TRG Imaging

What TRG Imaging does

Canopy Imaging (formerly TRG Imaging) is the leading private diagnostic imaging provider on New Zealand's North Island, operating 25+ clinic locations that span Northland through Wairarapa. Founded in 2004 and headquartered in Whangarei, the company employs over 300 staff including sub-specialty radiologists and clinical teams. It was rebranded to Canopy Imaging in 2024 to align with its parent, Canopy Healthcare, an integrated network that also includes Canopy Cancer Care and Auckland Breast Centre.

The company's service mix spans the full diagnostic imaging stack — MRI, CT, Ultrasound, X-ray, Mammography, 3D Tomosynthesis, DEXA bone density and body composition scanning, Angiography, Pregnancy imaging, and Interventional Procedures — plus a Molecular Imaging and Therapy Centre in Hastings delivering PET-CT, SPECT-CT, and therapies including Rhenium-SCT for non-melanoma skin cancer, PRRT, and PSMA. New modalities recently rolled out include Rhenium-SCT nationally, a PET-CT service launching in Palmerston North (Manawatu's first permanent installation), and DEXA expansion into Whangārei and Rotorua, with a Masterton clinic opening scheduled for June 2026.

Revenue is generated through fee-for-service diagnostic imaging, billed to patients, ACC (Accident Compensation Corporation), or affiliated private health insurers (Southern Cross, NIB, Toi Ora). Go-to-market is predominantly referral-led, with GPs and medical specialists driving patient volume into the network; the model is supplemented by direct bookings through the company website and the Intelerad-powered patient portal. Operating accreditations include IANZ Medical Imaging Services and Toitū carbonreduce ISO 14064-1. Capital structure, investors, and financials are not publicly disclosed.

Name

TRG Imaging

Legal name

Canopy Imaging

Website

https://trgimaging.co.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Canopy Imaging (formerly TRG Imaging) is New Zealand's North Island's largest private diagnostic radiology network, operating 25+ clinics that deliver MRI, CT, PET-CT, ultrasound, mammography, and molecular imaging services to patients referred by GPs, specialists, ACC, and major health insurers.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Mobile Imaging Services (HLAFAKAC)

Keywords

• Diagnostic imaging services
• Radiology services
• Medical imaging
• Breast imaging
• Molecular imaging

Headquarters

HQ city

Whangarei

HQ country

New Zealand

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Fee-for-service diagnostic imaging revenue generated from performing imaging procedures (MRI, CT, Ultrasound, X-ray, Mammography, etc.) for patients referred by GPs, specialists, and health insurers. Services are billed to patients directly, ACC, or health insurance providers depending on the patient's coverage.
2. Specialist Services: Revenue from specialized diagnostic and therapeutic services including interventional procedures, breast imaging diagnostics, molecular imaging and therapy treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

TRG Imaging, now operating as Canopy Imaging, is a private diagnostic imaging services provider delivering a comprehensive range of radiology examinations — including MRI, CT, Ultrasound, X-ray, Mammography, DEXA bone density and body composition, Molecular Imaging (PET-CT and Nuclear Medicine), Angiography, Interventional Procedures, and Pregnancy Imaging — across 25+ clinic locations on New Zealand's North Island. Services are delivered to patients referred by GPs and specialists, with billing routed through patients, ACC, or affiliated health insurers. The company is the flagship imaging brand within the Canopy Healthcare integrated healthcare network.

Product overview

Canopy Imaging (formerly TRG Imaging) is a single, unified radiology service platform offering a comprehensive portfolio of diagnostic imaging services across 25+ clinics throughout New Zealand's North Island. The offering is organized around core imaging modalities — MRI, CT, Ultrasound, X-ray, Mammography/Breast Imaging, and specialized services including Molecular Imaging & Therapy (PET-CT, Nuclear Medicine, Rhenium-SCT), Interventional Procedures, Angiography, Pregnancy Imaging, and DEXA/Bone Density scanning. The company operates as the flagship imaging brand within the Canopy Healthcare integrated healthcare network, which also includes Canopy Cancer Care and Auckland Breast Centre. Founded in 2004 and rebranded from TRG Imaging to Canopy Imaging as part of Canopy Healthcare, it is the North Island's leading private radiology provider.

