Outrageous Baking
Outrageous Baking is a Longmont, Colorado-based gluten-free and dairy-free bakery, founded in 2006, producing handmade sweet breads, vegan variants, and a proprietary flour mix for celiac, vegan, and health-conscious consumers via DTC e-commerce, regional grocery wholesale, farmers markets, and local coffee shop partnerships.
- Company typePrivate
- Founded2006
- HeadquartersLongmont, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Outrageous Baking does
Outrageous Baking is a Longmont, Colorado-based specialty bakery founded in 2006 by Pamela that produces gluten-free and dairy-free sweet breads for consumers with celiac disease, gluten intolerance, dairy allergies, and vegan or health-conscious dietary preferences. Its core technology is a proprietary non-GMO flour mix built on whole grain brown rice, combined with rice bran oil as the primary baking fat, which enables cup-for-cup substitution in standard recipes without gluten or dairy. The product line includes pre-sliced sweet breads in five standard flavors (Lemon Poppy Seed, Cinnamon Coffee Cake, Chocolate Zucchini, Pumpkin, Orange Cranberry), a parallel vegan range excluding eggs and dairy, sampler packs, an All Purpose Baking Flour Mix in 5 lb and bulk formats, and a 2023 Mother/Daughter hardcover cookbook. Every loaf is handmade with no preservatives, yielding a 5-day room-temperature shelf life and the ability to freeze for up to 6 months. Distribution is multi-channel: direct-to-consumer via the company's own online store with Monday-Tuesday shipping across the Continental US, wholesale to regional and national grocery chains (Whole Foods Rocky Mountain region, Lucky's Market, Natural Grocers, Safeway), seasonal farmers market presence in Boulder and Longmont (April through November), and long-tenured partnerships with Boulder-area coffee shops (Ozo Coffee, Logan's Espresso, Amante, Brewing Market). Pricing is unit-based for individual breads, sampler packs, and flour, with a subscription option for recurring orders. The company is privately held, founder- and family-operated, has not disclosed any external funding, and currently has no app, API, or documented AI/ML capabilities.
Outrageous Baking firmographics
Firmographics- Name
- Outrageous Baking
- Legal name
- Outrageous Baking
- Website
- https://outrageousbaking.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Outrageous Baking is a Longmont, Colorado-based gluten-free and dairy-free bakery, founded in 2006, producing handmade sweet breads, vegan variants, and a proprietary flour mix for celiac, vegan, and health-conscious consumers via DTC e-commerce, regional grocery wholesale, farmers markets, and local coffee shop partnerships.
- Ownership category
- akta.pro rank
Outrageous Baking industry classification
Industry- Product category
- Gluten-Free Specialty Bakery
- NAICS
- Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
- akta.pro secondary industries
- Online Bakery & Desserts Delivery (CRAHAIAK), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD), Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where Outrageous Baking is headquartered
LocationHeadquarters
- HQ city
- Longmont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Outrageous Baking business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Online store sales through store.outrageousbaking.com, selling sweet breads (pre-sliced), sampler packs, and flour mixes directly to consumers across the Continental US. Orders ship Monday–Tuesday to ensure freshness.
- Wholesale to Retailers: Wholesale accounts supplying Whole Foods (Rocky Mountain region), Lucky's Market (Boulder and Fort Collins), Natural Grocers, and Safeway stores throughout the United States.
- Farmers Markets: Direct sales at Boulder Farmers Market and Longmont Farmers Market (April through November), providing fresh product sales and customer engagement.
- Coffee Shop Distribution: Supplying products to local Boulder and surrounding area coffee shops including Ozo Coffee, Logan's Espresso Cafe, Amante Coffee, and Brewing Market.
- Cookbook Sales: Sale of a Mother/Daughter hardback cookbook with over 60 easy-to-make recipes, sold as standalone product or bundled with flour.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual sweet breads sold as 8-piece pre-sliced packs in various flavors |
| Unit Pricing | Pay-as-you-go | Sampler packs offering variety across multiple flavors |
| Unit Pricing | Pay-as-you-go | All Purpose Baking Flour Mix available in 5 lb bags or 3x5 lb bulk bundles |
| Subscription | Monthly | Subscription option for recurring orders |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Outrageous Baking product offering
Product offeringCore offering
Outrageous Baking manufactures and sells gluten-free, dairy-free, and vegan pre-sliced sweet breads (lemon poppy seed, cinnamon coffee cake, chocolate zucchini, pumpkin, orange cranberry) under its own brand, plus sampler packs, a proprietary all-purpose gluten-free baking flour mix, and a mother/daughter cookbook. Products are sold direct-to-consumer online, through regional grocery retailers (Whole Foods, Lucky's Market, Natural Grocers, Safeway), at seasonal Colorado farmers markets, and via local coffee shop partners.
