Zeppelin
Zeppelin Hotel Tech is a Merano, Italy-based digital marketing agency and SaaS company serving 1,000+ hospitality clients with website creation, online marketing campaigns, and the Amplifyr Agentic Marketing Platform. Listed on the Vienna Stock Exchange since December 2025 as part of the ReGuest Group.
- Company typePublic
- Founded1999
- HeadquartersMerano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Zeppelin does
Zeppelin Hotel Tech is an Italy-based digital marketing agency and SaaS company that exclusively serves the hospitality industry. Founded in 1999 and headquartered in Merano, South Tyrol, the company operates a hybrid model combining bespoke agency services with proprietary technology. Its agency offering includes three website product lines — Performance Website (30-day delivery), Leading Website (premium branding), and HR Website (employee recruitment portal) — together with online marketing campaigns launched within two days, SEO/GEO automation, and integration with Property Management Systems (PMS) and Internet Booking Engines (IBE). The company claims a measurable marketing ROI of "invest €1, earn €10" and reports a customer base exceeding 1,000 hotels.
The firm's strategic differentiator is Amplifyr, described as the world's first "Agentic Marketing Platform" for the hospitality industry. Amplifyr combines generative AI content creation, workflow automation, and autonomous multi-step campaign execution, and is offered both to in-house hotel marketing teams and to external agencies and freelancers. Zeppelin distributes Amplifyr alongside its agency services through direct consultative sales (Book a Demo CTA), self-serve SaaS onboarding, and the broader ReGuest Commercial Operating Platform (ComOS), which bundles CRM, digital marketing, guest experience, and business intelligence tooling. Revenue is generated through one-time website build fees, recurring marketing campaign subscriptions, and Amplifyr platform licensing; pricing is not publicly disclosed.
Since November 2025, Zeppelin Hotel Tech has been listed on the Vienna Stock Exchange as part of the ReGuest Group, making it the second South Tyrolean company to do so. The group pursues a buy-and-build consolidation strategy in hotel technology — exemplified by ReGuest SPA's March 2026 acquisition of a 30% stake in Schweizer Servecloud AG. The company maintains certified Google Premier Partner and Meta Business Partner status, and serves clients primarily in the DACH region with active expansion into the UK, Switzerland, and the Middle East.
Zeppelin firmographics
Firmographics- Name
- Zeppelin
- Legal name
- Zeppelin Hotel Tech
- Website
- https://zeppelin-group.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zeppelin Hotel Tech is a Merano, Italy-based digital marketing agency and SaaS company serving 1,000+ hospitality clients with website creation, online marketing campaigns, and the Amplifyr Agentic Marketing Platform. Listed on the Vienna Stock Exchange since December 2025 as part of the ReGuest Group.
- Ownership category
- akta.pro rank
Zeppelin industry classification
Industry- Product category
- Hospitality Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where Zeppelin is headquartered
LocationHeadquarters
- HQ city
- Merano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Zeppelin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Website Creation Services: One-time website creation services for hotels, available in various formats including Performance Website (30 days), Leading Website (premium branding), and HR Website for employee recruitment.
- Online Marketing Services: High-performing online marketing campaigns across various channels with a claimed ROI of invest €1, earn €10. Includes SEO, GEO automation, and guest communication optimization.
- Amplifyr SaaS Platform: Agentic Marketing Platform subscription for hotel marketing teams, agencies, and freelancers working in hospitality marketing. Provides tools for efficiency and performance with full transparency and smooth collaboration.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Zeppelin product offering
Product offeringCore offering
Zeppelin Hotel Tech operates as a digital marketing agency and SaaS company for the hospitality industry. It creates conversion-focused hotel websites (Performance, Leading, and HR variants) in 30 days, launches online marketing campaigns in two days, and sells the Amplifyr Agentic Marketing Platform—an AI-powered SaaS tool for hotel marketing teams, agencies, and freelancers to automate workflows, SEO/GEO optimization, and guest communication.
Product overview
Zeppelin Hotel Tech operates as both a digital marketing agency (since 1999) and SaaS company. Agency services include website creation in three variants (Performance Website - 30-day delivery, Leading Website - premium branding, HR Website - employee recruitment) and online marketing campaigns launched in 2 days with SEO & GEO automation. The core SaaS product is Amplifyr - the world's first Agentic Marketing Platform for the hospitality industry. Amplifyr integrates with the ReGuest Commercial Operating Platform (ComOS) which encompasses CRM, websites, bookings, marketing, payments, guest experience, and business intelligence systems. The company serves 1,000+ hotel clients and is publicly listed on the Vienna Stock Exchange since December 2025 as part of the ReGuest Group.
Differentiator
Problem solved
Functional benefit
Brands
- Amplifyr: World's first Agentic Marketing Platform for the hospitality industry. Developed by Zeppelin Hotel Tech, it enables hotel marketing teams, agencies, and freelancers to work faster, more easily, and more profitably.
Products and services
- Amplifyr Agentic Marketing Platform World's first Agentic Marketing Platform for the hospitality industry. AI-powered SaaS tool that enables hotel marketing teams, agencies, and freelancers to automate campaigns, SEO/GEO optimization, and guest communication with full transparency and collaboration.