Differentiator

Problem solved

Functional benefit

Products and services

• MRI Scan Magnetic resonance imaging using powerful magnets and radio waves to produce detailed images of the body's internal structures. Includes sub-services such as Breast MRI, MRI Angiography, MRI Arthrogram, MRI Breast Biopsy, MR Enterography, and Cardiac MRI. Provided to patients referred by GPs or specialists across the North Island network.
• CT Scan Computed tomography using X-rays and computer processing to create cross-sectional images of the body for accurate diagnosis. Includes CT Biopsy, CT Colonography, CT Guided Injection, Calcium Score, and CT Coronary Angiography (CTCA). Delivered to patients referred by GPs or specialists.
• Ultrasound Uses high-frequency sound waves to create real-time images of internal organs, tissues, and blood flow for diagnostic purposes. Includes Pregnancy Ultrasound, Ultrasound Injections, Ultrasound Fine Needle Aspiration, Ultrasound Biopsy, and Doppler Ultrasound. Delivered to patients and referrers.
• X-ray X-ray imaging using low-level radiation to produce images of the body's internal structures, aiding in diagnosis of fractures and diseases. Includes Immigration Chest X-ray. Delivered to patients and ACC claimants.
• Breast Imaging Breast imaging services including mammography, 3D Tomosynthesis, breast ultrasound, breast MRI, stereotactic biopsy, and hookwire localisation to detect abnormalities, screen for cancer, and evaluate breast health. Delivered to patients and via specialist referrals.
• DEXA Scan / Bone Density A bone density scan measuring bone mineral density using low-energy X-rays, helping to diagnose osteoporosis and assess fracture risk. Includes Body Composition Scan. Delivered to patients across the North Island, recently expanded to Whangārei and Rotorua.
• Molecular Imaging and Therapy State-of-the-art Molecular Imaging and Therapy Centre in Hastings offering PET-CT Scan, Nuclear Medicine Scan (SPECT-CT), and therapy services including Rhenium-SCT for non-melanoma skin cancer, PRRT, and PSMA therapy. Delivered to patients via specialist referral.
• Angiography Non-invasive vascular studies using Doppler Ultrasound, CT scanning, and MRI to assess blood vessels and circulation. Delivered to patients and specialist referrers.
• Interventional Procedures Imaging-guided diagnostic or therapeutic interventions using ultrasound, CT, or fluoroscopy. Includes Portacath Insertion, PICC Line Insertion, and Spine or Joint Injections. Delivered to patients referred by specialists.
• Pregnancy Imaging Quality pregnancy scanning services to support the best outcome for mother and baby, including Pregnancy Ultrasound. Delivered to expectant mothers typically via midwife or GP referral.
• PET-CT Scan Positron emission tomography combined with CT scanning for advanced molecular imaging, with a new permanent service launching in Palmerston North — the first permanent PET-CT in the Manawatu region, scheduled for 2026. Delivered to patients referred by specialists.
• Rhenium-SCT Therapy Non-surgical skin cancer treatment using Rhenium for non-melanoma skin cancer (NMSC), newly introduced in New Zealand in 2025 as an alternative to invasive procedures. Delivered to patients via specialist referral at the Molecular Imaging and Therapy Centre in Hastings.

