MediaEDGE

What MediaEDGE does

MediaEdge Communications Inc. is a Canadian privately held B2B communications, publishing, and event management company founded in 1998 and headquartered in Toronto, with four additional offices across Canada (Winnipeg, Vancouver/Coquitlam, Halifax, Ottawa). The company operates two interlocking business lines: a direct B2B marketing services offering sold to enterprise and mid-market clients across multiple industry sectors, and a non-dues revenue program for not-for-profit associations across North America. For association partners, MediaEdge provides publishing, advertising sales, programmatic retargeting, event management, and social media services at no cost to the association, monetizing through advertising sold into those channels on behalf of the association's members.

The company's core technology is the MediaEdge360 integrated marketing platform, which bundles programmatic advertising, content management, social media management, SEO, paid search (Google AdWords), website and e-newsletter advertising, print advertising, event/tradeshow management, and creative services. Programmatic capabilities include keyword and contextual targeting, remarketing, CRM targeting, and geo-fencing across 200+ categories, with access to 17 ad exchanges and hundreds of B2B data networks. The proprietary Smart Channel retargeting product uses first-party audience lists built from the company's owned media properties. MediaEdge also operates a portfolio of 20+ owned or wholly-owned industry publications and brands, including the REMI Network (Canadian Apartment Magazine, Canadian Property Management, CondoBusiness, Canadian Facility Management & Design, Canadian Healthcare Facilities), Construction Business, Design Quarterly, RestoBiz, Wood Industry, Coverings, and Home Goods Online, plus recurring events such as REMISHOW, ISSA SHOW Canada, and the Canadian Restaurant & Bar Show.

MediaEdge generates revenue primarily through advertising sales (programmatic, digital display, paid search, web/e-news, print), sponsorship and exhibit sales at owned events, and creative/professional services. Pricing for association solutions is effectively zero to the partner, with revenue captured downstream through advertising sales; B2B marketing solutions are customized and quote-based. Go-to-market is enterprise field sales via dedicated account teams across the five Canadian offices, supplemented by association partnership channels and event-driven acquisition. The customer base spans 70+ association partnerships plus named enterprise and mid-market clients across foodservice, education, construction materials, floorcovering, moving services, and roofing. The company has remained founder-led under President Kevin Brown since 1998, with no disclosed external funding, parent company, or public listing.

Name

MediaEDGE

Legal name

MediaEdge Communications Inc.

Website

https://mediaedge.ca

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

MediaEdge Communications is a Canadian B2B communications and publishing firm that runs the MediaEdge360 marketing platform and 20+ owned industry publications, serving 70+ associations and enterprise clients across North America through advertising sales, programmatic, events, and creative services.

Ownership category

akta.pro rank

Product category

B2B Marketing & Advertising Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Barter & Trade Media Buying (BPAFABAL)

akta.pro secondary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• B2B marketing services
• Programmatic advertising
• Association publishing
• Trade show management
• Digital advertising

Headquarters

HQ city

North York

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Advertising: Programmatic advertising, display ads, website/e-news advertising, paid search campaigns, and social media advertising services. Delivered through MediaEdge360 platform with real-time analytics and targeting capabilities.
2. Print Advertising & Publishing: Magazine, trade journal, and print advertising placement. Includes custom copywriting, design, and production services for B2B publications across various industry sectors.
3. Association Services & Non-Dues Revenue: Providing associations with marketing solutions that generate non-dues revenue. Services include e-newsletter publishing, print publishing, web ad sales, and event management at no cost to association partners.
4. Event Management: Conference and tradeshow production and management including venue selection, content development, scheduling, promotion, and execution. Revenue from sponsorship sales, exhibit space, and event services.
5. Creative & Content Services: Graphic design, content marketing (blogs, case studies, articles), website design, video production, and custom newsletter creation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

MediaEdge is a B2B communications and publishing company that sells integrated marketing solutions through its MediaEdge360 platform — including programmatic advertising, content marketing, social media management, SEO, paid search, web/e-news advertising, print advertising, event management, and creative services. It also produces and sells advertising across a portfolio of 20+ owned industry publications (REMI Network, Canadian Apartment Magazine, Construction Business, RestoBiz, etc.) and tradeshows (REMISHOW, ISSA SHOW Canada, Canadian Restaurant & Bar Show), and delivers no-cost marketing solutions to 70+ association partners to generate non-dues revenue.

