Heads Up

Corporate Wellness Servicesheadsup.nz

Heads Up is a New Zealand-based, privately held human resources company founded in 2018 in Christchurch that focuses on the mental wellbeing of employers through workplace activities, operating with a 1-10 person team.

Company typePrivate
Founded2018
HeadquartersChristchurch, New Zealand
Headcount1–10
GTM typeB2B
OfferingServices

Heads Up firmographics

Firmographics

Name: Heads Up
Website: https://headsup.nz
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 1–10 employees
Short description: Heads Up is a New Zealand-based, privately held human resources company founded in 2018 in Christchurch that focuses on the mental wellbeing of employers through workplace activities, operating with a 1-10 person team.
Ownership category
akta.pro rank

Heads Up industry classification

Industry

Product category: Corporate Wellness Services
NAICS: Employment Services (5613)
akta.pro primary industry: Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
akta.pro secondary industry: Executive Outplacement (C-Suite & Senior Leaders) (BPACAOAC)

Keywords

Corporate wellness services
Mental wellbeing programs
Employee engagement activities
Workplace wellbeing services
Human resource wellness

Where Heads Up is headquartered

Location

Headquarters

HQ city: Christchurch
HQ country: New Zealand
HQ region: Oceania

Markets served

Heads Up business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations

Heads Up product offering

Product offering

Core offering

Heads Up is a human resource company that focuses on the mental wellbeing of employers through activities. The firm provides wellbeing-oriented activities designed for workplace settings, selling these services to employers as organizational buyers.

Differentiator

Problem solved

Functional benefit

Companies that use Heads Up

Customer profile

Ideal customer profiles1 record

Heads Up technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Heads Up partnerships and signals

Strategic signal

Scale indicators1 record

Heads Up competitors and assessment

Company assessment

Direct peers

Lyra Health: Lyra Health is a mental health benefits platform sold to employers, matching companies' workforce mental wellbeing needs with provider networks. It is a direct peer to Heads Up's HR-anchored mental wellbeing offering, albeit at vastly larger scale.
Modern Health: Modern Health provides a global mental health platform for employers, combining coaching, therapy, and self-guided content. It is a direct comparable as an HR-sold mental wellbeing solution for workforces.
Spring Health: Spring Health sells precision mental healthcare benefits to employers, addressing workforce mental wellbeing through employer-sponsored plans. It competes in the same buyer (HR) and benefit (mental wellbeing) category as Heads Up.
Headspace for Work: Headspace for Work is the B2B arm of Headspace, offering meditation and mental wellbeing tools to employers and HR teams. It is a direct competitor in the corporate mental wellbeing category.
Calm Business: Calm Business is the employer-focused arm of Calm, providing mental wellness subscriptions to organizations and their employees. It is directly comparable as an employer-purchased mental wellbeing benefit.
Unmind: Unmind is a workplace mental health platform sold to HR and people teams to support employee mental wellbeing. It overlaps directly with Heads Up's stated positioning as an HR-anchored mental wellbeing provider.

Broad incumbents

Limeade: Limeade is an established employee well-being and engagement platform sold to HR at large enterprises. It is a broader incumbent offering a wider portfolio than Heads Up's activity-based mental wellbeing focus.
Virgin Pulse: Virgin Pulse is a large corporate wellness and employee engagement platform serving global employers. It is a broad incumbent overlapping with Heads Up in the employer-funded employee wellbeing category.
EAP (Employee Assistance Programs) providers such as TELUS Health: TELUS Health and similar EAP providers deliver mental health and wellbeing services to employers globally. They are broad incumbents addressing the same employer-purchased mental wellbeing need as Heads Up.

Emerging players

Wellable: Wellable provides corporate wellness programs including activity-based challenges and wellbeing programming for employers. It is comparable to Heads Up's activity-centric mental wellbeing positioning, though broader in scope.

Market position

Customer concentration

Heads Up financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Heads Up leadership team

Management profile

Number of profiles

Heads Up funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Heads Up M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heads Up

What does Heads Up do?

When was Heads Up founded?

Heads Up was founded in 2018. It employs 1 to 10 people.

Where is Heads Up based?

Heads Up is headquartered in Christchurch, New Zealand, in the Oceania region.

Who are Heads Up's main competitors?

Direct peers on record are Lyra Health, Modern Health, Spring Health, Headspace for Work, Calm Business and Unmind. Broad incumbents are Limeade, Virgin Pulse and EAP (Employee Assistance Programs) providers such as TELUS Health. Wellable is listed as an emerging player.

Does Heads Up have an API?

No public API is recorded for Heads Up.

What industry is Heads Up in?

Heads Up's product category is Corporate Wellness Services. Its primary akta.pro industry code is HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative), with a secondary code of BPACAOAC, Executive Outplacement (C-Suite & Senior Leaders). Its NAICS code is 5613.