Quantifiable outcome

• 25+ clinic locations across the North Island providing widespread accessibility
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Canopy HealthcarecoreStrategic or Co-development PartnerParent company and umbrella organization for integrated healthcare services. Canopy Healthcare encompasses diagnostic imaging (Canopy Imaging), cancer treatment (Canopy Cancer Care), and breast diagnostics/surgery (Auckland Breast Centre). TRG Imaging rebranded to Canopy Imaging as part of this healthcare network.
• Canopy Cancer CarecoreStrategic or Co-development PartnerAffiliated private cancer treatment and care provider within the Canopy Healthcare network. Partnership enables integrated cancer diagnosis and treatment pathways.
• Auckland Breast CentrecoreStrategic or Co-development PartnerSpecialist breast diagnostic and surgical service affiliated with Canopy Healthcare. Canopy Imaging operates Auckland Breast Centre locations at Milford and Pinehill on the North Shore.
• Absolute RadiologycoreChannel Partner/ Reseller/ DistributorRadiology provider in Taranaki (New Plymouth) operating as part of the Canopy Imaging network, extending geographic coverage to the Taranaki region.
• Broadway RadiologycoreChannel Partner/ Reseller/ DistributorRadiology provider in Palmerston North (Manawatu) operating as part of the Canopy Imaging network, with new PET-CT service launching in 2026.
• InteleradcoreTechnology or IntegrationProvides the patient portal platform (trg.patientportal.intelerad.com) allowing patients to access and view their diagnostic images online.
• Southern Cross Health InsurancecoreChannel Partner/ Reseller/ DistributorMajor health insurer affiliation as Southern Cross Affiliated Provider, enabling direct billing and streamlined access for Southern Cross members requiring diagnostic imaging.
• NIB Health InsuranceminorChannel Partner/ Reseller/ DistributorHealth insurer provider status allowing NIB members to access Canopy Imaging services with direct billing arrangements.
• Toi Ora Health InsuranceminorChannel Partner/ Reseller/ DistributorHealth insurer affiliate status enabling Toi Ora members to access Canopy Imaging services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pacific Radiology: New Zealand's largest private radiology group operating across both islands with a comparable multi-modality imaging offering (MRI, CT, Ultrasound, X-ray) and similar referrer- and insurer-led GTM model. Directly competes with Canopy Imaging for GP/specialist referrals and insurer affiliate contracts.
• Mercy Radiology: Auckland-based private radiology provider offering MRI, CT, PET-CT, ultrasound, mammography, and interventional procedures with strong referrer relationships. Competes head-to-head with Canopy Imaging in the Auckland market and on advanced modalities.
• Ascot Radiology: Private radiology provider in the Auckland region offering multi-modality imaging including MRI, CT, ultrasound, mammography, and nuclear medicine. Comparable to Canopy Imaging in modality breadth and insurer-affiliated GTM motion.
• Horizon Radiology: New Zealand private radiology group operating multi-modality clinics in the North Island. Comparable in clinic-network model, modality mix, and reliance on GP and specialist referrals as primary demand channel.

Others

• Canopy Cancer Care: Affiliated oncology provider within the Canopy Healthcare parent network. Not a competitor but a strategic partner that channels imaging volumes (CT, PET-CT, MRI) from oncology workups into Canopy Imaging, illustrating the integrated-care pathway.
• Auckland Breast Centre: Specialist breast diagnostic and surgical service operating under the Canopy Healthcare umbrella alongside Canopy Imaging. Related as a downstream user of mammography, breast MRI, and breast biopsy imaging services rather than a direct imaging competitor.

Broad incumbents

• I-MED Radiology Network: Australia's largest private diagnostic imaging network operating hundreds of clinics with a similar multi-modality offering. Comparable business model (referrer-led, multi-site, insurer billing) and a useful benchmark for scale economics in the Australasian private radiology market.
• Sonic Healthcare: Global diagnostics heavyweight with imaging and pathology operations in Australia and beyond. While broader than pure radiology, Sonic's imaging division offers a useful listed-market reference for diagnostic imaging multiples and capital intensity benchmarks.
• Healius: Australian diagnostics operator with a sizeable imaging footprint (Lumus Imaging) covering modalities similar to Canopy Imaging. Comparable in multi-modality offering and referrer-driven model, useful for benchmarking operational metrics.
• Capitol Health: Australian diagnostic imaging operator with community-based clinics offering MRI, CT, ultrasound, and X-ray. Comparable in scale and modality mix to a mid-sized private radiology network and useful as a regional imaging comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/198357647167955
• LinkedInlinkedin.com/company/trg-imaging-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRG Imaging