Simple Simon

What Simple Simon does

Simple Simon is a Dutch field service management software company headquartered in Eindhoven, Netherlands, founded in 2011. The company provides a SaaS platform that allows service organizations with mobile workforces to create, plan, execute, and report on digital work orders (werkbonnen), replacing paper-based processes with mobile and office-side tooling. The platform comprises a core product with more than 40 features including a field-worker mobile application (Buitendienst App) with offline capability and automatic sync, a digital planning board, time registration with planner approval workflows, asset and maintenance management, custom form building, VCA safety compliance checks, real-time updates, and a customer-facing portal. A Simple-Simon PRO add-on package layers advanced modules for object/maintenance planning, advanced work order management, customer portal, and time registration.

The business model is a per-seat monthly subscription priced at €43.00 per user per month for the core platform, with PRO modules and additional user licenses sold on top, alongside a 2-week free trial. Revenue mechanics are therefore recurring SaaS with seat expansion and module upsell as the primary growth levers. The product is sold through three GTM motions running in parallel: product-led growth via self-serve trial and App Store downloads on iOS and Android (4.8/5 rating), sales-led via live demos and an inside sales team reachable at [email protected], and a channel partner program ('Partner worden'). The company integrates with Exact Online for accounting and Zoho for marketing/CRM tooling.

Simple Simon targets installation and technical services companies, maintenance and service organizations, and other field service operators across more than 20 verticals including plumbing, electrical, HVAC, security, cleaning, coffee machine service, and construction. The commercial footprint spans 14+ countries across Europe, North America, Oceania, and Africa, supported by a multi-language website in Dutch, English, German, and French, although the Benelux remains the evident core market given the Dutch HQ and Dutch-language primary site. The company is privately held with 11-50 employees, no disclosed external funding, and founder Bart Peters listed as owner.

Name

Simple Simon

Legal name

Simple Simon

Website

https://simple-simon.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Simple Simon is a Dutch field service management SaaS provider, founded in 2011 and headquartered in Eindhoven, selling digital work order, planning, and time-tracking software at €43 per user per month to SMB and mid-market installation and maintenance companies across 14+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Core Software: Monthly subscription model at €43.00 per user per month for complete platform access with 40+ features. Includes office module and mobile app for field workers.
2. PRO Packages - Advanced Modules: Additional premium modules for power users including Objects module, Advanced Work Orders module, Customer Portal, and Time Registration module. Offered as add-on packages.
3. License Purchases: Additional user licenses can be purchased through the platform at 'Licentie' -> 'Kopen licenties' (Buy licenses) with auto-debit option available.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Simple Simon provides a cloud-based field service management SaaS platform that enables service companies to create, plan, execute, and process digital work orders (werkbonnen) for their mobile field technicians via iOS/Android mobile apps. The platform bundles scheduling, time registration, asset/maintenance management, custom forms (including VCA safety checks), a customer self-service portal, and real-time office-field synchronization, with native integration to Exact Online accounting software for automated invoicing.

Product overview

Simple-Simon is a field service management platform enabling service organizations to create, plan, execute, and integrate digital work orders. The platform consists of a core product with 40+ functional modules including the Buitendienst App (mobile field app), Digitale Werkbonnen (digital work orders), Digitaal Planbord (digital scheduling), Urenregistratie (time tracking), Asset Management, and custom form builders. The Simple-Simon PRO add-on package extends functionality with advanced modules for objects/maintenance planning, advanced work order management, a Customer Portal for ticket self-service, and enhanced time registration with approval workflows. The platform integrates with Exact Online for accounting and invoicing automation and is priced at $43.00 per month per user.

Differentiator

Problem solved

Functional benefit

Brands

• Simple-Simon PRO: Advanced modules for top-level users including object management, advanced work order management, customer portal, and time tracking modules.