Product overview
Outrageous Baking is a gluten-free and dairy-free sweet bread company founded in 2006 in Boulder, Colorado. The core product line consists of pre-sliced sweet breads available in standard and vegan varieties. The standard offerings include Lemon Poppy Seed, Cinnamon Coffee Cake (the original family recipe), Chocolate Zucchini, Pumpkin, and Orange Cranberry breads. The vegan line excludes eggs and dairy. The company also sells sampler packs for both standard and vegan varieties, an All Purpose Baking Flour Mix made from non-GMO whole grain brown rice, and a Mother/Daughter cookbook. Products are sold online with nationwide shipping and through retail partners including Whole Foods, Natural Grocers, Safeway, and Lucky's Market in the Rocky Mountain region.
Differentiator
Problem solved
Functional benefit
Products and services
- Lemon Poppy Seed Bread Pre-sliced 8-pack gluten-free and dairy-free sweet bread flavored with lemon and poppy seeds, designed for individual consumers following gluten-free and dairy-free diets.
- Cinnamon Coffee Cake Bread Pre-sliced 8-pack gluten-free and dairy-free sweet bread based on the original Aunt Kay's Cinnamon Coffee Cake recipe that launched the company.
- Chocolate Zucchini Bread Pre-sliced 8-pack gluten-free and dairy-free sweet bread made with fresh zucchini and chocolate, offering a moist, lower-sugar dessert option.
- Pumpkin Bread Pre-sliced 8-pack gluten-free and dairy-free sweet bread made with real pumpkin, targeted at seasonal and year-round consumers.
- Orange Cranberry Bread Pre-sliced 8-pack gluten-free and dairy-free sweet bread flavored with orange and cranberry.
- Vegan Lemon Poppy Seed Bread Pre-sliced 8-pack gluten-free and vegan sweet bread (no dairy, no eggs) flavored with lemon and poppy seeds, using plant-based ingredients such as organic coconut milk.
- Vegan Cinnamon Coffee Cake Bread Pre-sliced 8-pack gluten-free and vegan sweet bread version of the original cinnamon coffee cake, made without dairy or eggs.
- Sweet Bread Sampler Pack Pre-sliced 8-piece assortment pack of gluten-free sweet bread flavors (contains eggs), enabling customers to sample multiple varieties.
- Vegan Sweet Bread Sampler Pack Pre-sliced 8-piece assortment pack of gluten-free and vegan sweet bread flavors (no dairy or eggs), enabling sampling across vegan varieties.
- All Purpose Baking Flour Mix Proprietary non-GMO gluten-free flour mix made with whole grain brown rice, designed as a cup-for-cup substitution in standard recipes for home bakers. Available in 5 lb bags and 3x5 lb bulk bundles.
- Mother/Daughter Cookbook Bundle Hardcover mother/daughter cookbook featuring over 60 easy-to-make gluten-free recipes, sold standalone or bundled with the All Purpose Baking Flour Mix.
Quantifiable outcome
- Founded in 2006, Outrageous Baking has grown from a small home-based business to a full commercial production operation over nearly two decades
- +2 more outcomes
Companies that use Outrageous Baking
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Outrageous Baking technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Outrageous Baking partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Whole Foods MarketcoreWhole Foods Market in the Rocky Mountain region stocks Outrageous Baking gluten-free, dairy-free, and vegan sweet breads. This is a flagship retail partnership providing broad consumer access across multiple store locations.
- Lucky's MarketcoreLucky's Market locations in Boulder and Fort Collins carry Outrageous Baking products, providing regional retail presence in Colorado communities known for health-conscious consumers.
- Ozo CoffeecoreOzo Coffee is a Boulder-based independent coffee company founded in 2007. It was one of the first coffee shops to partner with Outrageous Baking 11 years ago. Ozo's mission is to connect and support diverse communities.
- Logan's Espresso CafecoreOriginally Wonderland Cafe on Broadway Street in Boulder, Logan's Espresso Cafe has been a partner for over 12 years, providing Outrageous Baking products to its customers. The cafe has been in business for over 15 years.
- Amante CoffeeminorAmante Coffee is a Boulder-based company aiming to bring the luxurious taste of old world Italian coffee to Boulder. It was the third cafe to partner with Outrageous Baking.
- Brewing MarketcoreBrewing Market is a Boulder cafe that went out on a limb 12 years ago to stock Outrageous Baking products. It offers an amazing 12-year partnership history with the company.
- Natural GrocerscoreNatural Grocers carries Outrageous Baking products, providing distribution through this health-focused grocery chain.
- SafewayminorSafeway carries Outrageous Baking products across its store locations, providing broad retail distribution.
