What iXpole does

iXpole is a cloud-based VIP hospitality and sponsorship management platform purpose-built for sports clubs and event organizers. Founded in 2017 as a spin-off from RSC Anderlecht, the company is headquartered in Genk, Belgium, and operates as a product of JAG2 Solutions NV. The platform orchestrates the full B2B VIP customer journey, encompassing contract management, match-by-match booking, catering and seat assignment, ticketing distribution, invoicing, and real-time analytics, through four core modules: VIP Portal (self-service for partners), VIP Booker (fast customizable booking), VIP Desk (mobile check-in), and Analytics & Dashboards. Its product differentiates from generic CRMs or ticketing systems by encoding sports-specific workflows that handle the unique complexity of premium hospitality sales and sponsor relationships.

The platform is sold on a SaaS subscription basis via direct sales and event-led GTM, targeting European football clubs, stadiums, and event experience operators. It integrates bidirectionally with major ERP systems (AFAS, SAP Business One) via REST APIs and, since August 2024, sits within the fanxp group ecosystem alongside ticketing (dtc, nextxp), payments (extent/C-Pay), fan engagement (bfan), and insurance (ibxp) solutions. The customer base spans 60+ organizations across Belgium, the Netherlands, France, Switzerland, Latvia, Germany, and Italy, including Club Brugge, RSC Anderlecht, KV Mechelen, Standard Liège, KRC Genk, Royal Antwerp FC, FC Metz, Johan Cruyff Arena, and Xiaomi Arena. Marketing is conducted through content (Broadcast Center blog), organic social (LinkedIn, Instagram, YouTube, Facebook), and industry events (Football Summit 2.0).

Operationally, the company runs a lean model with 1-10 employees, relying on the fanxp group's distribution infrastructure for cross-sell across French and broader European sports markets. Key risk-adjusted strengths include deep vertical specialization and ERP-level switching costs; constraints include small team, narrow vertical, and absence of disclosed AI capabilities or growth funding. The company's legal name (JAG2 Solutions NV) and current ownership (fanxp group, a privately-held operating company founded in 2008 by Dang Tran and Thomas Kouck) frame iXpole as a product subsidiary within a broader European sports and entertainment software portfolio.

Name

iXpole

Legal name

JAG2 Solutions NV

Website

https://ixpole.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

iXpole is a cloud-based VIP hospitality and sponsorship management SaaS platform serving European football clubs, stadiums, and event organizers. Founded in 2017 as a spin-off from RSC Anderlecht and now part of the fanxp group, it automates the full B2B VIP journey from contract to invoicing.

Ownership category

akta.pro rank

Product category

Sports Hospitality Management Software

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI)

akta.pro secondary industry

Sports & Entertainment / VIP Corporate Travel Management (THAKACAG)

Keywords

• VIP hospitality software
• Sports club management
• Sponsorship management platform
• Cloud hospitality management
• Stadium VIP operations

Headquarters

HQ city

Genk

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based software platform subscription model for VIP hospitality management. Pricing likely per club/organization based on scale and features.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

iXpole provides a cloud-based VIP hospitality and sponsorship management platform for European sports clubs and event organizers. The platform combines four core modules — VIP Portal (self-service for partners), VIP Booker (customizable booking), VIP Desk (mobile check-in), and Analytics & Dashboards (real-time KPIs) — to orchestrate the entire B2B VIP customer journey, from contract management and invoicing to guest check-in and performance measurement, with open API integration to ERP and payment systems.

Product overview

iXpole is a VIP hospitality management platform consisting of four core modules: VIP Portal (self-service for partners to manage invitations, services, and guests), VIP Booker (fast customizable booking channel), VIP Desk (mobile app for VIP check-in), and Analytics & Dashboards (real-time insights). Operating as part of the fanxp group since August 2024, iXpole also connects to fanxp ecosystem solutions including dtc (ticketing back-office), nextxp (front-end portal), extent/C-Pay (payments), bfan (fan engagement apps), ibxp (cancellation insurance), dataxp (analytics), and cloudxp (cloud services). The platform integrates with third-party ERP systems including AFAS and SAP Business One via REST APIs.

Differentiator

Problem solved

Functional benefit

Brands

• VIP Portal: Self-service platform for partners to manage invitations, services, and guests
• VIP Booker
• VIP Desk

Products and services

• iXpole VIP Hospitality Management Platform The core flagship SaaS platform for managing premium hospitality and sponsorship operations at sports clubs and event organizations. Combines VIP Portal, VIP Booker, VIP Desk, and Analytics & Dashboards modules with REST API integration to ERP and payment systems.
• VIP Portal Self-service web portal enabling VIP partners to manage invitations, services, and guests. Allows customers to download tickets, invite guests by email or smartphone, order extra seats, renew expiring contracts, and track consumption and billing information in real-time.
• VIP Booker Fast booking channel enabling customizable reservation workflows for sports hospitality, allowing clubs to configure bookings for seats, catering, and additional services in just a few clicks for matchday hospitality.
• VIP Desk Mobile application for welcoming and checking in VIP guests at events, providing venue staff with instant access to key information about attendees on matchday or event day.
• Analytics & Dashboards Real-time business intelligence dashboards providing insights into VIP satisfaction, ROI metrics, stadium occupancy rates, expiring contracts, revenue tracking, and other KPIs to help clubs optimize their hospitality operations.