Products and services

• Simple-Simon Field Service Management Platform Cloud-based field service management platform that enables service organizations with field technicians to create, plan, execute, and process digital work orders; includes 40+ functional modules such as mobile work order app, scheduling board, time registration, asset management, custom forms, and customer portal. Priced at €43.00 per user per month with a 2-week free trial.
• Simple-Simon PRO Package Add-on bundle of advanced modules for power users, including the Objects Module for automated maintenance planning, Advanced Work Order Module for categorization and custom layouts, Customer Portal for self-service ticket management, and Time Registration Module with approval workflows.
• Buitendienst App (Field Service Mobile App) Mobile application for field service technicians enabling digital work order management, real-time updates, electronic signatures, and offline access with automatic synchronization when connectivity is restored. Available on iOS App Store and Google Play Store.
• Klantportaal (Customer Portal) Customer-facing self-service portal allowing clients to report issues, attach files, and complete smart questionnaires that automatically create service tickets converted into work orders within Simple-Simon.

Quantifiable outcome

• 50% reduction in phone call volume for planning department
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Exact OnlinecoreTechnology or IntegrationAccounting software integration allowing work orders to be sent directly from Simple-Simon to Exact Online and automatically linked for invoicing. Enables weekly invoicing workflows for customers.
• ZohocoreTechnology or IntegrationZoho ecosystem integration including Zoho Campaign for email marketing, Zoho Bookings for demo scheduling, Zoho CRM cookies for visitor tracking, and potential broader Zoho Suite integration.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• FieldAware: Cloud-based field service management with work order management, scheduling, mobile field apps and customer portal — overlapping core functionality with Simple-Simon including offline-capable mobile experience.
• ServiceTrade: FSM platform purpose-built for commercial service contractors, offering work orders, scheduling, asset tracking and customer portal — directly comparable to Simple-Simon's maintenance-and-installation verticals.
• ServiceM8: Mobile-first FSM app for trades and field service businesses, originally Australian and now expanding internationally; offers quoting, work orders, scheduling, and invoicing — comparable to Simple-Simon's mobile-led, SMB-focused approach.
• ServiceTitan: Leading US-based field service management SaaS for residential trades (HVAC, plumbing, electrical). Directly comparable to Simple-Simon's work-order, scheduling, dispatch, and customer portal capabilities for installation/maintenance verticals, though priced and scaled for larger mid-market operators.
• Simpro: FSM and job management software aimed at trade service contractors (electrical, plumbing, HVAC, security) with quoting, work orders, scheduling and asset management. A direct competitor in the trades-installation niche and a similar international footprint.
• Jobber: Canadian field service management software for home service businesses, very close in product shape to Simple-Simon: scheduling, work orders, invoicing, customer portal, mobile app. Competes for the same SMB installation and trades use cases.
• Housecall Pro: FSM platform built for home service professionals (plumbing, HVAC, electrical, cleaning) with work orders, dispatching, invoicing and a mobile app. Closely aligned with Simple-Simon on workflows and target customer, though more US-centric.
• Workiz: Field service management SaaS targeting locksmiths, garage door, appliance repair and other trades with work order, scheduling, invoicing and mobile app — closely overlapping product surface with Simple-Simon at the SMB tier.

Broad incumbents

• Microsoft Dynamics 365 Field Service: Microsoft's enterprise field service module within Dynamics 365 for work order management, scheduling, asset service, and mobile technician enablement — broad incumbent solution that competes for the upper end of Simple-Simon's enterprise-adjacent accounts (e.g., PMT Aviation).
• Salesforce Field Service: Enterprise CRM-anchored FSM product from Salesforce covering scheduling, dispatch, work orders, and mobile workforce within a broad CRM/ERP suite — overlaps Simple-Simon's scheduling and work order capabilities but typically targets large enterprises rather than SMB trades.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SimpleSimonApp
• Facebookfacebook.com/simplesimonwerkbon
• LinkedInlinkedin.com/company/simple-simon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simple Simon