enterprise course management solutions.

Emerging players

• 18Birdies: 18Birdies is a popular golf GPS and social app for tracking scores, stats, and rounds. It is both a customer of Stracka Golf (via API) and a potential competitor if it builds proprietary course data. It targets the same competitive golfer segment with a mobile-first product.
• Golfshot: Golfshot is a golf GPS and tracking app integrating Stracka Golf's API for course data. It targets casual and competitive golfers with distance measurements and stat tracking, representing both a customer and a potential competitive threat in the golf app ecosystem.
• SwingU: SwingU is a golf GPS and instruction app integrating Stracka Golf course data. It competes in the golf app and instruction space while also being a data customer, targeting golfers seeking distance, scoring, and swing improvement features.
• Golf Genius Software: Golf Genius is a tournament management platform powered by Stracka Golf course data. It serves golf associations, clubs, and event organizers for competition management, overlapping with Stracka's StrackaCompete offering and serving adjacent customer needs.
• Decade Golf: Decade Golf produces golf training aids and analytics tools for swing improvement, including the popular Single Plane Trainer. It competes in the golf training/analytics space with overlapping customer segments (competitive golfers seeking performance improvement).

Broad incumbents

• Bushnell Golf: Bushnell Golf is a major golf rangefinder and GPS device brand owned by Revelyst. As an established incumbent, it competes in the golf distance/data category with both hardware devices and digital course data, overlapping with Stracka Golf's yardage book and data offerings.
• Trackman Golf: Trackman is a leading provider of golf launch monitors, simulators, and performance tracking used by professionals, instructors, and ranges. While focused on swing/ball data rather than course data, it serves overlapping customer segments (competitive golfers, facilities) in the golf performance analytics space.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/strackaline
• YouTubeyoutube.com/strackaline
• Facebookfacebook.com/strackaline
• LinkedInlinkedin.com/company/strackaline
• Instagraminstagram.com/strackaline

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GolfNet