- Boulder Farmers Market and Longmont Farmers MarketcoreSeasonal farmers markets in Boulder and Longmont (April through November) serve as direct-to-consumer sales channels for Outrageous Baking, with Grace regularly working the markets.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Outrageous Baking competitors and assessment
Company assessmentBroad incumbents
- King Arthur Baking Company: Largest US baking brand, offering extensive gluten-free flour mixes and baked goods through national grocery and DTC. Directly competes in gluten-free flour mixes (overlapping with Outrageous Baking's All Purpose Baking Flour Mix) but operates at far broader scale.
- Bob's Red Mill: Established natural-foods brand specializing in whole grains, flours, and baking mixes including a broad gluten-free line. Overlaps with Outrageous Baking's flour-mix product and competes in the same Natural Grocers and Whole Foods channels, but with a much larger SKU portfolio.
- Enjoy Life Foods: Allergen-free (gluten-free, dairy-free, nut-free) cookies, bars, and baking mixes sold nationally. Overlaps with Outrageous Baking on allergen-free positioning and retail distribution, though broader in cookies/snacks than sweet breads.
Direct peers
- Canyon Bakehouse: Specialty gluten-free bread brand sold nationally in grocery and foodservice. Most directly comparable to Outrageous Baking on product (gluten-free baked goods), distribution (national grocery), and target consumer (celiac and gluten-intolerant). Larger scale and broader bread assortment.
- Udi's Gluten Free: National gluten-free bread and baked-goods brand owned by Smart Baking Company (formerly Boulder Brands). Competes head-to-head on gluten-free bread, baked goods, and grocery distribution; overlaps in Whole Foods and natural-foods channels with Outrageous Baking.
- Simple Mills: Better-for-you baking mixes, crackers, and baked snacks with clean-label positioning (non-GMO, gluten-free, paleo-friendly). Direct overlap with Outrageous Baking on gluten-free baking-mix positioning, target consumer (health-conscious), and natural-foods retail distribution.
- Sweet Loren's: Allergen-friendly, clean-ingredient cookie dough and baked goods brand sold nationally in grocery. Comparable product positioning (allergen-free, no preservatives) and similar target consumer (food-allergy families, health-conscious), though Sweet Loren's focuses on cookies/dough rather than sweet breads.
Emerging players
- MadeGood: Allergen-free granola bars, cookies, and baking products marketed to school-safe and food-allergy families. Comparable dietary positioning (gluten-free, dairy-free, peanut-free) and similar retail channels, but smaller scale and focused on snacks rather than baked sweet breads.
- Greater Knead: Allergen-free tortilla chips and crackers founded by a celiac entrepreneur. Comparable origin story (food-allergy-driven founder) and allergen-free positioning, but operates in a different sub-category (snack chips) than Outrageous Baking's sweet breads.
Others
- So Delicious Dairy Free: Dairy-free and plant-based brand (yogurts, creamers, frozen desserts) sold in natural-foods channels including Whole Foods and Natural Grocers. Indirectly comparable through dairy-free consumer overlap, though not a baked-goods competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Outrageous Baking social profiles
Digital presenceOutrageous Baking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outrageous Baking leadership team
Management profileNumber of profiles
Profiles4 records
Outrageous Baking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outrageous Baking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outrageous Baking
What does Outrageous Baking do?
Outrageous Baking manufactures and sells gluten-free, dairy-free, and vegan pre-sliced sweet breads (lemon poppy seed, cinnamon coffee cake, chocolate zucchini, pumpkin, orange cranberry) under its own brand, plus sampler packs, a proprietary all-purpose gluten-free baking flour mix, and a mother/daughter cookbook. Products are sold direct-to-consumer online, through regional grocery retailers (Whole Foods, Lucky's Market, Natural Grocers, Safeway), at seasonal Colorado farmers markets, and via local coffee shop partners.
Is Outrageous Baking a public or private company?
Outrageous Baking is a private company. It is classified as family owned and is currently operating.
When was Outrageous Baking founded?
Outrageous Baking was founded in 2006. It employs 11 to 50 people.
Where is Outrageous Baking based?
Outrageous Baking is headquartered in Longmont, United States, in the North America region.
How does Outrageous Baking make money?
Five revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale to Retailers, farmers Markets, coffee Shop Distribution and cookbook Sales.
Who are Outrageous Baking's main competitors?
Broad incumbents on record are King Arthur Baking Company, Bob's Red Mill and Enjoy Life Foods. Direct peers are Canyon Bakehouse, Udi's Gluten Free, Simple Mills and Sweet Loren's. Emerging players are MadeGood and Greater Knead. So Delicious Dairy Free is listed as an others.
Does Outrageous Baking have an API?
No public API is recorded for Outrageous Baking.
What industry is Outrageous Baking in?
Outrageous Baking's product category is Gluten-Free Specialty Bakery. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused), with a secondary code of CRAHAIAK, Online Bakery & Desserts Delivery. Its NAICS code is 31181 and its SIC code is 2050.