- Performance Website Conversion-focused hotel website delivered in 30 days, designed for rapid digital deployment with flexible, performance-oriented structure for hotels.
- Leading Website Premium branding website for hotels requiring a sophisticated digital presence and identity representation, including personalization via the Intelligence extension.
- HR Website Recruitment-focused website portal designed specifically for hotel staffing and employee search needs.
- Online Marketing Campaign High-performing online marketing campaign service launched within two days across digital channels for hotels.
- SEO & GEO Automation Measurable search engine optimization and geographic-based marketing automation service to improve hotel discoverability online.
Quantifiable outcome
- Website deployment in 30 days
- +2 more outcomes
Companies that use Zeppelin
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Zeppelin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature7 records
Zeppelin partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Schweizer Servecloud AGminorReGuest SPA acquired a 30% stake in Schweizer Servecloud AG as part of a broader buy-and-build strategy. Servecloud provides a centralized platform enabling hotel teams to manage digital infrastructure—including CRM, websites, bookings, marketing, and payments—from a single control point without system migration. This is part of the integrated hotel technology ecosystem.
- ReGuest GroupcoreReGuest was founded in 2014 out of Zeppelin Hotel Tech's agency business and is now the publicly listed parent company. Zeppelin is part of the ReGuest Commercial Operating Platform (ComOS) ecosystem which includes CRM, digital marketing, guest experience, and business intelligence systems. ReGuest is listed on the Vienna Stock Exchange.
- Amplifyr Platform EcosystemcoreAmplifyr, developed by Zeppelin Hotel Tech, is part of the ReGuest Commercial Operating Platform (ComOS) which includes CRM, digital marketing, guest experience, and business intelligence systems. The platform integrates with PMS and IBE systems.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Zeppelin competitors and assessment
Company assessmentDirect peers
- Avvio: Avvio provides booking engine and direct booking technology for hotels, including AI-driven personalization; directly comparable to Zeppelin's hotel website and IBE integration offerings.
- Tambourine: Tambourine is a digital marketing agency specialized in hotels and hospitality, offering website design, SEO, paid media, and CRO services — a direct comparable to Zeppelin's agency offering for independent and chain hotels.
- The Hotels Network: The Hotels Network provides direct booking platforms, personalization technology, and website conversion tools for hotels; comparable to Zeppelin's Amplifyr platform and website services in the hotel digital marketing/tech layer.
- Net Affinity: Net Affinity is a hotel-focused CRM and digital marketing agency providing SEO, PPC, metasearch, and guest relationship solutions; closely overlaps with Zeppelin's campaign and SEO/GEO offerings.
- Sojern: Sojern is a travel marketing platform that combines AI-driven programmatic advertising and guest data solutions for hotels and tourism brands; directly comparable to Zeppelin's online marketing and Amplifyr capabilities.
- HeBS Digital: HeBS Digital is a hotel digital marketing agency offering website design, revenue generation, and multichannel campaigns; a long-standing peer to Zeppelin in the hotel-focused agency space.
- Profitroom: Profitroom delivers booking engine, channel manager, and digital marketing services for hotels and resorts; a direct peer overlapping Zeppelin's website creation and online marketing campaigns.
Emerging players
- TrustYou: TrustYou operates a hotel guest feedback and reputation platform with adjacent marketing analytics; competes partially with Zeppelin's guest communication optimization and review-related Amplifyr features.
Broad incumbents
- SiteMinder: SiteMinder is a global hotel commerce platform providing PMS, channel management, booking engines, and analytics; broader incumbent that intersects with Zeppelin's website/booking integration offering via PMS and IBE connectivity.
- HubSpot: HubSpot is a leading horizontal marketing automation and CRM platform with AI agent capabilities; competes indirectly with Amplifyr for the marketing automation budget of hotel marketing teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zeppelin social profiles
Digital presenceZeppelin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zeppelin leadership team
Management profileNumber of profiles
Profiles1 record
Zeppelin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zeppelin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zeppelin
What does Zeppelin do?
Zeppelin Hotel Tech operates as a digital marketing agency and SaaS company for the hospitality industry. It creates conversion-focused hotel websites (Performance, Leading, and HR variants) in 30 days, launches online marketing campaigns in two days, and sells the Amplifyr Agentic Marketing Platform—an AI-powered SaaS tool for hotel marketing teams, agencies, and freelancers to automate workflows, SEO/GEO optimization, and guest communication.
Is Zeppelin a public or private company?
Zeppelin is a public company. It is classified as public and is currently operating.
When was Zeppelin founded?
Zeppelin was founded in 1999. It employs 11 to 50 people.
Where is Zeppelin based?
Zeppelin is headquartered in Merano, Italy, in the Europe region.
How does Zeppelin make money?
Three revenue lines are on record. Website Creation Services are the primary driver. The others are online Marketing Services and amplifyr SaaS Platform.
Who are Zeppelin's main competitors?
Direct peers on record are Avvio, Tambourine, The Hotels Network, Net Affinity, Sojern, HeBS Digital and Profitroom. TrustYou is listed as an emerging player. Broad incumbents are SiteMinder and HubSpot.
Does Zeppelin have an API?
No public API is recorded for Zeppelin.
What industry is Zeppelin in?
Zeppelin's product category is Hospitality Digital Marketing Services. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 54181 and its SIC code is 7311.