Product overview

MediaEdge is a B2B communications and publishing company operating the MediaEdge360 integrated marketing platform, which provides programmatic advertising, content management, social media management, SEO, paid search campaigns, web/e-newsletter advertising, print advertising, event/tradeshow management, and creative services. For associations, MediaEdge offers specialized solutions including e-newsletter publishing, print publishing, web advertisement sales, Smart Channel retargeting, programmatic partnerships with access to 17 ad exchanges, event management, and editorial/content services. The company also manages a portfolio of industry-specific publishing brands through the REMI Network, including Canadian Apartment Magazine, Canadian Property Management, CondoBusiness, Construction Business, Design Quarterly, and industry events such as REMISHOW and ISSA SHOW Canada, plus foodservice publications (RestoBiz, Canadian Restaurant & Bar Show) and home goods publications (Home Goods Online, Home Goods Merchandiser).

Differentiator

Problem solved

Functional benefit

Brands

• MediaEdge360: Integrated B2B marketing solution brand encompassing programmatic advertising, content management, social media management, SEO, paid search, website advertising, print advertising, events/tradeshows, and creative services.
• Smart Channel

Products and services

• MediaEdge360 Comprehensive integrated marketing platform encompassing programmatic advertising, content management, social media management, SEO, paid search campaigns, web and e-newsletter advertising, print advertising, event/tradeshow management, and creative services for B2B clients and associations.
• Programmatic Advertising Digital advertising solution using keyword-based algorithms and behavioral targeting to deliver customized campaigns across keyword search targeting, contextual targeting, remarketing, CRM targeting, geo-fencing, and geo-targeting for B2B clients and associations.
• Smart Channel Retargeting Proprietary retargeting service that serves targeted ads to website visitors after they leave a client's or association's website, using MediaEdge's proprietary audience lists to maximize supplier member exposure.
• Content Management & Content SEO Sponsored content and SEO services producing fact-based articles, blogs, videos, and case studies with keyword-rich posts to position clients as thought leaders and increase website traffic.
• Social Media Management Social media strategy and management service that identifies optimal channels and influencers, develops content strategies, and produces posts, images, graphs, blogs, and video to attract followers and expand client networks.
• Paid Search Campaigns (Google AdWords) Pay-per-click advertising service using Google AdWords with certified campaign manager assignment, keyword bidding, audience targeting, and real-time dashboard monitoring to connect businesses with prospects at the moment of search intent.
• Website & E-News Advertising Digital advertising placement service positioning ads within targeted e-newsletters and industry-leading websites using strategic placement and guaranteed frequency, with full ad sales, production, and campaign management.
• Print Advertising & Publishing Print advertising placement and magazine production covering business reports, trade journals, and magazines with custom messaging, custom copywriting, design, and flexible ad sizes, plus full publication production for associations.
• Events & Tradeshow Management End-to-end event and tradeshow management covering venue selection, content development, scheduling, promotion, execution, convention management, sponsorship sales, and exhibit management, including events such as REMISHOW, ISSA SHOW Canada, and Canadian Restaurant & Bar Show.
• Creative Services Graphic design, content marketing, website design, video production, profiles/features, and custom newsletter creation services combining intelligent design with photography for ad campaigns and custom publications.
• E-Newsletter Publishing Custom e-newsletter creation with consistent and relevant messaging branded as the association's publication, focused on important industry issues and delivered to targeted opt-in subscriber lists.
• Programmatic Partnerships Programmatic advertising solution providing industry suppliers access to 17 ad exchanges and hundreds of B2B data networks for site retargeting, search retargeting, geo targeting, geo fencing, and keyword contextual targeting to maximize non-dues revenue.
• Industry Editorial & Content Production Editorial content production service for annual magazines, periodicals, membership directories, and buyers' guides from concept to distribution with high editorial quality and broad member appeal.
• Monetized Content Opportunities (Website Design, Build & Hosting) Revenue-generating website design, build, management, and hosting service for content-driven publishing brands supporting associations' online presence and monetization.
• REMI Network (REMI Marketing) Multiple award-winning online publishing network covering the Canadian real estate management industry — including Canadian Apartment Magazine, Canadian Facility Management & Design, Canadian Property Management, CondoBusiness, Canadian Healthcare Facilities, Construction Business, Design Quarterly, and the REMISHOW annual event — sold and operated by MediaEdge as advertising and marketing vehicles.

