Swim Club Management Group

Name

Swim Club Management Group

Legal name

Swim Club Management Group LLC

Website

https://swimclubmanagement.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Swim Club Management Group is a Southeast US-based provider of aquatic facility management, maintenance, and repair & renovation services, managing 400+ pools across four states for country clubs, HOAs, apartment communities, municipalities, and commercial clients.

Ownership category

akta.pro rank

Product category

Commercial Aquatic Facility Management Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Pool, Aquatics & Water Feature Maintenance (EDAEAAAI)

Keywords

• Pool management services
• Aquatic facility maintenance
• Lifeguard staffing services
• Pool repair renovation
• Commercial aquatics operations

Headquarters

HQ city

Huntersville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Pool Management Services: Comprehensive oversight of pool operations including staffing, safety programs, seasonal planning, and compliance. Revenue generated through contracted service agreements with commercial facilities.
2. Pool Maintenance Services: Ongoing maintenance services including routine cleaning, water quality management, equipment inspections, and preventive maintenance. Billed as part of ongoing service contracts.
3. Repair & Renovation Services: Structural repairs, mechanical upgrades, pool renovations, plastering, and facility modernization. Includes capital project support for large-scale renovations or new construction initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Swim Club Management Group provides outsourced pool management, maintenance, and repair & renovation services to commercial aquatic facilities across the Southeast United States. The company staffs and trains lifeguards, oversees daily facility operations, runs safety and compliance programs, performs routine cleaning and water quality management, and executes structural repairs and pool renovations under multi-year service contracts.

Product overview

Swim Club Management Group is a pool management, maintenance, and repair & renovation service provider operating across the Southeast United States. The company offers three integrated service lines: (1) Management Services encompassing lifeguard staffing, training, facility operations oversight, safety and compliance programs, and seasonal planning; (2) Maintenance Services covering routine pool cleaning, water quality management, equipment inspections, preventive maintenance, and on-call support; and (3) Repair & Renovation Services including structural repairs, mechanical upgrades, pool renovations, plastering, facility modernization, and capital project support. These services are delivered through regional operations teams across Richmond, Raleigh, Charlotte, Asheville, and Nashville, supported by a centralized safety coaching program called Project Zero. The company primarily serves commercial facilities including country clubs, apartment communities, homeowner associations, municipal entities, and indoor facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Management Services Comprehensive oversight of pool operations for commercial facilities, including lifeguard staffing and training, facility operations oversight, safety and compliance programs, seasonal openings and closings, and off-season planning. Sold to commercial facility operators across the Southeast.
• Maintenance Services Ongoing maintenance service preserving water quality and equipment performance for commercial pools, including routine cleaning, water quality management, equipment inspections, preventive maintenance, and on-call support. Sold to commercial facility operators across the Southeast.
• Repair & Renovation Services Pool repair and renovation service for commercial aquatic facilities, including structural repairs, mechanical and equipment upgrades, pool renovations and plastering, facility modernization, and capital project support. Sold to commercial facility operators across the Southeast.

Quantifiable outcome

• 94.8% Client Retention Rate
• +3 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Swim EnglandminorStrategic or Co-development Partner · 1 October 2025Swim England partnered with Swim Club Manager (a separate company, not SCMG) and Swim Manager to launch a new secure API enabling approved club management systems to connect directly with Swim England's databases, streamlining access to official swimming times for clubs, coaches, and event organizers. Note: This partnership involves Swim Club Manager software, not Swim Club Management Group LLC.

Scale indicators10 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• American Pool Enterprises: One of the largest US commercial pool management and lifeguard staffing companies, directly competing with SCMG in management, staffing, and maintenance services for country clubs, HOAs, municipalities, and apartment communities nationwide.
• ASP - America's Swimming Pool Company: National pool service franchise providing residential and commercial pool maintenance, repair, and renovation — a comparable service offering and customer overlap in the commercial pool services market.
• Premier Pools & Spas: Large US pool construction, renovation, and service company competing with SCMG in the repair & renovation and capital project work that SCMG offers to its existing management customers.
• Sentry Pool: Regional commercial pool management and service provider with comparable offerings in lifeguard staffing, maintenance, and renovation for HOAs, apartments, and country clubs.
• Pool Management Group (PMG): Commercial pool management and aquatic services company offering staffing, maintenance, and renovation for similar commercial facility customers (HOAs, country clubs, municipalities, fitness centers).

Others

• The Amenity Collective: SCMG's parent strategic operating company, a multi-amenity platform providing shared services, capital allocation, and M&A support that frames SCMG as the aquatics arm of a broader amenity management portfolio.

Broad incumbents

• Pool Corporation (PoolCorp): Largest US wholesale distributor of pool supplies and equipment; while primarily a distributor, it has adjacent service and renovation exposure and serves the same commercial pool operator customer base as SCMG.
• Leslie's: Largest US specialty retailer of pool supplies and equipment with a growing services business; comparable end customer base (residential and commercial pool operators) and overlapping renovation/maintenance adjacencies.

Regional players

• Pinch A Penny: Regional pool supplies retailer and service provider with a strong Southeast US footprint that overlaps with SCMG's core geography and shares commercial and residential pool service customers.
• East Coast Pool Management: Northeast-focused commercial pool management company with a comparable service model (lifeguard staffing, maintenance, repair) for similar customer segments, but operating in a different geography than SCMG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/swim-club-mgmt
• Xx.com/SCMGNews
• Facebookfacebook.com/swimclubmanagement

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swim Club Management Group