Atlas Orthogonal Chiropractic

Name

Atlas Orthogonal Chiropractic

Legal name

Atlas Orthogonal Chiropractic

Website

https://atlasorthogonalchiro.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Functional Neurology & Upper Cervical Chiropractic (HSADALAJ)

akta.pro secondary industries

General Chiropractic Care (HSADALAA), Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH), Sports Chiropractic & Performance Care (HSADALAB), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI)

Keywords

• Upper cervical chiropractic
• Spinal alignment correction
• Chiropractic care services
• Cold laser therapy
• Non-invasive pain relief

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Chiropractic Care Services: Fee-for-service model for chiropractic adjustments and treatments. Patients pay per visit. Initial consultation to evaluate if care can help. Financial considerations made for personal finances. Insurance verification services provided.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Atlas Orthogonal Chiropractic is a single-location chiropractic practice in Raleigh, NC that delivers non-invasive spinal healthcare using the Atlas Orthogonal Spinal Correction technique, a precision instrument-assisted method developed by Dr. Roy Sweat that adjusts the first cervical vertebra (Atlas) using low-force percussion. The practice supplements this core technique with the Activator Methods Chiropractic Technique (AMCT) using the Activator Adjusting Instrument and Super Pulsed cold laser therapy for soft tissue healing.

Product overview

Atlas Orthogonal Chiropractic operates as a single-location chiropractic practice offering a unified treatment approach centered on the Atlas Orthogonal technique. The practice combines three primary service offerings: the Atlas Orthogonal Spinal Correction (their foundational method for correcting upper cervical alignment), the Activator Methods Chiropractic Technique (a low-force instrument-based adjustment approach), and Super Pulsed Laser Therapy (a cold laser adjunct for soft tissue healing). The practice also incorporates cervical-specific assessment methods and has published research on treating conditions like Meniere's disease through upper cervical chiropractic care.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 90% improvement in vertigo symptoms in published clinical study (vertigo intensity reduced from 8.5 to 0.8 on 0-10 scale)
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• FullscriptminorOthersOnline supplement dispensary integrated into practice. Patients can purchase supplements through Fullscript platform (linked as Emerson Wellevate logo on website). Provides patients access to quality supplements recommended as part of their care.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Joint Chiropractic: Large US chiropractic retail chain offering walk-in, membership-based spinal adjustments. Closely comparable to Atlas Orthogonal Chiropractic in core service category (chiropractic adjustments for the general public) but with a fundamentally different volume-based, low-touch delivery model.
• Chiro One Wellness Centers: Multi-location chiropractic group practice offering family-focused wellness and corrective chiropractic care. Comparable in patient segmentation (families, all ages) and emphasis on long-term corrective care plans rather than purely symptom-based visits.
• HealthSource Chiropractic: Franchised chiropractic network delivering progressive rehab and chiropractic care. Comparable as a same-category outpatient chiropractic provider with a focus on combining adjustments with rehabilitative exercise — overlapping with Atlas Orthogonal's spinal-rehabilitation positioning.
• Arrowhead Clinics: Multi-location chiropractic group specializing in auto accident and personal injury cases. Directly comparable to Atlas Orthogonal's stated focus on auto injury and whiplash treatment, with overlapping advanced whiplash/brain injury traumatology credentials.
• Specific Chiropractic: Upper-cervical-focused chiropractic brand practicing Atlas Orthogonal and similar upper-cervical techniques. Most directly comparable to Atlas Orthogonal Chiropractic in technique, patient positioning, and specialty differentiation.

Emerging players

• NuSpine Chiropractic: Emerging membership-based chiropractic concept focused on convenient, recurring spinal adjustments. Comparable as a same-category provider but with a younger, retail-style model that pressures traditional single-location practices on convenience and pricing.
• 100% Chiropractic: Growing franchise offering full-service chiropractic care including adjustments, massage, and stretch therapy. Comparable in providing family chiropractic plus adjunctive wellness services, similar to Atlas Orthogonal's bundled care model.

Regional players

• Tuck Chiropractic Clinic: Multi-doctor regional chiropractic group serving Virginia communities. Comparable as an established, multi-doctor outpatient chiropractic practice with similar patient demographics, but operating in a different Southeast-adjacent geography.

Broad incumbents

• Hinge Health: Digital musculoskeletal platform offering virtual exercise therapy and remote care for back and joint pain. Comparable as a competitor for the same patient pain points (back/neck pain) but with a digital, employer-sponsored delivery model that is structurally different from in-person chiropractic.

Others

• Activator Methods International: Organization that develops, trains, and certifies doctors in the Activator Methods Chiropractic Technique. Comparable as the institutional licensor and standards body behind one of Atlas Orthogonal Chiropractic's core service offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AtlasOrthogonalChiropracticNC
• Instagraminstagram.com/atlasorthonc
• LinkedInlinkedin.com/company/atlas-orthogonal-chiropractic-pa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Orthogonal Chiropractic