Quantifiable outcome

• Reduced overdue invoices by 23% compared to previous year (RSCA case study)
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• fanxp groupcoreStrategic or Co-development Partner · 1 August 2024iXpole officially joined the fanxp group in August 2024, becoming part of a collective of companies helping clubs and event organizers elevate customer experience from ticketing to payments. This provides iXpole access to fanxp's ecosystem including dtc (ticketing), nextxp (front-end), extent (payments), bfan (fan apps), and ibxp (insurance).
• dtc (fanxp)coreTechnology or IntegrationLeading ticketing back-office system within the fanxp ecosystem, adopted by Roland-Garros, Paris Saint-Germain, and 20+ French sports organizations.
• nextxp (fanxp)coreTechnology or IntegrationIntegrated front-end connecting club's website, ticketing, and online shop through single sign-on, part of fanxp ecosystem.
• extent (fanxp)coreTechnology or IntegrationOnline payment solution facilitating transactions and integrations with accounting platforms. iXpole is already integrated with C-Pay (extent's online payment tool) at several iXpole clients.
• AFAS SoftwarecoreTechnology or IntegrationStrategic partnership including stadium naming rights. iXpole integrates with AFAS ERP via REST APIs for automated data exchange - iXpole manages master sales data and synchronizes with AFAS for accounting and invoicing.
• SAP Business OnecoreTechnology or IntegrationRSCA uses iXpole with full integration to SAP Business One ERP. Financial data automatically transfers from iXpole to SAP for invoicing, with invoice numbers and due dates returned to iXpole.
• Table 1988minorOthersCatering partner of KV Mechelen, working in close cooperation with iXpole-managed VIP hospitality.
• Pro League & AgoriaminorGTM or Marketing PartnerCo-organizers of Football Summit 2.0, bringing together all Belgian Pro League clubs for keynotes, networking, and vendor showcases.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• AudienceView: Ticketing, CRM, and engagement platform purpose-built for entertainment and sports organizations — comparable to iXpole in managing customer relationships and monetization for venues.
• Tessera: Venue and event management SaaS covering ticketing, CRM, and operations for performing arts centers, stadiums, and arenas — directly competing with iXpole in hospitality/customer relationship workflows for live-event venues.
• Momentus (formerly Ungerboeck): Enterprise venue and event management platform serving convention centers, arenas, stadiums, and sports organizations — overlapping with iXpole on booking, customer management, and operational workflows for premium hospitality.

Emerging players

• Vivenu: Modern event ticketing and commerce platform for venues and organizers — competes with parts of the fanxp ecosystem (dtc/nextxp) that iXpole plugs into, making it a relevant adjacent peer in sports/entertainment commerce.

Broad incumbents

• Salesforce: Generic CRM and customer experience platform that larger sports organizations with internal IT teams could extend to manage VIP hospitality — represents the do-it-yourself competitive alternative to iXpole's specialized solution.
• SAP: Global ERP incumbent and explicit integration partner of iXpole (SAP Business One); represents both a partner and a competitive threat if clubs attempt to build hospitality workflows natively on top of SAP.
• HubSpot: Generic CRM, marketing, and operations platform often evaluated by mid-market sports clubs as a lower-cost alternative to specialized hospitality SaaS like iXpole.

Others

• AFAS Software: Dutch ERP vendor and explicit integration partner of iXpole for VIP-hospitality billing flows; while a partner rather than direct competitor, AFAS owns adjacent data and could in principle expand into hospitality workflows.
• Catapult Sports: Sports performance and analytics technology provider serving elite teams and leagues — thematically adjacent as a sports-tech SaaS serving the same elite-football buyer persona, though focused on performance data rather than commercial hospitality.
• Sportradar: Global sports data and technology platform serving leagues, federations, and media — adjacent as a large sports-tech SaaS targeting the same institutional sports customers, but in data/media rather than VIP hospitality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tryixpole
• YouTubeyoutube.com/channel/UCSSW8Dc1uvb43EwPwXR-IvA
• Facebookfacebook.com/ixpole
• LinkedInlinkedin.com/company/ixpole---sports-management-software
• Instagraminstagram.com/ixpole_vip

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iXpole