Quantifiable outcome

• StarChapter exceeded inbound increase goal by 12% within one year of Smart Display campaign launch
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Canadian Association of MoverscoreGTM or Marketing PartnerMediaEdge has partnered with Canadian Association of Movers since 2018, providing advertising sales and production services for biweekly online newsletter and web ads. MediaEdge manages the entire process including ad sales, production and campaign management on behalf of the association.
• Canadian Roofing Contractors Association (CRCA)coreGTM or Marketing PartnerMediaEdge launched CRCA's social media program 10 months ago, building an engaged follower base and supporting the first-ever Canadian Roofing Week campaign. MediaEdge's social media team manages content creation, posting schedule, and outreach initiatives.
• ISSA Show CanadaminorGTM or Marketing PartnerMediaEdge manages the ISSA SHOW Canada event, providing event management and production services for this industry tradeshow serving the cleaning and facility management industry.
• Moose Hide CampaignminorOthersMediaEdge supports the Moose Hide Campaign as part of their Reconciliation Action Plan commitment to Indigenous-led organizations making impact in Canadian communities.
• Google (AdWords)coreTechnology or IntegrationMediaEdge utilizes Google AdWords for paid search campaigns on behalf of clients, with certified campaign managers assigned to each account for search advertising services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Closerlook: B2B marketing agency offering strategy, content, and digital marketing services to enterprise clients in pharma and other verticals. Comparable to MediaEdge in providing integrated B2B marketing and content services.
• BNP Media: B2B media company publishing trade magazines, events, and digital content across mechanical, construction, and food processing verticals. Comparable to MediaEdge in offering integrated print, digital, and event services to B2B associations.
• Sandhills Global: Trade publication and digital marketplace operator serving agricultural, construction, trucking, and aviation verticals. Comparable to MediaEdge in operating a portfolio of niche B2B trade publications paired with advertising services.
• EnsembleIQ: B2B media company operating trade publications, events, and digital marketing services for retail, consumer goods, and healthcare verticals. Comparable to MediaEdge in combining owned B2B media with advertising and content services.
• Godfrey: B2B marketing agency delivering brand strategy, content, and digital marketing services to industrial and technology clients. Comparable to MediaEdge in providing integrated B2B marketing solutions across multiple channels.
• Annex Business Media: Canadian B2B trade publisher operating a portfolio of trade magazines and digital media properties across industrial and commercial verticals. Closely comparable to MediaEdge's owned-publication model and association-oriented business.
• Brunico Communications: Canadian B2B media company focused on marketing, entertainment, and media industry verticals through publications and events. Comparable to MediaEdge as a Canadian-headquartered B2B media and event business.
• Randall-Reilly: B2B media company serving trucking, construction, and industrial verticals through trade publications, data, and marketing services. Comparable to MediaEdge in vertical B2B trade publishing and association-like client base.

Broad incumbents

• Informa Markets: Global B2B events and media operator running large-scale exhibitions, conferences, and trade publications. Comparable to MediaEdge's event management and trade publishing business but at much greater scale and global reach.

Emerging players

• Industry Dive: Digital B2B media company producing industry-specific online publications and newsletters. Comparable to MediaEdge in vertical B2B content publishing but with a digital-only, newsletter-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MediaEdgeTOR
• Facebookfacebook.com/mediaedgeinc
• LinkedInlinkedin.com/company/mediaedge-communications
• Instagraminstagram.com/mediaedgetor

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaEDGE