Heads Up
Heads Up is a New Zealand-based, privately held human resources company founded in 2018 in Christchurch that focuses on the mental wellbeing of employers through workplace activities, operating with a 1-10 person team.
- Company typePrivate
- Founded2018
- HeadquartersChristchurch, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
Heads Up firmographics
Firmographics- Name
- Heads Up
- Website
- https://headsup.nz
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Heads Up is a New Zealand-based, privately held human resources company founded in 2018 in Christchurch that focuses on the mental wellbeing of employers through workplace activities, operating with a 1-10 person team.
- Ownership category
- akta.pro rank
Heads Up industry classification
Industry- Product category
- Corporate Wellness Services
- NAICS
- Employment Services (5613)
- akta.pro primary industry
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
- akta.pro secondary industry
- Executive Outplacement (C-Suite & Senior Leaders) (BPACAOAC)
Keywords
Where Heads Up is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Heads Up business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Heads Up product offering
Product offeringCore offering
Heads Up is a human resource company that focuses on the mental wellbeing of employers through activities. The firm provides wellbeing-oriented activities designed for workplace settings, selling these services to employers as organizational buyers.
Differentiator
Problem solved
Functional benefit
Companies that use Heads Up
Customer profileIdeal customer profiles1 record
Heads Up technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heads Up partnerships and signals
Strategic signalScale indicators1 record
Heads Up competitors and assessment
Company assessmentDirect peers
- Lyra Health: Lyra Health is a mental health benefits platform sold to employers, matching companies' workforce mental wellbeing needs with provider networks. It is a direct peer to Heads Up's HR-anchored mental wellbeing offering, albeit at vastly larger scale.
- Modern Health: Modern Health provides a global mental health platform for employers, combining coaching, therapy, and self-guided content. It is a direct comparable as an HR-sold mental wellbeing solution for workforces.
- Spring Health: Spring Health sells precision mental healthcare benefits to employers, addressing workforce mental wellbeing through employer-sponsored plans. It competes in the same buyer (HR) and benefit (mental wellbeing) category as Heads Up.
- Headspace for Work: Headspace for Work is the B2B arm of Headspace, offering meditation and mental wellbeing tools to employers and HR teams. It is a direct competitor in the corporate mental wellbeing category.
- Calm Business: Calm Business is the employer-focused arm of Calm, providing mental wellness subscriptions to organizations and their employees. It is directly comparable as an employer-purchased mental wellbeing benefit.
- Unmind: Unmind is a workplace mental health platform sold to HR and people teams to support employee mental wellbeing. It overlaps directly with Heads Up's stated positioning as an HR-anchored mental wellbeing provider.
Broad incumbents
- Limeade: Limeade is an established employee well-being and engagement platform sold to HR at large enterprises. It is a broader incumbent offering a wider portfolio than Heads Up's activity-based mental wellbeing focus.
- Virgin Pulse: Virgin Pulse is a large corporate wellness and employee engagement platform serving global employers. It is a broad incumbent overlapping with Heads Up in the employer-funded employee wellbeing category.
- EAP (Employee Assistance Programs) providers such as TELUS Health: TELUS Health and similar EAP providers deliver mental health and wellbeing services to employers globally. They are broad incumbents addressing the same employer-purchased mental wellbeing need as Heads Up.
Emerging players
- Wellable: Wellable provides corporate wellness programs including activity-based challenges and wellbeing programming for employers. It is comparable to Heads Up's activity-centric mental wellbeing positioning, though broader in scope.
Market position
Customer concentration
Heads Up financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heads Up leadership team
Management profileNumber of profiles
Heads Up funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heads Up M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heads Up
What does Heads Up do?
Heads Up is a human resource company that focuses on the mental wellbeing of employers through activities. The firm provides wellbeing-oriented activities designed for workplace settings, selling these services to employers as organizational buyers.
When was Heads Up founded?
Heads Up was founded in 2018. It employs 1 to 10 people.
Where is Heads Up based?
Heads Up is headquartered in Christchurch, New Zealand, in the Oceania region.
Who are Heads Up's main competitors?
Direct peers on record are Lyra Health, Modern Health, Spring Health, Headspace for Work, Calm Business and Unmind. Broad incumbents are Limeade, Virgin Pulse and EAP (Employee Assistance Programs) providers such as TELUS Health. Wellable is listed as an emerging player.
Does Heads Up have an API?
No public API is recorded for Heads Up.
What industry is Heads Up in?
Heads Up's product category is Corporate Wellness Services. Its primary akta.pro industry code is HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative), with a secondary code of BPACAOAC, Executive Outplacement (C-Suite & Senior Leaders). Its NAICS code is 5613.